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Welcome to VistaTalks, interesting discussions with interesting people.
169 Episodes
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In this episode of VistaTalks, we explore the growing importance of sound in branding with Karsten Kjems, CEO of Sonic Minds. With deep expertise in sonic branding, Karsten shared why audio must be part of every brand's strategy in today's digital-first world.Karsten leads Sonic Minds, a global sonic branding agency helping brands develop powerful and consistent audio identities. His team's work ensures brands don't just sound good — they sound meaningful.
Join Jennifer Vela Valido, Ph.D., the Localization Quality Program Manager at Spotify, in conversation with María Roa at VistaTalks. Jennifer has over 15 years of experience in the localization industry. She has led innovative strategies in linguistic quality management, vendor operations, and academic research. Her expertise, combined with her passion for creating seamless, culturally relevant user experiences, has positioned her as a leading figure in the field. In this discussion, Jennifer shared her career journey, Spotify’s approach to localization, and the challenges of ensuring quality across 73+ languages.
Nick Hill, Technical Writing Manager at HERE Technologies, joins VistaTalks Host Simon Hodgkins to discuss the evolving landscape of technical documentation, AI's impact, and the profession's future.With decades of experience in technical communications, Nick shared his insights on how artificial intelligence is reshaping the industry, the risks and opportunities that come with it, and why technical writers are essential now more than ever.Nick left the audience with a clear message: Technical writers must take ownership of AI's role in the industry. Rather than waiting to see how AI evolves, professionals should actively experiment, test, and define best practices for using AI effectively.He also raised an important question about entry-level opportunities in the field. As AI takes over simpler writing tasks, how will new professionals gain the experience they need to enter the industry? It's a challenge that organizations and educators must address to ensure a strong pipeline of skilled technical writers.
Staying ahead in any global market is an essential factor. This focus is especially critical in the manufacturing sector. It requires more than expertise—it demands collaboration, innovation, and strategic vision. On this episode of VistaTalks, Host Simon Hodgkins is joined by Caitríona Mordan, Cluster Manager of atim (Advanced Technologies in Manufacturing) cluster, to explore how the organization is shaping the future of manufacturing. From digital transformation to sustainability and workforce development, Caitríona shared valuable insights into the critical role of clusters in fostering industry growth and global success.
Artificial Intelligence (AI) is reshaping how businesses operate, but for many, the challenge is not just understanding AI—it's implementing it in a way that delivers real, measurable impact. On a recent episode of VistaTalks, Polly Barnfield OBE, Founder and CEO of Maybe*, shared her insights on how AI is helping businesses of all sizes, from global enterprises to small and medium-sized enterprises (SMEs), embrace digital transformation.
In this episode of VistaTalks, host María Roa takes us on an enlightening journey through the intersection of multiculturalism, intercultural collaboration, and technology with three exceptional guests: Paolo Ragone, Giuseppe Rodio, and Annelie Wambeek. Representing diverse professional backgrounds and global perspectives, they explore how embracing cultural differences fosters innovation, inclusivity, and growth in today’s interconnected world.
In the latest episode of VistaTalks, host Simon Hodgkins is in discussion with Alex Zekakis, Chief Customer Officer (CCO) at XTM International, to discuss the rapidly evolving world of localization. From AI's transformative role to the power of leadership principles like empathy, Alex shared valuable insights into the challenges and opportunities businesses face as they navigate the global marketplace. Alex brings a unique perspective with over 15 years of experience in localization, project management, and advanced technology.
As we wrap up another incredible year at VistaTalks, Hosts Simon Hodgkins and María Roa took a moment to reflect on the year’s standout moments in a special holiday episode. With 25 episodes featuring 25 extraordinary guests, this year was packed with fascinating discussions, insightful interviews, and groundbreaking ideas across industries like global business, localization, AI, and healthcare.
Sietze Rademaker, the Business Development Director at Sonic Minds, joins VistaTalks Host Simon Hodgkins for an insightful conversation about the transformative role of Sonic branding in today's dynamic business landscape. With a career spanning Spotify, Vice, and Epidemic Sound, Sietze brings a wealth of experience to his current work in shaping the soundscapes of global brands.
This episode of VistaTalks featured an inspiring conversation with two dynamic professionals in the localization industry: Daniel Costa, a lead Portuguese linguist and experienced podcaster, and Ingveldur St. Ingveldardóttir, a creative Icelandic linguist with a passion for language and detail. Their story is a testament to the power of mentorship and collaboration, culminating in the creation of their podcast, Translation Matters.
In this episode of VistaTalks, Noelle O'Connell, CEO of European Movement Ireland and Vice President of European Movement International, is in discussion with Host Simon Hodgkins. Noelle has a distinguished European public policy, communications, and leadership career. She shares her insights into Ireland's evolving role within the EU, the importance of embracing cultural diversity in business, and the future of digital transformation in Europe.
Aimee Ansari, the Chief Executive of CLEAR Global and Executive Director of Translators without Borders (TWB), is in conversation with VistaTalks Host Simon Hodgkins. With over 30 years of experience as an aid worker, Aimee passionately shares her journey and the mission behind CLEAR Global, a nonprofit organization dedicated to breaking down language barriers so people worldwide can access vital information and have their voices heard.
Professor Martin Curley, a well-known and respected figure in the world of digital health and innovation, joins VistaTalks Host Simon Hodgkins. With an illustrious career spanning over three decades in IT and healthcare, Professor Curley is known for his forward-thinking initiatives in transforming healthcare systems worldwide. Currently a Professor of Innovation at Maynooth University, Curley brings a wealth of experience from his leadership roles at Intel, Mastercard, and the Health Service Executive (HSE) in Ireland. His expertise, as demonstrated in this insightful conversation, aims to redefine the future of global healthcare—something that could have profound implications for us all.
VistaTalks Host Simon Hodgkins is joined by Astrid Illum, Director & Product Leader of Audience Interaction at TV 2 Danmark, to discuss her inspiring transition from the international logistics giant DFDS to a diverse and locally focused media landscape at TV 2. Astrid offers a refreshing glimpse into her journey, new responsibilities, and the exciting challenges ahead as she brings a personal touch to technology-led content experiences.
Jeannette Linfoot, the former corporate CEO turned entrepreneur, mentor, and investor, shared invaluable insights on leadership, business growth, and the importance of being "brave, bold, and brilliant" in global business. Over the last 30+ years, Jeannette has successfully implemented this approach into the businesses she ran as a corporate CEO and the many companies and organizations she advises.
Martin McCormack, a distinguished leader in healthcare, joins VistaTalks Host Simon Hodgkins on this episode. Martin is the Chief Executive Officer at the College of Anaesthesiologists of Ireland and a member of several prestigious healthcare committees, including the Citizens' Jury on AI in Healthcare and the HSE Board Technology and Transformation Committee.
VistaTalks Host Simon Hodgkins catches up with Naomh McElhatton, CEO and Co-founder of dara & Co. Naomh is on a mission to transform lives by addressing the fundamental human need for self-awareness, resilience, and effective communication. Her journey, deeply rooted in personal experience, has shaped a platform not just about education but empowering individuals to thrive in all aspects of life.
Host Simon Hodgkins discusses the world of Trustworthy Artificial Intelligence (AI) with Louise McCormack, a PhD Researcher and industry expert. With her extensive experience, Louise is at the forefront of bridging academia and industry while focusing on the critical area of AI ethics and governance.
Alessandra Binazzi, Principal Consultant at First Sights Consulting, joins Host María Roa to discuss the intricacies of globalization strategy. A seasoned globalization professional, Alessandra shared her extensive knowledge on building and scaling globalization programs that drive global expansion and revenue growth.
Sara Basile, Product Director at XTM International, joins Host María Roa for an enlightening conversation on the cutting-edge advancements in localization technology and the role of AI in transforming global communication. Sara's extensive background in the industry, coupled with her passion for languages and innovation, made for an engaging and informative discussion.
In this episode, Host Simon Hodgkins is joined by Scott Abel, the renowned "Content Wrangler," to discuss his journey, insights on content strategy, and the evolving role of AI in content creation and management. Scott's extensive experience and thought leadership in the field of content strategy have earned him a place among the top 50 most influential marketing thought leaders by Brand Quarterly Magazine. In this engaging conversation, Scott shares his unique perspective on the challenges and opportunities in the content industry today.
In this episode, Host Simon Hodgkins and Kevin O'Donnell, the founder of Global10x, talk about AI, Localization, and Global Strategy in this episode of VistaTalks. Kevin is a seasoned international expansion and growth advisor with experience in B2B product and growth leadership. Having held senior positions at industry giants like Dropbox, Microsoft, and Nitro, Kevin brings invaluable insights into the intricacies of international product growth, localization strategies, and successful global go-to-market (GTM) strategies. Kevin shares his approach to helping companies expand their international presence and the importance of a well-rounded strategy beyond localization.
VistaTalks Host Simon Hodgkins talks with Tom Bridges, the Founder and CEO of CaptionHub, on this episode. With a career that spans the bustling streets of London to the cutting edge of multimedia localization, Tom has been a trailblazer in the industry. This conversation discussed CaptionHub's innovative solutions and the transformative role of AI in content creation and localization.
Vistatec Life Sciences expert Jackie Janeri joins Host María Roa on this episode of VistaTalks. Jackie is a seasoned professional with an illustrious career in the localization industry, particularly within Life Sciences. Jackie's expertise shines through her extensive experience in program management at Vistatec Life Sciences, where she leads successful initiatives in multilingual content management, translation best practices, and more.
In this episode of the VistaTalks podcast, Anne-Maj van der Meer, the dynamic Head of Sales, Marketing, and Events at TAUS, shares helpful insights into the evolving landscape of the translation industry, her pivotal role at TAUS and the innovative strides they are making in language technology.
VistaTalks welcomes Breda McCague for an insightful discussion on change, leadership, and empowerment in the world of transformation. With a vibrant background, including two decades of expertise in coaching and financial services, Breda shares her unique perspective on leadership, resilience, emotional intelligence, and the art of navigating change.
Tara O'Sullivan, the Chief Marketing Officer at Zevo Health, joins VistaTalks Host Simon Hodgkins in this episode. Tara shares her extensive experience and innovative perspective on the conversation of digital content, trust, and safety in an evolving global legal landscape.
In a thought-provoking episode of VistaTalks, Aneta Sapeta, a distinguished Machine Translation Specialist at Vistatec, shares her profound insights into the dynamic realm of machine translation (MT), Artificial Intelligence (AI), and its integration within the localization industry.
In the dynamic Chinese market, it becomes imperative to spotlight leaders who are not just navigating through these changes but are also setting benchmarks for others to follow. One such visionary is Ashley Dudarenok, a Chinese serial entrepreneur, an award-winning marketing professional, and a prolific author. Her recent appearance on VistaTalks offered profound insights into China's digital revolution, marketing innovations, and the future of retail and e-commerce that resonate globally.
Paulina Makles, a seasoned Localization Program Manager at ClickUp, shares her extensive experience and insights into the world of localization with VistaTalks Host María Roa. Paulina's journey from a translator to a leading voice in localization offers valuable lessons for translation and localization professionals across industries.
Life Sciences expert Karen Tkaczyk joins VistaTalks host María Roa on this podcast episode. Karen is a distinguished figure in the translation and language services sector, particularly within the life sciences domain. Currently Director of Sales – Life Sciences at Vistatec, Karen possesses a rare blend of scientific expertise and linguistic prowess, making her contributions invaluable to companies aiming to globalize their operations.
Karen's journey is a testament to her passion for chemistry and languages. With a Ph.D. in Chemistry from the University of Cambridge, her career began in the pharmaceutical industry, working with giants like Zeneca (now part of AstraZeneca) and SmithKline Beecham (now GlaxoSmithKline). However, her linguistic skills, honed through a minor in French and an Erasmus year in France, paved her way into the localization industry. This unique combination enabled her to transition seamlessly from translating chemical documents as a freelance linguist to playing a pivotal role in helping companies navigate the complexities of going global.
Karen's expertise is in translating languages and understanding the nuanced requirements of the highly regulated life sciences sector. Her work involves helping organizations translate complex, regulated content, such as FDA submissions and patents, which demands linguistic skills and a deep understanding of the subject matter. Her current role involves assisting in growing the Life Sciences Division at Vistatec, securing new clients, nurturing strategic accounts, and leveraging her extensive industry experience to provide tailored localization solutions.
During her conversation with host María Roa, Karen discussed several key topics, including the evolving landscape of clinical trials, the impact of regulations on the life sciences industry, and the potential applications of AI in this field. She highlighted the importance of understanding and adapting to new regulations, like the EU's Medical Device Regulation (MDR), and the shift towards decentralizing clinical trials post-pandemic.
Karen also shared her insights on the critical role of diversity and inclusion in clinical trials, emphasizing how varying responses to treatments across different demographics necessitate a more inclusive research approach. Furthermore, she touched upon the significance of real-world evidence and data in complementing clinical trials, offering a more comprehensive view of a treatment's effectiveness across diverse populations.
Beyond her professional achievements, Karen is also gearing up to host a series of podcasts and discussions for Vistatec's Life Sciences Division, focusing on the life sciences and healthcare sector. This initiative aims to share knowledge and insights from experts within the field, further solidifying her commitment to fostering understanding and innovation in the localization of life sciences.
Karen Tkaczyk's story is a reminder of how the intersection of diverse interests and expertise can lead to groundbreaking contributions in specialized fields. Her dedication to bridging the gap between science and languages enhances the global reach of life sciences companies and ensures that advancements in healthcare are accessible to a worldwide audience. As we navigate the complexities of a rapidly evolving industry, Karen's work serves as a standard of excellence and innovation in the localization sector.
Catch the full episode of VistaTalks featuring Karen Tkaczyk to dive deeper into her fascinating journey and expert insights into the future of life sciences localization.
https://www.vistatalks.com
In an enlightening episode of VistaTalks, Simon Hodgkins welcomed Jason Hemingway, the Chief Marketing Officer at Phrase, for a deep dive into the evolving landscape of localization, marketing, and AI.
VistaTalks host Simon Hodgkins welcomes Marjolein Groot Nibbelink, the esteemed CEO and Publisher of MultiLingual magazine, to this informative episode. Marjolein's journey from a globetrotting communicator to a leading figure in the language media publishing industry encapsulates a story of innovation, adaptability, and global influence.
This special episode of the VistaTalks podcast offers a moment to reflect and celebrate the insights and innovations discussed throughout the year. Hosted by Simon Hodgkins and María Roa, this special year-in-review episode looks at some of the guests and episodes and the diverse landscapes of AI, healthcare, localization, and much more.
Mimi Moore joins María Roa on this episode of VistaTalks. Mimi shares her extensive expertise in content marketing and localization. With over a quarter-century in the industry, she has honed her skills in collaborating with globalization teams and language service providers, aiding B2B enterprises in their marketing endeavors.
Edith Bendermacher, Director of Globalization Strategy and Localization Operations at NetApp, recently joined Host Simon Hodgkins on the VistaTalks podcast. With her extensive experience, Edith shared valuable insights into her role, the challenges and opportunities in globalization, and her passion for mentoring in the localization industry.
In the intricate world of life sciences, the importance of localization extends far beyond mere translation. It's a critical component that ensures patient safety, regulatory compliance, and the successful global deployment of medical products and services. María Mateos, an expert in localization and life sciences, recently shed light on the nuances of this field and how companies like Vistatec are leading the charge in providing specialized services that meet the industry's stringent demands.
In the rapidly changing world of localization, John Walsh, Co-founder of LocStep Vendor Management Solutions, stands out by providing helpful solutions for companies, teams, and individuals looking to improve their localization programs and successes. In this episode, Host Simon Hodgkins discusses the approach of LocStep with John Walsh. With a rich history of optimizing localization processes at tech behemoths like Google, Meta, Twitter, and McAfee and a recent enlightening appearance on the VistaTalks podcast, Walsh offers a fresh perspective on the challenges and solutions in the localization industry.
In this episode, Host Simon Hodgkins is joined by Emer Sherry, Senior Executive, Public Policy and Regulatory Affairs at Irish Medtech Association, Ibec. The Irish Medtech Association is the business association within Ibec representing the medical technology sector. The Irish Medtech Association has more than 250 members located throughout the island of Ireland. The group’s broad focus is to promote and support an environment that encourages the sustainable development and profitable growth of FDI multinational and SME member companies. The Irish Medtech Association is led by a Board of CEOs and Chief Representatives.
The Irish Medtech Association delivers training and upskilling for the MedTech and engineering businesses in Ireland through apprenticeships, springboard programs, and Skillnets Networks.
Ireland is a Medtech success story with FDI multinationals and startups developing innovative medical technologies while adding investment and creating jobs across the country, with the sector being one of the most innovative in Europe, based on the number of patent applications filed with EPO.
Emer Sherry shares insights on the global success of the Medtech sector and some of the important areas that help support and grow the area internationally. Emer and Simon discuss innovation in Medtech, healthcare, and regulatory frameworks. We dive into the exciting area of Digital Health and the wider topic of digitalization.
An important area is sustainability, and Emer shares some information about the focus on advanced manufacturing processes and sustainability in this area. Ibec has The End-to-End Advanced Manufacturing Working Group, which brings together leading businesses to achieve the full potential of the cluster by building awareness of the value of discrete manufacturing industries, developing the existing manufacturing base with investments in Industry 4.0, and policies that support business growth—promoting collaborative relationships amongst stakeholders nationally and internationally.
The Irish Medtech Association within Ibec is driving global innovation in Medtech.
Focused on several areas, including promoting market-led innovation, research, and development processes to support the development of Ireland as a one-stop-shop, taking medical products and services from concept to market.
About VistaTalks
VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com.
In this episode, Host Simon Hodgkins is joined by Olga van Grol-Lawlor, Senior Global Regulatory Intelligence and Advocacy Manager at Boston Scientific. The medical device industry stands at the intersection of healthcare and technology, continuously pushing the boundaries of what's possible. However, with innovation comes the need for regulation, a topic that often finds itself at the center of many industry discussions.
Olga and Simon discuss the current and future requirements in the medical devices regulation area, digital health, and the wider implications for European and Global healthcare.
In this episode, Host Simon Hodgkins is joined by Alex Bernet, Manager of the Master Class Program at The Localization Institute and Co-Producer of LocWorld's Process Innovation Challenge (PIC).
Alex shares information on the PIC, a platform for innovations and innovators in the localization and translation industry. The Process Innovation Challenge is an event held during the Localization World conferences. It comprises a challenge event where innovators have a chance to pitch their ideas to peers and experts—the audience votes for the Process Innovator of the Year.
Alex and Simon discuss current and future innovations, including an increased interest in AI, the LocWorld conference, Lean Localization, the Process Innovation Challenge, EDUinLoc, and more!
In this episode of VistaTalks, Host María Roa is joined by the Founders of Women in Localization, Anna N. Schlegel, Silvia Avary, and Eva Klaudinyova. Women in Localization is proud to be celebrating its 15th anniversary. Anna, Silvia, and Eva share information about this important milestone and the planned event celebrating the now global organization.
In this episode, Host Simon Hodgkins is joined by Pedro Guerra Ribeiro, Localization Analyst - Vendor & Project Management at Qualtrics, the leader and creator of the experience management category. More than 18,750 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action.
In this episode, Host Simon Hodgkins is joined by Elliott Rayner, Chief Marketing Officer at ARION. Elliott’s career has taken him from sporting giants like adidas and ASICS to his current role. Rayner's passion for marketing and innovation, particularly in the sports industry, is evident in his professional journey. Prior to ARION, Rayner headed the global product marketing function at Babbel, a renowned language learning platform. There, he led a team of product marketers, shaping the product roadmap and communication strategy behind Babbel's latest innovations.
In this episode, Host María Roa is joined by Carolene Méli, a renowned operations coach and consultant for events and entertainment companies. Carolene has spent a significant portion of her career specializing in VIP experiences for global entertainment giant Cirque du Soleil.
She has led over 50 guest experience teams in 17 countries throughout her journey and continues to do so today from her base in beautiful Cyprus. Carolene has a unique flair for creating engaging events and creative and highly practical keynotes that help audiences to enhance the operational excellence of their events and entertainment experiences.
In this episode, Host Simon Hodgkins is joined by Beth Dunn, a visionary Product Content Leader, Author, Consultant, and Coach. Beth pioneered the content design practice at HubSpot, including developing and leading the global HubSpot content design team. Her book, Cultivating Content Design, established Full Stack Content Design as the engine for content-driven, product-led growth. The discussion covers Beth's journey in content, working with HubSpot's content design team, and assisting in propelling the company's growth from 50 to 8000 employees. Simon and Beth discuss the impact of AI on content and Beth's views on the world of delivering content that delights and drives positive outcomes and results.
In this episode, host María Roa catches up with Dave Ruane, a dynamic individual who has significantly contributed to the localization industry. Dave is the Director of Marketing at XTM International and serves on the Board of Directors for the Globalization and Localization Association (GALA). He is also the Co-founder and Chair of the Process Innovation Challenge (PIC), an exciting platform that fosters innovation in the language industry.
In conversation with Dave, we discuss his transition from being a software engineer to becoming a problem solver and solution developer in the localization industry. Dave shares his insights into how his technical background gave him a solid foundation for understanding the intricacies of localization processes and sparked his passion for finding innovative solutions. His unique perspective and expertise have enabled him to bridge the gap between technology and language, driving growth and efficiency in the industry.
Dave's involvement as the Co-founder and Chair of the Process Innovation Challenge (PIC) highlights his dedication to driving innovation in the localization and translation industry. The PIC platform serves as an innovation hub, providing a space for industry innovators to share ideas, compete, and learn. Held up to three times a year during the Localization World conference, PIC is supported by XTM International and Localization World. Dave and the advisory board set the vision and values of PIC, ensuring the event's success through advisory group support, event management, and session moderation.
Dave and María discuss the topic of language technology tools and what companies should consider when searching for the right solutions. Dave shares his expertise and provides valuable insights on the top three factors companies should prioritize. From seamless integration with existing systems to scalability and robust functionality, Dave emphasizes the importance of finding tools that align with business objectives and facilitate efficient localization processes.
Artificial Intelligence (AI) has become a game-changer in various industries, and localization is no exception. Drawing parallels with a previous VistaTalks episode featuring Sharon O'Brien, Associate Dean for Research - Faculty of Humanities and Social Science at Dublin City University (Ep 118), María Roa asks Dave about the impact he believes AI will have on the localization industry. With his understanding of technology and localization, Dave provides thought-provoking insights into AI's opportunities and challenges. From machine translation advancements to automated content creation, he explores how AI can enhance localization processes while emphasizing the continued importance of human expertise and cultural context.
About VistaTalks
VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com.
In this episode, Host Simon Hodgkins is joined by Niall O'Driscoll, the Chief Executive of vStream Health.
Niall shares the importance of culture, localization, and storytelling in healthcare. At vStream Health, the emphasis lies in crafting patient-centric,
virtual reality experiences that redefine the relationship between patients, healthcare professionals, and the broader healthcare and life sciences
industry. The company boasts a dedicated team of 3D medical animators, writers, directors, designers, and consultants collaborating to create beautiful
visualizations, compelling storytelling, and digital mental health initiatives. Their goal is to revolutionize how patients and healthcare providers interact
and engage, ultimately enhancing the healthcare experience.
About VistaTalks
VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com.
In this episode, Host María Roa is joined by Sharon O’Brien. Effective translation and localization services are critical in a world where communication and understanding are paramount. Sharon O'Brien, the esteemed Associate Dean for Research in the Faculty of Humanities and Social Science at Dublin City University, is a leading expert in translation technology, crisis translation, and machine translation. In this engaging podcast episode, we had the pleasure of discussing O'Brien's groundbreaking work and exploring topics such as the role of translation in crisis response, the human factors in machine translation, and the potential for human-machine collaboration.
About VistaTalks
VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com.
About Vistatec
We have been helping some of the world’s most iconic brands to optimize their global commercial potential since 1997. Vistatec is one of the world’s leading global content solutions providers. HQ in Dublin, Ireland, with offices in Mountain View, California, USA. To learn more about Vistatec, please visit https://www.vistatec.com
In this episode, host Simon Hodgkins is joined by Lee Densmer. Lee helps companies create content experiences that bring their global customers closer to the brand. She believes that content can make or break your brand and that content builds relationships, and relationships drive revenue.
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