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MarketingMoneyPodcast.com, where we talk everything marketing for the banking and financial services industry, from advertising and branding to public relations and more. Each week, hosts John Oxford, Renasant Corporation director of corporate communication, and Josh Mabus, president and founder of Mabus Agency, dissect the latest marketing trends and concerns in the financial services industry.
169 Episodes
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In this episode, Josh and John unravel the complexities of FDIC regulations. From exploring compliance deadlines to delving into the implications of displaying the FDIC official digital sign, they offer expert insights and actionable advice for banks navigating regulatory challenges. Whether you're a compliance officer, marketer, or banking professional, this episode provides valuable perspectives to ensure compliance while optimizing marketing strategies in the dynamic financial landscape.
The post Episode 169 | Understanding FDIC Compliance appeared first on Marketing Money Podcast.
Join Josh and John as they delve into the world of loyalty rewards programs, exploring whether they truly offer value to consumers. From hotel upgrades to cashback bonuses, they dissect the nuances of rewards systems and discuss how banks can better align their offerings with customer needs.
The post Episode 168 | Rewards Reimagined: Navigating the Value of Loyalty Programs appeared first on Marketing Money Podcast.
Join Josh and John as they explore the ins and outs of job hunting and hiring in the marketing field. From decoding interviews to avoiding common job description traps. Tune in for valuable tips on finding your perfect fit in the dynamic world of marketing careers while Josh and John share candid advice and funny […]
The post Episode 167 | Navigating the Interview Landscape appeared first on Marketing Money Podcast.
In this episode, Josh and John dive into practical time management strategies, covering techniques like “eating the frog” and the Eisenhower matrix. Whether you’re a seasoned pro or new to time management, this episode offers valuable insights to boost your productivity.
The post Episode 166 | Strategies for Productivity appeared first on Marketing Money Podcast.
In this episode of Marketing Money podcast, Josh and John stress the importance of preparation, advise against last-minute changes, and discuss the 10-20-30 rule for impactful slides. The conversation covers handling technical issues, mastering delivery, and overall improvement in public speaking.
The post Episode 165 | Public Speaking Mastery: Prep, Delivery, Impactful Slides appeared first on Marketing Money Podcast.
In this episode of Marketing Money podcast, John and Josh tackle the hurdles of bank marketing, emphasizing the shift from branding to activation. They highlight community sponsorships, caution against generic ads, and stress ROI-focused strategies amid budget scrutiny. Also, they discuss the importance of aligning community involvement with business goals.
The post Episode 164 | Activate Your Branding appeared first on Marketing Money Podcast.
In episode 163, the Marketing Money Podcast, deep dive into the intricacies of strategic budgeting and annual planning as Josh and John dissect the flaws in the “campaign a quarter” mentality.
The post Episode 163 | Navigating Annual Planning and Strategic Budgeting appeared first on Marketing Money Podcast.
In this episode of Marketing Money podcast, John and Josh discuss CRA regulations and shrinkflation in the world of banking.
The post Episode 162 | The Banking Landscape from a Marketer’s Perspective appeared first on Marketing Money Podcast.
What is your biggest digital frustration? In this episode of the Marketing Money podcast, John and Josh discuss the woes of the digital age. Everything from article paywalls to scan-and-go apps and more.
The post Episode 161 | The Parade of Digital Horribles appeared first on Marketing Money Podcast.
Join us today as we discuss marketing old products to new audiences.
The post Eps 160 | Marketing Old Products To New Audiences appeared first on Marketing Money Podcast.
In this episode of the Money Marketing podcast, we discuss the upcoming ABA Bank Marketing Conference in Austin, TX. Tune in to find out what to expect and how to ensure that you get the most out of your time.
The post Episode 159 | See Y’all in Austin appeared first on Marketing Money Podcast.
Don’t write a check a bank can’t cash. On today’s episode, John & Josh dive into some consumer banking nuances that some might not know about.
The post Episode 158 | Red Ink Doesn’t Cash appeared first on Marketing Money Podcast.
You’ve heard it here repeatedly–change your name to something unique. The message always looks from a marketing perspective, but today we look at the lesson from the risk perspective. Enter Signature Bank New York, NY. John and Josh look at actionable items from this real-world example. Listen in for valuable insight from the dynamic duo.
The post Episode 157 | Your Name: Asset or Liability? appeared first on Marketing Money Podcast.
Everywhere you look, vendors are offering insights on audience personas. Using personas offers the promise of finding that target client or approaching customers to meet their individual challenges. On this podcast, Josh and John discuss Matt Lerner’s post on persona research at Paypal. Listen in as they discuss the uses or lack thereof for persona […]
The post Episode 156 | Persona Marketing appeared first on Marketing Money Podcast.
Measuring the impact of marketing can be a challenging task. Is your marketing strategy working, or are your efforts inefficient? John and Josh discuss the challenges conquered and how they’ve built effective methods to track marketing returns.
The post Episode 155 | What’s Your Return? appeared first on Marketing Money Podcast.
Do you understand Digital? Do you know how to write or critique great ads? Are you reaching all of your communities as a community bank? Listen in as John and Josh tackle these topics and more while steering you toward effective ways to reach your audience.
The post Episode 154 | The Most Underrated Way to Get Attention For Your Bank appeared first on Marketing Money Podcast.
ChatGPT is a language processing tool that uses natural language processing (NLP) techniques to understand and respond to user inquiries in real time. It is a type of chatbot, which is a computer program designed to simulate conversation with human users, typically over the internet. ChatGPT is trained on a large dataset of text and […]
The post Episode 153 | Are We Human, Or Are We ChatGPT? appeared first on Marketing Money Podcast.
Are your bank’s vendors a partner or more similar to good employees? Do they provide the services you need? Or are you buying what vendors are selling, regardless of customer needs? John and Josh tackle these questions and more while taking a dive into the banker/vendor relationship. Listen in as the Marketing Money duo talk […]
The post Episode 152 | A Vendor? A Vendor Sells Hotdogs appeared first on Marketing Money Podcast.
Are you excited about digital? Have you been researching the latest and greatest Fintech? While these can be integral to your bank’s marketing, are you missing the core foundation? In this episode, John and Josh dive into the blocking and tackling of marketing–skills agnostic to medium and transferable across all aspects of your marketing plan. […]
The post Episode 151 | Chasing the Rainbows of Tomorrow appeared first on Marketing Money Podcast.
This is part 2 of the Marketing Money Podcast’s breakdown of the 2022 ABA Bank Marketing Conference. Pack your bags, board your flights, and listen in to what’s in store in Denver.
The post Episode 150 | 2022 ABA Bank Marketing Conference Preview – Part 2 appeared first on Marketing Money Podcast.
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