Adventures in Marketing

In this episode, Gwen shares how you can turn website visitors into happy customers. She covers making your website easy to navigate and engaging right from the start. Learn why it's crucial to have your most important info where visitors expect it. Gwen also explores  the essentials of building trust through consistent branding and error-free pages, using language that speaks to your audience, and leveraging analytics to tailor your content perfectly. You'll get practical tips on boosting your site’s traffic with smart SEO, engaging social media, and email marketing. Wrapping up, you'll learn how to set realistic goals for your conversion rates and help you keep tweaking your marketing strategy to get better results. Make your website not just a place to visit, but a place where visitors become loyal customers!

As much as we'd love for our friends and family to be as excited about our business as we are, it doesn't always work that way.So what do you say to someone who can't resist telling you how bad your business idea is or sends you every scary small business article they come across?In this episode Gwen shares quick tips and ideas to help you manage unsupportive friends and family.Want more marketing support?Become an AIM memberConnect with me on TikTok

What do you do when you've lost your groove and how do you get it back?In this episode Gwen shares quick tips and ideas to help you rediscover your groove!Want more marketing support?Become an AIM memberConnect with me on TikTok

If you're struggling with Instagram right now, you're not alone! In this podcast episode, we'll talk about the different areas of Instagram (the main feed, Stories, Reels, and the explore page) and how Instagram ranks content for each area AND how you can work with the algorithm instead of fighting against it. Want to go deeper? Here's the blog post from Instagram explaining how they rank things.Want to stay up to date on Instagram changes and updates? Follow the Instagram Creator's account or join my Tidbit email list to get weekly curated marketing updates (and how they impact you!).

Lack of access to funding is a common challenge for small business owners. I wanted to put something together that was current, accurate, and wasn't an affiliate-link mill or advertisement for one business.So I did! Read the blog post (and find all the links you need) here. If you'd like to explore crowdfunding, check out my crowdfunding episode here. If you're tired of DIY'ing all of your marketing without support, join my Adventures in Marketing Membership group starting at $10/month. There are different tiers for different marketing support needs!Join here - www.gwenmontoya.com/membershipIf you'd like one-on-one support, complete my intake form here and we can chat about what you are looking for.Learn more about what I do, access freebies, and find resources on my blog at www.gwenmontoya.comAnd connect with me on social media! I'm most active on TikTok.  

The content you create isn't just meant to fill a slot on your content calendar. It has a job.In this episode, Gwen explains how to create content with purpose, how to track what's working, and how to create content that resonates with your intended audience. Get the Content with Purpose mini-courseBecome an AIM memberRead the blog post version of this podcast episodeConnect with me on TikTok

Learn about ChatGPT, and how it can be helpful in streamlining content creation.In this episode Gwen shares ways small businesses can use ChatGPT to their advantage: streamline content creation, improve consistency, and enhance the customer experience. By using ChatGPT to generate ideas and copy for emails, social media, videos, blogs, and more, businesses can save time and focus on other parts of their business. The consistency of content creation can also improve, which can lead to a better customer experience by providing extra touches of customer care and service.Get the ChatGPT for Content Creation mini-course.Become an AIM member.Read the blog post version of this podcast episode.Connect with me on TikTok.

The term "content creation" is often overused in marketing but it remains an important aspect of running a business. With so much content to create, it can be overwhelming for business owners. However, with proper planning and organization, the content creation process can be streamlined to be faster and more effective. A content calendar is a useful tool in this process as it helps plan ahead when to post and on which platform. The calendar can also be used to determine the type of content to be shared and the assets needed. Each piece of content should fit into the overall marketing strategy, which may include educating the audience, engaging them, generating leads or sales, sharing expertise, or building community. Reusing, repurposing, and recycling content is another way to make the content work harder and increase impact while saving time. Templates can also be used to streamline the content creation process by providing a shortcut and reducing the number of decisions that need to be made. By using templates, the general idea of what is needed is established and the content creation becomes easier over time.Also discussed in this episode  - planning to promote the content you create, creating SOPs to make processes repeatable, and using ChatGPT to write outlines and help ideate.Learn more about how to use ChatGPT in my new mini-course here.Read the blog post version of this podcast here.

There's a lot of rush and pressure for small business owners to make quick decisions, always know what is going on, and "be successful".But what if there were another way to look at it? What if you could create goals that suit your own definition of success and work in a way that feels good to you? Interested in learning how we can work together to build a roadmap between where you are now and where you want to go? Complete my intake form here.

No matter how passionate we are about the work we do or the impact we have, we're all going to have low energy days when it comes to our business. And you know what? It is ok to shift your tasks on those days to something that feels more manageable and doable for where you are that day.In this episode we talk about 13 things you can do on low energy days (or if you're working on handed because you're nursing a baby).Interested in ongoing marketing support and resources? Join my Adventures in Marketing membership starting at $10/month. 

Local SEO (and all SEO) is a big topic, but I wanted to share this podcast episode to get you started. While I don't help businesses exclusively with SEO anymore, this is something I am passionate about. If you need a referral for someone to help you with your local SEO, please let me know! Interested in ongoing marketing support and resources? Join my Adventures in Marketing membership starting at $10/month. 

If you're tired of DIY'ing all of your marketing without support, join my Adventures in Marketing Membership group - there are weekly trainings, live coaching, Q&A, resources, and prompts to keep you on track and moving forward with your marketing. We even start each week with a dance party! Join here - www.gwenmontoya.com/membershipIf you'd like one-on-one support, complete my intake for and we can chat! Learn more about what I do, access freebies, and find resources on my blog at www.gwenmontoya.comJoin my email list to be notified of new podcast episodes and get other bonuses! 

Download your own copy of the flowchart here - https://www.subscribepage.com/flowchart If you're tired of DIY'ing all of your marketing without support, join my Adventures in Marketing Membership group - there are weekly trainings, live coaching, Q&A, resources, and prompts to keep you on track and moving forward with your marketing. We even start each week with a dance party! Join here - www.gwenmontoya.com/membershipIf you'd like one-on-one support, complete my intake for and we can chat! Learn more about what I do, access freebies, and find resources on my blog at www.gwenmontoya.comJoin my email list to be notified of new podcast episodes and get other bonuses! 

Instagram is adding even more changes and many are struggling with the algorithm. Let's talk about how today's Instagram plays into your overall marketing strategy and why I think Instagram is now three social media platforms in one!Looking for more marketing support?If you're tired of DIY'ing all of your marketing without support, join my Adventures in Marketing Membership group - there are weekly trainings, live coaching, Q&A, resources, and prompts to keep you on track and moving forward with your marketing. We even start each week with a dance party! Join here - www.gwenmontoya.com/membershipIf you'd like one-on-one support, complete my intake for and we can chat! Learn more about what I do, access freebies, and find resources on my blog at www.gwenmontoya.comJoin my email list to be notified of new podcast episodes and get other bonuses! 

f you're tired of DIY'ing all of your marketing without support, join my Adventures in Marketing Membership group - there are weekly trainings, live coaching, Q&A, resources, and prompts to keep you on track and moving forward with your marketing. We even start each week with a dance party! Join here - www.gwenmontoya.com/membershipIf you'd like one-on-one support, complete my intake for and we can chat! Learn more about what I do, access freebies, and find resources on my blog at www.gwenmontoya.comJoin my email list to be notified of new podcast episodes and get other bonuses!  

Download your own copy of the flowchart here - https://www.subscribepage.com/flowchart If you're tired of DIY'ing all of your marketing without support, join my Adventures in Marketing Membership group - there are weekly trainings, live coaching, Q&A, resources, and prompts to keep you on track and moving forward with your marketing. We even start each week with a dance party! Join here - www.gwenmontoya.com/membershipIf you'd like one-on-one support, complete my intake for and we can chat! Learn more about what I do, access freebies, and find resources on my blog at www.gwenmontoya.comJoin my email list to be notified of new podcast episodes and get other bonuses!  

Tools and Resources mentioned in the podcast (please note, I don't use affiliate marketing - I actually use and like these products/services):Simplecast - podcast host - www.simplecast.com Blue Yeti Snowball- the microphone I use - https://www.bluemic.com/en-us/products/snowball/Audacity  - the tool I use to edit and record podcasts - https://www.audacityteam.orgOtter.ai - transcription service - https://otter.ai My blog post with free/low cost music options - https://www.gwenmontoya.com/blog/6-places-to-find-stock-audio-for-your-podcast-or-videoPodcast promotion pdf - https://www.subscribepage.com/podcastpromo*******If you're tired of DIY'ing all of your marketing without support, join my Adventures in Marketing Membership group - there are weekly trainings, live coaching, Q&A, resources, and prompts to keep you on track and moving forward with your marketing. We even start each week with a dance party! Join here - www.gwenmontoya.com/membershipIf you'd like one-on-one support, complete my intake for and we can chat! Learn more about what I do, access freebies, and find resources on my blog at www.gwenmontoya.comJoin my email list to be notified of new podcast episodes and get other bonuses! 

If you're tired of DIY'ing all of your marketing without support, join my Adventures in Marketing Membership group - there are weekly trainings, live coaching, Q&A, resources, and prompts to keep you on track and moving forward with your marketing. We even start each week with a dance party! Join here - www.gwenmontoya.com/membershipIf you'd like one-on-one support, complete my intake for and we can chat! - https://forms.gle/pRVVVEXfEQf9c2u9ALearn more about what I do, access freebies, and find resources on my blog at www.gwenmontoya.comJoin my email list to be notified of new podcast episodes and get other bonuses! 

Resources mentioned in this podcast:Choosing a website service provider:https://www.gwenmontoya.com/blog/should-you-use-wix-weebly-squarespace-or-wordpressMy curated branding boards on Pinterest:Branding BasicsBranding -  Font IdeasBranding - Color Ideas*****If you're tired of DIY'ing all of your marketing without support, join my Adventures in Marketing Membership group - there are weekly trainings, live coaching, Q&A, resources, and prompts to keep you on track and moving forward with your marketing. We even start each week with a dance party! Join here - www.gwenmontoya.com/membershipIf you'd like one-on-one support, complete my intake for and we can chat! - https://forms.gle/pRVVVEXfEQf9c2u9ALearn more about what I do, access freebies, and find resources on my blog at www.gwenmontoya.comJoin my email list to be notified of new podcast episodes and get other bonuses! 

In this episode Gwen talks about how to use Instagram Story Highlights to connect with your audience and turn this often over-looked feature in a powerful part of your overall marketing. If you're new to Instagram Stories, here is an article about creating your first one! *******If you're tired of DIY'ing all of your marketing without support, join my Adventures in Marketing Membership group - there are weekly trainings, live coaching, Q&A, resources, and prompts to keep you on track and moving forward with your marketing. We even start each week with a dance party! Join here - www.gwenmontoya.com/membershipIf you'd like one-on-one support, apply for a four week marketing intensive spot here - https://forms.gle/pRVVVEXfEQf9c2u9ALearn more about what I do, access freebies, and find resources on my blog at www.gwenmontoya.comJoin my email list to be notified of new podcast episodes and get other bonuses!