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Aftershock Online

Author: Josh Norris

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“Aftershock Online” is a bi-monthly show that teaches the art of digital marketing through real life successes and failures. Our shows will cover: • Defining your audience through buyer personas • Building effective sales funnels • Engaging your audience strategically to build a comfort and familiarity with your brand • Using analytics to speed up conversions and increase ROI • Telling stories for longer sales cycle companies We will have special guests sharing their breakthrough marketing successes along with failures that taught them along the way. The host Josh Norris, CEO of Aftershock Digital, is an entrepreneur that has spent the last decade helping companies of all sizes win new business online.
17 Episodes
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This week we're talking to Jennifer Wehner: top 1% producer in Arizona with eXp Realty. Jennifer got started in real estate in 2003, and was already a top producer in her brokerage before the market tumbled. After weathering some incredible storms during that recession, Jennifer has learned how to both seek and provide valuable mentorship while continuing to dedicate herself to her work and family. As a Dave Ramsey-endorsed local provider, Jennifer and her team take the business of real estate seriously, achieving high prices in less time for their sellers, and prospecting for both on- and off-market homes for their buyers.
This week we're talking to Stephen Polando: one of the co-founders of State Forty Eight. Along with his brother Nicholas and lifelong friend Michael Spangenberg, Stephen grew up in Chandler (even going to high school with our own Josh Norris).  While working in the hospitality industry, Stephen found inspiration in a company creating local products in Detroit, and thought it would be cool to celebrate Arizona in a similar way. With the outstanding customer service skills of that hospitality background, a shared passion for Arizona at the community level, and the good advice of a hotel customer, Nicholas and his partners launched their company with just a hundred shirts back in 2013. Today, they foster community and celebrate Arizona through collaborations with local organizations, major sports franchises, and hometown celebs. Tune in to hear some pretty inspiring words!
This week we're talking to Roland Sarria: the founder of Rage in the Cage. Roland came to the US from Cuba in 1967, played college football, and transitioned to a career in Mixed Martial Arts in the nineties. From training with the Gracies to battling with Arizona's legislature to legalize the sport of MMA fighting, to becoming Arizona's first licenses promoter, Roland has become known as one of the godfathers of the sport. As an untrained, inexperienced promoter, Roland learned to be a master of his craft because of his willingness to learn the business from the ground up.0:00 : Intro3:00 : How Roland got into Brazilian Jujitsu6:06 : Wrestling will give you the strongest foundatioN8:45 : Who to keep your eye on10:43 : The Wild Wild West12:23 : Why Roland moved to Arizona16:00 : Fighters coming through Rage in the Cage18:59 : Promoters get a bad rap22:00 : Training with Maynard25:55 : Sponsorship packages26:55 : How the fights are put together30:30 : Upcoming fight31:03 : What separates Rage in the Cage
This week we're talking to Rachel Lutowski, the founder of Dynamic Leadership Solutions, LLC. Rachel provides performance-improvement services that help executives bring business needs in line with employee management through training programs, assessments, and strategic planning. Her expertise in development and growth and her impressive network of expert consultants benefit all levels of an organization, allowing Dynamic Leadership Solutions, Inc. to meet every human capital and HR need. Her client roster includes: Myriad Real Estate Group, IBM, Arizona College Scholarship Foundation, The Lavidge Company, Lifetime Fitness, the City of Surprise, and many more.Rachel got her start with a degree in Organizational Management, and was herself mentored early on from her first organizational position at an IT company outside Chicago. It was here that Rachel began to refine her ability to develop leaders and fine tune those abilities to bring her to where she is today. Dynamic Leadership Solutions, LLC has been in operation since 2004, and while she has worked with large businesses, her passion is really in helping small to midsize companies.
This week we're talking to Adam Henry: the owner of Discovery Treks and DukOUT Adventure Brokers. Adam is an Arizona native and ASU grad with a strong background in software and web development, and a business degree that focused on entrepreneurship. Adam loves bringing a personal element to his business, and his love of backpacking and hiking helped launch the success of his two companies.DukOUT Adventure Brokers focuses on creating a five star, concierge outdoor experience for folks looking to have an authentic all-inclusive, single-day Arizona experience. These high-end tours are great for folks visiting from out of town who are seeking an effortless, unforgettable day. Adam and his business partner Chris acquired Discovery Treks in 2018, and are focusing this brand on their high-intensity, multi-day backpacking tours through the Grand Canyon and other incredible destinations.Make sure you check out the Show Notes for Adam's takeaways, which can be found here: https://aftershockenterprises.com/aftershock-online-episode-15-adam-henry-discoverytreks-and-dukout-adventure-brokers/
This week we're talking to John Canada: the co-founder of Burn It Build It Fitness. John has over twenty years of experience in the fitness industry—both in large health clubs and studio settings. John began in sales, moved up to management and ownership, and has earned his stripes by launching highly successful clubs in both large cities and small towns. Burn It Build It Fitness takes the expertise of personal training and the accountability and fun of group fitness and combines it with individualized nutritional analysis and consistent advice so their studio members can become their healthiest selves!Make sure you check out the Show Notes for John's takeaways, which can be found here: https://aftershockenterprises.com/aftershock-online-episode-14-john-canada-burn-it-build-it-fitness/
This week we're talking to Sidney Leigh: Founder of Bunzies Organic Spray Tanning, Sunless Bunzies Institute, BodContour and Sidney Leigh TV. Sidney is a full time single mother, beauty industry influencer, public speaker and entrepreneur.  With over thirteen years of experience in the beauty industry, Sidney launched her first business at 27, and five years later her companies are continuing to grow and thrive. She has a passion for changing lives through motivation, influence and authenticity. Sidney uses her experiences with cancer, marriage, divorce, miscarriage, abuse and suicide to influence and help men and woman find success, balance and growth. With a firm belief that fear should be used to drive you forward in life, her story and impact continues to inspire.
This week we're talking to MJ Cordova: Founder of Map to Sales. MJ is a nationally recognized sales expert that has worked with everyone from small companies to Fortune 500 entities. MJ began his career working in a call center for Sears, transitioned his skillset to one of leading sales teams, and cracking the code of how people make purchasing decisions. Today, MJ offers sales training and consulting, helping people improve their lives and businesses through a clear understanding of sales and scalable processes.Make sure you check out the Show Notes for Howie's book and podcast recommendations, which can be found here: https://aftershockenterprises.com/aftershock-online-episode-12-mj-cordova-map-to-sales/
Welcome to Aftershock Online: Psychologies and Strategies to Win Business Online. A new, semi-monthly show that puts the focus on marketing experts who are winning in their fields. We'll be finding out how they got where they are, what makes them successful there, and how we can benefit from their successes. Tune in every couple weeks for 3 easy takeaways!This week we're talking to Eric O'Neill, founder of SmartKitchen.com. Eric is a serial entrepreneur who has really mastered the delicate balance of knowing how to pivot without giving up on your product or service. From learning to navigate his dyslexia to learning how to navigate the trade-show floor, Eric's journey to success with SmartKitchen owes a lot to his self-awareness and his perseverance. Tune in to hear how he consistently developed new strategies for business success in the face of difficulty.Make sure you check out the full Show Notes for this episode here.
Welcome to Aftershock Online: Psychologies and Strategies to Win Business Online. A new, semi-monthly show that puts the focus on marketing experts who are winning in their fields. We'll be finding out how they got where they are, what makes them successful there, and how we can benefit from their successes. Tune in every couple weeks for 3 easy takeaways!This week we're talking to Michael Leto, founder of Lil Leto Catering. Michael studied nutrition in college and gained his culinary education by putting in some serious on-location study. After two summers spent cooking in Sicily, two in France, and one in Florence, Michael was ready to launch his company in 2015. His catering service focuses on homemade, fresh ingredients and a menu that emphasizes customization and creativity.
This week we’re talking to Howie Fields, co-founder of Claire’s Goodness Almond Butter. Howie was educated at Syracuse and worked on Wall Street, where he built a strong foundation in sales—but it was a passion for fitness and bodybuilding that helped him find his way to Phoenix, where he trains some of the most elite bodybuilding athletes around. This episode, Howie brings his relentless positivity and high-speed discipline to encourage and benefit our viewers.Make sure you check out the Show Notes for Howie's book and podcast recommendations, which can be found here: https://aftershockenterprises.com/aftershock-online-episode-9-howie-fields-claires-goodness/
This week we're talking to Tyler Stone, founder of Infinity Wealth Real Estate, Capstone Financial, and Capstone Fund Five. Tyler and his wife moved to Arizona from Seattle in pursuit of our beautiful weather back in 2002, and jumped headfirst into the real estate industry. In 2005 they left their brokerage to open their own brokerage firm, and as the economy shifted, their business focus has transitioned with it to focus on providing hard-money lending solutions for borrowers in the Fix-n-Flip realm.
This week we're talking to Eddie Hantas, founder of Hummus Xpress. Eddie transitioned from pro basketball to the restaurant industry, opening his fast-casual Mediterranean Soul Food eatery in 2012. With successful growth ever since, Hummus Xpress now boasts a brick and mortar location and two food trucks—available to cater your wedding or event. This week he talks to us about the value of persistence, the cost of disloyalty, and the benefit of reaching for your ideals.
This week we're talking to Melina Shah: Founder of Networking360. Melina is a passionate connector whose focus on client relationship and engagement makes her a real marketing pro. Networking360 was born out of Melina's observation that the Phoenix-area was missing a cohesive networking group, and it has grown to over 6,000 attendees in 2017 alone.
This week we're talking to Wendy Hernandez: the founder of Hernandez Family Law and creator of Command the Courtroom. With 22 years of experience to her credit, and over 1,000 cases litigated, Wendy is more than simply a seasoned veteran—she is a warrior for her clients. Wendy leaves no stone unturned in her family law practice, from divorce to child custody and everything in between.
This week we're talking to Danny Brown: the founder of Myriad Real Estate. He's got an impressive track record in Real Estate that started with the market crash in 2007, closing a home on average every four days despite a severely depressed housing market. Danny's business philosophy is disrupting the Real Estate industry by consistently focusing on doing business in a way that's best for his customers—and his team.
This week we're talking to Skyler Irvine: the CEO of RenzlerMedia. He's a serial entrepreneur and the author of "How To Leverage Your Real Estate Business with Facebook." He's been featured in Forbes, MarketWatch, The Street, and Inc. If you've wasted time trying to get ready to launch your business, you NEED to hear what Skyler has to say.
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