Claim OwnershipEnrollment Growth University: Higher Education
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Enrollment Growth University is a professional development podcast for higher education leaders looking to grow enrollment at their college or university.Each episode features an interview with a leader in higher education, discussing enrollment growth strategies that are working at their institution, through topics suchas: enrollment marketing, adult student recruitment, enrollment management, online learning, student retention, data intelligence, online course development, financial aid, academic scheduling, and more. If you’re looking for tactics, strategies, and best practices in order to build a step-by-step roadmap toward enrollment growth in higher education at your institution, this podcast is for you.
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Welcome back to the final episode of Enrollment Growth University.
5 years. More than 250 episodes. And hundreds of hours of being inspired weekly by our peers throughout higher education. All doing amazing things. Building. Experimenting. Innovating. And creating amazing experiences for our students.
And I’m so excited to share that Helix Education is now a part of RNL, the leading provider of higher education enrollment management, student success, and fundraising solutions.
It has been such an honor to learn with you these past 5 years.
So find me on LinkedIn (@ericolsencreative) and drop me a line to say hello if you’ve enjoyed the show. And then head on over to RNL.com. They have an amazing resources section with fabulous blogs, webinars, and interviews. So while this show may be ending for now, the learning won’t stop.
And may you continue to fight the good enrollment growth fight.
Andrew Hannah, Adjunct Professor of Entrepreneurship and Analytics at University of Pittsburgh, and Co-Founder and President of Othot joins the podcast to talk about the demographic cliff coming for higher education in 2025, and how big data modeling might be the pathway for institutions to help circumvent it.
Dr. Nicole Smith, Chief Economist at the Georgetown University Center on Education and the Workforce returns to the podcast to talk about the counterintuitive findings from their new series of reports on “The Uncertain Pathway from Youth to a Good Job”, and whether or not our graduates’ immediate economic self-sufficiency needs to become our primary mandate.
Dr. Mark Lombardi, President at Maryville University joins the podcast to talk about the power of co-creating academic programs with local employers vs. insisting our degree programs as-is are the exact match for their upskilling priorities.
Professor Dan Rockmore, Director of the Neukom Institute for Computational Science at Dartmouth College joins the podcast to discuss the AI education maturity curve, the role of the academy vs. industry when it comes to artificial intelligence, and the economic reality when industry is willing to pay our AI faculty far more than we can.
Dr. Unnati Narang, Assistant Professor of Marketing at The University of Illinois at Urbana-Champaign joins the podcast to talk about the first week of class prompt that improved student engagement by 30%, other pedagogical tests that didn’t move the needle at all, and how to make sure we’re all learning off each other’s online pedagogy experiment curves.
Check out this resource:
The “Idea Advantage”: How Content Sharing Strategies Impact Engagement in Online Learning Platforms
Dr. Greg Heiberger, Associate Dean of Academics & Student Success at South Dakota State University joins the podcast to talk about how the metaverse can make our in-person students’ educational experience more immersive, and our online students’ experience more communal.
Dr. Sheila LeBlanc, Associate Vice President of Continuing Education at The University of Calgary joins the podcast to talk about the adoption curve for microcredentials in higher education and the need to adopt a shared language for degree and micro-credentials in order to accelerate it.
Ben Congleton, CEO and Co-Founder at Olark joins the podcast to talk about the enrollment power of a live chat experience, and how these chat transcripts in the aggregate can become some of our most valuable inputs and feedback loops for website content improvements.
Dr. Adam Fein, Chief Information Officer at University of North Texas joins the podcast to talk about embedding microcredentials within our degree programs, and whether or not microcredentials are an existential threat to higher education or its wonderful partner.
Dr. Rebecca Vidra, Senior Lecturer at Duke University joins the podcast to discuss her personal experience and challenges navigating higher ed’s financial aid gauntlet with her own daughter, and how all of her “insider” knowledge didn’t leave her or her daughter any less confused.
1Dr. Nicole Barbaro, Sr. Communications Content Manager at WGU Labs returns to the podcast to discuss their follow-up study on faculty perceptions of EdTech and online learning, as well as how we can better learn off our peer institution’s tech learning curves.
Bob Ubell, Author & Vice Dean Emeritus of Online Learning at New York University’s Tandon School of Engineering returns to the podcast to talk about what has gotten in the way of the great Clayton Christensen’s belief that online education would rapidly escalate the consolidation of higher ed, and whether or not that inevitability is still yet to come.
Dr. Jeffrey Docking, President at Adrian College joins the podcast to discuss how the survival strategy for small liberal arts colleges must contain a shared services approach to liberal arts education with other similar institutions.
Mollie Waller, Executive Director at Youth Solutions joins the podcast to discuss their Jobs of Michigan’s Graduates (JMG) program and the high-touch, high-time requirement for successful student mentorships that truly make an impact on retention and graduation.
Michelle Meyer, NIL Coordinator at San Diego State University and Founder at NIL Network joins the podcast to talk about the economic and enrollment impact of the NCAA’s new name image likeness policy, and what a truly “free agent” system in Division I athletics might look like.
Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College joins the podcast to talk about the difference between merge field “personalization” and actually making your prospective student communications “personal”.
Jayson Boyers, President of Rosemont College, explains how partnerships can help small schools increase enrollment and better serve their communities. He also discusses how to find “natural partners” and designing curriculums around them; why smaller schools are better positioned for partnerships than other marketing and growth strategies; and how the right degree programs can transform local communities.
Christy Jackson, Sr. Director of Reputation Management and Communication at UNC Charlotte and Chris Gonyar, Director of Emergency Management at UNC Charlotte join the podcast to discuss why operational and communicational responses must be aligned during a crisis, and how to ensure that actually happens.
Eric Grindley, CEO at Esquire Advertising, joins the podcast to talk about geo framing, a more accurate and targeted form of geofencing that can help universities increase their application and enrollment rates.
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