Digital Signage Done Right

EPISODE 138 | Guest: Sean Matthews, president & CEO of Visix Sustainability is on everyone’s mind, so it’s natural that organizations of all types are looking for ways to reduce power and waste. Modern digital signs have come along way down this road, and innovative new technologies and platforms are getting us ever closer to carbon-neutral solutions. Hear about the green push in facilities management and commercial real estate Understand the challenges, benefits and long-term ROI for eco-friendly organizations Learn how governments, consumers and employees are driving sustainable innovation Explore energy, cost and waste savings from using digital signage compared to printed materials Discover new technologies and products that address environmental goals   See the full transcript HERE Learn about sustainable space management here.

EPISODE 137 | Guest: Debbie DeWitt, marketing communications manager for Visix What are internal communications professionals focused on this year? In this episode, we take a look at multiple surveys and sources to see what the top themes and priorities are, and discuss how they might affect digital signage managers. Some trends have continued from last year, while others present brand new challenges and opportunities in our rapidly changing IC environment. Hear how 2023 trends have continued to evolve Discover how hybrid work, new tech and channel mix are changing workflows Explore how people experience (PX) is becoming more crucial Learn how IC pros are making content more engaging Understand the continued, and increasing, importance of AI See the full transcript HERE Download our free Guide to Better Communications in the Agile Workplace

EPISODE 136 | Guest: Ellyce Kelly, professional services consultant for Visix Boost viewer engagement with these five easy content design tips: prioritize readability, design for the specific environment, maintain brand consistency, leverage storytelling and embrace interactivity. In this episode, we give you practical advice to create compelling communications that make people put down their phones and pay attention to your digital signs. With a few tweaks to your messages, you can grab more attention, make more impact and boost ROI.  - Think about how to design from the viewers’ perspective - Understand basic design principles for impact and understanding - Leverage storytelling and campaigns for more memorable messaging - Embrace interactive elements for both static displays and touchscreens - Learn the importance of testing, adjustment and measurement   See the full transcript HERE Get more content design tips in our free Digital Signage Design Guide.

EPISODE 135 | Guest: Trey Hicks, COO & CSO of Visix, Inc. Choros is a revolutionary new space booking solution that lets you book any kind of shared space or asset, in any kind of environment, using just a smartphone. There’s no app to download and admin tools are all in the cloud, so you never have to download or update anything. Use Choros by itself, or combine it with ultra-low-power availability lights and/or epaper signs for maximum flexibility and choice. In this episode, we step through some FAQs we’ve collected, going over Choros features and all the ways this simple solution can be modified and expanded to meet any organization’s space management needs. - Understand how easy Choros is to set up and use - Walk through the user-friendly WebAR interface and admin options - Explore how EPS signs can support Choros in hybrid offices - Discover new ultra-low-power availability lights - Learn how Choros interacts with your calendar system to provide schedules and backend analytics   See the full transcript HERE: https://www.visix.com/podcasts/choros-features-and-faqs/ Learn more about the Choros WebAR space booking platform: https://www.visix.com/space-booking/   

EPISODE 134 | Guest: Brian Galante, founder and owner of Dimension PR Integrated Systems Europe, the largest event of its kind anywhere, happened recently in Barcelona. We talk about some of the technologies and trends we saw there, as well as what these new innovations might mean for the future of audiovisual communications, workplace technologies and the return to office movement. Discover the big themes and biggest wow factors at the show Learn how sustainability is influencing the show and new products Hear how AI and analytics are being integrated in to all types of AV/IT tech Explore the surge in room sign and space booking technologies Understand how interoperability and integration are shaping the industry See the full transcript here. Learn more about Integrated Systems Europe here.

EPISODE 133 | Guest: Debbie DeWitt, marketing communications manager for Visix Digital signage has become so ubiquitous that people are finding new and innovative ways to transcend common uses of digital signage, expanding the technology’s reach into more uncommon contexts. In this episode, we cover some of the newest ways organizations are using their screens to communicate to , connect with, and immerse their audiences in unique experiences. And yet these, too, will be more widely adopted and will eventually become, themselves, commonplace. - Understand the most common uses for digital signage today - Hear how digital wayfinding is being expanded to parking garages - Learn creative uses for queue management and smart restaurants - Discover how screens are enhancing libraries, museums, galleries and public artwork - Explore shopping enhancements using mirrors, digital signage, AI and IoT   See the full transcript HERE Get more ideas in our Masterclass 3: Digital Signage Content Guide

EPISODE 132 | Derek DeWitt, communications specialist for Visix The Internet of Things (IoT) is increasing connectivity in new and interesting ways that will transform the way we interact with our surroundings. Digital signs with sensors and IoT capabilities will become environmentally-aware, and as circumstances around the screens change, they’ll be able to alter what they’re showing (and how they’re showing it) automatically, with no human intervention at all. Digital signage is no longer just a one-way push communications tool. It’s become responsive in ways previously undreamed of. And this creates a number of exciting opportunities for communications and the viewer experience. - Hear the evolution of the Internet of Things and how it works - Understand how increased connectivity has brought about unprecedented changes - Discover how organizations are already using IoT in innovative ways - Learn how digital signage is becoming more responsive to external factors - Explore some of the possibilities in both the near and far future   See the full transcript HERE Learn more about digital signage systems with our Overview Masterclass Guide

EPISODE 131 | Guest: Debbie DeWitt, marketing communications manager for Visix No communication strategy can be successful without a good plan in place. There are many models out there to choose from, but the OASIS model is a perfect fit for people who are responsible for managing digital signage and other internal communications platforms. By using the five pillars of OASIS, anyone can develop and maintain a comprehensive plan for creating content that’s sure to engage their audiences. - Learn what the five pillars of OASIS are - Hear the benefits of having a communications plan - Understand how SMART goals apply within this framework - Get concrete examples for each step - Explore ways to tailor OASIS to your specific context and needs   See the full transcript HERE Get more advice for digital signage managers in our Communications Planning Masterclass Guide

EPISODE 130 | Guest: Jennifer King, artistic director of Napa Shakespeare, tenured professor of theater at Napa Valley College, freelance theater director and corporate communications coach When looking for advice on how to improve communications and engagement, you can do a lot worse than looking to the Bard of Avon, William Shakespeare, for inspiration. His use of language, his ability to engage different audiences simultaneously and the way he develops story all contain valuable lessons for communicators in the modern world.   - Hear how word choice and brevity can elevate communications - Learn why understanding your audience is crucial for a successful exchange - Understand the use of story and character to engage audiences - Explore how deep listening and a curious mindset can build bridges - Discover the pros of vocal variety and the cons of filler words   See the full transcript HERE Want communications tips specifically for digital signage software? Download our free guide.  

EPISODE 129 | Guest: Debbie DeWitt, marketing communications manager for Visix McKinsey & Company has published a report about ten top-of-mind organizational shifts in that leaders are coping with and implementing. And these items are still relevant as we close out the year and enter a new one. Our times have brought some fundamental changes to the way organizations do what they do, and leaders must adapt or get left behind. Whether or not you’re using our digital signage software, these topics are likely affecting your organization right now. And for communicators and content creators, awareness of and responses to these shifts will have to be integrated into future messaging and campaigns. - Learn about the ten top-of-mind organizational shifts - Understand how they’re relevant today, and will continue to be for some time - Hear concrete statistics for how these shifts are affecting employees and businesses - Explore how changes in the culture today will affect operations tomorrow - Discover four action items for implementing change now   See the FULL TRANSCRIPT Learn more about how to apply this to managing digital signage in our free white paper: Corporate Communications for the Modern Workforce

EPISODE 128 | Guest: Jill Perardi, director of professional services for Visix Time and money constraints shouldn’t stop your organization from having professional-looking interactive content on your digital signage. Interactive wayfinding templates are an attractive and affordable solution for environments that are less demanding than others. Every design starts from a standardized template, but comes to life with your own branding, ADA controls, light and dark modes, and more. Your audience gets exactly what they need, and you don’t break the bank. But there are more benefits than just cost, and more available than just maps. - Understand what wayfinding templates are and what they include - Discover the benefits of wayfinding and directory templates versus custom projects - Get real-world examples and applications in various industries - Hear about two new interactive packages from Visix - Learn what’s needed to make sure your project runs smoothly   See the full transcript HERE Get more ideas for touchscreen designs in our white paper: Touchscreens for Audience Engagement  

EPISODE 127 | Guest: Fanette Ronjat, professional services consultant for Visix Digital signage content feeds are a fast and easy way to get content up on your screens. They look good, save you time and money, and are always up-to-date and relevant. Even if you have in-house designers, using content feeds can supplement your branded content, freeing up your folks to do more targeted messaging and campaigns. And the variety of content feeds is huge. In this episode, we cover the basics of content feeds – what’s available, why you want them, how to set them up and how they can increase audience engagement. - Learn how content feeds save time and money, and increase engagement - Hear the pros and (very few) cons of using content feeds - Explore the most popular content feed subscriptions - Discover how easy it is to schedule auto-updating feeds - Understand how to choose the best attractors for your audience   See the FULL TRANSCRIPT Get more content tips with our Masterclass 3: Digital Signage Content Guide  

EPISODE 126 | Guest: Debbie DeWitt, marketing communications manager for Visix Most organizations have communications for both internal and external audiences. If you’re sending mixed messages, or if those messages don’t reflect common branding and values, you can lose both employee trust and customer revenues In this episode, we talk about the importance of aligning your internal and external communications, what the benefits are when you do, and some of the real bottom-line repercussions if you don’t.  - Learn where internal and external communications should overlap - Understand the benefits of communications alignment - Hear why brand standards are just as crucial as consistent messaging - Discover the three Ts (transparency, trust and training) and channel maps - Get best practices you can start using today   See the full transcript HERE Get more communications advice in our free guide Digital Signage Communications Planning

EPISODE 125 | Guest: Ellyce Kelly, professional services consultant for Visix A fast and easy way to get great-looking content up on screens quickly is by using digital signage templates. They’re already designed with digital signage in mind by professionals yet can also be adjusted to fit in with existing brand standards. Digital signage templates also allow more people to contribute content while still maintaining consistency in the look and feel of your messaging. Even for an organization that has dedicated design and content creation teams, templates are an effective way to augment what’s on offer without sacrificing quality. - Understand the timesaving benefits of using digital signage templates - Discover how templates can democratize your communications - Get a rundown of all the templates provided in Visix software - Explore ready-made packs and kits for popular screen designs - Hear dos and don’ts for using digital signage templates   See the full transcript HERE Get more design tips with our Masterclass guide on Digital Signage Design HERE

EPISODE 124 | Derek DeWitt, communications specialist for Visix Web 3.0 is almost upon us, and it will herald completely new ways for people to communicate with one another in person, online and in virtual spaces. Organizations need to get in front of this new tech to understand what’s coming and what’s possible. We take a quick look back at the birth of the web and Web 2.0, and then peer into our crystal ball to see what’s coming up for the online world as we all get more connected. - Hear the origins of the world wide web and how it continues to improve - Learn the basic of how the Semantic Web (3.0) will work - Understand six key aspects of Web 3.0 - Walk through a typical day in the world of Web 3.0 - Speculate about what late stage Web 3.0 and Web 4.0 will be like   See the full transcript HERE Interested in future tech? Listen to our podcast episodes about the AI Age, AI Personas & Ethics and Using AI to Create Content

EPISODE 123 | Guest: Fanette Ronjat, professional services consultant for Visix We’re drowning in data. Every organization has statistics, goals, deadlines and other info that they need to communicate to their employees, students, visitors and stakeholders. Making sure that data is accurate, timely and easy to understand is paramount. Data-driven content on digital signs can help. In this episode, we walk through different types of data feeds, how best to get them onto screens, and the benefits and hurdles of designing good data-driven content for displays. - Understand the benefits of data-driven content - Hear lots of examples of what you can put on digital signs - Learn when to use text and when to use data visualizations - Explore the common mistakes and challenges involved - Discover how Visix digital signage software and services can help   See the full transcript HERE Get more content ideas and inspiration in our Masterclass Guide 3: Digital Signage Content 

VUCA & How Digital Signage Can Help EPISODE 122 | Guest: Debbie DeWitt, marketing communications manager for Visix In this episode, we look at how business leaders and communicators can prepare for and react to the real and perceived effects of VUCA – Volatility, Uncertainty, Complexity and Ambiguity. To meet these challenges, they need to be diligent, flexible and adaptable at speed. A good digital signage system can be an extremely valuable tool for delivering real-time, targeted and motivating communications to employees, stakeholders and the organization as a whole. Join us as we explore how digital signage can help you adapt, communicate and lead with agility in a VUCA world, where change is constant, and uncertainty is the only certainty. - Learn the origin of VUCA and why it should matter to you - Understand why flexibility, adaptability and speed are crucial - Hear four reasons digital signage is a great tool in a VUCA environment - Explore how to combat VUCA with Vision, Understanding, Clarity and Agility - Get content ideas to combat each of the four VUCA attributes   See the full transcript HERE Get more communications advice in our free guide: Digital Signage Communications Planning

Benefits and Tips for Digital Directories EPISODE 121 | Guest: Jill Perardi, director of professional services for Visix Giving people attractive, easy-to-read digital directories can save them time and improve the visitor experience. The trick is to plan ahead, know your audience’s needs and give them just enough information on screen. We’ll walk you through the best practices and most common mistakes in digital directory design. Whether you’re using our digital signage software or need a custom directory design, this episode will get you started with practical tips and advice. - Hear the benefits of digital directories over printed signs and placards - Get advice on where to put your screen or kiosk - Learn about auto-updating directories tied to data sources - Explore different ways to make your directory interactive - Understand the basics of good directory design   See the FULL TRANSCRIPT Grab our free infographic 8 Advantages of a Digital Directory

The Evolution of Booking Spaces EPISODE 120 | Guest: Trey Hicks, COO & CSO of Visix, Inc. People need to meet, work and thrive, no matter how their workplace or work schedule is organized. As hybrid models incorporate more office hoteling, hotdesking and other shared workspace policies, tech tools are having to adapt to meet more modern standards. In this episode, we step through the history and challenges of space booking and how different technologies have improved the experience. We also give an overview of our new Choros WebAR space booking platform – the latest innovation for booking spaces.  - Hear about the challenges of booking spaces before digital tools came along - Learn about the various room sign solutions that have been introduced - Discover the pros and cons of using space booking apps - Understand how simple QR codes can facilitate faster, easier reservations - Explore the advantages of BYOD space booking with Choros   See the FULL TRANSCRIPT Get our free infographic 12 Ways to Streamline Space Booking here.  

Connect without Corporate Jargon EPISODE 119 | Guest: Jennifer King, executive communication coach Corporate jargon is something that’s used in every workplace, but does it serve the audience or the speaker? Jargon has its place and might be efficient, but it can often dilute, obfuscate and even offend. To communicate effectively, the needs of the listener have to be prioritized. Otherwise, things can go very wrong. Thoughtful, intentional language is what’s needed to connect with today’s employees, visitors and customers. In every context, communicators need to remember that their target audience is people. - Understand why each interaction needs to be treated as unique - Explore specific jargon terms, and how they’re used and misused - Consider what unintentional messages certain language might be conveying - Hear how some terms can be dehumanizing - Learn which terms need to be discarded and which ones to keep   See the FULL TRANSCRIPT See more about Jennifer’s coaching by clicking this link