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On the Homesnap Snapshot, we talk to real estate agents across the country about social media, marketing, real estate and client development. We find agents who are doing marketing in interesting and innovative ways and interview them so that others can learn about new strategies, platforms and content ideas. Learn how to transform your own marketing efforts from the experts on the show.
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Happy holidays, everyone! The Snapshot is going on a short hiatus in January for a few months. Please enjoy back episodes of the show, and look for an update in March of next year!
On this week’s episode of The Snapshot, we chat with Homesnap’s Co-Founder and SVP of Product Strategy, Guy Wolcott as well as Homesnap’s Director of Product Management, Lynn Matthysse about a new product from Homesnap that allows agents to schedule home showings within the app without fear of a competitor getting access to the data.Links Mentioned:Homesnap ProHomesnap Pro+Homesnap Pro AdsShowingTimeCentralized Showing Service (CSS)Homesnap ShowingsAllTrails: Hike, Bike & RunWEMOGlass PhotoHiking ProjectSubpar Parks: America's Most Extraordinary National Parks and Their Least Impressed Visitors
1On this episode of The Snapshot we welcome back Chelsea Peitz to talk about Instagram. We cover best practices for Instagram, including the different types of Instagram accounts; the algorithm; hashtags; Instagram profiles; and how to build a long-term sustainable strategy of putting out content that engages your audience and builds relationships.Links Mentioned:Chelsea Peitz BooksThe Voice of Social Sales PodcastMade to Market: Marketing In A World Focused On SalesCanvaFeedlyVideoshop Captions: Speak To The CameraVideoleap
On today’s show, we talk to Brandi Snowden, Director of Member & Consumer Survey Research at the National Association of REALTORS®, regarding NAR’s recent survey about what agents want from their technology. Not surprisingly, the pandemic had a big impact on the tools that agents use and value most. eSignature, lockboxes, videoconferencing and social media topped the list of agent must-haves. We discuss whether the need for these tools is here to stay, as well as what’s on the horizon.Links Mentioned: National Association of REALTORS®: Real Estate In A Digital Age - September 2021National Association of REALTORS®: 2021 Technology Survey
We talk to Amie Quirarte of Tahoe Luxury Properties about how her philosophy of being authentic, honest and open minded on social media has led to deeper and stronger relationships with clients. She has a great perspective about being true to yourself, sharing your everyday life and not being afraid to express your opinions... and how building that connection with your audience can lead to relationships that turn into clients. We also talk about the many benefits of getting deeply involved with your community.Links mentioned:WhatsApp
Today we welcome Joy Aumann, co-founder of Luxury SoCal Realty, back to the show to talk about search engine marketing for your real estate website - driving people to your website through search. We cover:what you need to have on your site to make Google reward it with trafficthe value of having a niche for search engine marketinghow to choose the right URLwhy you shouldn't require people to register on your sitewhy backlinks are so important and how to get themhow Google SEM differs from social media marketingwhat to do with leads once they come inLinks mentioned:developers.google.comGTmetrix.comAHRefs.comSemrush
We talk to Glennda Baker, realtor with Ansley Real Estate in Atlanta, about how her TikTok videos accomplish the trifecta of content marketing: deliver relevant content of value, connect personally with her audience and increase brand visibility. Her content also helps build credibility which leads to referrals and business.Links mentioned:Notes app
Katie Lance comes back to the show to talk about what has changed in the last 18 months in the world of social media and digital marketing. The big social platforms are rented space, and creating assets that you own and control means that if the platforms go away or they change the rules or people stop tuning in, you still own the content and can reach your audience. Try to move them from the big platforms to your own platforms.People are responding to quick-moving, playful contentEven amidst change, consistency builds trust.It has been more important than ever not to be tone-deaf, not to stick slavishly to a content calendar.Instagram is better than ever for organic engagement.We also do a deep dive into Instagram and the many ways to use it. Life is content!Links mentioned:Get Social Smart AcademyCanvaVideoshopClubhouse
On today's episode, we talk to Jimmy Burgess, chief growth officer at Berkshire Hathaway HomeServices Beach Properties of Florida, about creative video content ideas for agents who need something new to post or create. Video content allows your audience to get to know you and determine if you'd be a good fit to work with. And the goal of all this content? Relationship building. This episode is full of great tips and very actionable advice.Some of the ideas covered in the episode:Inside look videosFAQ videosJust listed videosApps I'm using videoJust sold videosMy favorite places videoBefore and after videosLinks mentioned:Inman article with Jimmy Burgess' 21 content ideasBombBombVideolicious
We talk to Kate Hulbert, Marketing Director at Bozeman Real Estate Group, about how a robust, up-to-date agent website can drive traffic and leads. These sites can compete with the national search sites if they are done well. Here are some of the things we cover on the episode:Why it's so important to keep your website up to date, and what that entails (including being mobile responsive)Why stock images are badWhich fonts and website features to avoidHow frequently you need to post new, authentic content on your siteWhere to put your contact informationLead capture through relevant contentSEO and how to make it manageableHow to mine Google Analytics for valuable information about your audienceLinks mentioned: Kate's Inman article about agent websites Insight Timer appSolitaire
On this episode, we talk to Jason Pantana, coach and trainer at Ferry International, about how to build location authority on Google and capture search traffic. We discuss:Google My Business pages and how to direct people to them via relevant search termswhat location authority is and how to build ithow location authority leads to... leadswhy you need to lock in your N-A-P - name, address and phone number - so Google has confidence in who you arewhy it's critical to keep your social media profiles updated and accuratehow to ensure that your website is helping with your SEOhow to get good reviewshow photos help build location authoritycommon mistakes agents make with GoogleLinks Mentioned:GeoImgrSpotifyApple Podcasts appAudibleNotes app
We talk to Neyshia Go, senior global real estate advisor at Sotheby's International and co-star of CNBC's Listing Impossible, about how she uses videography, including architectural elements and lifestyle content, to tell the story of a property. Her advice is to think about the message you are trying to send with the content you are trying to create, and to know who you want to target. Other tips:Think about the style of video that will show your authentic selfAsk yourself what buyers will find most interesting about the houseKeep videos under 2 1/2 minutes longInvest in creating good content Tailor your marketing to the specific audience you're looking for Links mentioned:HomesnapHealth appPostmatesWaze
On this episode, we talk to Jess Lenouvel, founder of The Listings Lab, about what to post on social platforms like Facebook and Instagram to get people to choose to work with you as their agent. Jess describes three types of content - authority content, personal content and social proof - that help agents build relationships with their audience that can lead to business. Authority content provides valuable information and communicates what you bring to the table. Personal content gives your audience a sense of what you'll be like to work with. And social proof includes things like case studies, testimonials, and PR. We also talk about how to incorporate paid marketing into an organic digital plan. Links mentioned:Skitch Adobe LightroomPomodoroThe Listings Lab Facebook Group
In this episode, we talk to Seth Price, Managing Partner and CEO of BluShark Digital, about search engine optimization and when it makes sense for real estate agents to spend money on search marketing. Price takes us through the four factors that lead to optimization: 1) high quality content; 2) authoritative links; 3) the structure of your website; and 4) your local presence through Google My Business. When these four factors are strong, then you have a good shot at a high Google ranking. The goal is to show that you are the most authoritative through persuasive content, links from other people and a strong, robust local presence on Google. We also discuss maximizing the value of paid SEM.Links mentioned:BlueShark DigitalParking Panda/Spot HeroParkWhiz
In this episode, we talk to Joy Aumann, private client network partner at Compass in San Diego, about Clubhouse, the audio-only, invite-only live networking app that has been on a steep growth trajectory this year. Aumann describes Clubhouse as "a mashup of social media influencers, marketing and coaching professionals, podcast, webinars and thought leaders". Should you join? Is it worth it?Here's what Aumann shared:The residential real estate rooms"in Clubhouse have exploded recently, with a huge community of agents on the platformHow to get started on Clubhouse, even without an inviteHow to make your Clubhouse profile stand outHow Clubhouse can make your other social media platforms growThe different types of rooms in ClubhouseHow to find people to follow in ClubhouseHow to get on stageWhy pitching is a no-no in ClubhouseWhy Clubhouse is a good fit if you're camera shy or not into creating polished video or photosHow she has gotten referrals from ClubhouseWhy audio-only content can be more intimate than videoLinks mentioned:TurboScanSnooJoy Aumann on Clubhouse: @SanDiegoLuxuryJoy Aumann on InstagramJoy Aumann blog post on Clubhouse
In this episode, Bernice Ross, CEO of RealEstateCoach.com, explains the differences between three popular short form video platforms: TikTok, Instagram Reels and YouTube Shorts. What they all have in common, though, is that they educate and entertain. Agents should keep this in mind as they incorporate these platforms into their marketing strategy. The ultimate goal of this video content? Awareness and personalization of the agent.Links mentioned:OtterLead Great Virtual Meetings
We talk with Lauren Matera, agent with Matera Home Team of Coldwell Banker Realty in Annapolis, MD about how she has created an engaging TikTok account that provides relevant, educational content that empowers her audience. We talk about the TikTok algorithm, jumping on trends, interacting with other users, and what Lauren is trying to achieve through her TikTok account.Links mentioned:Lauren Matera's TikTok accountHomesnap on TikTok
Today we talk to Anthony Mann, president of A Social Strategy, about COVID: how it has changed agent behavior and which changes will last. We cover in-person meetings, offices, remote signatures, lead gen and this crazy market.Links mentioned:OfferUpTikTokClubhouse
Today we're talking to Gus Munoz Castro of Power ISA about best practices for using Facebook for lead generation:Don't approach Facebook like you approach your database - it's a different animal.Facebook is "interruption marketing" - you're catching them while they are doing something else - and the typical Facebook buyer is 6-12 months out from a home search.Facebook ads can start generating responses immediatelyFacebook lends itself best to buyer leadsGive your leads the opportunity to respond to youOffer "massive value"Take advantage of Facebook's paid ads to get to more relevant leadsUse the power of Facebook GroupsLinks mentioned:Among UsCall Of DutyPower ISA on Facebook
Today we talk to Joe Rand, Chief Creative Officer for Howard Hanna | Rand Realty about how to harness the intimacy of digital marketing to communicate meaningfully with the right audiences. We talk about many things, including:What "relevant content of value" actually is The goal of real estate marketing (Hint: All marketing is branding)The marketing that stops Joe in his tracksHow to use humor in your marketingWhy Joe doesn't use any apps
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