3 - The Carrot and the Stick
By the spring of 1965, pressure is building on President Johnson to make his case for the war to the American electorate. He resists, preferring to manage the conflict without public scrutiny, but finally agrees to go public, in a speech at Johns Hopkins University. The strategy behind the speech: a little something for everybody. A look at how that strategy works out, and what it reveals about LBJ's congenital bias for secrecy.