Claim OwnershipSmall Farm Nation
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Hosted by Tim Young of smallfarmnation.com, this is THE podcast about the business of small-scale family farming and homesteading. Addressing questions such as, how to market and grow your farm business? How to find customers, sell at farmers markets, grow your CSA and build your farm email list? How do you go from having a garden hobby to a farm business? These are just some of the big questions that Tim Young dives into on the Small Farm Nation podcast. The key to realizing your dream of having a successful sustainable farm is first understanding that it's not a hobby...it's a business. And all businesses need customers, which is why farm marketing is so critical. From building your farm brand and email list to selling at farmers markets, launching a CSA or figuring out how to sell to restaurants, each episode will inspire you with farm marketing tips so you can take action to grow your farm business, whether you're already a market gardener, sustainable farmer or a homesteader with farm dreams.
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In this episode, we'll discuss what to say when someone asks "why are your farm products so expensive?"
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So it’s December and we’re winding down the farm season. Let's take advantage of this time to focus on one of the most strategically important areas of our business—of any business. And that is marketing. In this episode I'll walk you through 7 Farm Marketing tasks you can perform this winter to get your farm in great shape for next year.
2We all know that sustainably produced food is more expensive than supermarket food, so how do we explain that when challenged?
This week I want to discuss a challenge that many small farmers face. It’s one that they seem to all dread and it puts them on the defensive.
It’s the whole issue of defending why their products cost so much. Or, at least seems to cost so much.
One of the challenges I hear most often expressed from small farmers (really any small business, actually), is how difficult it is to create an email list of potential customers. In this episode, we'll discuss three keys to putting your list-building efforts on autopilot so you can grow your email list.
Okay, so it’s strategy week here on the Small Farm Nation podcast. And nothing says “strategy” more than business planning, so that’s the focus this week. Now, the first thing you're told to do when starting a business is to write a business plan. But should you? Do traditional business plans help? Or is there a better way.
Yes, there is a better way, and in this episode I'll walk you through how to create an actionable one-page business plan.
What do most people think of when they think of branding? They think of logos. In fact, many people think that their logo is their brand. And you can’t have a great brand without a super cool logo design, can you? Today, I’m gonna tell you the mistakes you’re making with your farm logo design and what you really should be doing, instead.
What can you do if you have a business but you’re not a natural entrepreneur? In this farm podcast, I’m gonna show you how to stop working ON your business rather than being a slave to it so you can avoid burnout and realize your entrepreneurial dreams. And I've got a special, awesome download to help you do just that.
Is branding important for your farm business?
Let’s start with what I mean by the word “brand” because it’s a word that we hear often, but we may not understand the meaning. I mean, what does the word “brand” mean anyway?
So what’s the secret to marketing farm and local food products? Today, I’ll tell you, and set you on a solid foundation for marketing your farm and/or food products. Because, if we produce great food and farm products and there’s no one to buy it, what’s the point?
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omg I love Prodigal Farm! I didn't know this was the topic when this story started. I've bought their cheese for years and they have the best cheesecake I've ever had. thank you for covering them.
wondering where I can heer the entire Bob Dylan parody and who performs it...
As always, thank you for amazing content!
a bit paranoid?