Marketing Your Practice

Ever wonder how to get your patients to happily say 'yes' more often? In this episode of the Marketing Your Practice Podcast, I'm diving into five neuromarketing principles that will help you do just that—without any gimmicks or fear tactics. Join me as we explore ethical, straightforward strategies that make your interactions more effective and genuine. Tune in to start turning those nos into yeses and truly grow your practice! Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

In this week’s episode we’re diving into something that might just change the way you think about growing your practice.  Ever feel like you’re doing everything right but just not seeing the growth you expect? Maybe you’re focusing too much on the technical side (NP Visit and ROF) and not enough on something equally crucial—yep, I’m talking about building real, genuine connections with your patients. We'll explore why the key to practice growth might be simpler and more profound than you think. It's not just about your skills as a chiropractor; it's about the relationships you forge. We're going deep into how mastering the art of connection can lead to more satisfied patients, better retention, and yes, even a happier you. I’ll share 9 straightforward strategies that won’t take up all your time or step over those professional boundaries we value so much.  Enjoy the show. See omnystudio.com/listener for privacy information.

In this episode, I explore the significant impact of merging CEO and technician mindsets for chiropractors. I delve into how embracing the strategic, financial, and innovative aspects of CEO thinking, alongside the technician's dedication to clinical excellence and patient-focused care, can create a practice that not only expands in impact and income but also deepens the fulfilment you find in your work. I’ll guide you through the critical elements of CEO thinking every chiropractor needs to know – from the importance of strategic planning to innovative approaches for attracting patients. At the same time, I’ll highlight the indispensable strengths of technician thinking, focusing on its direct influence on patient health and the continuous pursuit of knowledge. By the end of this episode, you'll have a chance to reflect on your mix of these mindsets and identify opportunities for growth. My goal is to encourage you to find a balance that nurtures heart-centered practice development while ensuring your practice’s success. If you find yourself gravitating more toward one mindset or you're in search of the ideal equilibrium, this episode is tailored for you. Feel free to dive deeper into our content, subscribe for more insights, or get in touch for guidance on applying these concepts in your practice. Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

Discover the transformative power of giving patients a choice in their chiropractic care. In this eye-opening episode, we delve into how a simple change in your approach can lead to a 633% difference in patient engagement and satisfaction. Learn the secrets behind patient choice and how to implement them effectively, enhancing both patient outcomes and your practice's success. No fluff, just real insights for real results. Tune in to revolutionize your patient care strategy. Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

Growing a chiropractic practice hinges on more than just exceptional care; it's also about mastering the art of internal referrals without feeling pushy or inauthentic. If you're seeking a way to boost referrals that aligns with your values and feels genuine, "Unlocking the Vault: Secrets to Skyrocketing Internal Referrals" is the episode for you. I've discovered a straightforward, predictable approach to inspire internal referrals by sharing patient success stories myself. This method avoids the discomfort of asking directly for referrals, fostering a natural and patient-centric pathway to growth. In this episode, I'll show you how to turn your practice's success stories into opportunities for referrals, enhancing patient engagement and practice growth without the "ick" factor. Join me as I share insights on making internal referrals a reliable aspect of your success story. It's time to elevate your practice with a strategy that feels as good as it works. Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

In this episode I'm diving into a topic that's been on my mind a lot lately: whether or not to adjust our patients on their first visit. It's a debate I've seen both sides of during my 20+ years as a chiropractor, and after thousands of case studies, I've gathered some insights I'm eager to share with you. We'll explore why some chiropractors adjust right away and why others wait, all through the lens of patient-centred care and what it means for our practice. I've tested theories, questioned traditions, and come to some conclusions that might surprise you. This isn't about convincing you of one approach over another; it's about sharing my journey and the lessons learned along the way. Whether you're adjusting on the first visit or not, I hope this conversation helps you think about what's best for your patients and your practice. Grab a coffee, and let's get into it. Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

In this episode I delve into the lifeblood of our chiropractic practices—converting patients to care. But here's the crux: how do we do this without resorting to sales tactics that feel pushy, fear-driven, or like we're bullying our patients? That's exactly what we're unpacking together. We both understand the importance of turning patients into long-term partners in care, but it's about finding a path that feels authentic. This episode takes a closer look at the barriers we face in our practice and the genuine concerns our patients have. I’m exploring the real reasons behind their hesitation and how to address these issues directly, but in a way that aligns with our values of care and empathy. The key? Understanding the root causes of our patients' concerns. Inspired by business and change guru Eli Goldratt, we'll be applying his insights on objection handling through the lens of his six layers of resistance. Goldratt's approach offers a structured yet compassionate framework to navigate these waters, helping us to identify and address the real issues our patients face. Join me as we explore how to apply these principles in our practices, ensuring our growth and our patients' well-being through understanding, authenticity, and genuine connection. Let's make a real difference, one patient at a time, with no tricks, no pressure—just care. Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

In this episode, I'm getting real about a hurdle we all face in our practices: the communication gap. It's not about the scripts or the chiropractic jargon; it's about understanding before being understood. I'll guide you through this common pitfall and offer strategies to not only avoid it but to also build stronger bonds with your patients. If you're ready to transform your patient conversations for the better, this is an episode you won't want to miss. Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

Unpacking the true essence of personal branding, 'Ideas Over Image: The Chiropractor's Guide to Authentic Branding' shifts the focus from self-promotion to the power of ideas. This episode demystifies personal branding, highlighting its role in building trust and sharing impactful ideas rather than showcasing oneself. We'll explore what makes an idea resonate, how to uncover your unique insights, and share practical tips for effectively communicating these ideas. Dive into a conversation that reassures: personal branding is about enlightening your audience with 'look at this,' not 'look at me. Thanks for all you do. Keep saving lives! Angus  See omnystudio.com/listener for privacy information.

In this episode of the Marketing Your Practice Podcast, I'm diving deep into the heart of our financial lives—not our bank accounts, but our beliefs. 'Money Mindsets: How Your Beliefs Shape Your Reality' is a journey into the powerful world of the convictions we hold about wealth, value, and abundance. I'll explore how the seemingly simple stories we tell ourselves about money can fundamentally influence our financial landscape. From the idea that the world is brimming with opportunities to the conviction that we deserve an abundant life, our beliefs can either be our greatest allies or most formidable obstacles. Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

In this enlightening episode, I’ll take you on a journey beyond the conventional wisdom of merely increasing patient numbers to grow your chiropractic practice.  Through the lens of a fictional but highly relatable chiropractic practice, I’ll  unpack the three critical levers for boosting practice income: attracting new patients, elevating your fee per service, and enhancing patient retention. Tune in to discover how you can not only meet but exceed your growth targets by optimising these three essential aspects of your chiropractic practice. Thanks for all you do.  Keep saving lives. AngusSee omnystudio.com/listener for privacy information.

In this milestone 350th episode of "The Marketing Your Practice Podcast," join your host, Angus Pyke, as we unveil "Decoding Success: 10 Key Traits of Successful Chiropractors." Drawing on years of hands-on experience and insights from working with hundreds of chiropractors, this episode distills the essence of what sets thriving practitioners apart. From embracing dynamic action to cultivating resilience and self-compassion, we delve into the real-world traits that propel chiropractors towards unparalleled success in their practices and lives. Whether you're seeking to refine your approach, overcome common hurdles, or simply find inspiration to push your practice to new heights, this episode offers actionable strategies and transformative insights. Tune in to transform your practice and discover the blueprint for chiropractic excellence. Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

In this episode I challenge the conventional wisdom that self-discipline is solely a matter of willpower and motivation. "Mastering Self-Discipline: The Chiropractor's Guide to Practice Success" unveils a more nuanced and holistic approach to cultivating discipline, one that transcends mere personal resolve. I’ll introduce you to ten pivotal elements—or perhaps more aptly, pillars—that underpin self-discipline. These pillars extend far beyond the individual, encompassing a range of environmental and supportive factors often overlooked in the chiropractic community. From the strategic structuring of your practice environment to leveraging the power of community and support systems, this episode is a clarion call to rethink how self-discipline is built and sustained. Discover why relying on willpower alone is a recipe for inconsistency and burnout, and how a more comprehensive approach can lead to lasting success and fulfilment in your practice. Thanks for all you do. Keep saving lives! Angus See omnystudio.com/listener for privacy information.

In this eye-opening episode of the "Marketing Your Practice Podcast," we dive into the heart of exceptional marketing strategies, drawing inspiration from a recent webinar where the host astonishingly generated $140,000 in just 45 minutes. Join me as I unravel the secrets behind this success and translates them into powerful, actionable strategies for chiropractors. From identifying your 'starving audience' to mastering the art of engagement and scarcity, this episode is packed with real-world insights. Whether you're struggling to captivate your audience or looking to elevate your practice's marketing game, these lessons are your key to unlocking new levels of success. Tune in and transform your chiropractic marketing approach with strategies proven to work wonders! Thanks for all you do. Keep saving lives! Angus See omnystudio.com/listener for privacy information.

In this insightful episode of the 'Marketing Your Practice Podcast,' I share an unexpected encounter with a stretched Ferrari limousine that led me to a crucial realisation about chiropractic practice growth. Join me as I explore the 'Ferrari Principle,' examining how we, as chiropractors, can grow our practices without losing their essence. I delve into the importance of balancing expansion with maintaining our core identity, drawing from personal experiences and practical strategies. This episode challenges the norm of growth for growth's sake and encourages a thoughtful approach to evolving our practices. Tune in to learn how you can enhance your practice's impact while preserving its soul. Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

In the bustling world of chiropractic care, capturing attention is the new currency of success. But how do you make your practice not just seen, but truly noticed in 2024? This episode is your guide to mastering the art of attention. We delve into ten innovative strategies that go beyond the conventional, helping you to stand out in a crowded market. From the power of authentic storytelling to leveraging the latest in technology, we cover a spectrum of tactics designed to grab and hold the attention of your potential patients. We'll also discuss the importance of attention in building lasting relationships and a strong community presence. Whether you're looking to refresh your marketing approach or seeking new ways to elevate your practice, this episode is packed with insights and actionable tips. Tune in to discover how you can buy and build attention effectively, turning your chiropractic practice into a standout success story in 2024. Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

In today’s episode I delve into the crucial art of showing proof in chiropractic marketing. In this episode, I’ll unravel why sharing tangible proof of your practice's effectiveness is not just beneficial, but essential in today's competitive landscape. I’ll explore a variety of strategies beyond traditional testimonials to demonstrate the efficacy of your care. Tune in to discover how to elevate your marketing strategy by convincingly showing proof, ultimately leading to increased patient trust and a thriving practice. Don't miss these practical tips and examples that can transform the way you market your chiropractic services! Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

Join Angus Pyke on the "Marketing Your Practice Podcast" as he welcomes Eric Holtzclaw, a marketing maestro, for a dynamic discussion on revolutionizing chiropractic marketing. In this episode, we dive into: Effective Branding and Budgeting: Learn how to craft a compelling brand story and allocate your marketing budget for maximum impact. Patient Engagement and Marketing Patience: Explore the parallels between patient care and developing a patient marketing strategy. Content Strategy and Targeted Offers: Discover how to create engaging content and when to present targeted offers to attract your ideal patients. Holistic Marketing Approach: Eric shares his insights on aligning your marketing efforts with your business goals for sustainable growth. Tune in for valuable tips and strategies that will help you elevate your chiropractic practice! Thanks for all you do. Keep saving lives! Angus Links: Website: https://ligerpartners.com/ Linkedin: https://www.linkedin.com/in/eholtzclaw Twitter: https://twitter.com/LigerPartners Facebook: https://www.facebook.com/YouNeedALiger/ Instagram: https://www.instagram.com/ligermarketing/ The Claw: https://podcasts.apple.com/us/podcast/the-claw/id1201943078 https://www.inc.com/author/eric-holtzclaw Bio: Eric V. Holtzclaw is a visionary and the “idea guy.” He is a serial entrepreneur, with nearly 30 years of experience, who has a knack for founding companies, sometimes unintentionally. His start-ups include one of the first profitable internet enterprises and a company that appeared on the Inc. 5000 fastest-growing list three years in a row.  In 2018, Eric took the advice he usually gives other entrepreneursand formed the full-service marketing firm, Liger Partners, combining his three loves: business, technology, and people. At Liger, Eric is the resident expert in guiding businesses to find their identities and core values, craft their visions, and establish their brands. Liger Partners is recognized as a 2021 Best and Brightest Business to Work For in Atlanta and in the nation, an honor earned by the firm’s agility and ability to quickly pivot marketing efforts in response to COVID by leveraging technology and digital channels.  Eric has contributed to magazines and online publications and wrote the book, “Laddering: Unlocking the Potential of Consumer Behavior.” He’s also a host of The Claw podcast where he interviews business owners and entrepreneurs, allowing them to share their insights and expertise. Out of all the ideas he’s brought to life, Eric says his daughter is his greatest one. See omnystudio.com/listener for privacy information.

As we step into 2024, it's time to revolutionise how you think about attracting new patients. In this  episode we delve into the three fundamental strategies that are reshaping patient acquisition in the chiropractic field. Paid Advertising: We explore the dynamic world of paid ads, from social media campaigns to Google Ads, and discuss how to effectively use your budget to capture the attention of potential patients. Content Creation: Dive into the power of content – from engaging social media posts to informative articles. Learn how to establish your authority and connect with your audience, even when you're not in the office. Building Relationships: Discover the untapped potential in nurturing relationships, whether it's through patient referrals, community partnerships, or local events. This episode isn't just about theories; it's packed with practical advice, real-world examples, and actionable tips to help you excel in at least two of these key areas. Whether you're a new practitioner or looking to expand your established clinic, "New Year, New Patients" is your guide to making 2024 a year of remarkable growth and success in your practice. Tune in to transform your approach and start attracting new patients today! Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

In this enlightening episode of Marketing your Practice podcast, we dive into the dynamic world of media buying with special guest Mary Ann Pruitt, CEO and President of Mosaic Media. Known for her savvy strategies and innovative approaches, Mary Ann sheds light on a topic that's increasingly crucial for chiropractors looking to elevate their practices. Key Highlights: Demystifying Media Buying: Mary Ann breaks down the essentials of media buying, explaining its significance and how it can be a game-changer for chiropractic practices. The Evolution of Traditional Media for Chiropractors: Discover how the landscape of traditional media like TV and radio has transformed over the past two decades. Once seen as out of reach due to high costs, these platforms are now surprisingly accessible and affordable for chiropractors, offering new opportunities to expand their reach. The Shift from Facebook Ads: As Facebook advertising faces challenges, Mary Ann emphasizes the need for an omnichannel approach. She discusses why savvy chiropractors should look beyond single platforms to effectively engage with their audience. Budgeting and Expectations with Media Agencies: What should chiropractors expect when investing in media buying? Mary Ann provides practical advice on budgeting and setting realistic timelines for seeing results from a media buying agency. Case Study Insight: A highlight of the episode is Mary Ann's detailed case study of a health practice that achieved remarkable success. She reveals how they identified and leveraged their unique qualities, illustrating the impact of strategic media buying. This episode is a treasure trove of insights for chiropractors looking to navigate the ever-evolving media landscape. Thanks for all you do. Keep saving lives! Angus Links:  Website: https://mosaic.agency Linkedin: https://www.linkedin.com/in/maryann-pruitt/ Twitter: https://twitter.com/mediaMAPs FaceBook: https://www.facebook.com/mosaic.agency Bio Mary Ann Pruitt is the CEO and President at Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all thingsmedia strategy, she founded Mosaic as a way to provide niche expert experience to agencies and marketing departments across the country. Her hard work and savvy strategy skills have led Mosaic to year-over- year growth, and has expanded her impact as an industry leader in all things traditional, digital, and everything in between. Reflecting this is a 2020 award from Cynopsis Media naming her as a Top Woman in Media. Mary Ann has helped develop effective marketing strategies for agencies of all sizes, small businesses, service businesses, private educational institutions and legal and professional services businesses alongwith many others. She is passionate about passing on the experience that she has gained onto eager professionals looking for actionable marketing tips.See omnystudio.com/listener for privacy information.