Future of Fitness
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We are putting a shoulder into the fitness industry and pushing it forward into the modern digital age. Eric Malzone, a 14-year industry veteran, entrepreneur, advisor, and coach, interviews the brightest movers and shakers in the fitness and health industries. Interviewing some of the industry's top executives, entrepreneurs, investors, and thought leaders, topics will vary covering cutting edge technology, entrepreneurship, hot industry trends, and so much more. If you're in or around the industry, this is how you keep your edge sharp.
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In this engaging conversation, Ryan Duey, co-founder and CEO of Plunge, discusses the growth and evolution of his business in the wellness industry, focusing on cold plunges and saunas. Duey reflects on the increasing consumer interest in wellness, evident through growing trends and the adoption of cold and hot therapies. Plunge's vision revolves around making wellness accessible through innovative products, such as their Evolve series, offering varying price points to meet consumer needs. Duey emphasizes the importance of consumer feedback, development of the Plunge app for enhanced user experience. Additionally, he highlights the shift in market demand from high to more accessible price points and introduces new products aimed at democratizing cold plunging. LINKS: https://www.wodify.com/ https://podcastcollective.io/
In this episode, Eric Malzone and Mike Goscinski dive into the Health and Fitness Association's advocacy work and the key issues facing the fitness industry. Goscinski, VP of Government Affairs, stresses the critical role of advocacy in shaping industry policies and discusses initiatives like the FIT Act to integrate physical activity into healthcare. He highlights bipartisan support for such measures and underscores the industry's influence in driving advocacy efforts. The conversation also touches on the association's recent rebranding, membership benefits, and the importance of preventive health measures in addressing national health concerns. Goscinski encourages industry members to get involved in advocacy and shares avenues for engagement via the association's website and social media platforms, aiming to bolster the industry's voice in policy discussions. LINKS: https://www.wodify.com/ https://podcastcollective.io/
In this episode, host Eric Malzone is joined by guests Juliet Starrett and Alex Alimanestianu to discuss various topics impacting the fitness industry. They start by analyzing the quarterly reports of major fitness companies, diving into stock performance, revenue growth, and operational challenges. The conversation then shifts to CrossFit, exploring recent changes in affiliate fees and the evolving landscape for gym owners. Finally, they delve into the state of women's health and sports, addressing challenges like diversity in leadership, menstrual cycle impacts on performance, and the role of social media in promoting positive changes. Despite the hurdles, they express optimism about the future of women's health and sports and the potential for positive transformations in the fitness industry. LINKS: https://www.wodify.com/ https://podcastcollective.io/
In this episode of the podcast, Eric Malzone interviews Jim Rowley, CEO of Crunch Fitness, they explore the core principles of leadership in the fitness industry. Rowley emphasizes the importance of execution, highlighting that successful leadership is about getting things done. He discusses the unique qualities of effective leaders, including the ability to inspire and energize teams, while also reflecting on the evolving dynamics of generational differences in the workplace. Rowley shares personal strategies for maintaining a sharp edge as a leader, from prioritizing health and relationships to staying focused on business goals. He also provides insights into his daily routine and offers advice on how others can engage meaningfully with him. LINKS: https://www.wodify.com/ https://podcastcollective.io/
In this episode, Eric Malzone welcomes Lisa Kuecker to discuss the future of fitness in Q1 2024. Kuecker shares her unexpected journey from tech entrepreneurship to boutique fitness, highlighting the evolution of her company, Studio Grow, which now operates globally. They define boutique fitness as selective towards specific modalities under one roof, emphasizing intimacy and community. The conversation covers challenges and opportunities in the industry, including the need for better sales and marketing strategies in the US and growing international interest in boutique fitness. Kuecker emphasizes embracing hospitality principles, leveraging AI in marketing, and improving sales conversion rates. LINKS: https://www.wodify.com/ https://podcastcollective.io/
In this episode, Eric Malzone sits down with Christopher Clawson at a fitness trade show for an insightful discussion on the changing dynamics of the fitness industry. Chris shares his journey and insights into joining EGYM, highlighting the company's progressive culture and commitment to innovation. They explore the evolving landscape of fitness trade shows, focusing on the increasing prominence of technology and AI-driven solutions like those offered by EGYM. Chris elaborates on how EGYM's ecosystem seamlessly integrates with various fitness equipment and apps to deliver personalized workout programs and track user progress. He envisions a future where AI technology can further optimize fitness programs based on individual needs and goals, showcasing the exciting possibilities for the industry's future. LINKS: https://www.wodify.com/ https://podcastcollective.io/
In this episode, Sal Di Stefano and Eric Malzone dive deep into fitness, wellness, and podcasting. They share valuable insights into starting a successful podcast like Mind Pump, emphasizing the importance of understanding the science behind health and fitness trends. Sal discusses the need for authenticity and integrity in promoting products and processes, while also highlighting the challenges of effectively communicating long-term health benefits to consumers in an industry flooded with misleading information. They also explore the role of technology, such as artificial intelligence and continuous glucose monitors, in enhancing one's connection to their body. Sal also addresses trends like hormone replacement therapy and peptides, stressing the importance of incorporating them into a holistic lifestyle approach. LINKS: https://www.wodify.com/ https://podcastcollective.io/
In this episode, Eric Malzone chats with Pete Moore about using Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) to cover fitness costs, reducing individual expenses. They also discuss adapting to new technology and medical advancements in fitness, like GLP-1 inhibitors, to better serve clients. Pete stresses the importance of personalized fitness programs tailored to each member's needs and motivations. Tune in for practical insights on navigating the evolving fitness industry and driving business growth. LINKS: https://www.wodify.com/ https://podcastcollective.io/
In this episode, Eric Malzone interviews Ntiedo Etuk about the future of fitness and the role of personalization and community building within the industry. Etuk shares insights from his journey into the fitness space and emphasizes the need for technology upgrades to enhance the client experience. They discuss the significance of effective communication in studios, highlighting FitGrid's innovative approach using artificial intelligence to tailor messages and streamline communication. Etuk explains the impact of personalized messaging on conversion rates and client retention while addressing challenges and opportunities in the evolving boutique fitness landscape. LINKS: https://www.wodify.com/ https://podcastcollective.io/
In this episode, Eric Malzone and Anthony Vennare provide updates and reflections on the fitness industry, discussing trends, predictions, and insights. They revisit previous predictions, highlighting the evolution of movement health, industry consolidation, and the importance of integrations. Vennare shares updates on Fit Insider, including new partnerships and services like sponsorships, newsletter updates, and a jobs board. They delve into emerging trends such as outdoor activities and recreational sports, emphasizing community engagement and the challenge of monetization. https://www.wodify.com/ https://podcastcollective.io/
In this episode, Rob Sebastian, co-founder of Forward Health, shares insights on revolutionizing healthcare through technology and innovation. Discussing the flaws in the current healthcare system, Rob highlights the mission of Forward to provide proactive, personalized healthcare accessible to billions for free. He introduces Forward's groundbreaking approach, featuring modular "care pods" equipped with advanced technology for proactive health monitoring and personalized health apps. Rob emphasizes the importance of user choice in healthcare decisions and the potential for technology to drive exponential growth in healthcare solutions. Join the conversation as Rob invites listeners to contribute to Forward's transformative vision for the future of healthcare. LINKS: https://www.wodify.com/ https://podcastcollective.io/
In this episode, Eric Malzone sits down with Josh Harwood from Fitness Connection to explore the crucial role of onboarding in the fitness industry. They discuss the significance of providing personalized experiences for different types of gym-goers and leveraging technology like mobile apps to enhance engagement. Drawing parallels from industries like Home Depot, they emphasize the importance of hands-on experiences and tailored guidance, ultimately highlighting strategies for successful onboarding and long-term client retention in the ever-evolving fitness landscape. LINKS: https://egym.com/us
In this episode, Eric Malzone sits down with Dr. Steven Boring, the fitness director at the Rochester Athletic Club in Minnesota, to explore the crucial role of onboarding in gyms and health clubs. Dr. Boring shares insights into creating a welcoming environment for new members, emphasizing the importance of personal connections and tailored support. They discuss the club's comprehensive onboarding process, including facility tours, complimentary group fitness classes, and personalized training orientations. Through their conversation, listeners gain valuable tips on fostering a sense of community and enhancing member retention in fitness facilities. LINKS: https://egym.com/us
In this episode, Eric Malzone sits down with Sheldon McBee, the head of Universal Athletic Club, to delve into the intricacies of conducting the perfect onboarding process at a gym or health club. McBee highlights their family-oriented approach and the diverse wellness solutions they offer to cater to various demographics. He emphasizes the importance of guiding members through behavior modification to ensure adherence to their fitness journey, sharing insights into their 12-week hyper-focused onboarding period and the personalized paths they offer. The conversation also touches on industry challenges and the need for personalized engagement to enhance the onboarding experience. Tune in as McBee provides valuable insights into fostering long-term success for gym members through personalized guidance and engagement strategies. LINKS: https://egym.com/us
In this episode, Jacob Thomas, owner of Razor Sharp Fitness in Wisconsin, delves into the critical importance of effective onboarding for gym members. He emphasizes the necessity of cultivating a community-driven atmosphere, tailoring experiences to individuals, and leveraging data to monitor member progress and interaction. Jacob elaborates on Razor Sharp Fitness's comprehensive onboarding process, which includes personalized consultations, goal setting, and ongoing communication through various channels. By prioritizing member engagement within the crucial first 90 days, Jacob underscores the potential for long-term retention and satisfaction. He also discusses the integration of technology, such as EGYM, to enhance tracking and equipment utilization. LINKS: https://egym.com/us
In this episode, Eric Malzone sits down with Eddie Hertzman (Edward Hertzman), founder of Athletech News, to delve into Eddie's entrepreneurial journey and his vision for the company. Eddie shares his transition from supply chain manufacturing to media entrepreneurship, identifying a gap in the fitness and wellness media landscape that led to the creation of Athletech News. He discusses his aspirations for the company to become the "Bloomberg of fitness and wellness," focusing on providing valuable business-to-business coverage and insights. Eddie emphasizes authenticity, engagement, and quality content as key pillars of building a successful media platform, highlighting the importance of patience in audience growth and the challenges of monetization. LINKS: https://podcastcollective.io/
In this episode, Eric Malzone interviews Bjoern Woltermann, CEO and founder of Katalyst, discussing the technology and adoption of Electrical Muscle Stimulation (EMS) in fitness. Bjorn shares his journey, starting from his early career in Germany to discovering EMS after a back injury. He explains how EMS works and its history, including Bruce Lee's use of similar technology. Bjoern highlights the popularity of EMS in Europe compared to its slower adoption in the United States due to regulatory barriers and misconceptions. He discusses the studio model for EMS training, its limitations, and the decision to transition to a direct-to-consumer approach. Bjoern emphasizes the effectiveness of EMS training and the potential for its widespread adoption. LINKS: https://www.katalyst.com/ https://podcastcollective.io/
In this episode, join host Eric Malzone as he interviews Andy Hoang, the CEO and founder of Aviron, diving into the fascinating intersection of gaming and fitness, with a focus on indoor rowing. Hoang shares his journey of combining his struggles with cardio workouts and passion for competitive gaming to create Aviron, a unique fitness platform that blends gaming psychology with rowing. Despite challenges, Aviron launched its product in 2018, becoming one of the first connected rowing machines on the market. Explore Aviron’s positioning in the at-home rowing market, targeting non-rowers with accessible and enjoyable experiences, and learn about its diverse workout options and immersive software. Additionally, discover the thriving post-pandemic demand for at-home fitness solutions and Aviron’s strategies for growth in a competitive market. LINKS: https://www.avironactive.com/ https://podcastcollective.io/
In this episode, Helene Guillaume, founder of Wild.ai, explores the dynamic landscape of wearables in the context of women's health. She highlights the rising popularity of wearables among women and discusses the challenges and opportunities in the competitive market. Helene shares insights into the unique aspects of female physiology and the role of wearables in empowering women to understand their bodies and enhance athletic performance. The conversation extends to the future of wearables, emphasizing the potential for precision and preventative medicine, with a focus on AI leveraging vast datasets. Helene also provides a glimpse into Wild.ai's upcoming API integration and its pivotal role in collaborating with wearable companies. LINKS: https://podcastcollective.io/
In this episode, we feature Dr. Jonathan Leary, founder of Remedy Place, as he delves into the innovative world of the first-ever social wellness club. Dr. Leary shares his transformative journey from a concierge practice to Remedy Place, unveiling a holistic approach to healthcare that prioritizes social self-care experiences. The club, renowned for its exclusive ice bath classes and alternative medicine services, stands out with its social focus and luxurious environment. Dr. Leary explores the power of social wellness and the surging popularity of practices like ice baths, with influential figures endorsing these holistic modalities. Beyond the club's unique offerings, he envisions Remedy Place as a platform for free education, providing individuals with an instruction manual for enhanced self-care and a deeper understanding of their bodies == LINKS: www.podcastcollective.io https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024
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