Spapreneur Podcast

Are you a spa owner still struggling with trading time for money? Erinn Bridgman is a Strategic Money Mastery Coach and is teaching us how you can work less hours while earning more! She is also helping us overcome our limiting beliefs around money and write a new story for ourselves and businesses as Spapreneurs® Topics Covered:HOW TO BE COMFORTABLE WITH RISK HOW TO BE GOOD WITH MONEY EVEN IF YOU "DON'T LIKE NUMBERS"HOW TO OVERCOME LIMITING BELIEFSBREAKING GENERATIONAL CURSES HOW TO MAKE YOUR MONEY WORK WITH YOUResources Mentioned:Money Mastermind With Erinn Instagram@erinnbridgmanErinnBridgman.comJoin Ramona for the 2021 Massage Boss Summit(Episode 156 With Emily King | Learn Your Money Code)

On today's episode I am interviewing Annie Schuessler, AKA The Rebel Therapist. She is sharing her advice to build your business with the structure, the methods and the modalities that you want to specialize in. Annie has been running a successful private practice for over 20 years, and has mentored other therapists in their businesses for 10 years. This episode is jampacked with valuable information!We Are Going Over: How to find your specialty How to avoid burnoutMindset issues that are holding you back from charging what you're worthBuilding a business based on what YOU truly want Resources Mentioned:The Rebel TherapistAnnie's InstagramSpapreneur® Coaching Programs

Ready to find meaning and success as a Spa Owner? On today's episode I've invited back the incredible Tonya Dalton. Tanya Dalton is a best-selling author, speaker, nationally recognized productivity expert, and serves as a growth strategist for female leaders. Our conversation is based on her second book, On Purpose: The Busy Woman’s Guide to an Extraordinary Life of Meaning and Success.We are talking all about:2020 Lessons How to Turn Regret Into Resilience How to Appreciate The Dreams You Have Already ReachedChoosing Your Own Title The 5th Why& SO Much MoreResources Mentioned:On Purpose: The Busy Woman’s Guide to an Extraordinary Life of Meaning and SuccessInkWell PlannersSpapreneur ® Alliance

It’s time for Spa Business 2.0. We are talking about Med Spas and how they differ from your traditional spa services. In this interview with Med Spa Expert Skylar Pearson we are pulling back the curtain on his business journey and the lessons we can take from him in our own spa businesses at any level.We are discussing:Med Spas vs Traditional SpasHow you can benefit from Med Spa technology and services Skyler's journey to where he is todayHow to serve your clients and let the money follow+So much more!Resources:Skylar Pearson on LinkedInRamona’s Coaching Programs

Are you feeling stuck on where to take your spa business? Are you ready to grow but you aren't sure which direction to go? The answer may just surprise you…Today’s episode is everything you need to know about transitioning and downsizing. And you will learn how growth sometimes comes with scaling back. I am interviewing Rebecca Brumfield. Rebecca is passionate about helping women bodyworkers build successful businesses. Rebecca is also my good friend and I am so excited to invite them back on the show!We are going over:How downsizing can actually help your business growHow to make transitions in businessWhy success I a personal metricWhy and How to align your goals with your core valuesDoing business on your termsResources Mentioned: Rebecca’s Facebook Group - Badass BodyworkersLearn About Ramona’s Coaching Programs

I am so excited for you, my Spapreneurs! Today I am interviewing Elicia Crook and we are talking about all things Instagram marketing. Are you ready to grow your spa business on Instagram? Then this is the episode for you!Elicia is a Massage therapist, business coach, author & mentor to hundreds of therapists worldwide. Elicia has been enjoying business success for over 16 years & now teaches solo therapists and clinic owners how to build successful businesses & live life on their terms.We will be going over:What is the value of marketing on Instagram? Who can benefit most from marketing on Instagram?What should you post?How often should you post?How can you grow your following?And so much more!Resources Mentioned:Elicia’s Facebook Group Massage Business Support NetworkSpapreneur® MastermindSpapreneur® Group Coaching

Are you the CEO of your business? Do you find yourself overwhelmed with to-dos at home and at work? Do you wish you had more time in the day? If so, It’s time to start delegating non-CEO tasks. Today's topic is 21 things you should consider either outsourcing or delegating to help you have more CEO time in your business. (Or maybe even that vacation you've been dreaming of for years!)We are going over:Why you need to be delegating and outsourcing Where to start when considering what to delegate and what to keep for yourselfMindset blocks as a CEOWhat lessons I have learned after many years as a CEOHow much your time is really worthResources Mentioned:Spapreneur® MastermindSpapreneur® Group Coaching

Are you a wellness professional or spa owner wanting to build a more sustainable business? On today's episode of the Spaprenuer® podcast, Ramona is interviewing Shaun Hill, host of the Nice Job Podcast. We are going over all things reviews. Reviews are one of the tools we have used to help us build a seven figure company. Tune in to learn how you can best take advantage of this strategy in your own business.Questions AnsweredWhat is Nice Job?What is the most effective way to ask for reviews?What should you do if you get a bad review?How do you know it's time to make a pivot in your services?How can you utilize reviews in your marketing?  Resources MentionedGrow Your Business with Nice JobListen to The Nice Job PodcastSpapreneur Alliance GroupSchedule a Call with Ramona!

On today's episode of the Spaprenuer® podcast, Ramona goes over the final excuse in her excuses series - no money. It is often the most used excuse because money is tied to so many things. It's an easy excuse to use and hide behind. Every business owner has had to use bootstraps and budgeting to get ahead. Don't let old attitudes about money stop you from getting to where you want to be. Topics Covered Most businesses start with little to no moneyMoney is a finite resource Get money focused Money is a tool Every dollar that comes to you has to have a jobTreat your business like a revenue-producing entity Investments in your business shouldn't be a vanity thingStop putting up with nonsense from clientsInvest in accounting educationAlign your revenue goal to your personal money goals You need a household budget - four walls and a dream life Invest in professional services that matter The CEO Schedule Resources MentionedSpapreneur Live - join us! Schedule a Call with Ramona! Amber Dugger - Ramona's favorite money expertEmily King Episode of SpapreneurProfit First - accounting educationTapping into Wealth - money blocks YNAB - You Need a BudgetClient Retention TrackerSpapreneur Alliance Group

On this episode of the Spapreneur® Podcast, we’re focusing on the next part in our excuses series - “I can’t hire staff.” Ramona dives into this topic and how it had affected in your business. There is a epidemic of not being able to find staff. We’ve experienced it in my own business - we want to hire 10 massage therapists and at least two more front desk staff. But like a lot of you we are having problems just getting people to show up. But you can’t use a lack of not having a staff be an excuse because there are things you can do to get people to work for you.Topics CoveredYes there is a labor shortageHow I’m able to go on vacation and my spa is still able to runThe key is low staff turnoverWe’re having people not even showing up for interviewsNew graduates are coming”I can’t find someone as good as me”Where are the gaps in your business you need to hire forWhat are you missing and what are the clients asking for?Know your core values and strengths for your business Train into your company culture and experience You have to let go of complete control of your businessYou have to be willing to be teachable and learn from your team Let your staff members have ownership mentality Make sure you’ve put the want ad everywhereLeave no stone unturnedAre you offering enough moneyDo you have the supply of clients to meet the demand of another practitionerHave you identified where you need coverage Ideal team member avatarGet testimonials from your teamHave a team page on your website Resources Mentioned Spapreneur® LiveSpareneur Alliance Facebook Group Spapreneur MastermindSpapreneur Private Coaching

On today's episode of the Spapreneur® Podcast, Ramona Rice is back with her excuses series and the excuse of not knowing where to seek business information is the topic. As part of the Spapreneur excuses series we’re going to talk about one of the things a lot of you do to make excuses for not getting the goals you want. There is an epidemic of crowdsourcing for business ideas in our industry and Ramona is here to call it out. Topics Covered Why crowdsourcing business information is a bad idea Surface information They don't know youTaking advice from unsuccessful people You don't know their motivationWhy I invest in business coaching Why you're asking on a Facebook Group

On today’s episode of the Spapreneur Podcast we welcome Tracy Morgan (no not the 30 Rock one). Tracy's mission is to ensure entrepreneurs always have time for what matters most- in biz and life.This message struck to her core when a jet-setting career (and a 100 year flood!) got between her and her new-born baby. Becoming a mother re-shaped her life and her choices.It was the turning point that pivoted her from a successful corporate consulting career to creating Tracy Lynn Morgan.com, an on-line consulting company focused on helping heath coaches, consultants & practice owners scale-up their profits while scaling-back their hours.Using her 14+ years of Lean Process Improvement & Behavior Change expertise, she now helps Health Entrepreneurs set-up systems that deliver exceptional client results that attract, retain and create raving-fan clients who become their brands most powerful marketing tool. She created her signature "Time To Profit" method, to help CEO's & practice managers free up time to build a more profitable business around a lifestyle they love... and always have time for what matters most.

On today's episode of the Spapreneur® Podcast, Ramona Rice is taking you through the steps of training your staff to focus on client retention. According to Harvard Business Review, a 5% increase in a small business's customer retention rate can increase the business's revenue by up to 95%. Subscribe to the podcast on Apple Podcast, Spotify, or your favorite podcast app. Topics Covered:Why Client Retention is the Key Metric in Your BusinessHow to Calculate Client Retention When to calculateWays to increase retentionResources MentionedClient Retention CalculatorFree Spapreneur® Alliance Group

On today's episode of the Spapreneur® Podcast, Ramona Rice is kicking off the Spapreneur® Excuses series. Excuses are easy but working towards your goals takes effort, time, and luck. In this episode of the Spapreneur® Podcast, Ramona Rice is going to go over some common excuses she sees in the spa world and how to overcome them. Topics Covered:Excuse 1: Clients Have a client standards agreement Understand client expectations Know your ideal client for your business and for each staff member Retention as a company focusExcuse 2: Not enough time Prioritize what’s important Track your hours Use block scheduling Excuse 3: I don’t have the knowledge Crowdsourcing information in Facebook GroupsSign up for business training Excuse 4: Not enough staff The unemployment extra money is running out Have a hiring plan in place Your ideal team member avatar Excuse 5: No Money Profit first - book by Mike Michalowicz a proven system of business accounting and accountability that will enable you to enjoy profits as a business ownerKnow your numbers - you have to know how much Stop asking for financial advice in Facebook groupsResources Mentioned:Spapreneur® Alliance GroupHow to Protect Your Business Legally Podcast Episode Download the Client Retention CalculatorJoy of Missing Out Book Spapreneur Mastermind  Traction by Geno WickhamProfit first - book by Mike Michalowicz

In today's episode of the Spapreneur® Podcast, Ramona dives into her favorite topic - reading. Yes, Ramona is an avid reader and will try to read close to 90 books this year. So much of her success as a business owner leads back to books she has read. And since she gets asked all the time, here are the 13 Essential Books The Essential 13* The links to these books will not send proceeds to Spapreneur® or Ramona directly. Instead, she uses the Amazon Smiles donation link to support her favorite charity, The Muse Writers Center. *1. Profit First by Mike Michalowicz is a required book for Spapreneur® because this accounting system changes lives and builds accountability and wealth. 2. The Pumpkin Plan by Mike Michalowicz. Yes, another Mike book teaches how to focus on the right clients who bring in the best returns. It helps break the idea that the client is always the right myth.3. Virtual Freedom by Chris Ducker - Chris was a personal mentor and coach to Ramona at the beginning of Spapreneur, and he taught her how to use assistants. Suppose you need help on how to find and hire, this a good book to start.4. Content Machine by Dan Norris - this book is the OG guide on using content marketing. 5.  The 12 Week Year by Brian Moran - Get more done in 12 weeks than others do in 12 months - this program is great for helping focus on key goals and priorities.6. Your Best Year Ever - Michael Hyatt - a guide to help you stick to goals and things you want to pursue. 7. Finish by Jon Acuff - it's easy to start on a path of goals but difficult to finish. In this book, you'll learn how to make goals that you can actually achieve. 8. a...

On today's episode of the Spapreneur® Podcast, Ramona is interviewing the incredible Tanya Dalton. Tanya Dalton is a best-selling author, speaker, sought-after business coach for women entrepreneurs, and nationally recognized productivity expert. Tanya serves as a growth strategist for female leaders in the corporate and entrepreneurial sectors. Her 12-month mentorship program, The Intentional CEO, helps female entrepreneurs grow thriving businesses and thriving personal lives. In addition to having her book, The Joy of Missing Out, being named one of the Top 10 Business Books of 2019 by Fortune Magazine, Tanya’s podcast, The Intentional Advantage, is ranked among the top 50 in the self-improvement category on iTunes. Tanya is also the founder and CEO of inkWELL Press Productivity Co., a multi-million dollar company providing tools that work as a catalyst in helping women do less while achieving maximum success.Topics MentionedThe world feels so busy.When you feel too busy to do the things you want or need to doEnough is a gross wordAssess your mindset around successGive yourself grace during the tradition from old normal to post-pandemicStart mapping where you want your week to goKeep your north star clear and in frontWill this matter in five years?Overwhelm is when we don't know where to startObstacles are opportunitiesThe goals and opportunities have to grow and change with youDon't create your life around a system - choose to be the center of the systemTaking care of yourself allows you to take care of othersThere is no catching up on 2020 - instead, accept we lost a yearOur past is there to help us learnHaving a rough time gives you so much power if you recognize the gifts it bringsTrack the patterns in your life to see what's working and what needs adjustment Five minutes with peak productivityThe priority list vs the todo listResources MentionedTanya DaltonSpapreneur MastermindIntentional Advantage PodcastTanya's Book - The Joy of Missing OutTanya's Next Book - On PurposeFull Focus Planner

On today's episode of the Spapreneur® Podcast, Ramona is flying solo and talking about Father's Day, June 20th. Topics Covered Huge Marketing Opportunity to get income in your spaSpas are for dadsChoose more "manly" treatments Market date nights and partner with a great local businessThe reservice pink tax Remember who is the customer for the holidayPeople want experience gifts Don't forget the inclusion Use people of color in your marketing Why we support Black Lives MatterResources Mentioned Unsplash Spapreneur Alliance - our free Facebook GroupFull Schedule Method

On today's episode of the Spapreneur® Podcast, we have Jarod Spiewak from CometFuel and he's talking all about SEO. Jarod is the founder and lead strategist of Comet Fuel, a boutique, strategy-first, marketing agency that helps exceptional businesses fuel long-term growth, without all the typical agency BS.Jarod got his start in the world of marketing at the age of 14 by needing to figure out how to make money online to pay for college, which he started attending at 15 years old, after months of writing content for less than $0.01 per word and working for next to free through Craigslist “gigs”.Several “real jobs” and years later, after working as the lead strategist for a marketing agency and as a contractor to several other agencies… Jarod didn't feel as though the agency that he wanted to work for existing, so he started it instead.A boutique agency that values results, honest communication, transparency, education, and cutting through the BS. Over the past few years, Comet Fuel (formerly Blue Dog Media) has successfully managed over $10MM in advertising spend and has returned millions of dollars in profit to their clients.Topics Covered Background in SEO that made major changes Why SEO is important in small business marketingYes Google is King of the Organic Search Use all the Google Tools available Google looks different depending on the search Maps more important than Organic Reach To test your search go into incognito mode How do you climb to the top of searchYou need to build your SEO equityUse your niche to build search equity Onsite and off-sitePeople write questions in the search bar Resources Mentioned CometFuel.comFree Google Ads GuideGoogle My Business App

On today's episode of the Spapreneur®, The Product Boss is here! The Product Boss is actually two amazing women who work together, Jacqueline Snyder and Minna Khounlo-Sithep. These women are the combined force behind The Product Boss small business coaching platform and Apple top 10 marketing podcast. Together, they have grown a community of high-achieving product-based small business owners and have helped them scale their physical product businesses through coaching, digital courses, highlighting female founders each Monday on their podcast, and other important initiatives. Their goal is to change the landscape of product entrepreneurship by connecting small business owners worldwide through a blend of real-life business tactics, creative strategy, and modern leadership.In addition, Jacqueline and Minna co-founded the “Shop 1 in 5™ Pledge” – a commitment to make 1 in 5 purchases from a small business, online or “offline,” realizing the importance of supporting small retail businesses, online shops, makers, manufacturers, restaurants and many other small businesses that are the backbone of our economy.Ramona isn't lying - she LOVES these women, and you should totally listen to them. Topics MentionedWhy you want to sell things - yes you really doSelling products extend the experience of the spa to homeHow to get clients to buy products What you look for when picking a product line for your spaCo-Branding vs. Wholesale What about coming up with your own lines of productsIt isn't easy to be a service provider and a product maker and do both wellThe sales rep is everything Use it in real-time with clients before investing in making a productWith product, understand what your customers expect and want Customize the experience to lead into selling the productUse the products to create a system for your clients - sell the systemTeach your team to sell from recommendationResources MentionedUnstoppable Entrepreneur Podcast Product BossCause + Medic CBDThe Product Boss Website Bulletin.coFaireShop 1 in 5 PledgeAlibaba The Product Boss Opi EpisodeThe Product Boss MastermindThe Product Boss Resource GuideYear of Content from the Product Boss

On today's episode of the Spapreneur® Podcast, Emily King is our guest. We're talking about how to increase your bottom line by aligning your money story with your prices. Emily is a wealth & abundance coach for entrepreneurial women and the founder of The Rich Woman signature coaching program. Since 2015 she’s worked with 100’s of women to help them create a loving relationship with money so they can massively increase their income and impact. Armed with an MBA and certifications as an NLP practitioner, timeline therapist, and pilates instructor (yes--all those things!), Emily brings the perfect mix of manifesting-woo and business chops to the table to help women across the world live their best ‘Rich Woman’ lives - a life of financial freedom, fulfillment and fun.Topics Covered Money is Our FavoriteThe Fear and Judgment of making MoneyWhy the Spa industry is afraid of making moneyDon't spend your client's money for them How to release the guilt of charging what you shouldHow to get free of the fear of making moneyLots of different ways to bring in more money, without charging moreYou can't wait until you're comfortable raising your rates Every dollar that comes into your being needs to have a purposeGo for the big goal - it's okayBeing successful doesn't mean you're not afraidMoney personality types Resources Mentioned Free Meditations for Entrepreneurs Join the AllianceEmily King's Website