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What The Funnel
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What The Funnel

Author: Brendan Kelly

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I grew up being told that going to a good college and working your way up the corporate ladder was the only way to be successful.

Well... I tried that.

After graduating from college, I applied to over 100 jobs in NYC and never even heard a single response. In spite, I intentionally put my back against the wall, moved 10 hours from home with credit card debt and no money in the bank to build a business online.

Now I learn, implement and share all of the best strategies used in internet sales funnels right on this podcast. This show is for entrepreneurs and business owners who want the inside scoop on what all stars in this game are really doing.

We uncover the real talk behind the scenes of the world’s best Internet sales funnels and the people who created them, so that you can start or explode your online business using the same strategies.

Listen as we reveal the truth behind why some people catapult with success, and why others are left in the dust.
30 Episodes
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I just got back home from the Two Comma Club Cruise and now Funnel Hacking Live is just two weeks away. In this episode I give you a recap of the cruise and talk about things like:My prediction for the "new big funnel type" of 2020My prediction for the future of the 2CCX coaching programMy new product: The One Week WebinarThe One Week Webinar is a 7-day challenge designed to help you write a profitable webinar script in just 1 week...I've been helping dozens of people with their webinars in the last couple months, and I'm ready to spill the beans on how we're creating profitable webinars so fast!If you want to sign up for the waiting list and take the challenge, go to https://oneweekwebinars.com/Follow me on Instagram @brendankellyofficialFollow me on Facebook https://www.facebook.com/brendan.kelly.566148 
In this episode I tell you about a situation I had with a client lately where things didn't go quite as planned...Of course when you're selling them into your service you want them to dream about what's possible... But what about when that doesn't happen on the first try?Listen about how I failed to fulfill on a promise with a client and how she was still thrilled with me after!Follow me on Instagram: @brendankellyofficialFollow me on Facebook: https://www.facebook.com/brendan.kelly.566148Check out my services: https://bkellyprofits.com/  
In this episode I talk about what I believe is the most overlooked principle in Russell Brunson's books.  It's something that gives you insane clarity on your messaging, your offer, and your entire business model.  Learn how to boost your business using this principle through a story and conversation with a friend of mine whom I haven't spoken to in years... Follow me on Instagram @brendankellyofficialFind me on Facebook https://www.facebook.com/brendan.kelly.566148Check out my services bkellyprofits.com  
As I mentioned in earlier episodes...I've gotten some new clients lately and we're moving FAST.I actually had to write a perfect webinar in just 1 day.Overwhelmed by the idea, I decided to break down the process into steps that were easier to wrap my head around.In this episode I share:The pieces to a perfect webinarHow to craft a valuable and LOGICAL offerAnd much more...If at some point while you're listening you start to think, "Awh man I could use some help writing my webinar..." then head on over to bkellyprofits.com and book a call so you can get it done!
In part 2/2 of this interview, Stephen Somers dives further into the pieces of the value ladder inside of Marketplace Superheroes and breaks down how he got each of the five 2 comma club awards. He reveals his strategy for how he gets 60% of his traffic and sales from affiliates. How he took his first webinar from a dud to his best-selling program.And that's not all, he talks about how to utilize your front-end offers early in the business to get wide-spread exposure.Check out Stephen Somers at Marketplace Superheroes.
In part 1 of this 2 part interview, Stephen Somers of Marketplace Superheroes tells us how he began his high 7-figure empire.Native to Ireland, he studied business in college and tried to make it big in the world of music.After the band fell apart, he went on looking for "make money online" opportunities like so many of us started at.After finding his partner and having success selling on Amazon EU, he married together courses, services, and e-comm products to create his business that has earned him five 2 comma club awards to date with no sign of slowing down.
WTF 24: Leveling Up...

WTF 24: Leveling Up...

2019-10-0119:17

Have you ever heard someone say, "I wouldn't have even recognized myself a year ago today?" Or something like "I never would've even imagined myself being where I'm at right now."When you're gaining momentum in business, you go through MASSIVE change...You have to become the millionaire before you hit the million dollar mark, right?I've made a recent change to my business model, and it's forcing me to level up in several ways...I'm taking on clients that are "out of my league," I'm changing my habits, I'm resetting where I'm at and preparing to overwork myself to gain the massive momentum so that I "don't recognize myself a year from now" too.The next few months are going to be intense...Thanks for coming along for the ride ;)Brendan Kellybkellyprofits.com
In this episode I uncover the method I've been using to sell my done for you services.  Want to charge 10k or 20k for a funnel, but don't know how to position it?I explain the exact method that I use to book 2 hour calls with me for $1000 and how I sell people into 5-figure funnel builds.This can be done in any industry, not just wealth. Listen in and find out how you can do it too...Want me to build your funnel for you? Go to bkellyprofits.com to book a call with me today.
You know it's going to be a bad day when you wake up with emails from Chase, Facebook, and Credit Karma... Someone hacekd my Facebook account and got complete access to not only my account manager, but also EVERYONE WHO'S ACCOUNTS I MANAGE... I had to reach out to clients that I haven't spoken to in months and tell them I'm the reason they have $1000+ in charges on their account and their ad accounts are shut down... I'm in the process of getting it solved now, but in this episode I share with you the exact steps to take to assure this doesn't happen to you as well (because it's not fun).
Value ladder ascension doesn't have to be that complex. There's a few very easy ways that you can ascend the right people up your value ladder with little to no effort. The most effective, perhaps, is telling your current "product avatar" what criteria they need to fit in order to hit the next "product avatar." Need help defining your avatar and building a converting funnel that's perfect for them? Go to Bkellyprofits.com and book a call with me!
WTF 20: I'm Broke...

WTF 20: I'm Broke...

2019-08-2636:06

Many of you have heard my origin story several times, or at least once or twice. But in this episode, where I'm featured as a guest on another podcast, I get deep into my origin story and reveal the parts that I normally keep hidden. In December I quit my job with virtually no money in the bank and moved down the east coast to North Carolina to start building my "business" from complete scratch. Digging myself into a financial hole every month is probably the scariest, most effective thing I've ever done... Listen to the full story in this episode.
Publishing is the only thing that gave me hope and momentum when I first got started in this whole digital marketing game. People preach it all the time, "YOU HAVE TO BE PUBLISHING." While that's true... I feel like nobody has quite justified WHY publishing is so important... In this episode I go into why you MUST be publishing if you're just starting out, and I give you five must-haves in any Facebook live for maximum reach, engagement, and revenue generated!
I spent the past few days attending Russell Brunson's new flagship event, Unlock the Secrets. This was the first of what's expected to be an annual event for either his $30,000 coaching group (as it was this time), or sold to the public for funnelhackers with children. Three days of nonstop networking and funnelhacking with some of the best in the industry left me both exhausted and resinspired. Some of the things I talk about in this episode are: The "new" brick and mortar funnel strategy A summary of the event My big unexpected takeaway from three days with Russell Brunson
Steve Larsen is Russell Brunson's right hand man and the lead funnel builder for two years at Clickfunnels. He has built more than 1,000 sales funnels and has one of the best strategic minds out there when it comes to funnel building. **That's exactly why in this episode I picked Steve's brain about how he actually goes about creating his amazing sales pages. ** In this episode Steve Larsen reveals: How he writes his sales pages The new 4th type of traffic Why knowing your avatar is the FIRST thing to do when building a funnel Listen and learn from one of the best in this game, Mr. Steve J Larsen.
Worried about the competitors in your market selling the same products and services as you? You shouldn't be... When you look at your competition in this way, you don't really have any competition at all... In this short episode I reveal: Why you aren't actually competing against other people Who your real competitors are How to use the big domino statement to trump the competition Hear my full conversation with Steve Larsen in the next episode.
Multiple 2 Comma Club winner Bill Crane reveals the power behind high ticket funnels. Bill Crane has made leaps in the world of real estate and marketing for both him and his students, but now passes his knowledge to us about high ticket offers through sales funnels. He reveals some of his processes for selling high ticket and also tells us how not to sell high ticket. Want to double, triple, or even 10X your income? Go visit Bill Crane at 2commacoach.com and see the hundreds of success stories that he has created. Use coupon code "whatthefunnel" to get his consultation fee 100% waived and become his next high-ticket success story. Listen to his secrets and tune into the next episode to hear the rest of our conversation!
A couple days ago I wrote an email to my list ranting about my opinion on OFA affiliate offers. I won't go too into it here, just listen to the episode. Learn exactly how I crafted the email that converted eight percent of openers and explains what I was thinking while writing it. I explain how to use: The hero's two journeys The attractive character The epiphany bridge script Polarity Much, much, more I throw rocks at OFA affiliates a bit, but I had about a dozen people reply to this email just saying thank you or telling me they loved it and totally agreed too! You won't want to miss this one.
"I'm going to figure out sales funnels no matter what. So for the next year straight I did nothing but eat, sleep, and breath sales funnels" In just two short years Blake has helped thousands of entrepreneurs get their products and services out to the world using sales funnels. Having generated over $10 million in sales, he is one of the most sought out funnel experts in the world. His clients include investors from ABC's tv show, Shark Tank, Bravo Tv stars, and high level digital marketers. On this episode he tells his story of how he went from his 9 to 5 job to a top-level funnel builder and gives a blueprint for others to follow in his footsteps and do the same.
In this episode we talk to Josh Elledge, influencer and media connector, founder of Upmyinfluence.com. Josh has been featured in the media more than 2,000 times and now turns entrepreneurs like you into media celebrities! In this episode Josh shares his top secrets to getting noticed by media influencers and pitching them so that they ACTUALLY REPLY to you! Hint: The process starts way before you actually pitch them! **Get a complete authority makeover here:https://brendankelly.krtra.com/t/BWTzc0NFbJYf ** 11 years ago Josh embarked on a one-man quest to stop spending so much freaking money on groceries and so transformed himself into America’s coupon-crusading “Savings Angel.” With a little bit of his own PR fairy dust (thanks to my U.S. Navy journalist experience), he became an influencer with his digital consumer advocacy & lifestyle brand, SavingsAngel.com - which has grossed more than $6 million in sales with less than $500 spent in advertising. Yes, he literally dropped more $$ on toner for the office printer! Today he's a: · Well-known influencer & mentor in the Startup PR space · Syndicated newspaper columnist with a reach of over 1.1 million readers · Sought-after keynote & workshop speaker · Media guest clocking over 2000 TV, radio, and podcast appearances. As the founder of UpMyInfluence, he turns entrepreneurs into influencers, thought leaders and authority experts so they can achieve: · More sales & revenue · Industry Respect · Bigger speaking fees · Profitable partnerships with influencers. **Attend his webinar - 3 Secrets to Skyrocket Your Online Influence: **https://UpMyInfluence.com/webinar/ UpMyInfluence.com is a platform that provides step-by-step done-with-you tools, online coaching, and PR hacks for entrepreneurs to dramatically increase their sales all at a fraction of the cost of traditional PR services. We always start with an intensive: https://UpMyInfluence.com/bvi Contact Josh: 🌐 UpMyInfluence.com | SavingsAngel.com 📞 (321) 209-5999 📩 JoshElledge@UpMyInfluence.com
What funnel type should you really be building? Most people just get inspired with an idea, then build a funnel for it without thinking about whether or not it's right for their business! In this episdoe we cover the 3 "areas" of funnel, and the purpose and utility behind each one. This episode should cover most of it... If you're still stuck after and have questions about what you should be building, go to Bkellyprofits.com and book a call so we can figure it out together!
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Comments (3)

Joe Remington

Just listened to Brandon's "$200,000 contest funnel launch" episode and I have to say... What a great way to break it down. Just subscribed to this podcast and now I'm off to binge on some more episodes. If you're into funnels and marketing, then you need to be subscribed to the What The Funnel Podcast. Unless of course you hate money. Then don't. Just kidding... Subscribe now!

Jul 11th
Reply

Amanda Kozlowski

Brandon is able to break down funnels in a way that makes them easy to understand. What's working? What's not? Brandon knows it all comes down to the avatar and is full of the right questions.

Jul 11th
Reply

Ryan Alms

Very down to earth and easy to listen to!

Jul 11th
Reply
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