The CMO Asia Podcast

My next guest is Mike Pritchett, CEO at Shootsta - The world's fastest growing video tech company and we are super-pleased to welcome him to The CMO Asia Podcast for the first time ever!!!  Mike is the Founder and CEO of the world’s fastest growing video production company, however Shootsta is not your standard production company. In 2015 after working in the Video industry for 16 years, Mike saw a need for companies to create video content at scale. Shootsta now helps companies create consistent and compelling brand stories, with some of its clients creating in excess of 60 videos each month, while still working within the limitations of their original marketing budget. As an Entrepreneur Mike’s passion is building great teams around the world. He has taken Shootsta from humble beginnings to the world stage, with Clients including Qantas, Visa, Amazon, Oracle, Samsung, SAP, Adobe and over 100 more blue chip clients, also opening offices in Australia, UK, Singapore and the US within the past 3 years. As well as Shootsta, Mike is the Director and Founder of Sydney-based Trapdoor Productions, specialising in high end branded content videos. His clients include the likes of Nikon, Adobe, Rio Tinto, Schweppes, Telstra, HP and Chivas Regal. With Shootsta however, Mike is democratising the video space for every day, relatable content that builds internal culture and creates an intimate connection to a global audience. Video is the most effective form of communication online, however most companies are not taking full advantage of it. Effective video marketing comes down to the art of storytelling and the ability to tell that story consistently. With Shootsta, brands can create video content at scale without blowing their marketing budget. Shootsta Recently Launched A World-First AI Video Creation App for Sales Executives The app can be used as a standalone service outside of Shootsta’s professional services offering. Elevate is the first product in a suite of stand-alone services being rolled out by Shootsta in 2021, aimed at simplifying the video creation for enterprise. About Shootsta Think video, think Shootsta. Shootsta is a global video technology company educating and empowering enterprises with the tools, technology and training to create high-quality cost effective and professionally-edited videos, animated explainers and podcasts in as little as 24 hours. Their goal is to put quality video at the heart of all communication, for every business. Website Links: - Shootsta https://shootsta.com/ - The 4-Hour Workweek Written By: Timothy Ferriss https://www.amazon.sg/4-Hour-Workweek-Anywhere-Expanded-Cutting-Edge/dp/0307465357

About our special guest: As VP Platform Ecosystem at HubSpot, he shapes the company's platform strategy and lead business programs for its global technology partner ecosystem. Before that, he was the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises (Cisco, Dell, DHL, General Mills, Microsoft, etc.) and was acquired in 2017. Since 2008, he also runs the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, analyzing topics at the intersection of marketing, technology, and management. As one of his projects, he created the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors to 8,000. In 2014, he launched the MarTech conference, where he currently serve as the event's program chair, bringing together a community of thousands of senior marketing operations and technology professionals. He wrote the best-selling book "Hacking Marketing," published by Wiley in 2016, and co-authored of the article "The Rise of the Chief Marketing Technologist" published in Harvard Business Review. He is a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing. On this #martech themed episode, he shared with us: >> Why he created this thing called marketing technology landscape, which is this crazy looking graphic that reminds me of the time when I was a fresh marketer entering the industry - of a Coachella Music Festival Poster on steroids! >> How he defines marketing technology? What is marketing technology? What does he mean by marketing and what does he mean by technology? >> Why CMOs and marketers all understand that to have a great brand, they have to deliver on customer experience in a digital world and marketing is the center of it all; Why he thinks marketing should be the champion of a great customer experience as well as the great place to start? >> Whether he agrees #tech is the easiest part of the equation, by turning over to #machinelearning #algorithms and #AI to personalize and and dynamically experiment with individual pieces of content, help CMOs and marketers to do less heavy lifting and shift their focus more on what’s happening between brand and its interface to the world >> Whether it is better to have in your team a technical person who knows marketing or vice versa ie. a marketing person who knows technology? >> What are his thoughts on AI in Marketing; Whether he has a category of AI on his marketing technology landscape? How much of AI is hype and how much is useful and real? >> How his “ more automated, more human and more magical chart” illustrates the kind of AI marketers love to see eg. AI detects a customer is having a problem and alerts a marketer who intervenes personally >> On the average business using hundreds of software which has created a huge problem of efficiency as data must move amongst these systems; What are the distinct solutions to this problem? How does he see this evolving in the next 5-10years? >> On his musical background as a Music major initially; Why he feels like having a creative outlet, such as music for example, can make one a better marketer and positively impact work in a lot of different ways? >> Where marketers can download the free 53-page mini-book — Martech 2030: 5 Trends in Marketing Technology for the Decade of the Augmented Marketer, co-written by him and WPP's global head of product management Jason Baldwin >> Useful Links: Free 53-page Mini-book: https://cdn.chiefmartec.com/wp-content/uploads/2020/10/martech-2030-brinker-baldwin.pdf Martech Landscape Supergraphic 2020:: https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/

About our guest: Darren is a digital transformation subject matter expert. He has worked with large enterprises all over the world on their digital plans and change programmes. He heads up Digital Transformation and Digital Ventures for Google across Asia-Pacific, Japan and China. Darren can now call upon the vast Google and Alphabet resources to help customers with their transformation journey. Previously Darren led a consulting transformation team in Amazon Web Services, where he was responsible for some of their largest digital transformations globally. In this episode, I'll get to jam with him on topics ranging from #customerexperience #CX #digitaltransformation #trust #in #technology #digitalbanking #superapps ##google #company #culture #workfromhome He shares with us: - Why #superapps are gaining popularity in Asia and building their own “Google Play Store” experience - Whether super apps with bigger platforms, more channels, user segments and more apps in the ecosystem with optimal integration OR standalone/ separate apps like Facebook Messenger, Amazon Prime will enhance brand, loyalty and CX - How do Brands and businesses in East implement CX vs the West that brings the innovation and blueprint - What are you some successful verticals and companies that outperform those in the west - What can the East teach the West? - Why #retailbanking is an area he think is right in the middle of that disruptive storm? - Bill Gates famously said “Banking is necessary, banks are not” back in 1994 - Is he right? - Who are banks looking to target with digital solutions? Do they look at gen Z and millennial or are they sticking to gen X and baby boomers who have more money and greater life commitments (need for loans, mortgages etc) than say millennials - While digitalisation has arguably never been more important than it is today, is there enough buy-in from businesses especially in Asia? - How much of digital transformation is technology and how much of it is about culture and mindset - Whether the right balance can be found in Governments’ encouragement of contact tracing apps in the fight against COVID-19, which has thrown open the question of public health versus data privacy - Does he expect, Post-COVID, trust in technology to increase - What are his thoughts on flexible working becoming a salient feature of the new normal? How does Google and the employees adapt to WFH (P.S. Alphabet Inc's Google announcend it would allow employees, who do not need to be in the office, to work from home until the end of June 2021)

On this recent episode recorded on 28th of May 2020, I had the privilege of speaking with Ms Jun from South Korea. We got a pretty killer show, especially for those out there watching this via our live video streams - 80% are CMOs from brands and organizations around the world and the remaining 20% are startup founders and entrepreneurs. So if you are in the startup world, pay attention in the next half hour or so, because we doubled down on a whole bunch of different topics like why Korea is the preferred destination for Startups, the exciting K Startup Grand Challenge, The Accelerating Program and more below: - [x] Her role as Regional Director of Korea IT Industry Cooperation Center - [x] How they foster Korean ICT companies to grow their business by funding them to develop new technologies and business models that can lead the innovative growth for the ICT industry and ultimately the entire national economy by funding promising tech companies such as AI, Data, VR/AR - [x] What has been the highlight of her career ie. having a very wide relationship with young startups who were mostly university students, helping her understand the barriers, obstacles, and needs they have when starting their own businesses, working for the government by supporting them to launch new and innovative projects - [x] What was going to be the highlight of this year ie. the 5th edition of the K-startup Grand Challenge (the world’s largest 3 month accelerator program), where they are seeking applications from startups across the world to come do business in Korea and 60 finalists will be chosen - they’ll be given living expenses of up to $15,490 USD, mentorship, partnerships with the likes of Samsung, and a chance to win from a prize pool of $240,000 USD! - [x] Why Korea; What else is unique about KSGC; What about COVID? - [x] Why are they the preferred partner for growth and expansion in Singapore and ASEAN for Korea’s Creative ICT companies and the bridge to Korean innovative technology? - [x] What are their 3 main offerings that bring Korea and Singapore closer ie. Marketing/ PR Campaign Advice (via organising seminars, roadshows, regular networking events and other marketing efforts), Partnership and Business Mentorships - [x] What is the KSGC Process; The qualification critieria to apply for the KSGC program; How many team members can participate in the program; Are startups required to live in the Republic of Korea;The benefits of participating in the KSGC - [x] How she would like to be remembered and where to find her work ie. K Startup Grand Challenge Website: www.k-startupgc.org FAQ: https://www.k-startupgc.org/project/faq.do - [x] Watch video replay of this podcast episode on YouTube via: https://lnkd.in/gDcsGTH

Our longtime listeners will know we usually get Senior Marketing Leaders, CMOs, CEOs and Entrepreneurs but this week The CMO Asia Podcast is using our live stream/ podcasting feed to signal-boost Black female entrepreneurs and Social Justice content creators. Our podcasts believe #BlackLivesMatter and will continue to amplify voices so often silenced. I reached out to Corny Koehl on LinkedIn and asked whether she would like to come on the podcast and chat about #blacklivesmatter as well as #justicefojarvis Corny Koehl has Executive Produced for the biggest names in media today. She is a two-time Emmy Award winning Producer, and two-time recipient of the Gracie Award for Outstanding Producer from the Alliance for Women in Media. Most recently, she helped develop and was Co-Executive Producer on Super Soul Sunday, a weekly television program hosted by Oprah Winfrey. In 2006, Koehl was instrumental in launching “Oprah & Friends” 24/7 radio channel on XM Radio. As Director of Program Development and Executive Producer, she helmed regular programs including, Oprah’s Soul Series, The Gayle King Show, O the Oprah Magazine Show (hosted by Oprah and Gayle) and more. She shared with us: - How she hopes her new iHeartPodcast Network show ‘Dear Governor’ may help a California man get off death row after three decades - How ‘Dear Governor’ Picks Up The Case Of Death Row Inmate Jarvis Jay Masters; Masters, a renowned Buddhist author, was initially imprisoned in 1981 following an armed robbery conviction; But in 1990 he was sentenced in connection with the 1985 stabbing death of a prison guard; He has steadfastly maintained his innocence on the murder conviction; With newly disclosed evidence that bolsters Jarvis’ claims of innocence, listeners will answer for themselves whether the California Supreme Court should exonerate him or reaffirm his death sentence - How we can help by tuning in, subscribe, post a review, and tell a friend about her “Dear Governor” Podcast; Posting a review and rating of “Dear Governor” on Apple Podcasts goes a long way in sharing Jarvis’ story >> https://www.freejarvis.org/podcast - What Jarvis Masters has to say about the dire circumstances of Covid-19 in prisons - How she feels about the success of Social Justice podcast "DearGovernor" (it is up to 109 on the Apple Podcasts iTunes chart); On moving humanity forward #JusticeForJarvis #BlackLivesMatter - What Jarvis has to speak about the vitality of the #BlackLivesMatter movement, about the loss of George Floyd and the racis t criminal justice system - How to learn more about Jarvis and support his cause >> FreeJarvis.org - Which podcast she cannot live without - Who is her favourite podcaster - Who is her most admired producer - Who would she recommend following (podcaster or producer) - Who, if she could have dinner with any 3 people dead or alive would it be and why - Whether she can remember the first podcast that had an impact on her when she first started out - Whether she prefers LA or New York #blacklivesmatter #justiceforgeorgefloyd #justiceforjarvis #socialjustice #podcast #deargovernor #cmoasia #theshowmustbepaused #podcastblackout

"The quickest way to hurt your brand is to say something by saying nothing." I asked this week’s special guest, Jae Hermann on the latest episode of The CMO Asia Podcast whether #jeffbezos speaking out on #racism ensuring the #alllivesmatter camp receive some schooling and flexing for the ‘gram is adequate; why global companies and brands such as #amazon #facebook #walmart need to do more to support #BlackLivesMatter She also shared with us: - Which new movement found its way to her recently ie. #HowWeFight created by Byron F. Wilson, the headmaster of The Wilson Academy, that “fight[s] for justice and reform through economic empowerment and physical resistance -> www.How-We-Fight.com - Why #How We Fight #2PointPlan is the best she has read for how we can have a voice in the fight against racism and discrimination of Black people - How she intends to do her part in #HowWeFight - Who she admires for their continued demonstration of compassion - Why she is not going to recreate the wheel of compiling a list of organizations to support or news items for people to check out since she is slowly having my fill of media - Why she thinks we are at a point where we need to take action with our dollars and influence, have uncomfortable conversations and discussions - What links, businesses, and other folks she supports ie. Ben & Jerry’s Ice Cream, We Buy Black (The largest marketplace for Black-owned businesses and products), a growing Black-owned Business directory for the Sarasota/Bradenton FL area by Lifestyle Blogger, Sarah Emily, Sarasota-Manatee Black-Owned Businesses Facebook group, HRDCVR (A diverse newsletter that curates culture + news), Boss Women Black Business Women directory, Well-Read Black Girl (Book club turned literary festival - What are her feelings and experiences last week and how she expressed them via blog posts and podcasts via her website >> jaehermann.com ie. “I support #BlackLivesMatter #PodcastBlackout “, “Fuck it. I feel sad and mad as hell” - How to subscribe for her free list for #RealTalk Central Note: Watch full video replay of this podcast episode >> twitch.tv/videos/644835945 #blm #justiceforgeorgefloyd #cmo #asia #podcast #theshowmustbepaused

I chatted with Alex Tay two days ago on The Asia Gamer Network Podcast. Alex is CEO and Founder of Zeus eXchange (ZeusX), a digital marketplace for gamers all over the world - enabling them to buy and sell gaming assets like accounts, in-game items, top-ups, services, gift cards and collectibles. We instantly bonded over our similar love for Super Mario Bros. Hearing his riveting stories about renting game time for 50 cents for half an hour brought me back to the 80s when my family was also too poor to afford the latest console and that was exactly how many people from our generation started our passion for #gaming. Alex, like most kids that grew up with Ataris and Nintendos, now runs his own company - a true one-stop-shop portal and marketplace that gamers go. He shared with us: - How he is stepping up the game for gaming tech e-commerce by creating a gamers’ marketplace - How to build trust amongst gamers who are wary of scams and safeguards for buyers and sellers - How he developed his passion for gaming at an early age of nine, his love for Super Mario Bros on NES, his experiences transacting in secondary platforms, Reddit forums and websites - Why ZeusX decided to waive all sales fees until 30th June - How does ZeusX work and why use it; whether it is free; what should a buyer do if their purchase has issues or seller does not deliver; do users get rewarded if they keep buying from ZeusX
 >> Download the ZeusX latest app for the optimised mobile experience #ios https://apps.apple.com/sg/app/zeusx/id1499790215 #android https://play.google.com/store/apps/details?id=com.zeusx.zeusxfe&hl=en&fbclid=IwAR1T-4pOPJGaY-N5wL8Rg7HsFiWYJO7H9hlkDrhzLvz_KdIHXwv-hJZhqXQ >> Check out their website via www.zeusx.com #supermariobros #zeusx #gamers #matketplace #gameasset #gameaccount #trading #ingameitems #asiagamernetwork #podcast >> Watch the replay via www.twitch.tv/aperfectcircle0

Adam shared with us: * His goal and purpose in Impact eg. overseeing Singapore, Sydney and Shanghai, helping business development, recruiting, retaining and inspiring top customers including his people and clients who worked with them
 * Why Impact are Growth Technologists that enable any business to form a partnership with another business or individual and pay them based on a business outcome eg, a sale, lead, acquisition or download
 * How their technology allow businesses and business individuals to discover, contract, optimise, track using analytics and even make payments
 * How a social influencer or a podcaster can get paid for driving sales outcome to a business
 * Some B2B partnership examples 1: How their technology enables a podcaster to get paid based on tracking the no. of people or sales driven from the embedded pre-roll ad or podcast show notes 2: How a brand like Spotify utilise Impact’s technology enabling streaming platform to get paid by Ticketmaster whenever listeners streamed music that led to them clicking through the content to buy tickets online
 * How they sell technology via license fees and SaaS
 * How there is higher demand now when every business is bootstrapping and prefer their technology that allow businesses to pay other businesses based on outcome  
 * How being in the marketing automation space helped drive revenue for podcasters, social influencers, content creators and even the eco-system of publishers; with an upcoming launch by Impact on 8 Jun 2020 a publisher-play focusing on helping publishers drive demand and revenue stream
 * How meeting the Impact founders and CEO David Arnold in Santa Barbara, California 2.5 years ago, learning its business mission, purpose and stories of how customers would get up on stage to share how Impact enabled their businesses to grow, inspired him to own the partnership automation space and help Impact grow in Asia Pacific
 * Why participating over the last 14 years in a social purpose organisation that generated over 6million funds to support youth charity is his biggest ongoing career highlight so far
 * How the pandemic made him more empathetic and focused on connections with his team and family; how working from home is a highlight, talking to people in a business perspective and reaching out and helping whatever he can to both groups that do well and those that don’t is equally important
 * How he leads his team by keeping communication open and getting together every Friday morning, being transparent, honest and vulnerable is really important to get through these times together
 * What are his thoughts on the road ahead; that there is light at the end of the tunnel, even when times are really tough, there is real innovation, silver lining and acts of kindness; how he gear up his troops by motivating them to do “20-mile march and deal challenges day-by-day” and they will get to the other side no matter what it looks like
 * Who are the empathetic people that inspire him, including his CEO, members of the Impact organisation team and the frontline workers who are saving lives
 * What are the lessons learnt from the pandemic; why they are very fortunate with the resilience of their business model ie. licensed fee, being in the performance marketing space; the importance of the diversity of their business having 12 offices globally working  in various categories like travel, finance, entertainment, health, lifestyle, streaming services; making smart decisions early eg. they looked at where to cut cost such as travel, entertainment, rental agreement with offices before they even have to look at reductions in salaries or headcount to better protect their people; Impact proved that they are a people focused company and people that are resilient
 Links: * Impact website: www.impact.com * UnLtd website: www.unltd.org.au * Adam Furness’s LinkedIn: https://www.linkedin.com/in/adamfurness/

Dr. Ben Rolfe is one of a handful of experts in the region who track and tackle infectious disease. He is the Founding CEO at Communicable Disease Threats Initiative and we are privileged to have him come on our podcast live stream via Facebook Live! on 16 April 2020. He gave his hot take on the pandemic and answered burning questions our community listeners had around the globe including: - When can we fly again? - By pulling funding from the World Health Organisation, is the US dealing itself out of its own future? - Where is COVID19 heading, and how can the Private Sector assist in the response? - With the world at it's turning point, is it time to invest in the health of the world’s poorest people? - Looking ahead? Dr Ben's thoughts... Also check out the article he wrote on Medium about WHO and the US. https://medium.com/@rolfe.benjamin/w-h-o-makes-america-great-again-5e30fc746a80

We sat down for a little chat with Daniel Boey about fashion, being an event producer, keeping up with the times, having empathy and coping with the pandemic. Oh, and a little more about his pet dog/ Instagram star Leia and why we should #AdoptNotShop A Facebook live stream replay is also available via https://www.facebook.com/cmoasiapodcast/videos/690775288338059/ During this live stream on Facebook Live and Twitch, in the midst of the pandemic, Daniel Marcus Boey, Godfather of Singapore Fashion, shared with us: - What has his year been like since 2020 started? - How has the pandemic affected him - business-wise and personally - What has he been doing to cope with the pandemic, pre-lockdown? - Lockdown. What went through his mind when he heard - Looking ahead - what are his thoughts - Lessons learnt from this pandemic - What is the main purpose / goal of what he is doing - How did he start out in this business? - What has been the highlight of his career? - Any one who has touched his heart throughout his career - Why he support dog adoption and fostering animals, especially during times like these in the middle of a pandemic

We have Heather Osgood joining us as our special guest for our first ever Facebook Live stream episode over the weekend. We asked Heather: - How the Covid-19 situation is currently affecting her? - What she is seeing, how she is acting as a business owner, is doing anything differently right now than she were doing 2 weeks ago? - What are her views on limiting media consumption, how important is that for her and her well being right now? - What is her 15min rule mindset - which states that you can't worry about anything if it isn't going to happen in the next 15 minutes - that has helped her and also will help our listeners to manage anxieties but also make transformational change with our business and life - What is her career, business and entrepreneurial journey that got her to where she is right now; What exactly her company true native media agency does? - What are the things business can embark on during these challenging times? Her views that for some companies, this is a great time to experiment or pivot and even try podcast advertising - Why companies consider podcast advertising, online channels opposed to offline channels? Why advertisers decided to invest in podcast and not just for the sake of diversifying marketing spend? - How to leverage on the power of podcast advertising? How to pick a variety of podcasts? What is baked in or embedded podcast ads? What are dynamic ad insertions? - How advertisers approach to podcast ad buying? How does she classify podcast ad buyers? - Why advertisers may like that my podcast show has repeat advertisers or repeat sponsors and find it valuable in targeting the same demographic and segments or niche? - What is her hot take on tactics adopted by podcast advertisers such as using embedded URL and post checkout survey to track how consumers heard of them or their products and get a sense of whether podcast advertising and campaign result is successful - Which companies she thinks have a chance of succeeding more in podcast ads than others do? Is the landscape changing from pure B2C to B2B play? Would she recommend B2B companies who have never done podcast adverting to do podcast ads, how would she advice them on strategy? - What is her hot take on diversifying influencer marketing, the correct mix of marketing dollar spend on core proven shows, ie those mid to small with loyal dedicated following to drive consistent performance and test shows, varying in size ie larger shows til they prove themselves 
#covid19 #mentalhealth #influencermarketing #podcastadvertising #business #entrepreneurship #perspective #patience #innovation Enjoy this episode - Stay safe , stay fun, we can get through this #pandemic #turbulenttimes together!

We have all seen the headlines and followed the rising numbers of COVID-19 infections. The disruption to work patterns is unprecedented for markets like Hong Kong and Singapore. Will this be the new normal? What will this mean for business leaders, CEOs, CMOS, facilities managers and developers as they consider the need for business continuity, the impact on productivity and employee safety? As the world tackles COVID-19, our 35,000 community listeners from The CMO Asia Podcast listeners are very interested to hear deeper insights on how this is an opportunity or a threat to businesses, specifically the flexible workspace sector. We have already seen companies and organisations using flexible workspace as an alternative to work from home policies or other Business Continuity Planning. For those who are not sure how this works, hear from David Wong, Co-Founder and CEO of BOOQED, explain in this latest episode (recorded on 11 March 2020) on how this #BCP option is a good way to have redundancy in the form of multiple locations in the event one location or office is impacted by COVID-19. David also shared with us: - Why he decided to help businesses by announcing waiver of fees for companies booking flexi spaces during these challenging times - What’s the future like for flexi workspace? - Why he is really proud of his team’s dedication to ensuring a great client experience; The fact that all of Booqed’s corporate clients to-date are repeat users is the best testimonial - Why he would advice companies to make sure they explore all options, from traditional office leases to flexible workspaces, to make the best decision for their company, beyond just cost? - How flexible work options promote productivity and engagement among employees - How BOOQED can help companies create the best work environments for their employees, while empowering them to have the work-life balance they deserve - What’s his hot take on WeWork and what gaps will Booqed fill that WeWork struggle at - Why disruption is the new normal - What was his biggest takeaway and what did he learn after successfully started-up and grown new businesses including two successful exits of previous ventures About David: - He brings 20 years’ executive experience in blue-chip and start-up companies such as AT&T, Mobile Media AS and UK-based entertainment rights group Galleon Entertainment. He was a co-founder of the AT&T Global Clearinghouse, a pioneering service offering financial settlement and clearing for carrier-based IP telephony services globally. He also co-founded what grew to be one of the largest independent providers of mobile entertainment content in Europe. - With a thorough understanding of contemporary technology and business models in digital media, telecoms and mobile, David has successfully started-up and grown new businesses in international markets with a particular focus on Asia, including two successful exits of previous ventures. About Booqed: - a digital marketplace for tenants and landlords to find or monetize short-term, unused space. Tenants and landlords lack options to find or monetize unused space. Lack of transparency and hidden costs create trust issues between landlord/tenant. BOOQED reduces rental expense of tenants by providing flexible, short-term space options while increasing revenue for landlords and suppliers by monetizing unused space. BOOQED servces clients in Hong Kong, Singapore and Shenzhen for everything from meeting rooms to coworking and offices to event venues This episode is brought to you by The CMO Asia Podcast and our working partner Bebop.

The CMO Asia Podcast was recently invited to attend the National Retail Federation 2020 #nrf2020 in New York, the mecca of retail. It is the place to be for all retail companies. If you couldn’t be there, here is a podcast recording we made at the event with Pascal Malotti, Strategy Director at Valtech France, where we deep dive into key topics that are sure to revolutionise retail over the next decade, including: - Why Valtech is attending #NRF2020 - Why venturing outside the convention centre to find out how leading retailers in New York are transforming consumer in-store experiences is a good idea, beyond just taking a look at what retailers and vendors are up to within the convention halls - Why Valtech’s goal is to help brands and consumers connect like never before - How the team at Valtech is dedicated to delivering a disruptive blend of physical digital experiences for some of the world’s most prestigious brands, merging real world with digital, designing future of stores and reinventing retail - Why his top 3 stores in New York are at 5th avenue ie. Nike, Amazon Go, Chanel; the lessons learnt from visiting these stores ie. not to pack retail spaces with technology for technology’s sake, key is finding the right space and value for tech to create relationship with customer, with the purpose of no longer just selling, but to engage customers and creating profiles - Why brands need to renew experiences often - Why your store is also your story, and the importance of finding a purpose to the business, and meaning at the heart of the product - What the next decade is likely to change or bring - Why influencers have their place in the world, their ability to strike emotions for their audiences , understand their audiences and engage with them means traditional Brands have to master and manage not just to achieve the same impact but also compete with influencers who are building their own Brands especially in fitness, beauty, sports, and health verticals

I had a great time with the most respected man in Australia, especially if you love fine wine, spirits and rock & roll - Andrew Roper, Founder of Wines To The Stars. Amazing facts that we uncovered during The CMO Asia Podcast recording include: - how he took care of Rock stars like Maynard James Keenan of Tool, who was gobsmacked by his fine wine recommendations and later went into the Caduceus Cellars business, and David Bowie, two of the most famous Rock Musicians ever - how Wines To The Stars provides a unique marketing platform as a "Fine Wine and Spirit Communicator" - how his elite clients including musicians from Tool, Queens of The Stone Age, Kiss, Snow Patrol, Alice Cooper demand the very best of what life produces, and are supplied only the best when touring Australia and the globe; - how he takes pride in taking them on private winery visits, supplying unique and super-premium products backstage, at their after show, crew dinners, and to their hotel rooms - how his world-renowned "BackStage Cellar Door" service bring wine lovers touring Australia and NZ his amazing wines & spirits directly to the backstage artist area for enjoyment by all - what are his thoughts regarding the fiery start to a new decade with #bushfires #coronavirus #firestorms impacting #worldofwine here in Australia, and his trips for 2020 and the next decade - how Wines To The Stars is a unique marketing bridge between the Wine Industry and the Entertainment Industry - what are some of the band tours stories, including Gene Simmons of Kiss, that he could only reveal in more details next time on our follow up episode - why I’m excited to be seeing him again this weekend during both Tool shows in Melbourne and our shoutouts to Chris J "The Only CEO With a Mohawk" Reed - Global Rock Star Keynote Speaker and John Dykes for connecting us! #cmoasia #podcast #finewine #episode #australia #winemakers #winestothestars

The CMO Asia Podcast are excited to be a part of #Fashinnovation #nyfw #newyorkfashionweek event in #nyc last week, a platform that’s showcasing the coolest innovations in retail, fashion technology, eCommerce, supply chain, logistics, marketing and more. Say hello to North Atlantic Director of Marketing Jason Robinson at UPS, that wants to help shippers and brands make their supply chain more sustainable - from carbon offsets, environmentally sustainable packaging, to going green with innovative, fully #electrictrucks #ups #deliveries On this electric! episode - our most green 🌿 , supply chain and logistics-focused📦 episode yet, hear Jason talk about: - What it means to be sustainable and how UPS deliveries are going green with innovative electric trucks - How he would summarise the agenda he covered at Fashinnovation panel held in NYC last week ie. “Fashion is Logistics via Sustainable Practices” - How UPS technology, partners and solutions can help with returns, wastage and sustainability - Why it is important for every eCommerce or retailer to include a sustainability component in their business; the creative ways UPS adopt to drive results for their business partners and the risks in marketing this message - How he started at UPS delivering boxes part time, rose through the ranks over the years, never left and is now leading the marketing team at North Atlantic division - How the function of leadership is to produce more leaders not more followers

This week, Hamlet Batista, CEO of Ranksense fills our hotseat to chat about: - What is going on in his business and entrepreneurial life - What was it that made him to decide venturing out on his own and doing what he love - Why SEO is a very valuable marketing channel, and his take on what we saw during the recent Super Bowl with the likes of VaynerMedia putting out campaign ads for their clients which drove a lot people to google “ Baby Nut” online but no one could find the new site on Google because it does not show up - Why he thinks this is a common SEO issue and perhaps affecting Revenue issue too - Why he highly recommends that every business or brand’s digital initiatives especially those that will be seen by millions of people should be run through an SEO dept or agency - Why he and RankSense's mission is to accelerate SEO results to 6 weeks using artificial intelligence and automation and how they achieve this? - Why he and Paul Shapiro started New York Python for SEOs Group and movement - Why Learn Python? Why not R? - What is the minimum programming knowledge that marketers need? - Why he thinks most CMOs or marketers who are at least familiar with working with Google spreadsheets are also able to learn Python - What powerful ideas were shared on his recent post “Weekly Wisdom with Hamlet Batista: Python and JavaScript for Marketers” on the SEMRush blog - How CMOs or Marketer’s can Automate a typical marketing workflow eg. comparing competitors SERP (Search Engine Result Page) - His best advice for people who started learning Python and what they should learn first - Why he thinks Google Collab is the best Python Installation Set-Up - What are the best posts he has read about Python for SEO - What are the best 5 Python for SEO resources and who he would recommend following Useful links: Weekly Wisdom with Hamlet Batista: Python and JavaScript for Marketers https://www.semrush.com/blog/weekly-wisdom-hamlet-batista-python-javascript-marketers/ Hands-on with Python for SEOs https://www.meetup.com/New-York-Python-for-SEO-Meetup-Group/events/268533535/

My obsession with VaynerX companies continues, and with one of the coolest creative minds, Aaron Kovan, Chief Production Officer of VaynerMedia New York and VaynermediaProductions coming on The CMO Asia Podcast new episode, I’ve found my favorite one yet. It was recorded nearly a fortnight ago during my first ever visit to his Long Island City office (where all their recent sweep at Cannes Lions International Festival of Creativity and trophies are proudly displayed) located just 15 minutes via the subway from Manhattan. Aaron’s career as a producer started 13 years ago in Austin, Texas at GSD&M, before stints at Crispin Porter & Bogusky and McCann Worldgroup where he started its in-house production company Craft. He has always been a maker, producing content of his own since his teenage skateboarding years. We chatted about why Gary Vaynerchuk is both good at “predicting” things when it comes to marketing and consumer behavior as well as reacting quickly to trends, what the capabilities of VaynerProductions are, why beyond TV his fingers are always on the pulse of social media platforms such as Instagram Stories and TikTok, what it really takes to make an impactful video on social for small medium businesses, how it leads to social media buzz for businesses and lead to results, how risks took by his team including the Dwyane Wade jersey swap stunt uplifted a few percentage points for their Budweiser client, why it is an achievement for his team at Vaynermedia to have not one but THREE! Super Bowl commercials during the big game that will be watched by hundreds of millions from Tokyo to Singapore to New York in a week’s time, and which latest Drake music video caught his eye recently. This podcast episode is made possible by my kind sponsors Web Analytics Consultants Association. Podcast links in comments. Enjoy!

In this episode, James shared with us: - How Gary Vaynerchuk’s desire to create a company to service small and medium-sized businesses resulted in the formation of The Sasha Group over a year ago - Why The Sasha Group is the most “Gary-centric” offering in the VaynerX world - Why he likes the idea of “getting the team out in the world more seeing clients in person; why business travel is a great teacher - Why the goal of #SashaSaturdays is to continue to open doors and build connections for small businesses and the people who run and believe in them - Why he often refer to The Sasha Group as a “Start Right” rather than “Startup” - How speed and value has become The Sasha Group’s best selling proposition - What the process of building this firm foundation is like ie. from recruitment of 7 key personnels to developing them and achieving goals and moved from a predominantly “Scope of Work” service to productivized offerings - Why The Sasha Group is a place for small and medium size businesses who want to unlock explosive growth, where their clients will be serviced by an A-team of talent with Fortune 500 client experience and entrepreneurial infused DNA, and a consultancy whose foundation is rooted in empathy - Why their upcoming AMA, together with Aaron Kovan, Chief Production Officer at Vayner Productions, is something all CMOs don’t want to miss

In this part one of a two-part interview series, Thomas sat down with Wayne and shared with us: - How his career journey in e-commerce retail began 12 years ago at Amazon UK - What it was like early on spending 7 years at Amazon UK building Marketplace at a time when nobody wants to buy shoes from Amazon, in the early days before Amazon had fulfilment, advertising and payments; how he then moved on to British retail giant Tesco - How his present startup company Pricesearcher is taking on e-commerce giants Google and Amazon - How Pricesearcher emulates (late 90s era) Google to index world’s prices all in one place and reach out to merchants to ensure it is not just a paid for environment* for past 3 years - How they started with just 6 test retailers in UK 3 years ago and grew it to 10,000 retailers now on their side - What a day in his startup life looks like ie. starting with conversations with people, ranging from big thinkers to smaller sellers and retailers How their tightly knit team of 25 people in London punched above their weight and status as the “underdog” search engine ; how they are always judged and compared to trillion-dollar businesses Google and Amazon - What resonates with him most of the time are the “underdog” mom and pop shop businesses eg. businesses selling DVDs; what types of businesses inspired him nowadays are people who sell nothing but door handles and are special in what they do eg. offering 100,000 types of door handles; Why he loves giving those guys equal footing with the biggest retailers, with no commercials appearing next on their site** - Why he thinks his best self is free from restrictions and being comfortable in his own skin, sticking up for underdogs and thinking the best of people; more rewarding to think that most people are ok and give them a platform to do the best they can; a layer of thinking that we tend to judge people from their actions whereas we judge ourselves by our intention - Why he thinks his beard and tattoos are also some of the best compliments he has ever received - What is the best mindset for business or career or life eg. stuff doesn’t have to be polarising in whatever role in business; the only way to perform the role well is to be as honest as possible, as long as intent is right and people don’t keep making same mistake, and empathise what they want to achieve and enable that - What the biggest challenge for Pricesearcher is eg. get judged with the big boys with trillion dollar businesses - What the state of the industry is and how Pricesearcher benefit buyers and consumers who want to see every product and not just the Top 10 bestsellers; consumers may not just want to see the cheapest offer that is most popular but a brand that they trust or they prefer a retailer that offers immediate pickups closer to their home locations; how Pricesearcher stood out in an industry where price comparison website existed since relics of internet, with some sites offering 30 million products, compared to Pricesearcher’s 2.4 billion products, from door knobs to Gucci handbags, with commercial element removed, and achieving these remarkable results in less than 3 years, now operating in 24 counties *not just a paid for environment - pls refer to episode part 2 for latest updates on this strategy **with no commercials appearing next on their site** - pls refer to episode part 2 for latest updates on this strategy

In this episode recorded in December 2019 at JW Marriott Hotel Shenzhen, China, Allen Qu sat down with Wayne for a deep dive conversation and shared: * How they started out Marketing Ranking Awards and the back story of its beginning as an industry conference 9 years ago * Who their conference target audience are eg. top brands who want to do better marketing, partners, media companies like Baidu and LinkedIn * How the conference is growing in terms of attendance nos. * How the speakers were selected eg. Senior Marketers, CEOs who did well in their field * How the future edition will focus more on 5G and its impact on industry, best practices and studies, and recognising top performing brands * How their Shenzhen event is unique and feature domestic market and cross border market players from USA, Russia and how they look forward to more Singapore brands participating in the future * How marketing has changed in China since the first edition of Marketing Ranking Awards - Search was previously the dominant player especially Baidu; China Marketing Awards has incorporated with the latest trends such as mini video content marketing topics; rise of popular apps such as Douyin (Tik Tok), Quaishou; e-commerce retail (Tmall, JD) now dominating online shopping; social media becoming the main communication and payment transaction platform (WeChat) * How they leverage innovative strategies to give optimal value to their clients especially top brands in their niche; using cartoon characters in marketing materials; adopting robot tech placement in locations such as office spaces; implementing speech, visual recognition and AI technologies for real time interaction, using data, enhancing user engagement and personalised customer experience * Why conferences are still the best lead generator for his company in Beijing, Shanghai and Shenzhen which are held annually, and attending global conferences to speak to audiences 30-50 times a year through content and value sharing (rather than hard sell) gain more trust and opportunities * Where he grew up, his family background and as kid, how photography, computers and Bill Gates inspired him to take up programming before moving to Japan, Australia and then New Zealand for his computer studies and marketing knowledge university studies * How his first job ie. building running an e-commerce store for electronic products from scratch; implementing infrastructure design, marketing and customer service structures, started him on this entrepreneurial path * How a conference organiser invited him to do a speech to audience and meeting his friend Charles sparked off the idea of moving back to develop his business in China in October (at a time when Chinese internet business was still at its infancy) * How he would advice a marketer newbie to join a decent company to experience the opportunity to work with real brands with real marketing dollars before encouraging them to be entrepreneurial in the niche that they love when they are ready to move on * Why starting his own company is not to become rich but to fulfil lifelong dreams of building something that belongs to him * Why improving internal efficiency is something he would like to change for his present company * What the challenging moments were especially during the early days of setting up his company eg. Chinese New Year clientele payment delays and having to pay employees bonuses up front and how he overcame these challenges * Why he thinks entrepreneurs who have no safety net, an unshakeable belief and hard work ethic will more likely become successful * Where and when next edition of Marketing Ranking Awards will be held ie. Nov ‪2020, Intercontinental Hotel, Shanlitun, Beijing‬