DiscoverSocial Media Marketing Podcast helps your business thrive with social media
Social Media Marketing Podcast helps your business thrive with social media

Social Media Marketing Podcast helps your business thrive with social media

Author: Michael Stelzner, Social Media Examiner

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Social Media Examiner's Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. Find show notes at
333 Episodes
Modern Marketing: Wisdom From Seth Godin
Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers?To explore what is and isn't working for marketers today, I interview Seth Godin.More About This ShowThe Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.In this episode, I interview Seth Godin, one of the great thinkers of our era. He's a prolific blogger and the author of 18 books including Tribes, Permission Marketing, and Purple Cow. His podcast is called Akimbo. His latest book is This Is Marketing: You Can't Be Seen Until You Learn to See.Seth explains why marketing messages should focus on improving people's lives.You'll also find examples of businesses that use empathy, trust, and tension to market their products.Share your feedback, read the show notes, and get the links mentioned in this episode below.Listen NowHere are some of the things you'll discover in this show:Modern MarketingSeth's PodcastSeth's podcast Akimbo is about bending the culture, or seeing the culture and how we change it. The name Akimbo comes from the word for a bend in the river and for bending your arms to show power, the way Wonder Woman stands on a building with her hands on her hips, looking down on the bad guys.When Seth named his podcast, he also wanted his podcast to start with the letter A because many podcast apps list podcasts in alphabetical order. You're at a disadvantage if you call your podcast Zodiac Seven.Seth had an earlier podcast, Startup School, which was incredibly successful. However, he considers Akimbo to be his first real podcast because he created Startup School in 2 days as an artifact of an event he ran; he didn't create it as a podcast.Seth has been hosting the Akimbo podcast for a little over a year and has released about 35 episodes at the time of this interview. Each episode is about 20 minutes, he has no guests, and he doesn't read the ads. At the end, he answers questions that people send from all over the world.Because Seth shut down the comments on his blog, I ask how he likes interacting with his audience in the Q&A. He says answering the questions is fun. The key difference is that the questions aren't comments and they aren't anonymous. Before he started the segment, he was worried about screening 50 good questions. However, he doesn't get many, and they're all good questions.To prepare for each episode, Seth writes the show notes first. The notes are a list of topics and often include links to relevant articles and videos. Then he riffs based on the show notes. He records the episodes by himself in the shower at his office, which is covered in foam. The shift from writing by himself to talking by himself is fascinating.Seth believes his podcast is reaching the right people in the right way: drip by drip. He doesn't spend any time or energy promoting the podcast. It's there for people who want it.Listen to the show to hear how Seth started his podcast after planning it for 10 years.What's Wrong With Marketing TodayIn the author's note to This Is Marketing, Seth says, "It's time to do something else with marketing to make things better." I ask what about marketing today isn't working that prompted him to write that. He responds by outlining two problems.First, some marketers are selfish, narcissistic, short-term spammers who think their behavior is fine as long as they don't break the law. They call senior citizens at home to sell them worthless collectible coins. They try to hassle people, put them in a squeeze page, or get them to buy something they don't want or need.As a result, marketing has a second problem: the people who might be willing and able to improve marketing are hesitant to call themselves marketers or do marketing because they think the only way to do it is to be one of those scammer...
How to Create Ads That Move People to Action
Want a faster, better way to optimize your ads? Did you know that focusing on customers' emotions can help?To explore how to use emotional messaging to move people to action, I interview Talia Wolf.More About This ShowThe Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.In this episode, I interview Talia Wolf. She's the founder of GetUplift, an agency that specializes in conversion rate optimization for websites, landing pages, and advertisements. Her course is called Emotion Sells: The Masterclass.Talia explains how to research customers' emotional connection to your product and why applying your findings improves conversions.You'll also learn how to stand out with different types of ads, color psychology, and emotional imagery.Share your feedback, read the show notes, and get the links mentioned in this episode below.Listen NowHere are some of the things you'll discover in this show:Emotion in AdvertisingTalia's StoryIn 2007, Talia got her start in conversion optimization by mistake. At a social media agency, she worked with big local brands that focused on likes, engagement, and comments. When she asked these brands about their goals for leads and sales, they rarely knew the answer. To help increase conversions, she changed the Facebook ads and landing pages, guessing what would work.When Talia learned that an entire industry is devoted to optimizing ads, landing pages, websites, and funnels, she began finding out more about it. The more she learned, the more she loved it, which led to her starting a conversion optimization agency in 2010. For the first few years, she had to convince people to spend more money on optimizing current assets than on buying more ads and traffic.Talia's struggles to prove her value and get results inspired her to abandon her intuitive approach to conversion optimization and develop a process based on emotion and psychology. The process quickly improved her results. Within weeks, her client conversions doubled, and some even improved tenfold. She also began attracting more clients.Today, Talia runs GetUplift and helps companies optimize their websites using emotion and psychology. She also teaches her process through her masterclass. Talia teaches how to identify your customers' emotions in order to understand why people buy from you. She also explains how to apply what you learn to increase conversions from ads, landing pages, and so on.Listen to the show to hear how conversion rate optimization helped improve the sales page for Social Media Marketing World.How Emotion Helps You Optimize for ConversionsTalia explains the benefits of focusing on customer emotions in order to optimize your ads and landing pages. First, you can save money and time. Because the customer-focused approach helps you find what works faster, you spend less money on testing and refining your ads.Most companies spend a lot of money driving traffic to their website or landing pages. Often, they spend money changing their ads and targeting, and still don't get the desired results, so they just continue to throw more money at different target audiences. Or they might think of conversion optimization as changing a button or headline, or adding a few more bullets.Talia says customer-centric conversion optimization is focused on understanding people on a deeper level than demographic details like gender, location, profession, income, devices they use, etc. Instead, you focus on the real challenges and pains that people coming to your website want to solve.Common marketing tactics don't help customers understand how your product helps them. To visualize this, you're not focused on the customer when you change the color of a button or the way you explain your product's features and pricing. What does help is understanding customers' emotions, pains,
Facebook Video: Insight From a Facebook Watch Success Story
Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video?To explore what marketers can learn from a successful Facebook Watch creator, I interview Rachel Farnsworth.More About This ShowThe Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.In this episode, I interview Rachel Farnsworth, a Facebook video expert. She's the founder of the Stay At Home Chef and author of the book, Slow Cooker Cooking. Her Facebook Watch show, Recipes, has more than 4 million subscribers.Rachel explains how her experience with Facebook Watch compares to videos on her Facebook page and YouTube channel.You'll also discover tips for measuring Facebook video performance and running ads on Facebook Watch.Share your feedback, read the show notes, and get the links mentioned in this episode below.Listen NowHere are some of the things you'll discover in this show:Video Success With Facebook WatchRachel's StoryIn 2008, when Rachel became a stay-at-home mom, she started a blog. She didn't love being a stay-at-home mom. She was bored and yearned for connection. On her blog, she shared recipes for friends and family because she loves cooking. In 2012, after she had her last child, she started trying to make money from her blog. At that point, her goal was to cover the grocery bill.Rachel's husband, who's a software engineer, suggested she make video part of her business because he believed video was the future of the internet. Although Rachel didn't watch a lot of online video at the time, she decided to try making some videos and putting them on YouTube.Rachel says her first videos were terrible. She didn't edit them, so viewers saw her turn on the camera and walk around in front of it. Everything was in real time. She quickly realized her videos weren't good, deleted those initial attempts, and began practicing offline. She experimented with new styles that showed only the food and not her face, but at that point, she still wasn't proud of her work.In 2016, BuzzFeed launched Tasty, which performed well and helped Rachel see the possibilities in what she was already doing. She started honing her craft with her own style and improved the quality of her videos. She also started a video business, making original videos for the Facebook pages of other online creators.Making videos for other Facebook pages was a tremendous learning experience. In 6 months, Rachel made about 1,000 top-down, hands-only cooking videos. After working with about 100 different pages on Facebook, she developed a keen sense for what succeeds on Facebook and what doesn't.With an understanding of how to create videos and what works on Facebook, Rachel returned to creating her own videos in October 2016. In less than 3 months, she went from 52,000 to 1 million followers. For these videos, she chose content from her blog that would translate well to video. Her first video, a 60-second homemade rolls recipe, is still among her most viewed videos.When Facebook announced Watch in June 2017, Rachel learned everything she could about it. She talked to everyone she knew who might be connected to Facebook Watch about their experiences with it. When Facebook came to Salt Lake City, where Rachel lives, they invited top YouTube creators in the area, who suggested Facebook invite Rachel, too.At that time, Rachel's YouTube channel had about 150,000 subscribers, so it was a legitimate YouTube channel but not a major component of her business. After meeting with Facebook, Rachel pursued a Watch page by sending emails and following Facebook employees on LinkedIn. She says she pushed the limit to break into Facebook Watch.Rachel launched her Facebook Watch page, Recipes, on February 26, 2018. Because Watch is a search-based platform,
How to Drive Organic Traffic With Bots
Want more website visitors? Wondering how Messenger bots can help?To explore how to bots can drive organic traffic to your website, I interview Natasha Takahashi.More About This ShowThe Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.In this episode, I interview Natasha Takahashi, a chatbot expert and founder of the School of Bots, a community for marketers seeking to master bots. She also hosts the There's a Bot For That live show, and she has a range of courses including Chatbot Agency Accelerator.Natasha explains how to integrate chatbots into your social media and email marketing.You'll also discover tips for growing your bot subscriber list and engaging with subscribers effectively.Share your feedback, read the show notes, and get the links mentioned in this episode below.Listen NowHere are some of the things you'll discover in this show:Messenger Bots That Drive Website TrafficNatasha's StoryIn 2016, after working as a marketer for tech startups and with a few clients of her own, Natasha was planning to launch a social media marketing agency with her co-founder, Kyle Willis. To stay on top of everything happening in social media marketing, she watched F8 (Facebook's developer conference) remotely, where they announced Facebook Messenger bots.At the conference, Facebook showed enterprise examples, but right away, Natasha wanted to start testing whether Messenger bots would be effective for her clients, which were small- and mid-sized businesses. She thought if she could learn to market with bots really well, she might be able to make her new agency stand out.After about 4 or 5 months, Natasha's bot marketing was going well for her clients. As is common with bot marketing, her clients had high open and click rates. They also had good conversion and retention rates. Since getting started with bots 2 years ago, Natasha and her agency have built about 100 bots.Today, in addition to her chatbot agency, Natasha and Kyle run School of Bots, which launched in January 2018. They created it as a resource for chatbot marketing and strategy, with free articles, videos, and interviews with thought leaders. Their goal is to provide up-to-date content in a niche that changes quickly.At the same time, Natasha and Kyle launched the Chatbot Agency Accelerator, which teaches people how to build their chatbot agencies and add chatbots to their offerings. Although they didn't push this program, it's taken off. They've grown the community, and Natasha has been doing a lot of speaking engagements.Listen to the show to hear Natasha share what some of her hopes were as she became an entrepreneur.Why Use Messenger Bots?Natasha thinks right now is the perfect time to build a bot for your company or clients because, with all of the buzz about bots, people know about them but may not fully understand them.Although WhatsApp surpassed Messenger in terms of number of users, Natasha still recommends focusing on Messenger because its users still send more messages per month than WhatsApp users do. Also, Facebook Messenger works with chatbot platforms like ManyChat and Chatfuel, which are designed for non-coders and make it easy to create a chatbot and get results.Right now, other platforms like Slack, Skype, Telegram, and WhatsApp are still just like email in terms of how you can use them to market to users.Messenger chatbots are also a great way to drive traffic to your website now that the Facebook algorithm no longer prioritizes social posting. With a chatbot, no algorithm is controlling what people see; you can control the conversation between your page and the user. Thus, driving traffic with a chatbot is much easier than it is with a regular post to your Facebook page or even an email.Listen to the show to hear my thoughts about chatbots versus email.
Why We Abandoned Facebook Video Longer Than Two Minutes
Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I'd like to share some important marketing lessons we discovered and a resource I think you'll enjoy.Here's the video I released on Facebook, announcing the move:'s why we killed two shows and moved a third one over to YouTube. All of our analysis showed that people are NOT watching video on Facebook. Especially if it's longer than about a minute or two. Why? Facebook is a highway and no one stops to watch video (at least for us.) Instead, they scroll. However, YouTube is where people prefer to watch videos that are longer than a few minutes.Here's what a typical video's retention looks like for us on Facebook:Here's the exact same video on YouTube:And we saw this pattern, over and over.The challenge for us is our YouTube audience is small—21,000 vs 533,000 on Facebook. The hardest decision was moving our 7-minute weekly docuseries (The Journey) exclusively to YouTube. It's a "behind the scenes" reality show that reveals how we do our marketing. Last week's show was about our launch strategy for our conference. Below are instructions on where to find that show. Prior to this week, our thinking was all about distributing the show as far and as wide as possible. My mindset was "go where our tribe is." So we published it natively on Facebook, Twitter, LinkedIn, Pinterest, and YouTube.At first glance it looked like we were getting 10X the views on Facebook. But the retention graphs told a different story.When I actually looked at the data, it was VERY clear that YouTube is the channel where people are actually watching our videos. Publishing Facebook content that people don't watch or engage with is bad for our page. It sends the wrong signals to the algorithm. It's not a smart strategy.So despite a small group of people on Facebook saying they absolutely loved our show, not many more were watching.Also, here is a more detailed explanation of my reasoning:, that's my why.If you want to discover a lot more about how I think and how we do our marketing, this is exactly what we cover each week on The Journey.Here are some important links:How to subscribe to The Journey: There are two important steps. First click on this link and hit subscribe. The important second step is to hit the bell. That will ensure you get notifications when we release a new episode, even if you don't hang out on YouTube a lot.Two of our recent shows worth watching:Leaning Into Launch Day: Me and my team conclude testing and begin a multi-channel product launch. Will our hard work pay off? Watch and see.Analyzing for Improved Results: Watch as we analyze what worked during launch week and begin exploring new ideas. We also prepare for a big launch of "The Journey."I want to thank you for being a loyal subscriber. It's my hope that you follow along with what we’re doing on YouTube. I'm confident you'll discover new marketing ideas and get to know us better.What do you think? Did we make the right decision? Where do you watch longer video content? Share your thoughts in the comments below.
How Artificial Intelligence Is Changing Marketing
Wondering what artificial intelligence features are coming to social media and advertising platforms? Want to know how machine learning can improve your marketing?To explore how artificial intelligence will impact social media marketing, I interview Mike Rhodes.More About This ShowThe Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.In this episode, I interview Mike Rhodes, an expert in helping businesses with customer acquisition. He's the co-author of The Ultimate Guide to Google AdWords and CEO of WebSavvy. He offers courses on Google Display Network, AdWords, Google Data Studio, and more.Mike explains why marketers need to understand artificial intelligence and shares examples that illustrate its impact.You'll also discover how artificial intelligence can automate bidding, targeting, and messaging for your ads.Share your feedback, read the show notes, and get the links mentioned in this episode below.Listen NowHere are some of the things you'll discover in this show:Artificial Intelligence for MarketersMike's StoryEarly in his career, Mike learned that he loves helping business owners see what's around the corner. In the 1990s, Mark worked for a helicopter firm in Hawaii. In exchange for flying lessons, he helped the firm computerize. (His boss flew the helicopter in Magnum P.I.) In 2004, Mike learned how Google AdWords (now Google Ads) helped small businesses and did campaigns as favors.A few years later, Mike started his agency. His focus on future tools and techniques put him in the right place at the right time. This focus also led to Mike's interest in artificial intelligence (AI). About 3 years ago, he realized businesses will need to move from reading and listening to more sophisticated ways of interacting with customers, and learned all he could about the topic.In learning about AI, Mike wasn't focused on how to build AI-enabled technologies. He was interested in knowing how to use AI so he could figure out how it's relevant to business owners. Specifically, he spots the business problems and helps businesses identify which of those problems require AI. He also knows which off-the-shelf tools use some AI and which don't.Listen to the show to hear Mike share a story about flying a helicopter into a Kauai canyon. Why Artificial Intelligence Is Important to MarketersTo explain why AI is important, Mike shares a comparison from Andrew Ng, an AI and machine learning expert. Andrew says AI is the new electricity. Just as electricity started being used to power everything 100 years ago, AI is being added to everything now. The advent of electricity changed everything, including transport, factories, and more. Similarly, AI will change the knowledge economy.For marketers, the coming changes are important because your business will benefit from being aware of AI-based tools and techniques before your competitors are. If you work on the agency side, you want to help your clients lead with AI. Although marketers don't need to understand AI in great detail, they do need to know enough about AI to spot opportunities.The Hollywood version of AI features robots with guns turning us into paperclips. The reality is more mundane and incremental.We're a long way off from AI that can run Google campaigns or send your kids to school and cook dinner. However, artificial narrow intelligence (also shortened to narrow intelligence or ANI) is likely to start replacing an increasing number of human tasks.You can think of ANI as incredibly smart software. Mark thinks, in a very optimistic version of the future, smart machines will enable us to do things that we can't do today or will do tasks we can do much, much better. In other words, ANI will enable us to hand over menial tasks so we have more time for creative, strategic, or compassionate work.
How to Cultivate Community With Facebook Groups
Want more engagement in your Facebook group? Looking for tips on shaping your group's culture?To explore how to build a loyal and engaged community inside of Facebook groups, I interview Dana Malstaff.More About This ShowThe Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.In this episode, I interview Dana Malstaff. She's the author of Boss Mom and host of the Boss Mom podcast. Her membership site is called Boss Mom Vault, and she's built a thriving community in a Facebook group.Dana explains how to lay the groundwork for a new group and attract members.You'll also learn how to foster group culture and engagement.Share your feedback, read the show notes, and get the links mentioned in this episode below.Listen NowHere are some of the things you'll discover in this show:Facebook Group EngagementDana's StoryOn New Year's Eve, Dana rang in 2013 celebrating her last day at her full-time job. She started the new year as an entrepreneur and an expecting first-time mom. Although she was scared and had no idea how to do either, she wanted to be amazing at both. At the time, she felt isolated, living in Columbus, Ohio, surrounded by people who had full-time jobs and no kids.After Dana's son was born, he went to daycare while she worked, and she felt a massive amount of guilt working at home and sending her baby to school, even though that's what she wanted to do. At one point, while she was working on her laptop in a café, the sight of a mom, daughter, and grandma made her cry.When Dana told her husband that she wanted to move back to San Diego, California, where her parents still live, he said, "I'll quit my job tomorrow, and we'll sell the house." Two months later, when her son was five months old, Dana was living in San Diego, surrounded by people who had kids and businesses. Being among people who were doing something similar to her was empowering.At Hal Elrod's Best Year Ever Blueprint, Dana met some people who started a mastermind group, and one of them was Azul Terronez, who helped Dana write her book, Boss Mom. The book talks about how she stopped feeling guilty about creating things while raising a child. As the book succeeded, Dana wove the Boss Mom idea into her whole brand.As part of that effort, Dana created the Boss Mom Facebook group, but Boss Mom is something much bigger than a Facebook group. Dana envisioned it as a movement with a culture.In the Facebook group, Dana guides the Boss Mom culture and creates a foundation for what people expect from it, a process similar to building culture at a company. This summer, Dana launched Boss Mom meetups, so the community has an online and offline presence.When you think about your topic as a movement with a culture, you treat it differently than many people treat their Facebook groups. With this approach, Dana's Facebook group has grown to 33,000 members, most of whom discovered the group organically through Facebook recommendations or referrals from friends. The group adds an average of 120 members weekly.Dana's group isn't only large and growing; it also has high engagement. Each month, on average, about 70% of her group members are active participants. The group has 85,000 to 89,000 interactions and about 5,000 posts each month.Listen to the show to hear Dana and me discuss possible reasons why she found more entrepreneurs in San Diego than Columbus.How to Build a Facebook GroupWhen Dana started her Facebook group, she made a common mistake: posting in the group and telling people they should hang out with her. For a while, she was the only one posting, which is a sad and depressing experience for most group owners. She hoped other people would comment and thought engaging everyone was her job alone. Otherwise, she thought no one would engage.However,
How to Get Customers to Evangelize Your Business
Want to increase your business's exposure in social media feeds? Curious how word of mouth can help you overcome algorithm changes?To explore how talk triggers encourage customers to evangelize your business, I interview Jay Baer.More About This ShowThe Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.In this episode, I interview Jay Baer. He's the author of multiple books, including Hug Your Haters, and co-author of the new book Talk Triggers. He also founded Convince & Convert.Jay explains why talk triggers help your business stand out from your competition and on social media.You'll also discover the elements of successful talk triggers and ways they can generate word of mouth.Share your feedback, read the show notes, and get the links mentioned in this episode below.Listen NowHere are some of the things you'll discover in this show:Word-of-Mouth MarketingWhy Is Word of Mouth Important?To start, Jay defines what "word of mouth" means to marketers. It's when a customer tells somebody else about a particular business. This conversation could be face to face or online via email, Skype, Twitter, Facebook, Instagram, Snapchat, WeChat, or any number of other media. Also, the conversation could be one to one or via a review site like Yelp, TripAdvisor, or Angie's List.As Jay and co-author Daniel Lemin did research for the book, they found that 83% of Americans have engaged in word-of-mouth recommendations in the past 30 days. Sometimes you don't notice you're giving a recommendation. At a recent party, Jay listened to the conversations for 3-4 minutes and heard at least 8 recommendations for movies, books, software, and conference speakers.Most research Jay and other engagement labs have done focuses on online word of mouth, which is anonymous or semi-anonymous. A Yelp reviewer doesn't know who'll see their review. When you tweet, you know only that you're speaking to your followers in the aggregate. However, the newest research finds that online word of mouth accounts for only half of all recommendations.The other half of all recommendations are offline and happen in face-to-face conversations or over the phone, so these recommendations are just as important as online ones. Also, in business, neither type of word of mouth is studied as much as it should be. Depending on your business and product, word-of-mouth recommendations influenced 20%-90% of every dollar that you have.After outlining how important word-of-mouth recommendations are to every business, Jay notes that businesses typically don't have a word-of-mouth strategy. Whereas businesses have an overall digital strategy and strategies for social media, public relations, and content, they approach word of mouth by assuming their customers will talk about them. But maybe customers won't.Jay draws a distinction between a word-of-mouth strategy and a viral post. Businesses welcome virality because it provides disproportionate reach, and they'll try to produce posts they hope will go viral with a surprise-and-delight tactic. That is, the business treats a particular customer in a remarkable way, hoping the customer shares their experience on social and it goes viral.Aiming for a viral post isn't a strategy; it's a stunt. It's like buying a lottery ticket. Although delighting a customer in this way isn't a bad idea, this approach isn't a strategy because it's not repeatable. Even if you're fortunate enough to have a viral post, you can't grow your business with viral social media posts over and over.To grow your business with an approach that's scalable, you need to think about how you can encourage word-of-mouth conversations every day. You need to do something different in your company so that customers notice and tell their friends, who tell their friends. When businesses are doing this,
How to Sell With Facebook Lead Ads
Want your Facebook funnel to be more profitable? Wondering how Facebook lead ads can help?To explore how to sell with Facebook lead ads in an unconventional way, I interview Oli Billson.More About This ShowThe Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.In this episode, I interview Oli Billson. He's a business growth expert who specializes in direct response and marketing automation. He's co-host of Path to Purchase Podcast, and his course is called Next Level Growth.Oli explains why a mobile-only funnel that collects phone numbers helps you have conversations that improve sales.You'll also discover tips for setting up Facebook lead ads, qualifying leads, and texting with prospects.Share your feedback, read the show notes, and get the links mentioned in this episode below.Listen NowHere are some of the things you'll discover in this show:Facebook Funnel with Lead AdsOli's StoryOli grew up in the UK, and at a young age, he became a high-performance tennis player who played all over the world. After he fell out of love with tennis, he needed another way to channel his energy. He'd always looked up to his father, who was in business, so when Oli was 15 years old, he started his first business building custom computers.The business grew quickly, and soon he was exporting computers to Asia. Oli went on to build several businesses fairly organically and through mainstream media advertising. Then in 2003, he started advertising with Google AdWords. At the time, pay per click was new, and the ads had amazing results with cheap leads and quality customers.Because Oli believes no one should rely on a single traffic source, he was quick to start running ads when Facebook introduced its advertising platform. Google AdWords was intent-based, whereas Facebook ads worked more like display advertising. Oli viewed Facebook ads as a huge opportunity to dial into all of the demographic and psychographic details for audience targeting.Today, Oli spends most of his time running Next Level Business, an eLearning platform that helps entrepreneurs and business owners grow their businesses beyond seven figures. He also runs an agency called Oliver Billson that does marketing and consulting for thought leaders.Listen to the show to hear more about Oli's experience with Google AdWords.Common Facebook Funnel MistakesWhen your sales process relies on someone having a conversation with a prospect to make the sale, the funnel needs to collect information that helps you have that conversation. Often, funnels that don't work aren't designed with this end conversation in mind. Instead, these funnels focus on activity at the top of the funnel.For instance, a funnel might generate leads, but those leads don't convert into prospects with whom you can have a quality conversation and make a sale.Traditionally, marketers generate brand awareness through advertising on various broadcasting media or online, and then the sales team actually talks to people. Now that almost everything is sold online, the sales process has lost a little bit of the human touch. There are still plenty of products, though, that require the seller to talk through the sale with potential customers.Oli has found that even when an automated, end-to-end marketing sales funnel with Facebook Ads is working, it's not as profitable as it could be. So retooling your funnel to focus on conversations has a lot of side benefits over an automated sales process.Listen to the show to hear Oli share more about who can use marketing and sales tactics focused on conversations.The Best Way to Sell With Facebook Lead AdsOli finds most people focus on driving Facebook traffic offsite using the Conversions objective. This approach is great if you want to send people to a landing page, offer value, collect information,
How to Get More Engagement With Facebook Live
Want more people to watch, share, and comment on your live videos?Looking for tips on improving the quality of viewer engagement?To explore how to get more engagement with Facebook Live video, I interview Stephanie Liu.More About This ShowThe Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.In this episode, I interview Stephanie Liu, a live video expert and social media consultant. She hosts a Facebook Live show called Lights, Camera, Live, which is focused on helping businesses succeed with live video.Stephanie explains how to promote your Facebook Live video with events and crossposting.You'll also discover how questions, requests to share, and bots can improve Facebook Live video engagement.Share your feedback, read the show notes, and get the links mentioned in this episode below.Listen NowHere are some of the things you'll discover in this show:Engagement With Facebook LiveStephanie's StoryStephanie is an ad agency veteran. After working in the ad agency world for about 15 years, she decided to start her own business focused on a social media strategy. In a crowded field, Stephanie decided the best way to stand out was to do live video. She wanted to be an early adopter to separate herself from the pack.About 2 years ago, when Periscope was a big deal and Facebook Live was just rolling out for the masses, Stephanie started going live with OBS Studio, and Facebook Live provided the most client referrals.In a collaboration with Chef Claudia Sandoval, the winner of MasterChef Season 6, Stephanie had one of her early successes with live video marketing. Claudia was working with T-Mobile and MasterChef on a Facebook Live promotion for the new T-Mobile Tuesdays app. Claudia noticed Stephanie's efforts to break into live video and asked for Stephanie's help figuring out how to do it.Stephanie planned a low-tech live video with Claudia using a regular iPhone 6 and one ring light. They created plans to generate buzz before the live event, keep people engaged during the broadcast, and keep the app top of mind and tip of tongue after the live broadcast.During the live stream, Claudia made her famous Tres Leches Cake recipe. The broadcast lasted about an hour and a half. The whole time, someone held the iPhone by hand. They didn't have a tripod because Claudia was moving around the kitchen, and this was before anyone was using a live gimbal.The results of the promotion were amazing. As soon as Claudia went live, the video had 843 peak live viewers. Right after the broadcast, 1.5 million people opened the T-Mobile Tuesdays app, and Claudia's cookbook had 178,000 downloads.Since then, Stephanie has continued to help clients build their brands and bottom lines with live video. Whether a client is launching their own Facebook Live show or incorporating live video into their events, Stephanie helps make their live video marketing a success.Listen to the show to hear Stephanie talk about her friendship with Claudia.Why Focus on Facebook Live?Stephanie thinks marketers who want to hit the ground running with Facebook should focus on Facebook Live because it has 10 times more reach than all other types of Facebook content. Since Facebook changed its algorithm in January 2018, organic reach has been dwindling to nothing.Facebook Live video also has six times more interactions than recorded video. These interactions keep your brand top of mind and tip of tongue, and are a way to attract the meaningful engagement that Facebook wants. I note that the results Stephanie has seen with reach and engagement reflect what Social Media Examiner experiences, going live multiple times per week.Stephanie has also learned that a new product, Facebook Live Producer, will make going live much easier. At the Facebook F8 conference in May 2018,
Comments (7)

Eslam el Khateeb

Man this a Dude doesn't know anything about live videos. All his answers is "i dont know" and "am not sure" he just want ppl to follow what did not giving them information about what isbthere in the market. Why a man with average knowledge like this appears on your show and act as id he is pro.. Please select your guests.. You have followers and obliged to give them good quality info

Oct 22nd

Parth Vyas

Thanks Mike for bringing this Podcast with Jay. I learnt a lot, and have purchased Talk Triggers book. I have planned to emphasize more on this topic and to apply in my Digital Marketing campaigns.

Oct 10th

Jessie Gonzalez

Great interview

Aug 6th

hari Vavilala

Hi Micheal, I started listening to the podcast since yesterday, i found it very interesting, what are the websites where I get contextual cartoons which was discussed on this episode. can u kindly share it please Hari

Jun 29th

Nate Philips

Love your work Michael! Thank you for your awesome content! I stumbled across your podcast channel recently and the first audio I listened to was your interview with Nicole Walters! It was unbelievable and now I am hooked on your work! Nicole would be happy to know her advice for going live on social media is guiding my personal strategy! Thank you again for your work! Nate

May 29th


Good stuff!

May 9th

Philip Duncan

wow #Dennisyu has opened my mind big-time to understand Facebook scoring

Nov 4th
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