Visibility, Influence and Impact

In today's solo episode, I take you through the five key elements you must clearly define for effective small business marketing. Did you enjoy this? Please let me know on Instagram. ~ Jane xx Click here for the show notes.

Yael Keon has established herself as Australia’s go-to email marketing expert for online business owners ready to increase their sales in much less time using the power of email marketing, all with a spirit of service and of providing value.

In this week's mini-episode of the Visibility, Influence, and Impact Podcast, we delve into the fascinating world of branding. While many associate branding with colours and fonts, it's actually about the emotions and experiences we create for our audience. Building a brand is all about establishing expectations so that every interaction with your brand leaves a lasting impression. And when you consistently deliver on those expectations, trust is built. Snag the show notes at my website.

Leonie Akhidenor is a property developer, founder and host of the Parenthood Podcast, the founder of Elite Coaching; a coaching business supporting individuals, a business consultant and couples and a part-time model.  For the show notes go to: A Conversation with Leonie Akhidenor - Parenthood Podcast  

In the latest mini episode of the Visibility, Influence & Impact podcast I take you through a new perspective on your marketing. Connect with me on Instagram, and let me know your thoughts. 

Keshena Libbis bravely started her own business, Social Confetti, in the year that was… 2020. Enough said? Keshena is a Social Media Manager who is all about helping you celebrate your socials and grow. Keshena is a crafty creative type, coffee lover and content creator. As someone who spent way too much time on social media anyway, she decided she may as well make it her career and get paid for it! Her favourite thing is to bring the lol's by way of offering you up funny memes like a cat would leave you a dead lizard at the backdoor.  // S H O W N O T E S https://www.janemckaycommunications.com.au/a-conversation-with-keshena-libbis-social-confetti

Welcome to the newly rebranded Visibility, Influence & Impact podcast with Jane McKay. I decided to rebrand the Smart Women in Business podcast to Visibility, Influence & Impact as it was more inclusive and more aligned with my business now. Listen to the episode to hear more.

Anu is a quirky, kind human with an infectious zest for life. With a design degree in her bag, she set out to change how people feel, one design at a time. After spending far too many years working for big brands (Kenneth Cole, Banana Republic, Don Algodon, Gap, The Gazal group & Leona Edmiston to name a few) she threw it all away for creating with kindness. A mad music lover, she brings her brightness and sparkle to life through jewellery. She believes, wholeheartedly, that happy people create happy things. Get the show notes: https://www.janemckaycommunications.com.au/a-conversation-with-anu-sawhney-jewellery-designer-bidiliia/

Today I am talking to Sema Martin who is a full-time artist living in the South of France. Before becoming an artist Sema worked as an Aerospace engineer and interned at the NASA Ames Research Centre in California. Sema achieved two master's degrees in aerospace and space engineering and was about to pursue my PhD when she rediscovered her love of art. In 2016 Sema launched a pet portrait commission business with the help of social media and decided to leave her engineering career behind and pursue her true passion. In May 2020 Sema published my first book called 'Art is my career - How to start an art business' which has now sold over 2,000 copies. Sema is passionate about showing the world that art can be a real career and should be respected as much as engineering careers are. You can find out more about Sema at her website: www.semamartin.com Shownotes: https://www.janemckaycommunications.com.au/a-conversation-with-sema-martin-full-time-artist-author-of-art-is-my-career

Louise Bedford is a best-selling author of five books on the stock market. She is a behavioural finance expert and has degrees in Psychology and Business. Louise has been running the 6-month repeat-for-free www.tradinggame.com.au Mentor Program since the year 2000, and she’s also the founder of www.talkingtrading.com.au, a free weekly trading podcast. Known as ‘the corporate executive who lost the use of her arms and achieved financial freedom by trading with a pen in her mouth’ – she will inspire you to achieve your trading best. When she’s not hanging out with her traders, Louise spends time with her two children and husband, lifting weights at the gym, and enjoying yoga. You can find out more about Louise at her website: https://www.tradinggame.com.au/ **Content warning: We talk about a range of topics including suicide and sexual assault, which I know can be distressing. So if you need resources or support go to beyondblue.org, for 24-hour free counselling in Australia, the number for Lifeline is 13 11 14 or seek out your local suicide support services. If you or anyone you know needs help: Lifeline on 13 11 14 1800RESPECT 1800 737 732 National Disability Abuse and Neglect Hotline 1800 880 052 / TIS : 13 14 50 / NRS : 1800 555 677 Kids Helpline on 1800 551 800 Beyond Blue on 1300 224 636 Suicide Call Back Service on 1300 659 467 Headspace on 1800 650 890 ReachOut at au.reachout.com MensLine Australia on 1300 789 978 Care Leavers Australasia Network (CLAN) on 1800 008 774 Head to Health at headtohealth.gov.au Sunset With You by Roa Music | https://soundcloud.com/roa_music1031 Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported License https://creativecommons.org/licenses/by/3.0/deed.en_US

Petra Zink is a certified Personal Branding & Digital Strategist, International Speaker, and Consultant and most recently author of the book ‘Trusted Authority’. Petra specialises in helping professionals and companies become the Trusted Authorities in their industry. Petra is the Founder of impaCCCt and The360Talent.Co - both companies are designed to future-proof individuals and organisations through coaching, training, and keynotes that make long-lasting change. Petra is also the host of Your Brand. Your Future., a top-rated Personal Brand Podcast show. Petra is an official Forbes Coaches Council Member and has been featured on forbes.com, the CEO Magazine, news.com.au, and multiple podcasts. Sunset With You by Roa Music | https://soundcloud.com/roa_music1031 Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported License https://creativecommons.org/licenses/by/3.0/deed.en_US

Angela Henderson is an international award-winning business coach for women, international keynote speaker and podcaster who helps women in business get all the pieces in place to have consistent 5 figure months and then onto 6/7 figure years without burning out in the process. **Content warning: We do talk about suicide in this episode (timestamp: approx. 25:00), which I know can be distressing. So if you need resources or support go to beyondblue.org or you for 24-hour free counselling in Australia, the number for Lifeline is 13 11 14 or seek out your local suicide support services. Sunset With You by Roa Music | https://soundcloud.com/roa_music1031 Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported Licensehttps://creativecommons.org/licenses/by/3.0/deed.en_US

Today I am talking to Devon Moody-Graham - international business strategist, impact speaker and serial entrepreneur. Devon is the Chief Solutions Officer of CEOMom Empire which focuses on women’s business development. She hosts business conferences globally, to provide women with the tools they need to sustain and grow their businesses. The upcoming Unapologetic In Paris: Reflect, Restore, Reclaim 2022 event is expected to be the largest to date. Women from around the world are invited to learn business strategies from Devon and other international leaders. With a spotlight on moms, Devon's journey offers insight on how to overcome the challenges of balancing your business while raising children. Devon’s commitment to her client’s success has helped them gross over $4M+ in revenue and funding. You can find out more about Devon at her website: https://ceomomempire.com/   Sunset With You by Roa Music | https://soundcloud.com/roa_music1031 Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported Licensehttps://creativecommons.org/licenses/by/3.0/deed.en_US

Today I am talking with Elle Roberts from Rare Seed Agency. Elle has been an online business manager for the past 4 years but has been in business for almost 13 years. She has a passion for it because it grants women in particular the freedom to be ambitious and career-focused while still showing up for their family in a way that excites them. You can find out more about Elle at her website: rareseedagency.com

Today I am talking with Julie Berninger, Millennial Boss, about how to create and build a revenue stream with Etsy printables. Julie Berninger is the co-founder of Gold City Ventures which helps people create Etsy businesses selling printables. She is passionate about women achieving financial independence and finding paths to entrepreneurship and wealth outside of corporate. You can download the free ebook Julie mentions here: https://gold-city-ventures.thrivecart.com/etsy-printables/partner/ Sunset With You by Roa Music | https://soundcloud.com/roa_music1031 Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported Licensehttps://creativecommons.org/licenses/by/3.0/deed.en_US 

A Conversation with Erin Huckle - PR Expert  at Chuckle Communications Today I am talking to Erin Huckle, the founder of Chuckle Communications, who is in the business of raising the profiles of her clients through proactive PR, amazing award entries and compelling written content. She works with innovative, ethical and creative small businesses and leaders, to find their voice and tell their stories. Her focus is on helping clients connect with their ideal customers, by turning up where they hang out. With almost 20 years of experience in PR, Erin has worked across sectors including tourism, IT, major events, not-for-profits, tech and publishing. She still gets a huge buzz out of helping her clients get featured in the media, and she loves celebrating the awesomeness of her clients through the power of PR. Based in Wollongong, Erin is a mum to three very busy boys, and in her spare time, she loves any opportunity for a rare moment of peace, ideally with her head in a book. You can find out more about Erin at her website: https://chucklecommunications.com/

Today I am talking to Claire Riley. Claire is a Professional Virgo (read: neat freak, organiser extraordinaire, planning queen), a complete #BusinessNerd who's obsessed with simplifying, streamlining and systemising things so you can focus more on your zone of genius... A Content Marketing Strategist, Social Media Whisperer and Process-Driven Problem-Solver who also loves red wine, her kids, mountain-dawdling and spending way too much time watching Reels. Find out more about Claire at her website: claireriley.co Pineapple by Roa Music | https://soundcloud.com/roa_music1031 Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported License https://creativecommons.org/licenses/by/3.0/deed.en_US

After a few requests, it is a special solo episode to round out 2021! For those of you who don't know me, I'm Jane McKay, a marketing consultant and coach who has been in the business of marketing for more than fifteen years. Armed with a bachelor of arts and a masters in media and communications, I worked my way from junior copywriter to marketing manager in a range of roles in corporate Melbourne until 2009 when my husband and I made a treechange to the sunny wilds of Bruthen, East Gippsland and Jane McKay Communications was born. Harnessing all I’d learned in my corporate career, my original plans to ‘just’ be a freelance copywriter soon transformed into delivering copywriting, content creation, print design, website design, social media and marketing strategist and the evolution continues today. There’s no need to hire a designer, a copywriter, a website designer, a graphic designer, a social media strategist, a marketing strategist and a content coach: I provide my clients with holistic and comprehensive marketing solutions that feel completely aligned with their personal brand. // S H O W N O T E S: https://www.janemckaycommunications.com.au/a-conversation-with-jane-mckay/

Today I am talking to Kerryn Vaughan. Kerryn is an international speaker and author, facilitator, and podcast host. Kerryn’s award-winning book ‘Magnificent Kids!’ was the catalyst to her founding the global organisation One Planet Classrooms, which facilitates projects such as clean water solutions and student sponsorship program`s, to schools and communities in Africa.   In 2018 Kerryn launched Girls With Hammers which hosts conferences and workshops aimed at empowering and connecting women, and in 2019 Kerryn released her second book ‘Get Off The Bench!’ to help people bring their ideas to life. The ‘Get Off The Bench!’ Podcast came to life in 2020 after a number of false starts and a stint of despair. Kerryn talks about courage, stepping up, embracing failure, creating a better world and standing in your truth. Her work with clients is designed to help people kickstart their idea, and to consider what lies on the other side of possibility. Kerryn delivers in a brutally honest kick-ass way that only Kerryn can, so strap yourself in for a fast-paced adventure. Find out more about Kerryn here: kerrynvaughan.com   Pineapple by Roa Music | https://soundcloud.com/roa_music1031 Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported License https://creativecommons.org/licenses/by/3.0/deed.en_US