This Agency Life

Structure is very important. In this episode we discuss how we are making sure we have the right seats and career progression at Type A. 

In this episode we talk about marketing, sales and lead generation. 

In this episode, we go deep on the financials for Type A and some of the things we are talking to the team about as part of our quarterly business reviews. 

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/   A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed.  =TIMESTAMPS=   0:00 Intro  1:30 Someone hacked the Twitter account of prominent people in order to launch a bit coin scam.   2:15 Google will now notify GMB owners about suspension  3:13 Google AI for Churned Users  4:04 John Muller Says Search is not a Science     ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net   🎙️ Our podcast: https://anchor.fm/canonical-chronicle   💻 Our website beautifully tagged up with UTM parameters: https://typeamedia.net/?utm_source=youtube    WHO AM I?   I'm Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business.     GET IN TOUCH   I'd love to hear from you. Tweeting @rtavs on twitter is the quickest way to get a response or you can email me on ross@a.agency  If you're interested in becoming a client of type A, email us on clients@a.agency and we'll get back to you ASAP.

In this week Canonical Chronicle we will be diving into: 1. A 60 second super cut of what happened in search this week 2. Final diagnosis of the May 2020 algorithm update - Early speculation appears to suggest that it a role back to pure page rank with many thinking that machine learning will kick in and start altering the SERPs even more over the coming weeks. 3. Common but avoidable javascript indexing mistakes from Google Engineer Martin Splitt 4. New search console reports and Bug’s in Google discover 5. Lastly, we diagnose Google’s response to a webmaster saying that 50% of their traffic is gone due to dodgy links - We get Craig Campbell opinion on this, as well as how to protect from Negative SEO from a SEMRush representative ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net 🎙️ Our podcast: https://anchor.fm/canonical-chronicle 💻 Our website beautifully tagged up with UTM parameters: https://typeamedia.net/?utm_source=youtube WHO AM I? I'm Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business. GET IN TOUCH I'd love to hear from you. Tweeting @rtavs on twitter is the quickest way to get a response or you can email me on ross@a.agency BECOME A CLIENT If you're interested in becoming a client of type A, email us on clients@a.agency and we'll get back to you ASAP.

The SEO team at LinkedIn removed most of the domain from search by using the URL removal tool in search console to get rid of the HTTP version. Google revealed the fastest growing Ecommerce categories are household items and puzzles as more people are stuck at home. Google have also started surfacing recommendations for your previous searches. Google’s May 2020 core #algorithm update majorly affects the SERPs in particular, Real Estate, Travel, Finance and Health. == LINKS == https://searchengineland.com/googles-may-2020-core-update-was-big-and-broad-search-data-tools-show-334393 https://twitter.com/hellemans/status/1259764189289160704 ALeydaSolis.com ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net 🎙️ Our podcast: https://anchor.fm/canonical-chronicle 💻 Our website beautifully tagged up with UTM parameters: https://typeamedia.net/?utm_source=youtube WHO AM I? I'm Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business. GET IN TOUCH I'd love to hear from you. Tweeting @rtavs on twitter is the quickest way to get a response or you can email me on ross@a.agency BECOME A CLIENT If you're interested in becoming a client of type A, email us on clients@a.agency and we'll get back to you ASAP.

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. == IN THIS VIDEO == In a recent reddit thread, a Google Engineer, has decided to have a little bit of fun with the community by giving intentionally bad SEO advice - If you would like some more hilarious bad advice from Google engineers, they have an entire compilation of them. Google makes it free to sell products in search. They announced it will be free for merchants to list products in the Google shopping tab in search results, they are actually turning Google shopping into an organic play again. This could be because of Amazon taking more market share and eyeballs from them so they are making a play to dilute their market share by offering up products. Now is a great time for merchants to take advantage of the free capital Google can get their hands on in order to maintain market dominance. Just don't expect it to be around for very long. Google launches their first lightening talks videos...and they are pretty damn good The first of their lightening talks videos was with Martin Splitt talking about javascript and SEO. ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net 🎙️ Our podcast: https://anchor.fm/canonical-chronicle 💻 Our website beautifully tagged up with UTM parameters: https://typeamedia.net/?utm_source=youtube WHO AM I? I'm Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business. GET IN TOUCH I'd love to hear from you. Tweeting @rtavs on twitter is the quickest way to get a response or you can email me on ross@a.agency BECOME A CLIENT If you're interested in becoming a client of type A, email us on clients@a.agency and we'll get back to you ASAP.

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. == IN THIS VIDEO == Hello everyone and welcome to the Canonical Chronicle. We are 3 weeks into the lockdown and we are seeing the industry getting back to work and some news trickle through... finally! So in this episode we discuss Google's decision to postpone changes to the partner program, which will mean agencies can retain partner status whilst helping their clients get back on their feet and pivot into a new online environment. We go over a new survey by Conduct that says SEO will Boom during the downturn and we discuss what we feel you should be doing as a Business Owner in these uncertain times: . Look for constants and build around those . Build assets with compounding value . Make your money work harder and build cash moats around your business We hear about a  UK high court judge telling Google they need to show an SEO person their ranking algorithm documents or withdraw them as evidence against their alleged “search bias” in the search results. We also take a look at how Google is changing the appearance of Featured Snippets and the ramifications and we see Google issue new advice on generating structured data with Javascript. ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net 🎙️ Our podcast: https://anchor.fm/canonical-chronicle 💻 Our website beautifully tagged up with UTM parameters: https://typeamedia.net/?utm_source=youtube WHO AM I? I'm Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business. GET IN TOUCH I'd love to hear from you. Tweeting @rtavs on twitter is the quickest way to get a response or you can email me on ross@a.agency BECOME A CLIENT If you're interested in becoming a client of type A, email us on clients@a.agency and we'll get back to you ASAP.

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. == IN THIS VIDEO == Hello everyone and welcome to the Canonical Chronicle. We are 2 weeks into the UK lockdown and like last week there has been zero SEO news. So instead of delivering you some meme infused SEO news , we decided to keep sharing with you our experience as we navigate these uncertain times and the measures we are taking to survive as a business the Coronavirus Pandemic. In This Video we cover: . How our clients responded to the "extra measures" email . Our in-depth sales plan for the next 6 months . The different product we’ll be offering and how we are increasing our streams of revenue . How we managed to save over $10,000 of monthly expenses in 2 weeks of culling and how you can do it too ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net 🎙️ Our podcast: https://anchor.fm/canonical-chronicle 💻 Our website beautifully tagged up with UTM parameters: https://typeamedia.net/?utm_source=youtube WHO AM I? I'm Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business. GET IN TOUCH I'd love to hear from you. Tweeting @rtavs on twitter is the quickest way to get a response or you can email me on ross@a.agency BECOME A CLIENT If you're interested in becoming a client of type A, email us on clients@a.agency and we'll get back to you ASAP.

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. == IN THIS VIDEO == Hello everyone and welcome to the Canonical Chronicle. As you may have gathered there has been zero SEO news this week; in fact there has been zero news outside of pandemic news this week. So instead of delivering you some meme infused SEO news , we decided to tell you our agency experience and some of the measures we have taken to survive this period. In This Video we cover: . Personal Financial Changes I have made to ensure our long term success and a SEO spotlight on a leader that should be recognised . How we’ve communicated to our 20 strong team about what’s going on and the measures we’ve taken to make sure no-one is made redundant . What’s happened with our clients and the very real calculation to work out if we are going out of business . The exact letters and resources I have sent to our clients . What we are doing to make sure we still get press coverage for clients during this uncertain time . Some resources for coping with social isolation ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net 🎙️ Our podcast: https://anchor.fm/canonical-chronicle 💻 Our website beautifully tagged up with UTM parameters: https://typeamedia.net/?utm_source=youtube WHO AM I? I’m Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business. GET IN TOUCH I’d love to hear from you. Tweeting @rtavs on twitter is the quickest way to get a response or you can email me on ross@a.agency BECOME A CLIENT If you’re interested in becoming a client of type A, email us on clients@a.agency and we’ll get back to you ASAP.

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/  A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. ==IN THIS WEEKS VIDEO== Wordpress makes some much requested changes to fix hacked plugins and you can now install plugins and have them automatically update. GMB has released a statement saying that due to the Covid-19 pandemic things are going to be a little more delayed than usual. This week, John Muller gave us some additional clarity to how we should be thinking about page layout and tells us that Google doesn’t use W3C validation. ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net  🎙️ Our podcast: https://anchor.fm/canonical-chronicle  💻 Our website beautifully tagged up with UTM parameters: https://typeamedia.net/?utm_source=youtube  WHO AM I? I'm Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business. GET IN TOUCH I'd love to hear from you. Tweeting @rtavs on twitter is the quickest way to get a response or you can email me on ross@a.agency  BECOME A CLIENT If you're interested in becoming a client of type A, email us on clients@a.agency and we'll get back to you ASAP.

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/   A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed.    ==IN THIS WEEKS VIDEO==  Google my Business, or GMB, is advising local business to update their listings advising people how to operate during the Coronavirus outbreak. A new study from Perficent has come out that shows that the no-click events aren’t as simple as - “we’re all getting less clicks from Google and……..SEO is dead.”  Google Ads introduces  new attribution modelling report in Adwords. “People Also Ask” boxes are Disappearing and Google’s “ key moments ” feature,  is now showing multiple videos in mobile search results.    ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net   🎙️ Our podcast: https://anchor.fm/canonical-chronicle   💻 Our website beautifully tagged up with UTM parameters: https://typeamedia.net/?utm_source=youtube   WHO AM I?   I'm Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business.    GET IN TOUCH   I'd love to hear from you. Tweeting @rtavs on twitter is the quickest way to get a response or you can email me on ross@a.agency  BECOME A CLIENT If you're interested in becoming a client of type A, email us on clients@a.agency and we'll get back to you ASAP.

Get this week's Canonical Chronicle slide deck: http://email.typeamedia.net/  A free information pack with all this weeks search news, Google updates and insider tips to circulate round your team to keep them informed. What's in the news this week? Well... Google has announced that the way it values links for SEO is to change, the search engine is also moving to a 100% focus on mobile first indexing, and FAQ markup guidelines are changing. Plus, there is a new lighthouse extension for Firefox users and more capabilities have been added to Rich Snippets. ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net  🎙️ Our podcast: https://anchor.fm/canonical-chronicle  💻 Our website beautifully tagged up with UTM parameters: https://typeamedia.net/?utm_source=youtube  WHO AM I? I'm Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business. GET IN TOUCH I'd love to hear from you. Tweeting @rtavs on twitter is the quickest way to get a response or you can email me on ross@a.agency  BECOME A CLIENT If you're interested in becoming a client of type A, email us on clients@a.agency and we'll get back to you ASAP.

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. ==IN THIS WEEKS VIDEO== John Mueller Steps in to slap dodgy Link Builders Google Putting Yell and Yelp at the top of the SERPs New Redirect Checker in Search Console Search Console let's you diagnose and trouble shoot rich results in the SERPs  Google introduces new places for product ads ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net 🎙️ Our podcast: https://anchor.fm/canonical-chronicle 💻 Our website beautifully tagged up with UTM parameters: https://typeamedia.net/?utm_source=youtube WHO AM I? I'm Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business. GET IN TOUCH I'd love to hear from you. Tweeting @rtavs on twitter is the quickest way to get a response or you can email me on ross@a.agency If you're interested in becoming a client of type A, email us on clients@a.agency and we'll get back to you ASAP.

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/   A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed.    ==IN THIS VIDEO== I n the news this week, security software Avast has killed off their sister company Jumpshot after the press revealed that they have been secretly harvesting user data.; what does that mean for SEOs? Lately, google has been making a lot of changes to the way the SERPs look. In particular we are seeing featured snippet deduplication.  What does this mean? Finally, Google has added a New Removal Tool in Search Console.   ==LINKS==  Intent and SERP based keyword research: https://youtu.be/2tH9RqkBrx0   WHO AM I?   I'm Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business.     GET IN TOUCH   I'd love to hear from you.   Tweeting @rtavs on twitter is the quickest way to get a response or you can email me on ross@a.agency   ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net   🎙️ Our podcast: https://anchor.fm/canonical-chronicle   💻 Our website beautifully tagged up with UTM parameters: https://typeamedia.net/?utm_source=youtube   BECOME A CLIENT  If you're interested in becoming a client of type A, email us on clients@a.agency and we'll get back to you ASAP.

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/   A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed.    ==IN THIS VIDEO==   We go deep into the world of click through rate optimisation and look at all of the major areas that you can optimise on your site in order to change the way your site looks in the search results. From the basics like updating your meta data to the lesser know Schema.org implementations with JSON-LD.   ==LINKS==  Structured Data Testing Tool: https://search.google.com/structured-data/testing-tool/u/0/  Valid Structured Markup Types: https://developers.google.com/search/docs/guides/search-gallery WHO AM I? I'm Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business. GET IN TOUCH I'd love to hear from you. Tweeting @rtavs on twitter is the quickest way to get a response or you can email me on ross@a.agency ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net 🎙️ Our podcast: https://anchor.fm/canonical-chronicle 💻 Our website beautifully tagged up with UTM parameters: https://typeamedia.net/?utm_source=youtube BECOME A CLIENT If you're interested in becoming a client of type A, email us on clients@a.agency and we'll get back to you ASAP.

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/   A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed.    ==IN THIS VIDEO==   We talk about the SEO news for January 2020 in particular looking at some major changes Google have been making to the desktop SERP layout with the introduction of favicons that look suspiciously like the Ad markers.   We also dive into the new features for mobile shopping ads. If you are in the apparel industry then you can now get shopping "ads" organically if you submit everything through merchant centre.   We also start seeing the real casualties from the core algorithm update that happened this month with most of them coming from YMYL (Your Money or Your Life) sites.

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/   A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed.    ==OPTIMISING FOR GOOGLE CORE ALGORITHM UPDATE==   In this video we talk about the recent core algorithm update, aptly named the January 2020 update. It was a broad core update that saw lots of website in the YMYL (your money or your life) experience high levels of volatility in the SERPs.  

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. == THIS WEEKS SEARCH NEWS== In this weeks Canonical Chronicle we talk about Chrome Blocking push notifications by default. The original use case for browser push notifications was for services like calendars and instant messaging to act more like an all encompassing web app. However, as per usual, marketers have abused it and started to use it for advertising and highjacking your web surfing for more traffic. We also discuss the implications of Duck Duck Go being the main default search engine on all android phones after an EU ruling that Google could not offer them selves as the default search engine out of the box. Also in digital advertising news we look at the new Facebook desktop design and the new ad Formats that Twitter are now offering.

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. ==INTENT BASED KEYWORD RESEARCH== Keyword research is a fundamental aspect of the SEO discipline and as Google has evolved so has the way in which we use keyword research to inform our search engine strategy. In this video we dive into the fundamentals of keyword research in 2020 to understand the users intent and the SERP layout to better choose our target keywords. With Google now showing over 50% no click SERPs, understanding the keywords that trigger these is very important as the search console data they show, will be totally different to a more transactional term with impressions higher and clicks lower. In particular, we show you how our professional SEO agency, do keyword research to include the intent of the searcher, helping you to understand, Commercial, Informational and Conversational intent in each of the queries. ==TIMESTAMPS== 00:00 Google Engineer, John Muller, on keyword research 1:35 How to work out user intent 2:03 Keyword research fundamentals 2:17 Different types of user intent 4:03 Finding keyword topics 5:05 Keyword research tools free to cheap to expensive 5:49 How to categorise your keywords with Excel formulas 6:12 Understanding the SERP 7:20 Introducing search console data to find content gaps