DiscoverLast Week in Local: Local Search, SEO & Marketing Update from LocalU
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
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Last Week in Local: Local Search, SEO & Marketing Update from LocalU

Author: Mike Blumenthal - Carrie Hill

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What happened in Local Search Marketing during the past week. Important ideas, trends and tactics. A weekly conversation about the articles that attracted our attention recently. You can find our links from each episode at https://localu.org/blog

345 Episodes
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Join Carrie Hill & Mike Blumenthal from Local University as they discuss the new "Related to your Search" carousel which is sourcing content from reviews, posts, Q&A and possibly more. They explore what might be triggering the carousel to show up for queries - from specific product or service keywords to number of reviews.Support the show
Mike and Carrie with Local University chat with John Jantsch, author and founder of Duct Tape Marketing about the necessity of strategy informing tactics in an agency setting, and in business & life as a whole.  We also discuss his books and in particular his newest, "The Self-Reliant Entrepreneur."In his newest book, Jantsch departs from his wildly-popular marketing strategy tomes to create a 366-day "...devotional guide for overworked and harried entrepreneurs, and anyone who thinks like one."We also talk about reviews (of course - Mike's on the line!) and the customer journey.  Tune in and share your thoughts and feedback!Support the show
From Local University, a Deep Dive with Mike Blumenthal discussing the New Image Results Landscape in Local Search. DD 10.18.19Support the show
Join Carrie Hill and Brandon Schmidt of YDOP in Lancaster, PA as they discuss some of the ways Q&A information can be shared - from Video to GMB content to different ways to utilize it on your website - there's a lot of tips and tactics to be gleaned, so listen & watch along!  DD 09.11.19Support the show
Join Mary Bowling and Carrie Hill from Local University as they welcome Willys DeVoll to Deep Dive.  Willys works at Gusto and blogs at WillDigital.com!  Today were talking about creating the right kind of content for your local website, how to do it at scale, and how to create content for your brand/location when you might not have access to the website to publish it!Support the show
Join Carrie Hill & Mary Bowling from Local University as they discuss the robust and useful mobile tool set from Mobile Moxie with Clint Murphy and Cindy Krum.  Learn the best way to use these tools to improve your SEO, usability, SERP appearance and tracking across multiple geographies and devices. This tool set is a must have in your arsenal if you're doing any kind of SEO!Support the show
Join Mike Blumenthal, Mary Bowling and David Mihm as they take a Deep Dive into the Thrive Hive Grader.Support the show
A closer look at ZipSprout's Local Sponsorship Finder with Garrett French & Claudia Cruz, Mary Bowling, Carrie HillLearn about the benefits to finding local sponsorships to help with brand building and linkbuilding for your local business.  Join Co-Founder Garrett French and COO Claudia Cruz as they talk about the tool and offer listeners an opportunity to get in on the Beta!DD 03.20.19  Support the show
Join Mike Blumenthal, Carrie Hill, Mary Bowling & Brian Smith as they take a Deep Dive into Local Attribution for Enterprise#4/5 DD 03.11.19Support the show
#4/4   Join Mike Blumenthal & Joel Headley from Local University as they take a Deep Dive into Google Posts - what the data says about conversionsSupport the show
Join Carrie Hill & Dana DiTomaso from Local University as they take a Deep Dive into Google Data Studio for Local SearchSupport the show
Join Mary Bowling, Carrie Hill and Greg Gifford from Local University as they take a Deep Dive into Local SEO for the Automotive Industry.Support the show
Deep Dive into the Mobile Knowledge Graph with Cindy Krum, Mike Blumenthal & Carrie Hill from Local University#4/1 DD 01.14.19 Support the show
Join Mike Blumenthal and the staff of Local University as they take a look back at 2018 and forward to 2019 discussing where the Local Search Industry has been & where it's headed.  DD 12.14.18Support the show
Join Mike Blumenthal, Mary Bowling & Carrie Hill from Local University as they take a Deep Dive into Local Brand Building.  DD 12.03.18Support the show
Deep Dive with Mary Bowling, Carrie Hill & Yan Gilbert Exploring LocalFalcon - Innovative Local Map Ranking Tool with Founder Yan Gilbert.  Yan, Mary & Carrie discuss this history behind Local Falcon, some tips and tricks for getting the most out of it, and where Yan sees the tool going in the future.DD 11.05.18 Support the show
Join Mike Blumenthal and Mary Bowling from Local University as they take a Deep Dive into What Drives Local Mobile SERP Images? DD 10.15.18Support the show
Join Mike Blumenthal, Mary Bowling, Andy Simpson from Local University as they take a Deep Dive into Google as your new home page. DD 10.08.18Support the show
Join Mike Blumenthal, Mary Bowling & Erin Jones from Local University as they take a Deep Dive into this weeks topic: Online Reputation ManagementSupport the show
Join Mike Blumenthal, Carrie Hill and David Mihm from Local University as they take a Deep Dive into this question: Is it harder to run an Agency in 2018?Support the show
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