Speak Like It Matters

The past year has been strange for all of us but it has been a booming year for the online industry with a whole lot of new online businesses starting to pop up.You might be a startup online entrepreneur who's navigating her way in building her community or someone who's been in the industry for a while and you might be starting to worry that your voice might get drowned out in the crowd.In this new podcast and (reoccurring!) talk show episode, Tonya Kubo, an online community leader & launch strategist, is joining me on this fun (yet informational) chat about carving your own corner in the big and bustling online business world, while also keeping a tight-knit online community like a rockstar.Grab your AirPods, earbuds, whatever you have... and let's dive in.In this episode, Tonya and I discussed:how she still manages to stand out online despite the influx of online business during the pandemic and how she keeps her online community consistently growingone simple way to keep our online community growing long-termhow there has to be a healthy balance between you being an ‘expert’ in your field, and how your true, authentic self plays an important role in boosting connection with your communitywhat makes people want to follow you or join your community + 4 reasons why people stick with youTonya’s practical tips on: creating content for Instagram, the truth about third-party apps in scheduling Instagram content, and if carousel posts are the best Instagram posts you could do these days

If you are a business owner who has a great desire to not only grow a successful business but make an impact on the lives of others, you’ve probably thought about the idea of becoming worth following. Especially becoming worth following on social media.What does it take to become the kind of leader others want to follow, learn from and stick around? What characteristics do you need to emulate or develop in order to attract people to yourself? And how does that show up in your content, your posts and anything that you put out onto social media?In today’s episode that is exactly that topic we attach head on with Dr. Jen Bennett.Here’s who this episode is for:You are a business owner who wants to grow their impact and influence with the right people.You want to show up as a leader to your community. A leader that is worth following but maybe you don’t feel like you are a leader.You want to know what characteristics make a leader a highly impactful and successful leader.Links mentioned in this episode:Dr. Jen Bennett website: https://drjenbennett.com/Instagram: https://www.instagram.com/drjenbennett/Book recommendation: Crush Your Career by Dee Ann Turner

If you’re using social media for your business, there might be a thought that crossed your mind a few times…“How can I use social media to actually SELL my paid offers in a way that’s authentic and non pushy? And what should I be posting? What do those posts look like”Selling on social media is all about finding a balance between serving and selling! Each of us has a tendency to bend in one direction or the other.Maybe you naturally lean towards serving — you’re amazing at sharing high-value content that serves your followers and helps them thrive with your support. But promoting your offers? Ooof! Not so much. Every cell in your body away from selling because of fear — the fear of criticism, of being rejected, of failure, and believe it or not even fear of success! You’re afraid to be “pushy or come across “salesy” so you’re working hard, but not making much money yet.Or maybe you love selling and promoting your offers, and believe every post should create a sale… but your audience isn’t very engaged. They don’t interact with you and don’t reach out to you for help with their problems. So the result is the same… lots of work, not much traction.Neither tendency is wrong! But being aware of which side of the range you bend towards can help you be sure to consciously seed in more content from the other end.And if that’s something you want to learn more about, well, then you are in the right place! That’s exactly what you’ll learn from today’s episode.Here’s an easy way to determine if this episode is for you:You started using social media because you want to SELL your offers, but you’re at a loss for where to even begin or what to say.You feel weird stepping into the spotlight, talking about what you do. Maybe it feels awkward to promote your paid offers or “selling” your programs and services.You’re looking for straight-forward and tangible ways to position your offers as the solution your customer needs, without falling back on sleazy old-school or uncomfortable sales tactics.

Are you new to Instagram? Do you want to use social media to establish yourself as a credible leader or business owner? Do you struggle knowing what type of content you should be creating? Perhaps you've been on Instagram for a while and you are just not seeing the results that you are hoping for. Maybe writing captions for your posts feels daunting? Or too time consuming because you don’t even know where to start?Well, I’m glad you are listening today because in today’ episode that’s exactly what we will talk about. What are the crucial elements that you need to incorporate in your social media posting strategy and what are the elements your content needs in order to get more engagement and people talking back to you in the comments.Before you dive into today's episode let me get a couple of announcements out of the way as we get going.If you haven’t done so already please subscribe to the podcast and leave us a 5 star review. I want to encourage you to do that for two reasons. One, this way you won’t miss any new episodes that are dropping every single week. Also, from now on every month we are doing a giveaway. At the end of each month the names of those who subscribe and leave a written review will be added to a random drawing. Whoever’s name is selected will receive a $30 Starbucks or target gift card. It pays to listen to this episode :) And on that note, as promised I’m about to announce our March winner. And this review was left by @Bowdenct and they said: "First class takeaways! This podcast is jam packed with such actionable takeaways and all given with an infectious positivity. So glad I found it!” Thank you so much Bowdenct for that amazing review. To claim your $30 gift card email us at hello@magnifymessage.com and let us know where we can forward you your reward. As I said before it not only pays to listen to this podcast but you might also receive a shout out.Happy Listening!All the links:Training website: www.magnifymessage.comInstagram: https://www.instagram.com/csillamuscan/

What does it take to be heard, seen and understood as a brand or business? How can you speak in such a way that people not only pay attention but really connect with your message?That's what we will look at again in this week's episode.If you haven't done so already, I want to encourage you to listen to part 1 of this series on how to have your message seen, heard and understood. You can listen to part 1 HERE!Before you start listening one final thing:If you struggle with knowing how to make your brand message stand out and attract more of the right followers and customers I have a special invite for you. Next Tuesday, on April 6 my biz bestie, Corie Clark and I are doing a high-practical and hands on 2 hour workshop focused on brand identity and messaging. After attending this workshop you will walk away having created a brand identity and messaging that not only stands out, but is easily recognizable and scalable. Because your message will start to attract the right paying customers on repeat. You can still jump into the workshop at our early bird price which is $37. Go to brandcureelite.com and register. Ok, don't let me hold you back. Happy listening!P.S. If we are not friends on Instagram we totally should me. Come say hi to me HERE

When you talk about your brand or biz do you feel like your words fall on deaf ears? When people ask you what you do and you start telling them, do you get a blank stare or wandering gaze that lets you know people are either not interested or they are just not getting it?Or maybe you spent an enormous amount of money on building a gorgeous website for your brand only to find out it’s not bringing you any results because people are not engaging with it?Well, if you want to find the answers to any of those questions, you are in the right place. In today’s Captivate Episode we are talking about the secrets to being seen, heard and understood when it comes to your business and brand. Here’s a hint: it has to do with how you communicate your message.Before you dive in to listen to today’s topic, let me get a couple of housekeeping things out of the way.If you haven’t done so already please subscribe to the podcast and leave us a 5 star review. I want to encourage you to do that for two reasons. One, this way you won’t miss any new episodes that are dropping every single week. Also, from now on every month we are doing a giveaway. At the end of each month the names of those who subscribe and leave a written review will be added to a random drawing. Whoever’s name is selected will receive a $30 Starbucks or target gift card. It pays to listen to this episode :) Second, if you want to know what content you should create in order to Stand Out On Social Media, more specifically Instagram I have something you’ll find super helpful. Maybe like most of the clients that come to me, you feel like any time you post on Instagram people are not engaging or talking back to you. Maybe you want to know what kind of content really engages people on Instagram. If you do, I want you to grab my free “Captivating Captions Blueprint”. It’s a pdf that walks you through the 5 step formula for creating content and writing captions that captivate, connect and convert on Instagram. You can grab your free copy at www.magnifymessage.com/igblueprintOk, friend. If you are ready to dive deep with today’s topic I’m ready to deliver the goods. What is the secret of being seen, heard and understood when it comes to your biz?Well, let's find out. Listen in!

In this episode Colin and I talked about:  How to beat imposter syndromeHow to find your zone of geniusWhat mindset shift needs to happen for us in order to start viewing selling from the perspective of servingColin also gave aways some highly practical tips on how we can make our presentations converting Do you ever feel like selling from any stage or platform makes you look sleazy of pushy? Do you hesitate to talk about your business?Then LISTEN up, because today’s episode is going to help change your perspective on selling.You definitely want to tune into today’s episode as I’m talking to my speaking mentor, Colin Boyd about how to sell from stage without being salesy or pushy.Colin is obsessed with helping experts and entrepreneurs sell from stage in a nonpushy or sleazy way. He keynotes at conferences around the world on topics such as persuasive communication and selling ideas.Colin is a Certified Speaking Professional, and his clients include Coca-Cola, Suncorp, Fuji Xerox, and Hewlett Packard. He runs high-level mastermind programs for speakers and content creators. And delivers his signature program Sell From Stage Academy® which helps people turn every presentation into a money-making machine.He lives in Newport Beach, California with his wife and two little kids.Without any further ado, these are the goldmine of mindset shifts that I learned with my interview with Colin and that need to happen for us in order to start viewing selling from the perspective of serving. Connect with Colin:www.sellfromstageacademy.com

Hint: it's not what you might think!During a Zoom coaching session with one of my newest 1-on-1 coaching clients, she suddenly asked me - “What is your secret?”.Without waiting for my answer she continued. “I’m serious, what is your secret? I look at you show up on your Instagram stories, and your live videos and I watch you as you teach inside your membership program and I always wonder, how do you do it? How are you able to speak with such confidence, clarity and in such a captivating way. You are so good at holding people’s attention and when you explain things, they make sense. What is your secret?”In today’s episode, I’m gonna share with you my secret… which is normally taken for granted amongst all the loud marketing strategies that are regurgitated on a daily basis in the online space. Before you listen to the episode make sure you also grab the ONE PAGE PITCH pdf. Once you learn how to keep anyone's attention it's time to actually speak in front of more people. The One Page Pitch will help you do just that. This free pdf will teach you how to create an effective one-pager that will land you on more podcasts,  virtual summits, physical stages, and more.Grab the ONE PAGE PITCH here: www.magnifymessage.com/pitchAlso, are we friends on IG? If not, we totally should be!Let's connect: @CsillaMuscanOk, don't let me hold you back any longer. Happy listening!

If someone were to introduce you to an audience only using words, phrases, and characteristics that are unique to your personal brand or business, would people know who the announcer was talking about?If your logo didn’t appear next to your content or your face didn’t show up on the social media post, would your audience still be able to recognize the content was coming from your brand?Could your brand be differentiated from any other brand in your niche or industry?Unless you are intentional about discovering and creating the brand voice you want people to immediately distinguish and recognize, it’s easy to end up with a random mixture of voices that can confuse your audience. Having a consistent brand voice and vocabulary that is specific to you and your brand helps you with content creation and speaking your message effectively as well.In this episode, you'll learn the 4 steps to DEVELOPING YOUR BRAND VOICE THAT WILL MAKE YOU STAND OUT AS A CREDIBLE GUIDE AND MENTOR IN YOUR AREA OF EXPERTISE!Do you want help with clarifying your brand voice?You can grab a complimentary 20-minute call with me here:www.magnifymessage.com/claritycall

“But I’m not a public speaker. And honestly I don’t think I need to be one. I’m just a personal brand working on building a biz that impacts people. I don’t think me speaking on stage will help me with that.” These or similar statements are the ones I hear most often from my audience who are also the ones that end up becoming my students. So, the million dollar question question is do you need to improve your public speaking skills and do you need to speak on more stages (virtual or physical) in order to build a more successful business.My answer is YES. And in this episode I’m going to show you why and also how public speaking can be and should be part of your marketing and biz growth strategy.Before we dive into all the yummy goodness I want to take a moment to tell you a little bit about my upcoming free masterclass “The 3 simple and powerful ways to grow your biz by speaking on stage” (virtual or physical) without second-guessing yourself and even if you are not a “big name “ in your industry, yet!When you attend this free masterclass you’ll learn my top 3 strategies for grow your business using speaking on stage (podcasts, virtual summits, FB groups, any other platform you can think of) as well as how I’ve been able to turn one speech into a multiple 4 figure payday not once, not twice, but multiple times and I’ll show you how you can and should do the same.Grab your free seat now at www. magnifymessage.com/masterclass.Ok fabulous. Let’s get down to business.

Social media is very much driven by visuals.Especially if you think about a platform like Instagram.The brands, messengers, and companies that master telling good stories through better pictures and connect through those stories are the ones that are going to stand out.This is why I'm so excited to have my good friend Amy Allmand on the CAPTIVATE podcast today.Amy shared some very practical tips on how to take better pictures and selfies for your social media. Tips that you can start using right away in order to elevate your brand visual on your social media platforms."Amy Allmand was born in Jackson Mississippi and moved to Nashville in the late ’90s to attend Middle Tennessee State University. She graduated from MTSU with a Bachelor of Science degree with an emphasis in Music Business. Her 15-year long career in music publishing began at Hamstein Music and continued on when the company was sold to Mosaic Media Group. Shortly after leaving Mosaic, she worked at Universal Music Publishing. In 2005, she started working for Big Loud Shirt owned by NSAI Hall of Fame songwriter, Craig Wiseman (“Live Like You Were Dying” by Tim McGraw,“Summertime” by Kenny Chesney & “Boys Round Here” by Blake Shelton),where she remained for 10 years as Creative Manager. In 2011, Wiseman formed a partnership with Big Loud Mountain, signing Florida Georgia Line, where Amy was an integral part of the day-to-day of the company and publishing of songs like “Cruise,” “Get Your Shine On” and “Dirt.”During her time in publishing, Amy started photographing friends and family and eventually formed her own company, Amy Allmand photography, LLC. In 2015, she made the decision to leave the music industry and become a full-time photographer. Her business specializes in wedding and branding photography. She currently resides in Franklin with her husband and their two dogs, Mille and Harper."Connect with Amy here:Amy's Website: https://amyallmandphotography.com/Amy's IG Account: https://www.instagram.com/amyallmandphoto/

Let me throw some pretty MIND-BLOWING stats at you :)75% of the US population is familiar with the term “podcasting” – up from 70% in 2019 (Infinite Dial 2020)50% of all US homes are podcast fans (Nielsen, Aug 2017)55% (155 million) of the US population has listened to a podcast – up from 51% in 2019 (Infinite Dial 20)37% (104 million) listened to a podcast in the last month – up from 32% in 2019 (Infinite Dial 20)24% (68 million) listen to podcasts weekly – up from 22% in 2019 (Infinite Dial 20)16 million people in the US are “avid podcast fans” (Nielsen Q1 2018)49% of podcast listening is done at home22% listen while driving (in a vehicle), same as 2017Podcast listeners subscribe to an average of 6 shows in the last week (Infinite Dial 20)Podcast listeners listen to an average of 7 different shows per week, up from 5 in 201780% listen to all or most of each episode35% listen to the ENTIRE episodeThe average listening time is about 6 hours and 37 minutes per weekStats source: https://www.podcastinsights.com/podcast-statistics/For more stats (if like me, you like to geek out on numbers ) https://www.oberlo.com/blog/podcast-statisticsThese numbers are predicted to continue to rise in the next 2-5 years. This is why I'm so stoked to having my friend, Elizabeth Evans chatting with us all about podcasting here on the CAPTIVATE show.In this episode we chatted about:How to know if you are ready for a podcastHow to start one with the right frameworkHow to improve your current podcast Determining which format fits best for you and your audienceAnd so much more..."Your story is meaningful. Elizabeth helps make it impactful. Podcast producer and founder of Elizabeth Evans Co - Elizabeth is on a mission to create a fleet of compelling storytellers. Her 360 boutique podcast studio helps creatives strategically build their show from conception to launch. Her uniquely created podcast methodology has helped world-renowned artists, best-selling authors, award-winning musicians, and impactful influencers to create transformative podcasts full of timeless, quality conversations that empower listeners into extraordinary action."Connect with Elizabeth:Website: https://elizabethevans.co/Instagram: https://www.instagram.com/elizabethevans.co/

One of the most often asked questions I get from people following me on social media or listening to this podcast is how do I get people to listen to me. How do I have my message heard? How do I have my voice stand out as a trustworthy guide in a noisy world? Meaning how can I be taken seriously. How can I have people view me as an expert or authority in my niche?In today’s episode that’s what I want us to take a look at.What are the three questions people are asking about you before they decide whether they want to learn from you or work with you?The good news is that these questions in a way have almost nothing to do with you. They are mostly focused on your audience.Before we dive into the three questions I want to make sure you know about a new resource I created just for you. The One Page Pitch PDFmagnifymessage.com/pitchDo you want to get on other people's platforms without feeling pushy or "self-promotiony"? Do you want to pitch yourself as a guest speaker or expert in a graceful and effortless way? Then this ONE PAGE PITCH template is for you!Ok, not that we've got that out of the way, let's move onto the episode. 

If you've been in the online space for even a minute you've probably heard the term "Welcome Sequence". As an online business owner, you also understand the importance of building an email list and nurturing a relationship with that list.If building an email list has been at the top of your business to-do list you are going to love today's episode.My sweet friend, Dani Paige, and I recently had the chance to sit down and talk about why it's important to have welcome sequences, how to build one out, and what elements are necessary for a powerful welcome sequence.Of course, we talked about many other things that I believe you will find extremely helpful. In case you are wondering, Dani Paige is a Launch Copywriter for digital-based entrepreneurs.She specializes in fun-to-read, more-addictive-than-Breaking Bad copy for online launches - all of which help her clients & students create more sales, impact, and freedom in their everyday lives. Dani’s lifted many business owners past $100K launches, and knows that connecting with readers through the words you write is what can truly take your funnel to new heights. While I've got you here, don't forget to grab my "Magnetic Communication" Guide. I've created this free resource with you in mind. It will help you speak your message in a way that not only gets the attention of your audience but also connects. You can download the free guide here: www.magnifymessage.com/magneticguideAlso, if you'd like to connect with Dani (which I believe you should) here are some of her links:Website: https://danipaige.com/Instagram: https://www.instagram.com/danipaige.online/The Email Closer: https://offers.danipaige.com/tec

In today’s CAPTIVATE episode I get to chat with my new friend, Denika on the powers of mindful and intentional living.We talk about why she hates avocados, how to be more present in our lives and everything in between.Denika Spadafora is a yoga teacher, life coach, retreat leader and the founder of Stand Unshaken- an online platform that helps women become healthier in all areas of life, so that they can have the energy and confidence needed to pursue the life they were created for. Since starting her business, Denika has had the opportunity to work with women all over the world to help them discover how to create healthy habits and get clear on what God created them for. She believes that everyone was created for a purpose and nothing fires her up more than watching women boldly pursue God’s plan for their life! Through Stand Unshaken, Denika and her team write blogs, create courses and share content that will inspire and equip women to follow their dreams and feel their best while doing it!A few powerful quotes from this episode:“Intentionality is an identity not a one time decision”“Intentionality should be a way of life”“Once you identify yourself as a certain type of person that identity then will start to influence all of your decisions.”“When you get really clear on your identity it impacts everything else”“Creating better identity based habits in your life starts with understanding your motivation behind that intention”“Make your habits empowering vs. restricting”Helpful links:Instagram: https://www.instagram.com/istandunshaken/Website: https://www.standunshaken.com/Essentialism (Book): https://amzn.to/37S4ROg

Do you have BIG hairy and audacious goals? Do you want to make a great impact in this world?BUT your crazy busy schedule and the noise of life clutters the path to meaningful impact.Maybe you feel pulled in a hundred different directions?You race through your days only to collapse onto your bed feeling exhausted but not really accomplish the things that truly matter. Perhaps you question whether making your dreams and goals a reality is possible for you?If anything I just said resonates with you, this week’s CAPTIVATE episode is for you, and I have good news. We are talking about How To Be Truly Productive. I’m sharing 3 simple and practical tips that will help you be more productive. Not simply to do more but to do more of what makes a difference. More of what creates the results you are after.Before you hit play, don’t forget to grab the free resource that goes along with this episode. I’ve created the “Minimalistic Productivity” guide to help you get even more focused on the activities that move the needle in your life and business. With this guide, you can simplify your schedule and get great results even if your life is crazy busy at the moment. Don’t forget to get that at captivate-training.com/nohustleNow, without any further ado, let’s listen.

In a world buzzing with ideas and messages, how do you ensure yours stands out? Csilla, your host and guide, knows the struggle. Join her as she dives deep into the art of captivating communication. In each episode, Csilla shares insights and practical tips to help you elevate your presentation, message, and speaking skills.Here's what you'll find inside this episode:Mastering the basics is key to success. Small disciplines, practiced consistently, lead to great achievements over time.Communication is 55% nonverbal, 38% vocal, and 7% words only. Your body language and voice are crucial in delivering your message effectively.Improving public speaking skills is essential for business owners and leaders. It builds confidence, promotes soft selling, and develops the skill of persuasion.It's time to go beyond ordinary and go for extraordinary. Your message deserves to be heard, and Csilla is here to help you shine. Join her for a power session, a 60-minute 1:1 strategy session, to elevate your communication skills and make a lasting impact.Book your Power Session with Csilla today at speaklikeitmatters.com/power-session.Let's connect on IG at www.instagram.com/csillamuscanor on LinkedIn at https://www.linkedin.com/in/csillamuscan/

In a world where the buzz of content creation never quiets, what happens when the creatives behind the curtain fall silent? Welcome to a special episode of 'Speak Like It Matters,' where we confront the creeping crisis of content burnout. Join me, Csilla, as we dive into the silent epidemic that's subtly eroding the creativity of countless communicators. This episode, titled "Content Burnout - When You Have Nothing to Say," explores the pervasive pressure to produce and the toll it takes on even the most seasoned creators.In this episode, you’ll discover:The Real Reasons Behind Content Burnout: From the inundation of daily content to the relentless demand for fresh ideas.Strategies to Prevent Burnout:Tune down content consumption to clear mental clutter.Emphasize quality over quantity—less can indeed be more.Recognize when to take a strategic pause to replenish your creative well.Maintain an idea bank to keep your creative juices flowing.Diversify inspiration sources to invigorate your approach.Set realistic goals that align with your true capacity.How engaging with your community can rejuvenate your spirit and spark new content ideas.As we unfold these layers, we not only understand the 'why' of content burnout but also equip ourselves with actionable steps to sidestep this pitfall and sustain our creative vigor. This journey is about finding balance, valuing our mental space, and nurturing our creative souls.Feeling overwhelmed by the pressure to consistently create captivating content? You’re not alone, and there’s a way through this. Let’s navigate these choppy waters together, ensuring you leave not only informed but empowered to make changes that resonate with you and your audience.Don't miss this transformative discussion—tune in to redefine how you create and sustain your content creation journey. If you find yourself needing more personalized guidance, book a power session with me, Csilla. Book in your power session here: https://www.speaklikeitmatters.com/power-sessionTogether, we'll clarify and create content that’s not only engaging but deeply fulfilling.Let's connect on IG at www.instagram.com/csillamuscanor on LinkedIn at https://www.linkedin.com/in/csillamuscan/

Today’s episode is a replay of one of the most downloaded and liked past episodes.When you listen you'll learn how to be a more charismatic person instantly.This episode is for you if want to:Draw people in every time you speakApproach each conversation or a presentation with the right mindset to speak with charismaSpeak in a way that captivates the attention of your audience and connects with themAre you ready to take your charismatic talk and presentation to more audiences and stages resulting in “Oh...My...Wow” reactions?👉🏼 Check out the deal going on for Csilla's 90 Minute Intensive. (this week only)LEARN MORE ABOUT WORKING WITH CSILLA:www.csillamuscan.comLet's connect on IG at www.instagram.com/csillamuscanor on LinkedIn at https://www.linkedin.com/in/csillamuscan/

Dive into the latest episode, "Scale Your Business with Speaking," where Csilla unlocks the secret to transforming your speaking engagements into powerful tools for business growth. This isn't just another episode; it's the beginning of a journey to elevate your influence, captivate your audience, and amplify your brand's reach. Imagine, with just a shift in mindset and a sprinkle of strategy, the stage is yours to conquer.In this episode, Csilla peels back the layers on:The Mindset Makeover: The pivotal shift that needs to happen before your words can truly resonate.Message Alignment: Why your message's authenticity is the key to connecting deeply with your audience.Strategic Delivery: Crafting your presentations and webinars with intention to leave a lasting impact.The Often-Missed Element: Unveiling what even the pros sometimes forget in their talks.Mastering Delivery: Beyond words, how the way you present can make or break your message.Maximizing Opportunities: Making every speaking chance a step forward in scaling your business.Mastering your delivery, aligning your message, and embracing every opportunity with a solid strategy can transform speaking engagements into powerful growth engines for your business.Ready to captivate and scale? Book in a 20-minute complimentary strategy session with Csilla here:  https://calendly.com/speaklikeitmatters/discovery-callDon't miss out on unlocking the full potential of your voice and vision.Tune in, turn up the volume, and let's start this transformative journey together. Your voice has power—let's amplify it together.Let's connect on IG at www.instagram.com/csillamuscanor on LinkedIn at https://www.linkedin.com/in/csillamuscan/