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School Communications Scoop
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School Communications Scoop

Author: Bonnie Leedy, CEO

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Your School Communications Scoop covers topics and best practices for K-12 schools. Whether it is tips for improving school customer service, strategies on how to market your school, or ways to use your school website and social media to build a respected school brand and increase enrollment, you'll find proven, effective advice from the experts at School Webmasters, LLC.
127 Episodes
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School newsletters have proven to be one of the most effective virtual strategies for communication. Newsletters have the potential to become an engaging, informative tool for optimizing school life and building a tight-knit community.At the same time, understanding the true purpose of school newsletters and finding the best practices to apply can be challenging. That’s why we created a comprehensive guide to help you make the best out of the school newsletter. Let’s begin.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Today, a school marketing strategy formulation is essentially the science of survival in competitive markets. Designing a comprehensive marketing strategy incorporating your communication methods and channels, brand promotion techniques, and student enrollment strategies will help establish your brand in a new landscape. However, meeting the new expectations of prospective students and parents can be challenging. That’s why you must equip yourself with the most sophisticated, market-proven, and efficient tools.In this podcast, we will explore the importance of designing a marketing strategy, the steps you should take, and the effective methods you can apply to improve your online exposure. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
School websites are a vital necessity. But they are not a one-and-done event that you can take live and then not touch but once a year. It is a project that is well worth your time and planning. School website content management alone, done right, can save your school money and staff time, increase enrollment, and create a trustworthy reputation in your community.So, let us help you answer the question, “How can I improve my school website?”For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Many educational organizations, universities, and high schools have realized that Instagram is an excellent, free platform to showcase school spirit and boost audience engagement.The user-friendly interface, efficient navigability, easy-to-understand search algorithms, and many other features have given Instagram a high rank among social media platforms. But having an account doesn’t guarantee a high engagement rate. You must learn and apply a few tactics to optimize your Instagram presence.Let's get started.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Every social media channel has a lifespan. While new ones appear on the scene, others go out and die. However, some social media platforms have been major players for so long that they have become a part of our daily lives. Facebook is perhaps the most notable example, with nearly 20 years of experience.Let us show you some of the tips and guidelines for your school's Facebook success.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Nowadays, the internet and school websites, in particular, are major contact points where schools showcase their quality. Therefore, it’s not wrong to think of websites as one of the main arenas where schools compete for talented students and highly qualified staff. There is also no denying that a lot of insights can be gained by studying the school websites of competitors. That’s why competitive website analysis has become such a popular strategy among schools. You may be wondering what competitor website analysis is. And how can it help your website? Let’s find out together.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Communication apps today are as prevalent as smartphones. School administrators, teachers, students, and parents rely on these communication tools to create groups and establish a more connected environment both online and offline.Keeping parents informed about their children's educational progress empowers them. They can help their child improve learning materials and overcome problems that otherwise would have been ignored. A positive parent-teacher relationship is of vital importance.Learn about school communications apps, what they are and how to utilize them.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Here at School Webmasters, we work for various school website providers. We are often hired to help schools that have switched vendors or are getting a redesign to migrate their old website onto a new design or platform. So, what are the website design best practices for updating or redesigning your school website? What do we train our staff to incorporate into the school websites we design? Let’s dive right in!For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
In today's tech-driven age, website design plays a huge role in making a solid first impression. It's one of the most powerful tools available to schools to stand out from the crowd and convert visitors into eager parents and students who want to enroll. Plus, the right website design can help a school boost engagement, promote its brand, and stay in touch with parents and students. However, not every school website is inspiring, and many scream mediocrity, lack of organization, and complacency. There's no need to worry about that with your school because we've put together some excellent school website design ideas to help you look your best. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Every successful school tries to live up to its high standards. These high standards may translate into different things, but creating a well-designed and structured school website and a school blog are among the most popular school marketing practices.Find out how!For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
We all agree communication channels are critical in times of crisis. So, school communication is even more important, considering it usually involves children. Is your school set up to handle any communications needs that might arise quickly?Find out what the most important aspects of an effective communications strategy and platform are and how to utilize them.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
People spend a lot of time researching online, whether buying shoes, choosing a restaurant, or even subscribing to a streaming service. It’s the same when looking for a suitable school for their kids. Here, the first source of information is always the school’s website.It’s no wonder that so many schools invest a lot of money and time to design a website that perfectly reflects their vibe, values, and achievements. However, there’s no one-size-fits-all recipe for a great school website design because every school has different goals, needs, and target audiences.That’s why it’s vital to have the right tools and guidance to create a school website that shows your visitors that your school is the right choice for their children. Here’s our guide.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
The holidays are a time to get in touch with people you love and show them how much you care about them. As a school, you can show teachers, students, and parents how much you appreciate their presence.Holiday messages are the perfect tool to convey your best wishes while discussing your school’s mission and announcing new programs. However, it can be tricky if you’re new to it.But there’s no need to worry because, with the right tips, you can draft a personal holiday message to parents. Learn how to write the perfect holiday messages to parents.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
What do you expect from a great school website? Excellent design and intuitive navigation? User-friendly interface? An appealing layout with a harmonious combination of fonts and colors. All of these factors are crucial. But the most important thing is making a long-lasting impression on potential students' families.In a nutshell, a great school website must showcase your brand’s unique image while establishing an effective communication channel with the target audience. If that sounds like a daunting task, don’t worry. We will give you some valuable tips here to get you started. Ready? Let’s dive in.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
All private schools and educational institutions have some form of a marketing plan, but not every marketing plan produces optimal results. A successful private school marketing plan strikes a balance between realistic and ambitious. School marketing, like any other type of marketing and brand promotion, should follow the best practices in the field.Here, we'll discuss some of the most brilliant school marketing ideas to give you a roadmap and help you navigate your adventurous journey in the education industry. But first, let's explore the meaning of digital marketing and the benefits of having a school marketing plan.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Take a few moments and think of every fascinating school website you’ve ever visited. You can perhaps make a shortlist right off the top of your head. At first, they may appear only to share one thing: they are all school websites!But there is more. Every great school website follows best practices in its design and development, including a user-friendly interface, appealing layout, harmonious font and color combination, navigability, and more. All these features help to create a long-lasting impression on potential students.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
In our digital age, a school’s website is often the first point of contact for prospective students, parents, and staff. A well-designed website reflects the school’s unique identity and values and is a powerful tool for communication and administrative efficiency.How can your educational institution make the most of its online presence? This comprehensive guide on website design will walk you through the essential aspects of school website design, from the importance of first impressions and key design elements to tips and best practices for building and maintaining a successful website.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Our collection of top school website design examples will give you some ideas about designing an engaging platform. Moreover, we'll explore why you should invest in creating a great school website for your parents and students. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
K-12 schools can benefit significantly from platforms like blogs. It can also help students develop their writing skills. If you still need to become familiar with these advantages, read on.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
One of the goals for K–12 schools is to engage their communities in ways that will improve student outcomes. When parents (and communities) engage with local education, studies show that students progress far better than those who don’t.When teachers and administrators keep parents updated on activities at school, parents will discuss those activities and reinforce the learning that is taking place there, creating a positive learning environment where students thrive. Something every school hopes to facilitate in partnership with parents.So, how can your school encourage such parent engagement? Use of a parent communication app will help!For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
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