The China Project

Calvin Jiang

The two hosts have quite a bit of insight into the "podcast" industry in China. To summarize, it's not entirely like the podcast inudstry in the West because most of the podcasts that Chinese people are paying for to are educational content, whether about history, philosophy, self-improvement, business, etc... In this sense, it's more like Udemy or Coursera, and the market is more for self-learning and education.