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Small Biz Power

Author: Nina Radetich

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Small businesses are the engine of our economy, powering our local communities. It's time to showcase them on a bigger stage. Welcome to Small Biz Power, my show on Facebook LIVE, highlighting small businesses in Las Vegas and beyond.
24 Episodes
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If you are an entrepreneur, chances are your business comes first, often at the expense of your health and wellbeing. Our guest for this episode of Small Biz Power says it’s time to focus on you. In order to be successful, she says, you have to shift your mindset and take time to move every day. Courtney Bentley is the host of the Fit and Fabulous podcast. She holds certifications as a Personal Trainer and Behavioral Change specialist. She teaches people how to live a lifestyle of wellness. She spends much of her time coaching other female entrepreneurs. But her advice is universal. In this episode, Courtney will share her tips for adopting a healthy lifestyle… some of it may sound a bit woo-woo to the skeptics out there, but much of it is practical. If you are struggling to stay healthy as you build your business, don’t miss this episode. Questions I ask Courtney Bentley: Why is “self-love” so important and how does a lack of it affect your business? What tips do you have for making time for health and wellness? What’s the best way to manage stress? What are moon cycles and how do they play into behavioral change? What You’ll Learn If You Listen: How Courtney overcame what she calls her “self-hate” and how that’s changed her life Why falling back in love with yourself leads to more money and success Why movement is key to a successful life and business Three tips for adding movement to your day even if you think you don’t have time How to overcome the after dinner sugar craving (simple but powerful) Links to Things We Talked About & Follow Courtney Bentley on Social Media: Courtney Bentley's Website Fit Fierce Fabulous Podcast on Instagram Courtney Bentley on Instagram Courtney Bentley on Facebook Fit Fierce And Fabulous Podcast Facebook Group Grab a Free Guided Meditation to Release Your Limiting Beliefs Here! Like what you hear? Be sure to Subscribe and leave us a review on iTunes. Read the Full Transcript Here
Ah, the world of business coaching. There’s no shortage of “coaches” ready to help take your business to the next level. I put coaches in quotes because with all the noise online these days, it’s not always easy to decipher the legit coaches (with real-world business transformation experience) from the fly-by-night social media coaches who are self-qualified by the last business book they read. The right coach can catapult your business. The wrong coach equals money and time wasted. In this episode of Small Biz Power, our guest is Tim Furlong, a nationally recognized speaker, facilitator & executive coach. Tim tackles business coaching qualifications, including the right questions to ask to determine if your coach is a good fit for you and more importantly if he or she is qualified to help you grow. Tim wrote the book, “Quarter Turns,” and created the “Quarter Turns” coaching program which enables leaders to identify small shifts in approach and behavior that yield highly impactful, sustainable results. Tim is also a partner in The Simmons Group here in Las Vegas. Questions I ask Tim Furlong: If I’m a business owner, why is it so important to work with a coach? What questions should I ask a coach to determine if they are the best fit for my needs? What common issues do most business owners face – what inspires them to search for a coach? What do you love and find most challenging about coaching? What You’ll Learn If You Listen: How Tim went from traveling musician to executive coach Why “edutainment” is a crucial part of how Tim delivers his coaching Why it’s not a coach’s job to have all the solutions/answers for his/her clients The one question you MUST ask before hiring a coach Why a coaching “certification” doesn’t necessarily legitimize a coach or make them the right fit for you The red flag that will tell you early on in the coaching relationship if your coach is not capable of helping you get results Links to Things We Talked About & Follow Tim Furlong on Social Media: Quarter Turns – the Book Quarter Turns Coaching Program Quarter Turns Website Tim’s Present Like a Pro Program The Simmons Group Las Vegas Website Nina’s Performance Coach, Bill Cakmis Quarter Turns on Facebook Quarter Turns on Twitter Tim Furlong on LinkedIn Like what you hear? Be sure to Subscribe and leave us a review on iTunes. Read the Full Transcript Here
You can view a transcript of this podcast on Radetich Marketing + Media. Las Vegas has a lot of secrets… but some of those secrets need to be told. Our community is home to many nonprofits who work tirelessly to help those who need it most. You may not know, though, that we are also the home base for a national nonprofit that’s helping children all over the country take flight. In this episode of Small Biz Power, our guest is the CEO of Miracle Flights, Mark Brown. Mark talks about the work Miracle Flights does to help sick children fly to other cities to get specialized care or second opinions. We talk about what inspired the founder to start the organization 32 years ago, how the organization has evolved (you may remember it as Angel Flights or Angel Planes) and what Mark and his team are doing to increase the number of flights they provide every month. Mark has a business background. We talk about how that plays into how he runs the organization, and why he calls this the “best job in the world.” Questions I ask Mark Brown: What is it like running a nonprofit (when you have a business background)? What do the families you’ve helped tell you about what this means to them? What makes Las Vegas a great home base for Miracle Flights? What are your goals for the organization? What You’ll Learn If You Listen: Why nonprofits have to be thought of as businesses and how there’s a change in the narrative around running them as such The founder’s story – why she started Miracle Flights and how she’s been touched personally by its mission The gap Miracle Flights fills within our country’s medical system (simple, but powerful) A game-changing partnership with UFC – what it means for Miracle Flights What Miracle Flights did to help the families affected by the shooting at the Route 91 Harvest Festival here in Las Vegas How you can get involved in this amazing organization Links to Things We Talked About & Follow Miracle Flights on Social Media: Levi – 100,000th flight recipient Levi – commercial with Forrest Griffin Miracle Flights Website Miracle Flights on Facebook Miracle Flights on Twitter Miracle Flights on YouTube Learn More about Mark Brown, CEO Donate to Miracle Flights Like what you hear? Be sure to Subscribe and leave us a review on iTunes.
“The average age of a mortgage professional is 56,” says Coby Baker, CEO of Alderus Mortgage. And yet the modern workforce is behind that by about 25 years. That’s why Coby, who is also the President of the Nevada Mortgage Lenders Association, is working so hard to develop the millennial breed of mortgage pros. In this episode, we talk about what he’s doing to build a millennial-friendly culture in a traditional industry, how he’s building a bridge between the older workers in the industry and this new crop of youngsters, why he’s committed to helping people reach their fullest potential and his lofty goals for his company. Coby moved from Salt Lake City to Las Vegas in 2003 and founded Alderus Mortgage. Since then, Alderus has been named one of the top companies in Nevada and one of the top 100 mortgage employers in America. Coby speaks and teaches at industry events. He’s also an active member of his local community and regularly volunteers at the Las Vegas Humane Society. Questions I ask Coby Baker: Why is “developing people” at the top of your list for business growth? What are you doing to build the millennial workforce and engage it in an industry that’s known as “old school?” What makes the Alderus approach to mortgages unique? What does the future look like for the mortgage industry? What You’ll Learn If You Listen: Why Coby says the office environment at Alderus is key to developing his team faster How a dog-friendly office affects his employees and potential hires The unique challenges that come with running a family-owned business and how Coby, his wife, and his brother have structured their roles so people stay in their lane Where Coby got the confidence to start a management firm at the age of 19 – yes, a firm that told business owners how to improve their business - when he was straight out of high school Coby is a natural risk-taker, however, he admits to some fear in this episode The out-of-the-box marketing tactics he’s using to help grow his business Why education and speaking have been crucial to the company’s development Links to Things We Talked About & Follow Alderus Mortgage on Social Media: Alderus Mortgage Website Alderus Mortgage Facebook Page Alderus Mortgage Twitter Coby Baker on LinkedIn Like what you hear? Be sure to Subscribe and leave us a review in iTunes. Read the Full Transcript Here
What is the role of a chamber of commerce in the business community?  It involves more than you might think.  In this episode of Small Biz Power, our guest is Lisa Chao, the Vice President of Membership for the Henderson Chamber of Commerce.  Lisa’s career spans 20-years in the realm of business development. She’s a Las Vegas native and known as a go-to “business connector” throughout Southern Nevada. Currently, in her role at the Henderson Chamber, Lisa directs the organization’s long-term member development goals, including sales strategies and effective programming. When she’s not working, Lisa enjoys spending time with her family attending sporting events, including those from her alma mater, UNLV.  Lisa and I cover a lot of ground in this episode, including what the chamber is doing in the wake of the tragic mass shooting on the Las Vegas Strip. Questions I ask Lisa Chao: What is the toughest part about convincing people to join the chamber? What are the most common problems small business owners face? What’s unique about doing business in Las Vegas? What’s on the horizon for businesses in Las Vegas with the addition of two major league sports teams?  What You’ll Learn If You Listen: How you as a business owner can give back to the victims of the Las Vegas Strip shooting What you can gain from chamber membership and how many members they currently have The difference between the Henderson Chamber and the Las Vegas Metro Chamber and why you don’t need a Henderson address to be a member Why there’s more to the Henderson Chamber than just networking Links to Things We Talked About & Follow the Henderson Chamber on Social Media:   Henderson Chamber Website Henderson Chamber Facebook Henderson Chamber Twitter Like what you hear?  Be sure to Subscribe and leave us a review in iTunes. Read the Full Transcript Here
On this episode of Small Biz Power, we’re talking to the amazing social media team at the city of Las Vegas.  This small, but mighty team manages the city’s communication strategy on all of its social platforms – from Facebook to Twitter to Instagram to Snapchat to YouTube.  Can you imagine what their editorial calendar looks like?  The team is made up of: Jennifer Davies Natasha Shahani Shane Savanapridi Jennifer originally wanted to be a lawyer. Then a publicist. Then she got a Twitter account and the rest is history. She is the very first person the city ever hired to focus solely on social media.  Natasha risked it all and moved from Los Angeles to help launch the Life is Beautiful festival. She handled all of the marketing and media requests during the first festival. Shane has an incredibly diverse background in photography, web design, videography, you name it. At the city, they jokingly say that he is the only one who could single-handedly run the entire department (including a TV station!)  These three create and post all the content on the city’s social media channels, but their social media strategy goes beyond just broadcasting.  They use these online platforms as a tool for engaging with the community, soliciting feedback, and monitoring chatter around key issues and events.  Small business owners can learn a lot from their integrated approach to social media.  Questions I ask the City Social Media Team How does social media fit with the city’s overall communication strategy? Why is it so important for the city to be engaged on social media?  How do you keep up with the never-ending comments/conversations? How difficult has it been to get buy-in from council members on the importance of social media and the importance for them personally to be involved and engaged? What role does social media play in decision making? How are you using video on social media and why is it so crucial? What You’ll Learn If You Listen: Why the perception that they sit around and eat donuts and tweet all day is dead wrong How the team uses statistics to drive their content strategy The role of social media in monitoring how the city’s message is received Why responding on social media (to good or bad posts) is so important for brands big and small Who’s really running the council members’ Twitter accounts How creating a system for engaging can help small businesses Links to Things We Talked About & Follow the City on Social Media: Life Is Beautiful Festival City of Las Vegas Website City of Las Vegas Facebook Page City of Las Vegas Twitter Page City of Las Vegas YouTube Page City of Las Vegas Instagram Page City of Las Vegas Podcast Like what you hear?  Be sure to Subscribe and leave us a review in iTunes.  Read the Full Transcript Here
E017 Going Strong

E017 Going Strong

2017-10-1043:17

My guest for this episode of Small Biz Power is Bret Fitzgerald, VP of Corporate Communications & Education at Las Vegas Athletic Clubs. This is Bret’s 40th year in the fitness business. Bret is an Ironman Kona finisher and has participated in numerous Spartan races. His company, LVAC has more than 150,000 members in the greater Las Vegas area. Two years ago, Bret had a life-changing experience, something you would not expect for a guy who’s focused on fitness for his entire life. We'll talk to Bret about his personal journey, and we'll delve into the changing face of the fitness industry in this episode of Small Biz Power. Questions I Ask Bret:  What’s the biggest change you’ve seen in the fitness industry since you started in it 40 years ago? How has the boutique fitness trend affected your big box gym model? What are you doing to inspire others after your life-changing event? What You'll Learn If You Listen: Gyms, exercise equipment and exercise fads may change but it is the desire to improve and a love for exercise that drives people Bret shares his message for men who are 40+… what you need to be doing now to protect your health. What today's generation is looking for in their workouts and how it's different from previous generations  The one quality gym instructors need to get people to keep coming to their classes  Links to Things We Talked About & Get in Touch with Bret:  Las Vegas Athletic Clubs American Heart Association Las Vegas Chapter Spartan Races Email Bret
Have you ever felt like you were paddling in a “circle of frustration” in your business? My guest on this episode of Small Biz Power wants you to stop doing that. Alex Vorobieff has 20 years experience as a CPA, clean-up CFO and C-Level Executive. He grew tired of treating the financial symptoms of organizational dysfunction. Yet he found that there was really nothing in business books, even in business school curriculum to address the root cause of the problems. So he decided to tackle that himself and he wrote the book, Transform Your Company: Escape Frustration, Align Your Business, and Get Your Life Back. In this episode, we chat about what it takes to write a book as well as the exact moment Alex realized he needed to write it. Alex also talks about the common gap holding most businesses back and how the book addresses that.  Find out more at Nina Radetich Marketing + Media
In this episode of Small Biz Power, we're focusing on the power of podcasting to grow your business.  My guest is Debbie DeChambeau, a Business Growth Strategist, National Speaker, Published Author and Podcast Host. Debbie has spent her entire career helping entrepreneurs: from creating business plans to implementing risk management programs and developing marketing blueprints.  Now she spends her time helping organizations create podcasts to spread their message and reach a larger audience. Debbie and I have been working together on a podcasting for profits system for business.  Read more about that HERE. In this episode we talk about how simple it is to start a podcast, why more business owners should be doing it (but aren't) and the ultimate ROI on a podcast.  Watch the full episode below or download the audio version to listen on the go!  Speaking of audio, Small Biz Power is expanding to include audio-only interviews as well.  Just click HERE to subscribe so you never miss an episode!  
This week on Small Biz Power, my buddy, Kendall Tenney, of 10eMedia, joins me in the co-host chair.  We talk about the latest changes at Facebook, including their new mission statement and what it means for your company's Facebook strategy moving forward.   Our guest is self-described recovering CPA, Anthony J. Faso, founder of Infinite Wealth Consultants.  We talk about why the safest place for your money may not be on Wall Street.  Plus, Anthony's got great advice for building wealth in today's volatile times.   Learn more at Radetich Marketing + Media.
This week on Small Biz Power, my buddy, Kendall Tenney, of 10eMedia, joins me in the co-host chair.  We talk about the latest changes at Facebook, including their new mission statement and what it means for your company's Facebook strategy moving forward.   Our guest is self-described recovering CPA, Anthony J. Faso, founder of Infinite Wealth Consultants.  We talk about why the safest place for your money may not be on Wall Street.  Plus, Anthony's got great advice for building wealth in today's volatile times.   Learn more at Radetich Media & Marketing.
Let’s talk modern business management in the age of the millennial. Our topic for this episode of Small Biz power: are millennials lazy & entitled or are we just old? We welcome leadership and management coach, Doug Beckley of The Beckley Group and Catapult Groups to the show. Doug talks about why we need to be careful about stereotyping, what millennials really want with their jobs and how we, as employers, can give that to them.  Plus, the importance of communicating company culture and bridging the gap between an older workforce and a younger one.  Doug's got some unique ideas on how to bring the two together.  Get more details at Radetich Media & Marketing!
This week we welcome back guest co-host, Kendall Tenney of 10e Media.  Through a series of questions (like "what job would you be absolutely terrible at?"), we get to know a little more about Kendall. And he shares his number one PR tip for small businesses. It's not what you'd think!   Then we welcome in our guest, all the way from Vancouver, Canada, and an expert in franchise marketing, Juliette Schmerler of Sparktank Franchise Marketing. We get to know Juliette a bit. Then she talks about her decision to go after a specific niche - and why this is one of the best things you can do for your business.   If you are a franchisor, Juliette specializes in helping you tell your story and recruit the right kind of franchisees. If you own a local franchise, Juliette can help you supercharge your marketing. View details at Radetich Media + Marketing!
If you've been contemplating leaving your job to start your own business, or you're feeling a bit stuck in your current business and want to take it to the next level, then this week's episode of Small Biz Power is designed for you. My guest is women's empowerment and business mentor, Galit Rozen. We talk about HOW you make that leap from employee to entrepreneur (and make money)... and the mindset required to do so. And we discuss Galit's free interview series, Your Journey to the Top. Plus if you find yourself frustrated with internet marketing these days, you're not alone. There is a way to wade through all this internet-speak and get a clear picture of where your business is online, how your competitors stack up and the opportunities available to you. It’s called the Total Online Presence Audit. We talk about how it can help your business in this episode. Enjoy!
A fascinating discussion with two TV veterans and spectacular storytellers. In this episode, we welcome guest host, Kendall Tenney, founder and CEO of 10e Media along with attorney and Fox News legal analyst, Bob Massi. Our discussion focuses on the recent PR nightmare facing United Airlines as well as the Las Vegas Raiders' recently announced move to Las Vegas. You'll find Kendall & Bob's take on the Raiders intriguing. Plus, Bob Massi has covered countless celebrity trials. In this episode, he shares some juicy stories from behind the scenes of the Scott Peterson trial, the Michael Jackson trial and more. Find more information at Radetich Marketing & Media!
In episode 9, we talk about what's important to consider if you're thinking about joining a non-profit board or getting more involved in the nonprofit community.  Stacey Wedding, Founder, CEO and Chief Strategist of Professionals in Philanthropy, is our featured guest. Stacey is committed to making lasting change in the community and provides expertise to nonprofit organizations and philanthropists that lead to measurable results for their organizations.  For more details please visit Radetich Marketing & Media!
Episode 8 of Small Biz Power unravels the lost art and power of offline marketing. In this episode, we focus on relationship and referral marketing as well as public relations and the importance of having a consistent message.  Our guests are Darcy Neighbors. Founder and CEO of CIM Marketing Partners and Stacey Escalante. Founder of Escalante Media Management. Aside from telling amazing stories about their experiences in business and in their personal lives, both Stacey & Darcy share some great insight about using offline marketing tactics to grow your business. The show is packed with energy, enthusiasm, and most of all inspiration. Enjoy! For more details visit Radetich Marketing & Media!
This episode focuses on the nonprofit sector of our community... drawing parallels between the struggles our local charities face and the challenges of running a small business. The two have a lot more in common than you think, and my guests tackle the topic of what small businesses and nonprofits can learn from each other.   In this episode, we talk to Jeanne Hamrick, President of JBH Link, and Clay Buck, President of the Las Vegas Chapter of the Association of Fundraising Professionals. Both Jeanne & Clay share tips and wisdom from their years of working in the nonprofit sector. For more details visit Radetich Marketing & Media!
In this week's episode, we talk about the importance of small businesses having an online presence. If you're a small business owner and you're not reaching your audience through mobile devices or putting out content on the web at all, you'll want to pay attention to this episode. This week you're in for quite a few laughs with our guests Geoffrey Radcliffe and Steve Schorr. Geoff is the CEO and mission controller of PostLaunch, an internet marketing firm. Geoff talks about social media and its effect on our ever-growing fear of missing out. Looking for someone who truly understands that content is just the beginning? Look no further than Steve Schorr. As publisher and editor of the new digital newspaper, The NOW Report, Steve has experienced substantial growth as a result of having a strong web presence. He knows that it's not only important to create the content but it's just as important to know how you are getting your content in front of the right people. For more details visit Radetich Marketing & Media!
Do you want lead generation tactics for your small business?  Fellow Duct Tape Marketing consultant, Ken Tucker of Changescape Web, is full of 'em.  He kicks off the episode with some great tips and an interesting look into his background, including a run for office.   The second half of the show features Danielle Liss, a lawyer at Hashtag Legal.  Danielle has carved out the most interesting niche, focused on influencer marketing professionals and online business owners.  If you are a blogger or running any kind of online business, make sure you've taken the necessary legal steps to protect it.  Danielle details a plan. For more details and transcript visit Radetich Marketing & Media.
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