EXPOsed Conferences™ Podcast

We're kicking off 2021 with a discussion on how to infuse wellness into your virtual event.   As many attendees continue another quarter of working from home, many are feeling  "zoomed out" spending most days online and continuing to balance the blurred lines of home and work life.   On this episode of EXPOsed Conferences Podcast, I’m speaking with Dr. Kim a health a health behavior scientist (with a Ph.D. in Community Health from the University of Toronto), professional speaker, CMP preferred provider, and certified yoga instructor.  She’s on a mission to infuse ENERGY into virtual events with her virtual wellness experiences that turn attendees from Zoom Zombies to invigorated Meeting Mavens!Today, Dr. Kim shares some unique ways you can incorporate short mind-body breaks to get attendees moving (without breaking a sweat!) , the blood flowing, and keeping attendee engagement high. Tune in for some great tips!Learn more about Dr.Kim HEREView Dr.Kim's Wellness Lounge : Wellness experiences that reduce Zoom butt and brain burnout and keep participants engaged and energized -- at virtual meetings and work. Want more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events.  Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show

On today's episode we sit down with Mo Husseini, Senior Vice President of Design with Freeman.  Mo is well-steeped in print design, exhibition booth designs, and film and has a deep background in brand strategy, messaging narrative, creative ideation, experiential marketing, and a variety of digital and physical media.  He helps clients launch products, services, and brands into the world through live and digital experiences.  On this episode of EXPOsed, Mo shares his sentiments on the impact that Covid-19 has had on the events industry,  the opportunities that have been realized  and what lies ahead in the future of LIVE.Want more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events.  Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show

On Today’s Episode I’m speaking with Alyson Shane the CEO and co-founder of HeyAlfa, a tool that generates complete social media marketing campaigns for events, and owns Starling Social Inc. a digital marketing agency specializing in content strategy.A passionate communicator, Alyson serves as the Communications Director for TEDxWinnipeg and gives dozens of talks and workshops focused on marketing strategy each year. Want to learn more about how Alyson Shane and how HeyAlfa can help you automate your event content so you can save time and focus more on the planning of your events? Learn more about HeyAlfa your event promotion sidekick HEREWhen it comes to events, organizers are already handling a multitude of tasks and adding on top of that is creating compelling and strategic marketing campaigns to target and promote our events.  On today's episode of EXPOsed Conferences Podcast we sit down with Alyson to discuss how we can take back our time and be strategic about the way we are writing, scheduling and promoting our event content.On this episode we will expose -How having a social media presence benefits your event and your event community-Which social media channels have more impact -Creating more direct messaging for your target audience with attendee personas-Building momentum through your marketing campaign to keep your attendees engaged-Content Rules that will help cross promote and to highlight other individuals involved within your event-What metrics should we be paying attention when it comes to ROI-Taking your time back and be strategic about your posts with event automation-Best practices for developing a successful social media campaign-Why customizing content by network is a MUST-Chat Bots! Being authentic with the approach to automation-And so much more!Want more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events.  Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show

On Today’s Episode I’m speaking with Jess Ekstrom the founder and CEO of Headbands of Hope, a company that donates headbands to kids with cancer with every headband sold. Headbands of Hope has been featured on the TODAY Show, Good Morning America, QVC, The View and worn by celebrities like Kelsea Ballerini and Khloe Kardashian. More importantly, Headbands of Hope has donated over 600k headbands, reaching every single children's hospital in America and 22 countries.Jess is also the bestselling author of Chasing the Bright Side and creator of Mic Drop Workshop, an online course and community for women to become paid keynote speakers. And during COVID-19 her company Headbands of Hope stopped production of headbands for several weeks and just made masks.  They shifted their model that for every headband sold on their site they donated a mask.  So far they have donated over 50,000 masks to U.S. accute hospitals!  Jess is an inspiration and she continues to give back again and again.CLICK HERE TO SUPPORT HEADBANDS OF HOPE!  FOR EVERY ITEM SOLD, A HEADBAND WILL BE DONATED TO A CHILD WITH AN ILLNESS. OVER 500K + COUNTING HEADBANDS DONATED!  On this episode we will expose...- "Meet people where they are"... How Jess was able to restructure her event schedule and price structure as well as her entire business model too!  (I love this approach!)-Priming the Pump for next year -How to create unique mutual exchanges with speakers who are looking to share content-Re-envisioning your business and event strategies to create NEW solutions that you haven't tried before-Repurposing your cancelled or postponed or cancelled conference materials -How we can use this time to reflect and take a positive approach to some of the issues we are running into with our events-In what ways can you take a little time out of your day and give back to the industry, your relationships and communities during this timeWant more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events.  Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show

On Today’s Episode I’m speaking with Dana Freker Doody, Vice President, Communications and Public Relations for The Expo Group, which works with organizations to help grow revenues and advance causes through the design and execution of compelling, memorable experiences. Dana excels at strategic thinking, communications programming and bringing communities of people together to achieve their objectives. A 19-year employee of The Expo Group, Dana started her career in newspapers and still subscribes. She holds bachelor of arts degrees in journalism and in history from Southern Methodist University plus a fancy certificate in improv from the Dallas Comedy House.Hybrid events have been around for a little more than 10 years but more recently have become a popular topic of discussion.  Hybrid Events expand our events and help us think differently about the way we run our events!  Tune in for some great tips for building your hybrid event!You can learn more about The Expo Group HEREWebinar: Engagement Strategies for Virtual & Hybrid EventsBest Practices for Virtual & Hybrid Events, The Expo Group On this episode we will expose...-Key considerations for implementing your hybrid event-Successful strategies for coaching your event team to simulatenously engage both your LIVE and VIRTUAL audiences-How you can use technology to create "Spin Ups" to further relationship building within your communities-How you can drive growth and revenue with your hybrid events-Top risks for hosting a hybrid event and how to avoid them-The best platforms for this type of event offering and the questions should you be asking them before signing with them!-How technology and data provide value to your organization, members and participants as well as and create further opportunities for sponsorship-What to expect to see develop within hybrid events over the next few months/year-Fun and unique ways to create unique experiences and engagement for your audienceWant more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events.  Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show

On Today’s Episode I’m speaking with Lauren Schwab creator of Unplugged Mornings.  Lauren created a 9-step process to help individuals disconnect to reconnect back to their true self! In connection to that effort Lauren has hiked Mount Kilimanjaro, spent almost 60 days living in a cave, and competed with more than 1 million people to win one of 50 coveted spots in a competition reality TV show held on NBC.Lauren has also opened and sold two fitness studios, is a certified personal trainer, group fitness instructor and fitness model in addition to leading online workouts that reach hundreds of thousands of men & women focused on changing their lives through fitness and mindfulness and has been featured in USA Today Sports, Marie Claire Magazine and Mind Body Green. Lauren has been seen on Good Day LA Fox 11, FOX, ABC, NBC Universal, GSN, E! Entertainment, CBS and Syfy.With tens of thousands of online followers she was recently identified as a woman of influence in the Los Angeles area and was invited to the mayor’s home to help lead and inspire young women across California.Lauren currently hosts wholeness retreats all over the U.S. and recently launched her online coaching business, Retreat Launch Formula, where she helps aspiring retreat leaders plan and launch their first retreat!Lauren travels and speaks all around the country to provide hope to the hopeless, facilitate connection to the lonely and share the message that every life matters.You can learn more about Lauren Schwab HEREOn this episode we will expose...-Shifting our focus to abundance from scarcity and lack-Disconnect from technology and find ways you connect with YOURSELF-"Plug in with purpose"-Opportunity within virtual events to expand reach and caliber of speakers-Connecting with one another beyond technology-Exposing fears and the unknown and how we can heal these areas-Lauren's 9 step process to disconnect to reconnect with YOURSELF!-Fun and unique ideas for connecting with others for your eventsWant more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events.  Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show

On Today’s Episode I’m speaking MICHELLE M. GOMEZ, MBA, The Latina Career & Life Coach, speaker and author of Own Your Brilliance: Overcome Impostor Syndrome for Career Success. Michelle has earned a bachelor’s degree in Business Management and a master’s degree in Business Administration. She has over 21 years of experience learning, navigating, and overcoming obstacles that plague women in the corporate environment. Gomez is passionate about helping Latinas achieve positions of power and influence through effective career planning and personal advocacy. Gomez uses her expertise in executive presence, professional communication, personal branding, leadership quality, and negotiation methods to empower Latinas toward their personal and professional goals. As a working mom, holding down a corporate job while building her coaching business, Michelle helps other working moms develop a work/life design that incorporates career ambition and conscious parenting through inner-feminine healing. Recently, she’s launched a new area of her life coaching practice called Healed Hijas; a program focused on helping adult daughters heal their Latina Mother Wounds. You can learn more about Michelle Gomez HEREOn Today's episode we discuss the challenges and many roles that an event organizer now plays at home taking on more roles: parent, spouse, care taker, cook, maid, employer/employee, dog walker and more and all while under ONE ROOF! Tune in as Michelle offers some  great suggestions and tips for practicing mindfulness and leading with grace as we try to balance our work, our home and taking time for ourselves.On this episode we will expose...-Understanding impermanence and how this too will strengthen our resilience -The importance of extending grace to yourself and to others-Why "lag time" can be beneficial for completing daily tasks -Morning Power Hour: Giving to yourself before giving to others-How you can use this time for self- mastery and for creating new and better habits-Leading From Home: How to set the tone with your employees and your relationships-How learning your teams communication style can impact productivity-Discovering what motivates your employees and how can you reward them-Giving your employees and "OUT" and building trust between one another-Rewarding yourself! Making sure you find opportunities to relax and reset-Being mindful of where others are at and how they are showing up at this timeWant more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events.  Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show

On Today’s Episode of EXPOsed Conferences™ Podcast I sit down with Jefferson Davis - President of Competitive Edge.  Jefferson is a leading tradeshow productivity expert who for 29 years has been helping show organizers get, keep and grow exhibitors.  His company provides advanced level sales training for show organizers along with award winning exhibitor communication and education programs.  His client list reads like a a “who’s who” in the exposition industry.  Learn more about Jefferson Davis, Competitive Edge HEREAs well, read the McKinsey Research Report which Jefferson mentioned in this episode: The McKinsey Report Safeguarding Lives & Livelihood: The imperative of this timeOn this episode we will expose...-The impact of the tradeshow industry on the economy-How uncertainty shows up in times of crisis -How the conference industry can move from Fear to Courage-What challenges event organizers will be faced with as events are being cancelled and postponed-Best practices for communicating to stakeholders during this time-How to balance our relationships while honoring our contracts-Rebooting events and retaining attendees and exhibitors-What concerns will event organizers need to address in the coming months -Why sensitivity, grace and patience are key at this time-Taking our industry back!Want more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events.  Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show

On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Sasha, Virtual Event Strategist helping corporations transition their offline events into the online world and showing entrepreneurs how to host successful virtual events to accelerate their businesses. Sasha started her career in the corporate world, working for big international companies all over the world, however she then decided to follow her entrepreneur itch and started her own online business to support her nomadic laptop lifestyle.  Today she works with clients from both the corporate and offline world as well as online entrepreneurs to leverage the power of virtual events and boost their business growth.Learn more about Sasha, Virtual Events Academy HEREOn today's episode we will expose...-Key steps to plan and execute an online event-Why structuring and timing your event is important to your event success-What to look for when selecting a virtual event software -What technological considerations you should be aware of when hosting an online event-The most important elements of hosting a virtual event -Building your event team, who should be involved in running your event-International events - what elements should you pay attention to-Creating effective networking experiences for your attendees and the best tools to keep them engaged-How you can avoid some of the top technological and logistical issues-Zoom bumping, how to avoid hackers from interrupting your event!-The recommended timeframe for setting up your virtual event-Creating an effective marketing strategy and exposing content storms-The future of virtual events, what to expect in the next few months- How you can build a solid post-event strategy to keep your audience engaged and ready to buy moreWant more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events.  Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show

On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Laurel Mattice, Event Manager at the New Orleans Marriott.  Laurel attended Hope College in Holland Michigan.  After she graduated she moved to Greenville South Carolina and in her time there worked as the Event Manger at the Greenville Marriott handling social groups and many college sports team.  After almost three years at the property she moved to New Orleans and began working at the New Orleans Marriott as the Event Manager her current role past two years.On Today’s episode, Laurel will be sharing her tips with working with conference venues specifically working with large brand hotels and will give us insight into what conference planners can do in preparation of their events and tips and advice to capture the essence of the city they are in.On today's episode we will expose...-Insight scoop from the venue side from a large brand hotel!-What ways can your team prepare or share with your venue prior to your event-All things NOLA (Why visit? What time is best to host an event? Getting Around and more!)-Key items to ask your Event Manger in preparation of your event-Why it's important to set expectations in advance -Tips to design and create successful event experiences -Marriott Red Coats; utilizing the app or a venue onsite property resources -Why meeting rooms are so COLD?! No seriously..... ;)-What new requests that meetings are starting to incorporate into their events?-Best practices for bringing outside vendors on property-How to keep your attendees on property and capture the vitality of the event city-What out of the box ideas are attendees incorporating into their eventsWant more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events.  Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show

On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Roxy Jahangeri, Co-founder of DC Brunch Club, a Washington DC based entrepreneur focused on event curation and entertainment.  With a knack for creating unique event experiences for young professionals, DC Brunch club has hosted a wide variety of small to large scale pop-up events since Roxy and her co-founders launched the company in 2015.  Roxy spent 5 years working as an IT consultant at Deloitte and recently left her corporate role to pursue her passion in the event space full time.  Roxy’s mission is to bring one-of-a-kind experiences to life connecting young consumers to events they might not have access to otherwise. Roxy is currently working on launching her second company Poppi Events, a boutique creative events agency specializing in pop-up and social experiences. On Today’s episode, Roxy will be sharing her knowledge of experiential events and pop-up experiences which is seemingly perfect as her company’s mission and vision aligns with creating unique experiences.Learn more about Roxy Jahangeri, Founder of Poppi Events HEREOn today's episode we will expose...-How we are defining experiental events-Engaging with your attendees to create impactful and memorable experiences-The customer journey - how to stimulate all the senses from the minute your attendees walk through the door - Creating activation areas to get attendees to engage with your brand-How Gen Z and Millenials are changing the way events are being designed-Driving your attendees and consumers to share your events on social media-The Pop-Up Shift: What we can expect to see in the future -Giving Back Movement - how tying your event to social causes has influenced the industry-Low budget ideas to bring "like-minded" attendees together-Trends for the future of experiential and pop up eventsWant more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events.  Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show

On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Traci Reuter, Founder & CEO of Divine Social.  Traci helps business owners build and grow their brand so they can focus on providing value to their customers.  She has 25 years of experience in sales and marketing and is blessed with the uncanny ability to take a companies mission, vision and message and get it in front of the right people at the right time through authentic marketing.On this episode Traci will be sharing her knowledge and expertise of sales and marketing a sit relates to conferences so that organizers can better understand their customers and clients optimize and monetize their shows while building client relationships.Learn more about Traci Reuter, Founder & CEO of Divine Social HERECheck out Traci on YouTube HERE and her special webpage specific for EXPOsed Conference listeners HEREOn today's episode we will expose...-Understanding the phases of the Customer Sales Cycle-Moving a company from awareness to purchase-Why the sales cycle should "Start from the end in mind.."-Today's Business Visibility Problem: Breaking through the advertisement noise-The most under utilized and powerful type of advertising - "Woo-ing" your prospect-Suggestions for speeding up the sales cycle process -The three pillars to successful social advertising -The Emotional Bank Account: Creating Deposits in Your Customers Life to become the trusted advisor-Leading so that your content is congruent with your goal -Tips and suggestions for rewarding new and existing customers-Voting with their dollars, valuing your customers and clients so they spend with you!-Creating a Value Add for your Customers to Capitalize on their event experience-Getting a "leg up" on curating and collecting your event content to use throughout the year-The customer sales cycleWant more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events.  Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show

On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Cassandra Thompson, LinkedIn & Networking Consultant.  Cassandra helps motivated professionals build their careers by taking the overwhelm out of career building through practical tips on networking both online and off.  On this episode Cassandra will be sharing her knowledge and expertise to help conference professionals create opportunities for attendees to find valuable connections at any stage of their event. This is my Number #1 thing to unlock at this moment and I am so excited to share some of her tips with you to help bridge the gap for attendees to facilitate relationships that carry on from the beginning of an event when someone registers until after the show when they go back home.  Learn more about Cassandra Thompson HEREOn today's episode we will expose...-Bridging the gap for our attendees throughout our events to build authentic relationships-Taking the "dirty" out of networking Changing the perception of what networking is today-Tips & Tools to encourage attendees to begin the networking process in advance -Creating Conference Communities! Insight into some amazing takeaways-Planting the seed and setting the tone for the event -Laying ground rules to encourage dialogue -Various conversation starters that help break the ice (ie, Call out the awkwardness! Giving attendees a prompt to engage)-Matchmaking based on topics and interests of the attendees-Activities! Creating networking moments/experiences that help create organic conversations-How conference apps can be a roadblock for relationship building-Conference Time Out?! Hear this one out....-The extreme introvert, how to take the pressure off networking and ideas to help introverts engage-Continuing the conversation after the conference, ways to assist attendees once they leave the event to build upon the connections they made onsiteWant more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events.  Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show

On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Nick Borelli President and Strategist of Borelli Strategies which focuses on consulting, coaching and management of digital marketing for events.  Nick has over 20 years of experience in the event industry and has spent his career developing marketing and sales strategies for companies of different scales, missions, and markets.  Nick has been named Top Event Management Influencer and also industry Changemaker by MeetingsNet in 2018 for his work in digital communication advocacy within the meetings and events industries to name just a few of his accolades.On this episode he’ll be sharing his knowledge and expertise of marketing primarily focusing on event marketing and design.Learn more about Nick Borelli, Borelli Strategies HEREOn today's episode we will expose...-Today's social media landscape as it relates to events-The FOMO phenomenon and creating events that capitalize on creating a sense of urgency-Anticipating attendee behavior to design and create atmospheres and moments that your attendees will want to share-Design work for events: How to authentically empower attendees and giving them the ammunition to share their stories-The importance of listening as it relates to social media and events-Understanding what it takes to have your thumb on the pulse with the community your serving-Creating Personas and inviting them into the fold of your events to gather collective intelligence-The concept behind social media influencers and how to scale them for your events -The tool that helps you find what the most shared content and key influencers of your events and finding ways to collaborate and empower them-Having an "Eyes Up" Management and Mentality-What to avoid when sourcing some of these new trends-Why understanding behavioral science and decision making process is important in the design of your eventsWant more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events.  Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show

On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Lisa Block, Executive Vice President of Conference Strategy & Design of Velvet Chainsaw.  Lisa joined Velvet Chainsaw in 2019 after spending nearly 30 years leading and growing the conference and events team and portfolio at the Society of Human Resource Managers (SHRM). She is an accomplished event innovator and change agent who strongly connects to organizational culture and mission. Her talent is in matching event and organizational purpose with live event design and strategy and in the people practices that go along with making events work.  She helped grow SHRM’s signature event the Annual Conference and Exposition which attracts over 22,000 domestic and international participants and over 700 exhibiting companies five fold, making it the leading event for the HR profession. She led efforts to broaden SHRM’s brand and implemented numerous strategies that increased revenue and heightened event ROI. Lisa has been active in numerous professional organizations, most notably PCMA (Professional Convention Management Association), where she has served on numerous committees and as Board Chair. In 2013 she was awarded PCMA’s highest honor for lifetime achievement. She has also served on ASAE’s Meetings and Expositions Council and as an adjunct member of the ASAE Board of Directors. In 2015 she was inducted into the Inaugural Washington D.C. Biz Bash Hall of Fame. On today's episode we will expose...-Lisa's first memory of the industry-How the industry and the HR Profession progressed and in what ways over the years were they able to expand and grow from a 4,000 person event to over 22,000 attendees-What efforts were made to make their members feel valuable to add personal touches-The Rock Program - pick up some unique tips and ideas for your organization implement a similar program to surprise and delight your attendees-And Reverse Rock, how you can also surprise and delight your event team for their hard work-The Connection Zone: How to create centralized experiences for attendees to gather, connect and enjoy !-Lisa's action item for conference organizers and more!Want more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events.  Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show

On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Aidan Augustin, Co-Founder and President of Feathr, a software company building marketing tools specifically tailored to the needs of event organizers and professional associations. Feathr has helped almost 2,000 conferences or trade shows grow attendance, engagement, and digital sponsorship revenue. Based out of their Gainesville, FL headquarters, Aidan leads the sales and marketing functions of Feathr and spearheads industry engagement. He is an active member of both ASAE and IAEE, a volunteer with CEIR, and a regular speaker on the topics of programmatic advertising, influencer marketing, and web analytics.Click HERE to learn more about Aidan Augustin and Feathr and follow him on social media @Feathr for more great tips and tools to multiply your digital marketing efforts and make your campaigns more successful!  On today's episode we will expose...- How Feathr transformed from a networking app into a modern digital marketing suite for events-How having a digital marketing campaign can boost registrations, sponsorships and exhibitors through targeting and re-targeting campaigns-Why having a 365 year campaign is a must and why personalization to your event success!-How you can use the influencer referral tools to promote your event -What insights are coming down the pipeline in digital marketing space and what is on the horizon for Feathr - think 2019 and beyond-And a few fun speed round questions....stick around to the very end you won't want to miss some interesting details we learned about Aidan including his favorite karaoke song, you won't to miss this!Want more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events.  Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show

On Today's episode of EXPOsed Conferences™ Podcast I'm talking with Alex Nesterak, Chief Creative Director and owner of Alexandra Nesterak Events.  Previous to starting her own business she worked along side me at an association in Washington, D.C. where she worked on the side of Registration and Housing.  She since then has gone on to pave her way to successfully running her own business.  Alex has a unique approach to events through thoughtful planning, creative details and dreamy decor.  Her events have been featured in Washingtonian Bride & Groom Magazine and Modern Luxury Weddings. Click HERE to learn more about Alex Nesterak, Alexandra Nesterak Events and follow her on Instsgram @alexandranesterakevents for more great tips!On today's episode we will expose...- The most common ways to find vendors- How you can vet your vendors to make sure they are reputable- The must have items that should be considered when considering contract negotiations- Who you should include when looking over your contracts-What measures you should take when reviewing your contracts-Following up with vendors when an issue arises j-Building trust with your relationships to run successful events-Ways you can ensure your vendors are keeping up with the trends"The more research the better and I know timelines don't always give you the flexibility to do a ton of research but you're better off doing more research and really truly vetting your vendors if you want a successful event. - Alex NesterakWant more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events.  Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show

On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Beth Lawrence, Award Winning Event Producer and Experiential strategist who helps companies create connective experiences in the form of corporate events, trade shows and meetings.  She is the co-founder of a local networking group The Industry Formula and the President of the Professional Women’s Roundtable.  Beth has made a name for herself in the hospitality industry, holding positions in sales, marketing, and event planning and was awarded Pennsylvania Meetings & Events Magazine’s 2018 Independent Meeting Planner of 2018."That's what a Plan B is really is about....whether you plan for it ahead of time or whether it happens onsite, being able to think on your feet is a huge aspect of being an event planner."  - Beth LawrenceClick HERE to learn more about Beth Lawrence, Beth Lawrence LLC and follow her on Instagram @_beth_lawrence_llc for more great event tips!On today's episode we will expose... -Why every conference organizer should have a contingency plan-Best practices for resolving issues quickly -How to develop a system to rapidly deploy solutions -Managing Client Expectations -What contingencies can you put into place prior to the event in your contract to avoid unforeseen costs-How to establish a chain of command to disseminate quick changes-How selecting your team can influence the outcome -What areas should conference organizers be thinking of when thinking about a backup plan? -The most important quality an event planner can have - Speed Round! Explore some new suggestions for last minute speaker cancellations, travel hiccups, food and beverage mishaps and more!Want more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events.  Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 Support the show

On Today's episode of EXPOsed Conferences™ Podcast I'm talking with Katie Matusky, Productivity Expert and owner of Entropy Organized.  Katie redefines what work life balance means for modern women and serves her clients as an experienced advisor. She teaches them to curate vivid, connected, meaningful lives one system at a time.  Today she will be sharing her secrets to curating a conference project template so that everything gets done on time and she'll also be spilling details about her 100% rule to design so executing is easy and so you CAN do it all without getting burnt out!   "I really feel passionately that having the right plan in place and the right systems to run your conference will make a huge difference in your experience of it as well as the quality for the attendees." - Katie MatuskyClick HERE to learn more about Katie Matusky, Entropy Organized and follow her on Instsgram @entropyorganize for more great tips!On today's episode we will expose...How to Create a Conference Management Template so that Everything Gets Done On Time-Why you should have Conference Management Template- The 3 phases to setting your plan in place- The organizational creative projects tool that has flipped productivity on it's head- The most important piece of putting together your  project that you can share with your team- How you can set action items for your team and then translate them into a actionable takeaway for attendees- How you can avoid Roadblocks and Scope Creep-Tips for consistently following up with your team so that they stay on trackHow to Use the 100% Rule to Design so Executing It is Easy-The 100% Rule and the Project Management Principle-Give your team actionable deliverables -How to create a collaborative process with your vendors to develop your conference management plan-Unique tips to easily document staff tasks or later upload an employee for a future eventUPDATE (5.21.2019) Shout-Out to our friends @milanoteapp who heard about EXPOsed Conferences Podcast and have since shared their Event Brief Template & Event Planning Template to help all our listeners stay organized, understand your objectives, design the overall look and feel of your event and help you plan accordingly so that you can avoid any mistakes on the big day!  Click HERE to access the brief.  And to see more about Milanote and it's capabilities check out their website Want more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events.  Let's Connect! I would love to heSupport the show

This episode takes a look at the event industry through the lens of two Netflix Documentaries and breaks down the planning and execution of each and the five key elements they both encompass.  First up we take a look at Tony Robbins "I'm Not Your Guru" and then we dive into the "Fyre Festival".  There is a quick compare and contrast of each targeted audience, program and what they do to inspire, motivate and empower.   While one has a hands up on the planning and execution of their event, the other unfortunately fails to bring to fruition the FOMO they built their entire event around.  They both however successfully drill down and incorporate the five key elements that are essential to the success of any event.  Haven't seen the documentaries?! Check them out!Watch Tony Robbins I'm Not Your GuruWatch the FYRE FESTIVAL Today we expose....The FIVE Key Elements that every event should encompass.  How does your event compare and what you might be able to incorporate!Want more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you be have access to bonus episodes, resources  and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events.  Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show