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The Luxury Travel Marketer is a podcast that delves into the world of luxury marketing for brands in high-end travel and hospitality. Hosted by Jadewolf Marketing, each episode features insights on the latest digital marketing trends, marketing strategies, and tactics used by luxury brands to attract high-end clients. From the creation of actionable and effective luxury buyer personas, to crafting exceptional online customer experiences, to leveraging data and business intelligence, The Luxury Travel Marketer offers practical advice and some real-life examples of how luxury travel agencies and hospitality brands can increase their brand awareness and succeed in the competitive luxury travel market. Jadewolf is a specialized digital marketing agency. We help luxury travel agencies, cruise companies, hotels and resorts turn affluent travelers into loyal customers.For more information, visit www.jadewolfmarketing.com
94 Episodes
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Omnichannel media buying is a complex but powerful way of looking at paid advertising to drive fresh high-net-worth leads or direct bookings for 5 star properties. In this episode we dive deep into why omnichannel is different and much more complex than just simply running PPC ads on Google or Meta. We also cover what the requirements are if you want to use this approach in your business and which boxes you should tick first to get the full benefit of this 360 degree approach. Last but not least, we give you a step-by-step process on how to go about planning your first multi-channel campaign and how you can use agency services to make the work easier, faster and more efficient. Support the show
In this podcast episode we explore the concept of digital maturity and its importance for overall business growth. By increasing digital maturity over time, luxury brands can unlock new opportunities for growth and differentiation in the market. This means investing in digital tools and platforms that enhance guest experiences, optimize operations, and increase revenue. Digital maturity also enables brands to stay ahead of emerging trends and technology, providing a competitive advantage in an ever-evolving industry. Tune in if you want to have a better understanding of how digital maturity can set your brand apart and help you achieve long-term success in luxury travel or hospitality. Support the show
There's no denying that the hype surrounding AI is real. It seems like the buzz around various applications of artificial intelligence (be it ChatGPT, AI-powered search, or AI-generated art) is only growing stronger by the day. And it's no surprise that AI is becoming an increasingly important tool in the world of luxury marketing as well.In this podcast episode, we look into how you can leverage the currently available AI tools and capabilities to amplify and enhance your digital marketing efforts, as well as avoid potential risks and pitfalls that come with the territory, such as plagiarism, maintaining your brand's tone of voice, and avoiding copyright violations, just to name a few.Support the show
In this episode we delve into the advanced topic of experiments and speed of deployment in digital marketing. As a disclaimer, these two tactics are more suited for luxury travel and hospitality businesses that already have their brand, luxury buyer personas, positioning, content, ads, marketing funnels, and analytics figured out and in order.That being said, experimentation and speed are essential if you want to have a competitive advantage over other luxury brands in your space, and if you want to reduce reliance on your affiliate partners, OTAs, organic traffic, PR and other "free" conversion sources. Tune in to this episode to find out how you can squeeze those extra 5 to 20% of performance out of your digital marketing investment, how to run experiments the right way, and how to become a market leader in your particular segment by failing more often and faster than anybody else.Support the show
Both design and content play a crucial role in building a strong brand image and attracting affluent travelers to your travel or hospitality services and products. Especially when it comes to luxury travel, the perception of exceptional quality, exclusivity, status, certain aesthetics, and values is everything. And so it is crucial for companies that want to excel and be successful in this travel segment to get both the design and content right. Tune in to this episode if you want to learn more about these two important elements of a successful luxury marketing strategy, and explore how your luxury travel brand can create a cohesive, engaging, and memorable experience for your customers, and how you can build a strong brand image and drive sales with great design and right copywriting.Support the show
When talking about growth marketing, people have usually different ideas. Most likely they are thinking about "hacks" on a social media or search platform, or a hot new digital channel that they tap into before it becomes saturated. But sustainable growth has a lot to do with continuous optimization of existing tactics and the smart use of scalable online advertising to drive predictable revenue into your pipeline. In this episode we break down the fundamental mechanics of growth marketing in luxury travel and hospitality. Support the show
A lot of executives and managers cut corners when it comes to their digital marketing strategy. Using a templated (what worked before, tried and true) approach they often fail to view luxury marketing as a holistic endeavor that requires looking at aspects of the challenge of attracting affluent travelers and converting them into customers. The digital world is evolving constantly at break-neck speed, and while you don't need to strive for perfection a certain amount of must-have considerations should always be part of your annual strategy or even of individual campaigns if they have a large scope. In this episode we try to list out what we think are the must haves of digital marketing strategy in luxury travel and hospitality, tune in and make sure that you check all the boxes next time you plan to invest in your digital marketing.Support the show
Why should you measure yourself when running luxury marketing campaigns? Where did those luxury hotel direct bookings or superyacht charter leads come from? Did they lead to additional sales or word of mouth referrals? How big should your next campaign budget be? Let's answer some of these questions in this week's episode. Support the show
Designing websites is hard. Designing a website that delivers a great experience to high-net-worth-individuals and promotes your services and products in a non-aggressive but sophisticated way is especially hard. If you want to have a checklist of important web design elements that you need to have on your luxury travel website tune in! Support the show
In this episode we deep dive into digital luxury plans and why they are so essential for every luxury company in aviation, yachting, hospitality or travel. A lot of people skip points or leave out important elements when it comes to marketing plans and end up regretting it later. Listen to this episode if you want to make sure that you are ticking all the boxes. Support the show
The Luxury Travel Marketer returns after a three month hiatus with new episodes! In this one we talk about paid advertising as the number one growth driver in any mature luxury travel company. Tune in if you want to learn why paid advertising is so important for long-term growth! Support the show
It is time for another book review. And this one is a masterpiece. If you want to know why we loved reading this fantastic primer on the superyacht industry tune in and listen to the episode.Support the show (https://www.jadewolfmarketing.com/)
We attended ITB Berlin 2021 and give you the most relevant bits of information when it comes to travel trends, the state of the market, luxury demand, search marketing and the pros and cons of attending in general if you're active in luxury travel.Support the show (https://www.jadewolfmarketing.com/)
David vs Goliath, the major luxury hospitality franchise against the small but artsy and beautiful luxury boutique resort. Who will win the business? Tune in to find out.Support the show
Hearing is one of your most important senses. Nonetheless it is the one that is most often neglected by luxury marketers. Be it online or in the physical world. Tune into this episode if you want to take control of your audio marketing and start enchanting HNW-customers.Support the show
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Thank you for such a useful podcast, as a travel agency is quite difficult to distribute and it takes a lot of knowledge to develop it well enough. My friend has a travel agency and I help him grow it and recently I found a very good article that can help you grow the agency: https://mediaonemarketing.com.sg/market-my-travel-agency-in-singapore/ I advise you to read it