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Podcast Coaching with Christine
Author: Christine O'Donnell
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Description
Grow your podcast with insights from talented podcasters, entrepreneurs, and industry insiders. Emmy-Nominated TV Journalist & Podcast Coach Christine O'Donnell uses the lessons she's learned after more than a decade in the news business and a few years in marketing to focus specifically on helping independent podcasters grow their shows. This goal of this podcast is to be a resource for growth, inspiration and community.
Our guests include Libsyn's Elsie Escobar, Rob Greenlee, Erica Mandy, Pat Mitchell, Collier Landry, Melissa Kiesche of Edison Research, Podcast Movements' Jared Easley, Rob Walsh, Anna Keenan, Michelle Miller, James Cridland, and Laura Cathcart Robbins.
Listeners of this show also listen to The Audacity to Podcast, She Podcasts, Podnews, The Feed, Podcasters' Roundtable, Ask The Podcast Coach, Podcasting Made Easy, Inside Podcasting, Podcraft, BuzzCast, Wit and Wire and Podcasting Simplified.
Our guests include Libsyn's Elsie Escobar, Rob Greenlee, Erica Mandy, Pat Mitchell, Collier Landry, Melissa Kiesche of Edison Research, Podcast Movements' Jared Easley, Rob Walsh, Anna Keenan, Michelle Miller, James Cridland, and Laura Cathcart Robbins.
Listeners of this show also listen to The Audacity to Podcast, She Podcasts, Podnews, The Feed, Podcasters' Roundtable, Ask The Podcast Coach, Podcasting Made Easy, Inside Podcasting, Podcraft, BuzzCast, Wit and Wire and Podcasting Simplified.
63 Episodes
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7 Podcast Discovery Apps Helping Podcasters Grow - Part 1 of 2 (Podchaser vs Chartable vs Listenotes). This week we're talking about podcast discovery apps: what they are and how they can help indie podcasters grow. Currently, there is no ONE way people discover new shows. These Apps are all working in some way to solve that problem.
Podchaser
Chartable
Listen Notes
Podz
Moonbeam
Clubhouse
Fireside
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CEO of Moonbeam Mike Chambers says TikTok's "democratized discovery" system inspired him and friend Paul English (co-founder of Kayak) to create a new discovery app for podcasters. For the most part, podcasters who aren’t backed by big production companies or who don’t have tons of money to invest in advertising struggle to grow their audience. Chambers says, with Moonbeam “It doesn’t matter if you are some kid in your basement in Iowa, your ability to get discovery is influenced by your ability to resonate with people.”
Shownotes + Full Transcript --> Click Here
Share Your Feedback on the Show --> Click Here
The Bright Sighted Community --> Click Here
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Arielle Nissenblatt, Founder of Earbuds Podcast Collective, Podcaster, and Marketer walks us through how to get your podcast featured on listening Apps. She shares how she’s already got sponsors for her new podcast without proof of listenership and walks us through a day in her life.
CLICK → Get A Shout Out!
TAKEAWAYS:
What makes a good podcast: Insights from a super listener Content varies season by season
Orient your listener
Authenticity and transparency
How Arielle’s Idea For A Podcast Collective Came To Be
Why you shouldn’t go overboard with self-promotion on social media
How to reach out to podcast app platforms to get your podcast featured
How to overcome that feeling of being “intimidated” to reach out to others
Creative ways to turn “Press Releases” in your inbox into sponsorship opportunities
Arielle’s workflow to accomplish her newsletter and podcasting responsibilities
Christine's Website: https://christine-odonnell.com/
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This week’s REPLAY episode features Carl Houde. Carl is the founder of Affogado Media, a company that offers editing and engineering services for podcasters. Within his business, Carl relies upon his technical skills in order to work on podcasts during their post-production stages so that his clients have content that is professional and worthy of publication. Tune in to learn about how Carl's editing and engineering background helped him find his place in the podcasting field.
What We Learn:
2:20: Carl’s Business: The Podcast Engineer
3:40: Carl’s Own Podcast: DIY Podcasting
6:05: Struggles of Being a Podcast Business Owner
8:30: Is The Podcasting World Oversaturated?
12:40: Tips on How to make one’s podcast sound good
17:05/20:35: Investing in an editor to join your team v. Editing your Podcasts Yourself
17:45 Editing Software Options
24:50: Incorporating Music into One’s Podcast
26:55 Difference between Podcast Editing and Podcast Engineering
28:05 Using Effects and How A Studio Work
Helpful Links:
Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT.
Produce your show with Bright Sighted Podcasting: https://brightsighted.com
Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/
Want to connect with Carl Houde?
Instagram: https://www.instagram.com/thepodcastengr/
Website:https://www.thepodcastengineer.com/
Carl's Podcast: https://www.thepodcastengineer.com/diy-podcasting
Credits:
Production: Bright Sighted
Host: Christine O'Donnell
Guest: Carl Houde
Assistant Producer and Editor: Matthew Feiler
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Laura Cathcart Robbins talks about her “big break” into the podcasting world. She shares how she “got published,” her secrets to pitching, how she handles rejection and how her first paid speaking gig. Laura is a writer, recovery thriver and survivor. She’s also the host of the popular podcast: The Only One In The Room! Which is a podcast for anyone who has ever felt alone in a room full of people. She shares vulnerable accounts from people who are eager to connect.
1:45: USPS, Elections, COVID-19 stresses; General check-In
“There is great inquiry right now, and the people who were, you know, either borderline or struggling in a normal year, are really having a difficult time right now.”
4:00: Christine gave birth to her new baby!!!!
“I had a kid in quarantine!”
4:45: How Laura started her podcast
“Across the board, all of these people identified with that feeling of what it feels like to be the only one in the room. And, so the idea of this podcast came out of that.”
12:45: Laura’s thought about the progress of her podcast’s success
“Since he built that studio, our downloads had tripled because we started producing more content as well”
“We’re not at the number of downloads that we’d like to see weekly to attract the caliber of advertisers that we would like to attract...but someone who launched a year a change ago, yeah, we’re rocking right now”
17:00: Monetizing in Podcasting
“And I was riveted by how many of them entered into podcasting with a step-by-step plan to make money by the end of the first year {...} which was exactly the opposite of the way that I entered into podcasting”
20:00: Booking speaker gigs
“If you’re fortunate enough to get a gig without pitching yourself, to just post, you know, as you can”
23:30: Public Speaking
“I pitch everything. Any time there’s an opportunity, I pitch myself for it.”
26:30: First time Laura has an article published
“Friday, I sent it to Jessica, Saturday I rewrote, Sunday I pitched it out, and Monday, it went live at HuffPost”
31:45: Struggles in Laura’s Podcasting Journey”
“The biggest demographic of people who listen to podcasts are white men, and mainly they listen to other white men and I find that to be, at slivers of time, discouraging”
33:50: Dream Guest and Podcast Networking
There are so many people I would love to interview."
35:30: Laura’s Tips for New Podcasters
“So the newsletter I think is important, the website is very important, the Facebook group”
LINKS:
Libsyn: Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting when you use the code: BRIGHT.
Produce your show with Bright Sighted Podcasting: https://brightsighted.com
Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/
CREDITS:
Production: Bright Sighted
Host: Christine O'Donnell
Assistant Producer and Editor: Matthew Feiler
Laura’s Website:
https://theonlyonepod.com
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Erica Mandy’s podcast THE NEWSWORTHY has millions of downloads and is keeping people informed on what’s going on in the world in a fast, fair and fun way. Her daily podcast has sold out of mid-roll ads for the year! In this episode, She opens up about how she did it, she shares the bumps in her podcasting journey and how she’s “pivoted” her strategy through COVID-19.
Learn more at thenewsworthy.com
Learn more about Christine at christine-odonnell.com
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Stephan Spencer, host of Marketing Speak and Get Yourself Optimized shares his SEO expertise. In this episode, you’ll learn the three most common SEO mistakes podcasters are making and how to master them. Spencer breaks down the benefits of episode transcriptions, optimizing your RSS feed and utilizing the number-two search engine: YouTube.
What we learn:
5:12 What is SEO and what does that mean for podcasters?
13:40: Transcribing podcasts for each episode
14:47 Untapped opportunity digging into your analytics
26:18 Relatable and attainable testimonials
29:12 How Spencer got a $3,000 bike for free because of his podcast
33:01 Name dropping and how download numbers aren’t everything
35:16 When an interview turns into a networking opportunity
35:43 It’s not about how many know you but who you know to interview. Turn your podcast into a business
37:21 Mistakes that podcasters make with SEO: Missing out on Transcriptions
40:13 Optimizing your RSS Feed with titles
44:36 Spencer talks about the SEO tools he utilizes
48:40 Another mistake podcasters are making? Not leveraging YouTube
Helpful Links:
Otter AI Transcription Service: https://otter.ai/login
Descript AI Transcription Service: https://www.descript.com/
Paid SEO Tools:
Moz Keyword Explorer: https://moz.com/explorer
Ahrefs Content Gap Tool: https://ahrefs.com/content-gap
SEMrush: https://www.semrush.com/
Free Tools:
Google Trends: https://trends.google.com/trends/?geo=US
Answer the Public: https://answerthepublic.com/
Asked: https://asked.com/
Also Asked: https://alsoasked.com/
Want to connect with Stephan Spencer?
Stephan Spencer’s Website: https://www.stephanspencer.com/
Marketing Speak Podcast/Website: https://www.marketingspeak.com/
Get Yourself Optimized Podcast/Website: https://www.getyourselfoptimized.com/author/stephan-spencer/
Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT.
Produce your show with Bright Sighted Podcasting: https://brightsighted.com
Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/
Credits:
Production: Bright Sighted
Host: Christine O'Donnell
Guest: Stephan Spencer
Editor: Laura Veloso
Assistant Producer: Heather Chiles
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Are you “embracing risk to change the world?” Many podcasters are. Becoming A Dangerous Woman Author Pat Mitchell joins Christine for this week’s episode of Podcast Coaching. Mitchell is the Editorial Director of TEDWomen and the chair of the Sundance Institute Board. In this week’s episode, we talk about her experience with power in the media. The importance of understanding your finances and pushing the boundaries of societal normals and expectations to achieve our full potential.
Learn more about your ad choices. Visit megaphone.fm/adchoices
LaunchPod Media co-founders John John Dinkel and Dee Kei Waddell help businesses fulfill their marketing goals through podcasts. Their podcasts have been featured by Apple Podcast 15 times and they have top shows in 13 countries. In this episode, they share how they successfully "game" their podcast analytics to grow their productions, so you can too.
Places Podcasters Should Engage With Their Audience Online:
Facebook
Groups
Live Streams
Live Stream (stories)
Instagram
Reddit
Discord
Quora
Twitch Live Streams
Time Codes Worth Mentioning:
00:00:02:22 - How these cofounders met.
00:00:02:40 - “I started a podcast to piss off one of my professors and the rest is kind of history.” - John Dinkle
00:00:05:41 - My listenership is low, my market is small, but I have a very large portion of the market share. So, that means the people who are interested in my podcast are engaging; [Bringing in money and fan mail.]
00:00:06:10 - The 2 big misconceptions in podcasting.
00:00:07:37 - “If you have 50 peeps in your email list, that doesn't mean very much, but 50 listeners in a podcasting sense, podcast listeners are much more dedicated than an email reader." DeeKei Waddell
00:00:07:49 - Conversion rate is 64%. IN other words, 64 percent of podcast listeners purchase something recommended by the host every 3 months. That kind of power does not happen in any other medium.
00:00:08:29 - "I just have a few hundred downloads. And, that's all it took for Spotify and Apple to recognize how I'm doing." -DeeKei Waddell
00:00:11:18 - You can be an expert at things, but still be learning through your podcasting process.
00:00:12:42 - "As someone who has received a ton of hate mail. As you may imagine, being in the TV industry a lot of people have opinions about how you look, how you sound, what you say if you put a typo out there in an article, there's a lot of opinions that have come my way over time."
"For every person who doesn't like what you're doing, for every person who's hating on you or sends you a mean message. There are probably 10 people who are so grateful...maybe even more.. maybe, even more, there are probably 100 people who love you and that one person who's like raaaah. And, they are the ones who write that email."
"If you’re going to podcast, if you're going to step in front of a microphone, you are now opening yourself up to criticism. Someone is going to say something, you are going to get hate mail, just prepare for it and think, every time you get 1 of those messages, there are 100 people that are so grateful that you delivered your message."
- Christine O’Donnell
00:00:14:48 - "What if Instagram is not working, where else do I go to promote my podcast?
00:00:22:10 - Speak Pipe --> Word Press Application where people can call in and leave you messages you can add to your podcast
00:00:22:54 - Use the same email in your RSS feed for all of the emails you use for your podcast!
00:00:24:19 - 42 listeners for the first 3 months of your show -- the average download rate.
00:00:25:41 - Resource for SEO growth with Keywords: AnswerThePublic.com
Google is now tracking the automatic transcript, then you have a very good chance of having your podcast rank at the top of Google.
Companies will pay $60,000 for a SERP (Search Engine Results Pages) at the top of Google, You can go above the, by making a YouTube video and having the transcript there...then you can usually beat out advertisements at $16 a click.
00:00:23:37 - Track Your Podcast: Chartable, Podtrac
Connect with Launch Pod Media's John Dinkle and DeeKei Waddell
LaunchPod Media - Website
John Dinkle - Manga Sensei Podcast
DeeKei Waddle: Mixing Music Podcast
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Lexie Smith, PR Expert and Founder of The PR Bar – a coaching service which specializes in helping motivated entrepreneurs exponentially expand their impact, influence, and revenue through PR.
FREE PR Tools:
https://www.helpareporter.com/
https://podcastguests.com/
https://pitchrate.com/wphome/
Lexie’s Website: https://theprbarinc.com/
Christine’s Website: https://christine-odonnell.com/
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Make your podcast production easier by recording live-to-tape. In this episode, you'll learn from podcast host and District Bliss founder Sara Alepin on why live-to-tape cuts down on production time, saves you money and connects you even more with your listeners. Learn how to spend less time in production even if interruptions happen. Did you enjoy this episode? Hear Sara speak more on recording live-to-tape at Podcast Movement 2021 on August 6th.
Watch Christine's Good Day LA Live Shot: https://youtu.be/B-T_BhqrVqA
Connect with Christine:
Website: www.christine-odonnell.com
Instagram: @TheChristineOD
Connect with Sara:
Website: https://districtbliss.com/
Instagram: @Sarawithoutanh
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Want to level up your networking skills at Podcast Movement 2021? Master connector Sara Alepin provides insider tips so you get the most value out of all your networking opportunities. Sara is such a pro connector, she turned it into a business when she found the District Bliss community. In this episode, learn how to pick the right workshops for you, connect with your favorite speakers, and more on this weeks coaching episode.
What We Learn: 0:52 Introduction to the BIGGEST podcast conference in the world 2:00 Meet master connector and District Bliss Founder, Sara Alepin 6:24 Safety precautions you can expect at Podcast Movement 2021 12:20 Get the most value from Podcast Movement and ANY conference with these tips 16:17 DO this NOT that: a guide to choosing the right workshops for you 19:42 Networking tips to stay connected 23:27 How to get organic growth for your show 27:10 Meeting vs. Connecting: how to break through the noise to standout and connect with your favorite speakers 35:45 Sara's speaking at Podcast Movement 2021: a sneak peak on recording live to tap to cut down production time, save a TON of money, and show up authentically 52:26 All about tangents and a SPOILER ALERT from The Wedding Dish Podcast on Christine's engagement story 55:30 How to approach Sara and other speakers if you're attending Podcast Movement in person Resources and Links Mentioned: District Bliss - https://districtbliss.com/ The Wedding Dish Podcast - @theweddingdishpodcast The Laughing with Gingers podcast - @laughingwithgingers Connect with Christine: Podcasting is hard enough—get support. Whether you're looking for a community of podcasters to vent to or need a helping hand to guide you along your podcast journey, Podcasting Coaching with Christine is here for you. As an Emmy nominated Journalist and Podcast Coach, her mission is to help people make an impact with their voice. Go to https://christine-odonnell.com/ for more podcasting resources. Website: https://christine-odonnell.com/ Personal Instagram: https://www.instagram.com/thechristineod/ Bright Sighted Pros Instagram: https://www.instagram.com/brightsightedpros/
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Is public speaking one of your biggest fears? Don't sweat it. In this episode, you'll learn public speaking techniques from award winning Keynote Speaker and National Best-Selling Author Erik “Mr. Awesome” Swanson. Swanson shares how to gain confidence on the stage, script writing secrets, and public speaking tips to prevent the jitters, so you too can be AWESOME at public speaking.
What We Learn: 4:33 How Swanson got the name "Mr. Awesome" 6:50 Perform for yourself instead of others: embrace your authentic self 14:47 Business during the pandemic 17:34 Public speaking is constant self improvement 19:00 Christine's most embarrassing on camera speaking moment 24:46 Powerful speaking tips that will save your speech 37:17 Bullet points vs. sentences: which script is the one for you? 38:30 The SECRET to bullet points 42:26 Discussing Amanda Gorman's eloquent delivery of her poem 'The Hill We Climb' at President Joe Biden's inauguration 45:09 Choosing confidence over fear: how to shift your mindset to be the speaker you want to be 54:30 Swanson talks about his speaking fee and setting your own rate 59:40 A story on the power of coaching, experts, and community—sometimes we just need people in our corner Resources and Links Mentioned: Connect with Erik "Mr. Awesome" Swanson on Instagram - https://instagram.com/habitudewarrior?utm_medium=copy_link Global Speakers Mastermind - decidetobeawesome.com Check your speech with Ummo - https://ummoapp.herokuapp.com/ Connect with Christine: Podcasting is hard enough—get support. Whether you're looking for a community of podcasters to vent to or need a helping hand to guide you along your podcast journey, Podcasting Coaching with Christine is here for you. As an Emmy nominated Journalist and Podcast Coach, her mission is to help people make an impact with their voice. Go to https://christine-odonnell.com/ for more podcasting resources. Website: https://christine-odonnell.com/ Personal Instagram: https://www.instagram.com/thechristineod/ Bright Sighted Pros Instagram: https://www.instagram.com/brightsightedpros/
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Are you overwhelmed trying to figure out your marketing strategy? In this episode of Podcast Coaching with Christine, marketing expert and CEO of Sprout creative Kristina Kury shares how to get started creating your own marketing strategy. She breaks down four key marketing funnels, provides helpful tips for repurposing content, and shares the importance of identifying your USP. Kury is also a co-host of the Laughing with Gingers Podcast, a show with two feisty redhead sharing crazy stories, playing games, and have a lot of LOUD laughs.
What We Learn: 5:00 What it's like giving birth during a pandemic 6:50 Where and how to begin your marketing strategy 10:03 Podcasting & social media 12:24 Seasons vs. an on-going show—which one should you choose? 15:40 Repurposing content is KEY in marketing 18:46 What to can do during your shows downtime 20:05 Kristina breaks down 4 major marketing funnels 24:00 Worried your show is too small for a marketing strategy? 24:40 Find the USP people will pay for 40:10 An inside look into the systems the Laughing with Gingers podcast use 46:30 Make audiograms and keep it simple 49:43 How many places should your podcast be online?Resources and Links Mentioned: Find Kristina on Instagram - @kristinakury
The Laughing with Gingers podcast - @laughingwithgingers
Connect with Christine: Podcasting is hard enough—get support. Whether you're looking for a community of podcasters to vent to or need a helping hand to guide you along your podcast journey, Podcasting Coaching with Christine is here for you. As an Emmy nominated Journalist and Podcast Coach, her mission is to help people make an impact with their voice. Go to https://christine-odonnell.com/ for more podcasting resources. Website: https://christine-odonnell.com/ Personal Instagram: https://www.instagram.com/thechristineod/ Bright Sighted Pros Instagram: https://www.instagram.com/brightsightedpros/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you "embracing risk to change the world?" Many podcasters are. Becoming A Dangerous Woman Author Pat Mitchell joins Christine for this week's episode of Podcast Coaching. Mitchell is the Editorial Director of TEDWomen and the chair of the Sundance Institute Board. In this week's episode we talk about her experience with power in the media. The importance of understanding your finances and pushing the boundaries of societal normals and expectations to achieve our full potential.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Collier Landry is a Los Angeles based cinematographer, filmmaker and Keynote speaker. He’s most well-known for testifying against his father Dr. Boyle for the murder of his mother when he was just eleven years old. In this episode, Collier and host Christine O’Donnell talk about his film: A Murder in Mansfield, why people smile when they're coping with trauma and how podcasting can help people use their voice to help them in their healing journey.
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Join Christine O’Donnell with Krista Walsh as they chat about making a few minor tweaks on titles and descriptions to double the number of downloads using Search Engine Optimization (SEO). Krista is a copywriter and SEO expert, and she sheds some light on how to effectively use SEO for podcasts to rank up in search results and get more audience reach. Here’s a breakdown of what to expect in this episode:
Keyword research to rank up in Google
Getting to the top search results using SEO
SEO strategies for various platforms
Where to start in keyword research
Rule of thumb in using a specific keyword
Proven and tested SEO tricks for effective rank up
And so much more!
~
About Krista Walsh:
When Krista Walsh taught English in Madrid, she discovered (probably over a glass of fantastic and remarkably inexpensive wine) how she could put her writing to work for people she believed in. As a copywriter, Krista gets to transform others’ brilliant ideas into a narrative that connects in a real way with their audience.
Krista has written for businesses ranging from e-commerce fashion companies to freelance graphic designers to life coaches—any project born from a deep-seated passion or creative impulse.
When she is not writing, she volunteers to walk the big ole’ dogs at the Dog Cafe LA, run a book club & creative writing group, and read cozy mysteries.
Though Krista is currently based in Los Angeles, California, her clients are from all over the world.
~
You can find Krista Walsh on . . .
Website: https://kristawalshcopywriter.com/
~
Connect with Christine!
Website: http://www.christine-odonnell.com/
Personal Instagram: https://www.instagram.com/thechristineod/
Bright Sighted Pros Instagram: https://www.instagram.com/brightsightedpros/
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Christian Williams is the founder and managing attorney of Bevel Law. She holds a bachelor’s degree from Yale University and a Juris Doctor from Harvard Law School. In this episode we talk about "Trademark Squatters," the difference between LLC and C Corps and whether you need one or not. We also talk about whether or not you need to file for a Trademark for your podcast brand and business.
Contact Christian bevellaw.com
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Arzo Yusuf is the host of the Sexy Boss Babe podcast about female-centric topics. She uses her podcast to build a community of strong women going after what they want in life. Sexy Boss Babe is also a beauty brand with the social impact mission of helping foster youth & sex trafficking survivors. In this episode, we talk about Foster Care Awareness Month, How to podcast for a cause and what it takes to become a TEDx Speaker.
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TV and Film Actress Michelle Simone Miller shares how she gets high profile guest interviews for her podcast using Linkedin. Michelle is the host of top ranking film podcast Mentors on the Mic. Each week she takes her audience into the careers of accomplished Mentors in Entertainment, focusing on how they started in the industry and how they moved up to where they are today.
Her guests include Emmy winning Producers. Emmy winning Casting Directors, Grammy winning Producers, Showrunners, Hollywood Managers, Agents, TV Directors, TV Writers, and more.
Connect with Michelle
on Instagram: @MentorsontheMic
Connect with Christine
on Instagram: @TheChristineOD
Learn more about the Bright Sighter Community
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