Insight Out : Big Ideas for the Modern Entrepreneur

Change is one of the few constants in life, and yet we often fear and resist it. As humans, our brains are hardwired for what we're used to, and when something unexpected pops up, our brains are triggered to protect us from potential harm. Change is inevitable, however, and it can be overwhelming for both businesses and individuals. Are you ready to become an active participant in change? Join me on the latest episode of Insight Out where I sit down with Marché Pleshette. Marché is here to help equip us with the tools to turn uncertainty into opportunity through change and will share her vast knowledge in the world of leadership and communication. We will explore Marché's insights on how to embrace change and use it to our advantage. We'll discuss the three zones of change: status quo, disruption, and adoption. We'll also look at historical examples of how change has been used to innovate and level up.  Meet Marché Pleshette, Marché is a keynote speaker, facilitator, and leadership coach who has been at Franklin Covey as a consultant since 2008. She has taught many people how to infuse the philosophy of the Seven Habits of Highly Effective People into their life and business. She focuses on effective communication, leadership, professional change and transitions, employee engagement, and retention. She is the co-author of Franklin Covey's newest book, Change: How to Turn Uncertainty into Opportunity. Marché Pleshette was inspired to learn the competency of embracing change in order to innovate. She discovered that change is a process that requires support, understanding, and the ability to look around and see what is possible. She found that by understanding how to navigate change, leaders can help their team members to not be overwhelmed by it, but to use it as a tool to level up and become even more successful. With the right attitude, Marché realized that change can be embraced, rather than feared. Now, let's dive into the nitty gritty of change and how to use it to our advantage. In this episode we cover:  How Judy Hendrix Influenced Marché to be a better facilitator, be a better presenter (00: 03:30) Why do we fear change and how can we learn to embrace change? (00:05:25) The three zones of change (00:09;20) How change has played such a pivotal role in how we've evolved (00:16:50) Why should we implement a paradox mentality into our everyday life and how? (00:20:20) How can leaders better understand and support people going through change? (00:21:38) How can we learn to embrace change and become active participants in it? (00:30:40) How do you then make the change when you realize a change has happened or it's happening (00:37:29) What is a commonly held belief about change that most people disagree with (00:43:28) Notable quotes:  “You could either get owned by change or you could decide to own change yourself” - Billy “Change is constant, It's kind of an oxymoron. It's the one thing that is going to constantly happen” - Marché “If you're persistent, anybody will see you can get to a point that is greater than where you started” - Marché “Necessity is the mother of innovation” - Billy “Change is the mother of invention and history” - Marché "We have this clarity that change is truly a competency and if we could really get good at it, we'll volunteer for change." - Marché “If you have happy customers usually means you also have happy employees” - Billy Resources & Links: Marche’s Website: extraoutcomes.com Marche on Social Media: https://www.linkedin.com/in/marchepleshette/ https://www.instagram.com/extraordinaryoutcomes/ https://twitter.com/MarchePleshette https://www.facebook.com/marche.barney Billy Samoa Saleebey  LinkedIn: https://www.linkedin.com/in/billysamoa  Email: billy@podify.com and saleebey@gmail.com  Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497 Learn more about your ad choices. Visit megaphone.fm/adchoices

What if I told you that while the world has undergone profound changes, our leadership approaches have remained largely stagnant? What if, instead of relying on hierarchical structures and top-down directives, leaders embraced a more effective approach based on trust and inspiration? In this episode of the Insight Out, I have the pleasure of sitting down with none other than Stephen M.R. Covey, a renowned author and an authority on leadership. We dive deep into the transformative power of trust and how it serves as a cornerstone of inspiration in leadership. Covey draws a stark contrast between the antiquated command and control style and the trust and inspire approach, which he passionately advocates for as being crucial in today's world, especially when dealing with knowledge workers. Throughout our conversation, Covey shares personal anecdotes and real-world examples that bring his concepts to life. Such examples are the leadership styles of Microsoft's CEO, Satya Nadella and the leadership approach of Zoom CEO Eric Yuan which epitomizes the principles we discuss. He then breaks down the three stewardships of a trust and inspire leader—modeling, trusting, and inspiring. Each of these plays a vital role in not just leading but empowering others to reach their full potential. Covey doesn't just leave us with theory; he offers practical advice on how to build agreements that lay the foundation for a collaborative and empowered workplace. Join us as we explore these insightful themes and let's uncover how trust and inspiration can reshape the landscape of leadership In this episode, you will learn the following: Leadership and its impact on individuals Shifting from command and control to trust and inspire leadership The principles of trust and inspire contrasted with command and control The importance of self-awareness and a shift towards trust and inspire leadership The barriers to becoming a trust and inspire leader The three stewardships of a trust and inspire leader: modeling, trusting, and inspiring In This Episode: [01:22] Introduction to Stephen M.R. Covey [03:56] The Green and Clean Story [10:20] Tapping into untapped potential [18:08] Command and control vs. trust and inspire [20:37] Trust and inspire [25:02] Barriers to becoming a trust and inspire leader [35:23] Inspiring confidence in others [38:35] Trust as human motivation [40:17] Microsoft's Satya Nadella as a trust and inspire leader [41:32] Modeling behavior [43:54] Inspiring leadership [45:24] The power of trust [52:01] Building trust through Co-Creation [54:00] The leadership style of Eric Yuan, CEO of Zoom [55:02] The power of modeling in leadership [59:46] Stephen M.R. Covey's motivation for trust and leadership Notable Quotes  [21:07] "We light the fire within; that fire once lit can burn on for months, if not years, without the need for constant external stimuli." - Stephen M. R. Covey [22:10] "To operate with a command and control style is like trying to play tennis with a golf club; it's not relevant to the game being played."- Stephen M. R. Covey [36:25] “Leadership is communicating people's worth and potential so clearly. That they come to see it in themselves.” Billy Samoa] [47:22] "When you trust people, they grow, they develop, and they become their best selves because they develop new capabilities." - Stephen M. R. Covey [51:43] “I believe in our world today, not trusting is more often the greater risk.” Stephen M. R. Covey Resources and Links Stephen M. R. Covey https://trustandinspire.com/ https://www.linkedin.com/in/stephen-m-r-covey-6400191a5/ https://x.com/StephenMRCovey https://www.instagram.com/stephenmrcovey/?hl=en Billy Samoa https://www.instagram.com/billysamoa/ https://www.youtube.com/@BillySamoa https://www.linkedin.com/in/billysamoa/ Mentioned Books Trust and Inspire: How Truly Great Leaders Unleash Greatness in Others The SPEED of Trust: The One Thing that Changes Everything Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Insight Out podcast, I have an insightful conversation with Jacqueline Snyder Founder and CEO of The Product Boss, and the Shop 1-in-5 Pledge. We discuss key strategies for product-based businesses, like understanding your niche market and tailoring products to meet specific customer needs. Jacqueline shares insights from her own journey with Cuffs Couture, highlighting the importance of market research and customer understanding. We also touch on effective brand messaging, standing out in crowded markets, and the benefits of focusing on core products. Jacqueline mentions Stanley's success story, focusing on their use of influencer marketing and irresistible offers for customers. Lastly, Jacqueline reflects on personal growth, crediting mentorship for part of her development. In this episode, you will learn the following: Importance of understanding the niche and ideal customer in a product-based business Tailoring products to meet specific customer needs and desires Leveraging personal experiences and upbringing to drive entrepreneurial spirit Identifying niche market opportunities and leveraging unfair advantages Foundational pillars of starting a product-based business Developing a listener avatar and nailing down brand messaging Standing out in a crowded market and matching the target buyer avatar with the product Differentiating oneself in a crowded market and understanding customer needs, wants, and desires Nailing the offer and pricing, focusing on best-selling products Leveraging influencer marketing, creating irresistible offers, and building an audience and community In This Episode: [00:01:53] - Introduction to Jacqueline Snyder. [00:03:06] - Influential Family. [00:05:09] - Early Entrepreneurship. [00:07:54] - Creating Cuffs Couture. [00:11:50] - Nailing the Niche. [00:15:55] - Ideal Customer Avatar Exercise. [00:18:54] - Developing a Listener Avatar. [00:19:24] - Niche Down and Core Product. [00:20:52] - Brand Messaging and Standing Out. [00:27:52] - Market Research and Branding. [00:31:49] - Offer Strategy and Hero Products. [00:37:39] - The Stanley Mug Success Story. [00:39:43] - Creating Irresistible Offers. [00:41:43] - Driving Demand and Community Engagement. [00:43:45] - Nailing the Marketing. [00:47:17] - Directing Customer Action through Marketing. [00:48:02] - Mindset and Personal Growth. Notable Quotes  [14:31] "You have to come up with exactly who that person is and what the pain point is you're solving with the product." - Jacqueline Snyder [38:12] "Stanley is so cool because 110 years later, they jumped from a $90 million a year company to $750 million last year off of this new product."” - Jacqueline Snyder [39:43] "One way that I see people creating irresistible offers is by creating scarcity of product, right? So creating demand, creating this FOMO sort of feeling." - Jacqueline Snyder [41:43] "People are voyeuristic; they want to see behind the scenes. They want to see how things are made." - Jacqueline Snyder Resources and Links Jacqueline Synder https://www.linkedin.com/in/jacqueline-snyder-tpb/ https://www.instagram.com/theproductboss/ https://www.youtube.com/@TheProductBoss Website designerconsultingcoop.com/ theproductboss.com Billy Samoa https://www.facebook.com/BillySamoaSaleebey/ https://twitter.com/BillySamoa https://www.instagram.com/billysamoa/ https://www.youtube.com/@BillySamoa https://www.linkedin.com/in/billysamoa/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Ram Castillo is a Sydney-based design director, author, international speaker, and career director. His hit podcast, Giant Thinkers, has charted #3 on iTunes in more than 5 countries and currently has over 250,000 active listeners. Ram has been helping designers find employment for almost a decade. Now, he continues to mentor all kinds of creatives through systems such as the Lightning Bolt Method, inspiring and motivating them to successfully pursue their passions.   In this episode, Ram delves deep into his childhood and how he expressed his creativity from a young age using whatever resources he could find, including toilet paper rolls. We also discuss:  How the lens of design leads to better questioning The importance of varied mentorship and how to find good mentors  The importance of decision-making  High-value vs. low-value activities  How fear is a false construct based on untested assumptions   Ram’s website: https://ramcastillo.com/ Giant Thinkers: https://giantthinkers.com/ Giant Thinkers podcast: https://giantthinkers.com/category/podcast/ Ram’s books - How to Get a Job as a Designer, Guaranteed https://www.amazon.com/How-Designer-Guaranteed-Step-Step/dp/099257000X, How to Get a Mentor as a Designer, Guaranteed https://www.amazon.com/How-Get-Mentor-Designer-Guaranteed/dp/0992570026 Keep up with Ram on Social Media: Twitter: https://twitter.com/thegiantthinker FB: https://www.facebook.com/TheGiantThinker Linkedin: https://au.linkedin.com/in/ram-castillo-39a39923 Instagram: https://www.instagram.com/thegiantthinker/ Chapter titles  00:19 - Ram’s childhood and what toilet paper rolls mean to him 4:33 - How Ram’s parents influenced him to dream big  10:33 - How of childhood bullying affected Ram 17:47 - Ram starts in the mailroom  27:07 - The lens of design and how it leads to asking questions  33:00 - Mentorship in Ram’s life 41:09 - The importance of making decisions 47:32 - High-value vs. low-value activities 52:44 - Fear is a construct Frameworks According to Ram, the four steps of design are: Research. Gather information. Then,  Define. Group research and data and narrow it down to solve a specific problem. Next, Conceptualize. Create a prototype. And finally,  Deliver. Distribute the design into the world.  Then gather feedback and repeat the steps.  How to Find a Mentor A mentor should be an advisor, friend, and idol  Get clear on the definition Go through a personal analysis Pair your goals with the right people Mentor others and give back Support the show (https://www.patreon.com/bePatron?u=23010497) This is an encore episode and was originally published on July 7, 2021. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s guest is Liz Wiseman, author of New York Times bestseller Multipliers: How the Best Leaders Make Everyone Smarter, The Multiplier Effect: Tapping the Genius Inside Our Schools, Impact Players: How to Take the Lead, Play Bigger and Multiply Your Impact and Wall Street Journal bestseller Rookie Smarts: Why Learning Beats Knowing in the New Game of Work. Liz has conducted significant research in the field of leadership and collective intelligence and writes for Harvard Business Review, Fortune, and a variety of other business and leadership journals. A former executive at Oracle Corporation, over the course of 17 years, Liz was the Vice President of Oracle University and a global leader in Human Resource Development. Her management research and executive development firm The Wiseman Group is focused on developing leaders around the globe who can take on the world's toughest challenges. Her client list includes Apple, Disney, Facebook, Google, Microsoft, and Twitter. As you will see in this show, I met Liz when she spoke at Tesla and it resulted in one of the most memorable and emotional professional experiences in my life.  On the show, we dive into the concepts of Multipliers and Rookie Smarts and she tells personal insight stories that have helped make her the person she is today. She explains the interesting reason why she decided to leave Oracle, and how that planted the seed for one of her books. We discuss her insights as a mother of 4 and a busy professional, and how her world was changed when she realized the management skill she used at work is the exact same skillset she used at home. She also shares how and why she created labels in her books to help provide a framework and language to discuss what she calls the “undiscussable” - A multiplier is a genius maker and helps to activate everyone around them to be their best by spending their energy on extracting and extending the genius of others. A diminisher does the exact opposite, by restricting others and holding them back from showing their what she calls “native genius”. We will discuss this in detail, including giving an example of the “accidental diminisher” - someone who has positive intentions but inadvertently diminishes those around them. She also gives some sage advice for parents on how to balance life and family. I’m beyond thrilled to release today’s show and can thank Liz enough for being my guest so please enjoy this episode of Insight Out! Learn more about Liz Wiseman: Website: https://thewisemangroup.com/ Linkedin: https://www.linkedin.com/in/lizwiseman/ Instagram: https://www.instagram.com/bylizwiseman/ Twitter: https://twitter.com/LizWiseman Facebook: https://www.facebook.com/liz.wiseman.author Support the show (https://www.patreon.com/bePatron?u=23010497) This is an encore episode and was originally published on December 9, 2019. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Queen of Confidence, Erika Cramer, shares her inspirational journey of trauma to triumph and reveals her "5 C's of Confidence" to create confidence in your life.  Bio: Erika Cramer, The Queen of Confidence, is an international confidence coach and popular 5-star podcast host. The Cardi B of the personal development world, Erika is a full-flavored, spicy inspirational speaker, with a large dose of heart and humor. After surviving many traumatic experiences, from childhood sexual abuse, being in and out of the foster care system, car accidents, and a whole lot of loss, Erika is a beaming and beautiful example of how you can heal your personal story to transform trauma into triumph. Her mission is clear and she is unstoppable: Create a global, EMPOWERED community of women who want DEEP CONNECTION, ACCOUNTABILITY, and ENCOURAGEMENT to go for the life they desire. You can learn more from Erika Cramer: https://thequeenofconfidence.com/ Podcast: The Confidence Chronicles The Confidence Chronicles offers a raw and real insight into Erika’s life as a mother, entrepreneur, and confidence coach. Short, sharp, and to the point, this podcast delves into a range of topics, from self-love, toxic relationships, personal growth, and money mindset. Originally recorded in Erika’s car while driving her children around Melbourne, the podcast consistently sits between number 10 and 20 on the Australian Apple charts for Mental Health, has listeners in 67 countries and has over 200 five star reviews Book: Confidence Feels Like Shit Group Coaching: The Sistahood Insight Out Links: Email > billy@insightoutshow.com Instagram > @insightoutpodcast YouTube > https://www.youtube.com/channel/UCXgR9qVXhRvXVqbb0FQoCmg Facebook: https://www.facebook.com/insightoutshow/ LinkedIn: https://www.linkedin.com/company/insightoutshow/ TikTok > @insightout Twitter > @insightoutshow Support the show (https://www.patreon.com/bePatron?u=23010497) Check These Out: Connecting, Confidence, and Public Speaking - Aparna Mohla Why Mental Health Matters - Nidhi Tewari, LCSW Creating a Judgment-free Zone Around Mental Health – Alessandra Torresani How to Scale a Coaching, Consulting, or Service-based Business to 7-Figures How to Avoid Burnout – Dr. Yvonne Ator This is an encore episode and was originally published on June 23, 2021. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever had to lead a project without being the official leader? Lots of people have. Today, unofficial project managers are like secret heroes. But how do they do it without the fancy title or training? Let's find out together. In today’s episode of the Insight Out podcast, I am joined by Kory Kogon, Vice President and Content Development and Bestselling Author at FranklinCovey.  During our conversation, we talk about her book Project Management for the Unofficial Project Manager and insights on project management and leadership. Kogon emphasizes the importance of leading people, setting clear expectations, and effectively closing projects. She advocates for learning from retrospectives and choosing the right project management tools that align with project principles. Kogon also discusses the integration of waterfall and agile methodologies, stressing the significance of aligning projects with organizational values. She concludes by highlighting the mindset of value, people, and process as the key to success for project managers. In this episode, you will learn the following: Understanding the productivity paradox in the knowledge worker era The significance of leading with clarity and purpose, regardless of position The benefits of conducting retrospectives for continuous learning and improvement Key to success for unofficial project managers Advice on choosing project management tools that align with key principles The value plus people plus process mindset In This Episode: [03:14] - Introducing the productivity paradox [04:14] - Changes in society and productivity [06:25] - Tips for making high-value decisions  [06:36] - The five choices for project management [08:18] - Update on of the book [10:11] - Unofficial project managers and their challenges [11:55] - Pitfalls causing project failures [14:15] - Tips to improve engagement  [19:36] - Discoveries and surprises in research [23:50] - Self-awareness and Leadership [24:54] - Actionable insights from the book [27:33] - Postmortem and debrief [30:59] - Selecting project management tools [35:15] - Blending Waterfall and Agile [38:16] - Defining value in project management [41:46] - Leadership Mindset in Project Management Notable Quotes [04:37] "Now we're in the knowledge worker world where we're paid to think, innovate, create, and execute." -Kogon   [04:51] “It's no longer about time management. It's more about how do I make the best decisions” -Kogon [14:34] “The overarching mindset for a leader needs to be that it's the value of the project plus people plus process equals project success.”-Kogon [29:16] "Recognizing people and letting them know that they did a good job lights up their brain more than if you gave them cash."- Kogon  [[42:19] “If you want to change behavior or little, work on your behaviors, but if you want quantum leaps in behavior, work on your mindset.” -Kogon Resources and Links Kory Kogon https://www.linkedin.com/in/kory-kogon/ https://www.franklincovey.com/ Billy Samoa  https://www.instagram.com/billysamoa/ https://www.youtube.com/@BillySamoa https://www.linkedin.com/in/billysamoa/ Mentioned Book Project Management for the Unofficial Project Manager Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever had a mentor who saw potential in you that you couldn't see in yourself probably because of fear?  In today’s episode of the Insight Out podcast, I sit down with Loren Greiff, Founder & CEO of PortfolioRocket, empowering C-suite and executive leaders to amplify their impact by over 10X. Specializing in hidden job market strategies, Loren equips professionals for lasting success amidst C-suite turnover.  In our conversation, we talk about her journey from advertising and recruiting to founding Portfolio Rocket. Loren discusses overcoming fear, creating a safe space for clients, and the importance of community. She highlights the role of insights in personal growth and shares how her English teacher's belief in her and her creativity shaped her path. The episode delves into Loren’s backstory, her business's success, and her dedication to helping executives navigate career transitions with support and guidance. Trust me, this is one conversation you won't want to miss! In this episode, you will learn: The significance of building a supportive community that helps individuals overcome fear How moments of clarity and insight can profoundly influence our lives The power of creativity and intentionality in shaping a fulfilling life and career In This Episode: [03:31] Loren’s background [05:35] Influences that shaped Lauren into the person she is today [07:42] Loren’s early recognition of her creativity [09:30] The metaphor of termites [12:20] The Power of Proximity [12:44] Generational Creative Influence [18:40] Loren’s journey to J. Walter Thompson and the insights she gained [24:26] Attention to detail and advertising [30:01] Transition into recruiting [36:23] “Yippee" leaving corporate and starting a business [41:18] Conception of Portfolio Rocket [46:47] Challenges of entrepreneurship [50:24] Refining the methodology and testing ideas [52:22] Building the curriculum [54:03] Loren’s take on her amazing recommendations [55:41] The experience of working with Loren [57:10] Loren’s on the value proposition [01:02:06] Outstanding features in the core-curriculum [01:07:16] Tools for enhancing client networking [01:12:00] The impact of networking groups like Chief [01:15:17] The big needle movers in Loren’s business Notable Quotes [11:37] “Surround yourself with people who are doing what it is that you want to be doing.” - Loren [33:11] “To be a great matchmaker, you need to understand both parties.” - Billy  [36:35] “This email called Yippie is that that was what was the linchpin or the catalyst.” - Loren  [41:35]” The idea for Portfolio Rocket came to me when I was in my lowest of low places.” - Loren [50:24] “What stops people from moving forward is typically fear.” Loren  [01:07:20] “You can be the best networker and be an introvert. There is no prototype for a good networker. “ Loren [01:15:19] The big needle movers for me are embracing risk always.” Loren Resources Loren Greiff https://www.linkedin.com/in/lorengreiff/ https://www.instagram.com/portfoliorocket/ Career Blast in a Half Loren Greiff’s Podcast Billy Samoa  https://www.instagram.com/billysamoa/ https://www.youtube.com/@BillySamoa https://www.linkedin.com/in/billysamoa/ Learn more about your ad choices. Visit megaphone.fm/adchoices

David Meltzer is a three-time international best-selling author, a Top 100 Business Coach, the executive producer of Entrepreneur‘s #1 digital business show, Elevator Pitch, and host of the top entrepreneur podcast, The Playbook.  And he’s quickly tracking towards his mission to empower OVER 1 BILLION people to be happy! As if that’s not enough, he’s the Co-founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. Tune in to see him deliver what he delivers best: value. What we discuss with David: [03:34] - How he got involved with vibration and meditation [05:48] - Why he was not happy and fulfilled even being financially sufficient [07:00] - What a world just enough for me means [08:57] - The lesson he learned from a lizard [11:00] - The advantage we have today [13:05] - The insight he got from his mom [15:40] - The biggest adversaries that people carry about him [16:46] - The impact his grandma has on him [18:00] - The patterns that you have to look at in your life [20:00] - The power of receiving [22:41] - His thoughts about gratitude [24:24] - 5 daily practices that allow you to take control of your values [25:04] - 4 steps of Ferocious Buddha [26:29] - A tactical approach to cancel the negative thoughts Notable quotes: [03:21] - “Everything in life is vibration.” [04:15] - “Truth vibrates the fastest.” [08:16] - “We are just an instance of a second away to understand that everything comes through me for us.” [08:30] - “Money doesn’t buy happiness.” [16:30] - “Stupid people get bored. Smart people figure out things to do.” [20:10] - “The more I will give, the more I will receive.” [22:00] - “I can’t be poor enough to make you rich. But I can be rich enough to make you rich.” [22:50] - “Pain is an indicator, not a stop signal. It is an indicator that you have a lesson to learn. It tells you to get to a better place.” USEFUL RESOURCES/ LINKS: David’s Website: https://dmeltzer.com/ Podcast: https://www.entrepreneur.com/listen/playbook YouTube: https://www.youtube.com/davidmeltzer Social Media: https://www.linkedin.com/in/davidmeltzer2/ https://www.facebook.com/davidmeltzer11 https://www.instagram.com/davidmeltzer/ https://twitter.com/davidmeltzer https://www.tiktok.com/@davidmeltzer? Support the show (https://www.patreon.com/bePatron?u=23010497) This is an encore episode and was originally published on September 21, 2020 Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us for a riveting episode of Insight Out with Brenden, a dynamic speaker and social media sensation. In this episode, Brenden shares the secrets behind his viral content on Instagram, delving into the meticulous process of scriptwriting and content creation. He reveals the importance of timing and consistency in video length, drawing on his experience to illustrate how these factors contribute to the success of his videos. Brenden also provides a behind-the-scenes look at his creative process, distinguishing between prepared and impromptu scripts. Learn how he leverages podcast appearances to generate content effortlessly and the fascinating strategy of rehearsing and rewriting scripts multiple times to ensure maximum impact. Discover Brenden's unique approach to brainstorming ideas using collective brainstorming with his network, emphasizing the value of seeking input from various sources. Whether you're a seasoned content creator or just starting, Brenden shares practical tips on batching content creation, finding your creative zone, and maximizing efficiency. Don't miss this episode to gain insights from a seasoned pro and elevate your content creation game. Here's what you can expect in this episode: Brenden Instagram Strategic Plan and Investment (2:49) Content Format and Formula (8:16) Accelerating Follower Growth (12:08) Two schools of thought on entrepreneurship (14:44) Content Formats Tried and Tested: Learning from Failures (20:01) Key Elements of Viral Video Success (24:30) The Duct Tape Painting Analogy (26:30) Setting Goals and Strategy for Future Growth (30:15) Audience Retention and Watch Time (34:16) Brenden's creative process involves planning and crafting compelling content (36:37) Collective brainstorming for effective problem-solving through networking (40:31) The importance of consistent posting and leveraging classic content to maintain audience engagement over time (44:10) Here are 3 key takeaways that you can apply to elevate your content game: Understand the crucial role of framing your message — Your communication shapes the viewer's perception. Maximize your media budget by reposting high-performing content and continually testing new formats to find what resonates with your audience. Dedicate focused time to creating a consistent pipeline of content — consistency leads to quantity and quality that pays off in the long run. Notable quotes: “When there are polarizing viewpoints and you take a stand, you have to have a point of view. You have to have a perspective on things” - Billy (8:26) “If you're trying to please everyone, you please no one. And how do you know you've made it when you got haters, when you got people who are gonna troll you” - Billy (8:33) “Love me or hate me. You watched and that's all you could ever do” - Brenden (10:42)  “Life was about being successful and having a lot of fun and making a big difference in the world” - Brenden (24:19) “Imagine that you're in a house and there is a painting in your house... And the analogy is really just to teach that communication is all about framing. You could have the best information in the world, but if you share it... people won't value you for the work that you do because you don't communicate effectively” - Brenden (27:00) Resources Brenden: Website: https://mastertalk.ca/ Social Media https://www.linkedin.com/in/brendenkumarasamy/?originalSubdomain=ca https://www.youtube.com/c/mastertalks https://www.instagram.com/masteryourtalk/ https://www.tiktok.com/@masteryourtalk https://twitter.com/masteryourtalks Billy: https://twitter.com/BillySamoa https://www.instagram.com/billybelieve/ https://www.youtube.com/channel/UCCjQ9RSxYqDS4_VxBHNyQJw https://www.linkedin.com/in/billysamoa/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever watched a viral video on social media and wondered how it captured millions of views? What magic formula did the creator use that made you hit the share button without hesitation? In today’s episode of Insight Out, I'm thrilled to have Joel Lalgee, a social media sage and content wizard, especially when it comes to making waves on platforms like LinkedIn and TikTok. In this episode, we discuss the craft behind viral content, the importance of developing a recognizably unique voice, and the strategies for keeping viewers hooked from the first second. Joel shares the invaluable insights he gained from his triumphs on TikTok and LinkedIn. We explore the world of social media algorithms, discover what makes posts attention-grabbing, and look into the effectiveness of niching down to create impactful, resonant messages. Joel opens up about the balance between entertaining and informative content, the value of engaging directly with your audience, and the relentless pursuit of improvement through content iteration. Tune in now, and gain the knowledge you need to make your content truly stand out. Here's what you can expect in this episode: Loving content creation means consuming and understanding it. - (06:01) Social media platforms focus on revenue through ads. - (13:30) The Power of Niching Down - (19:10) Joel covers LinkedIn credibility and text in videos for attention. (20:18) Simplify speech and writing for more impact.- (25:03) Competition for attention in content creation. - (30:06) Blocking time for priorities in calendar is key for building a brand. - (34:00) Using funny, entertaining content for marketing strategy. - (38:50) Monetizing meme accounts and TikTok challenges, preferring content monetization - (47:20) Building relationships through unique content is essential. - (57:07) Focus on real relationships, not just gaining followers.- (1:04:19) Key insights: Mastering the perfect hook, line, and sinker for your videos Riding the hashtag highway to get your content seen Time juggling like a boss between work, family, and content creation Real talk on the common facepalms content creators make Notable quotes: “At a certain point, you have to just do some of this stuff... you've got to do it as well and test it out.” (10:46) - Joel “After four years of just creating content, I just don't care... I'm just more interested in what works and what doesn't.” (11:10) - Joel “Once I get past that three to five-second mark... whatever I say after that doesn't matter as much... So that's what I think of with a good video.” (20:23) - Joel "You're not just competing against other people on LinkedIn, you're competing against Instagram, Snapchat, YouTube, Hulu, Netflix, the news, the newspaper, every podcast in the world. Everybody's competing for that same thing." (39:29) - Joel “At the end of the day, if you just do trending stuff all the time, you're never gonna really create like something that people recognize because it's just they're following the trend. They're not following you.” (46:58) - Joel "having a point of view is so important. And whatever the point of view is, a point of view is what's going to get the conversation going." (48:45) - Joel Resources Joel: Joel's Company Website: https://www.therealestrecruiter.com/ Social Media https://www.linkedin.com/in/joellalgee/ The_realest_recruiter https://www.youtube.com/@Therealestrecruiter https://www.instagram.com/the_realestrecruiter/ https://twitter.com/Humanheadhunter Billy Samoa  https://www.instagram.com/billysamoa/ https://www.youtube.com/@BillySamoa https://www.linkedin.com/in/billysamoa/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever found yourself scrolling through your LinkedIn feed, connecting with professionals left and right, only to realize that your network feels more like a collection of random profiles than a genuine community? In today’s episode of the Insight Out podcast, I am excited to be joined by Liam Darmody, a personal branding consultant with a wealth of knowledge on leveraging LinkedIn for building authentic relationships.  In our conversation, we delve into the value of human connections, the power of conversation, and LinkedIn's community aspect. Liam advises enjoying content creation without being hindered by engagement metrics, treating it like a journal. He shares his transition from corporate to consultancy, emphasizing the importance of building connections and attracting meaningful relationships. Liam and Billy discuss LinkedIn strategies, the role of analytics, and the importance of engaging with comments as part of building a community. They also pay homage to influential LinkedIn figures like Andy Foote and John Espirian, highlighting the importance of learning from experienced users and sharing content authentically. In this episode, you will learn: The art of authentic connections and personal insights The importance of human relationships LinkedIn: The serendipity manifestation platform Why every post is a networking event Paying homage to LinkedIn influencers The role of analytics in content strategy The joy of content creation The efficiency of posts In This Episode: [00:10] Building authentic relationships on LinkedIn [00:28] The role of insights in personal growth [04:26] Transitioning from corporate to personal branding consultancy [08:20] Reflection on the journey of building a business and a flashback to a pivotal moment in 1997 [11;12] The power of human connections [11:40] LinkedIn as a serendipity manifestation platform [14:50] The power of conversation on LinkedIn [18:38] Relationship with LinkedIn OGs [19:27] Understanding LinkedIn community [24:37] The power of engagement metrics [26:21] Analyzing content performance [32:22] Experimenting with posting frequency [31:22] Importance of human connection [37:03] Studying engagement metrics [37:42] Building engagement [38:36] Tracking engagement [39:34] The power of conversation [41:17] Content creation strategy [43:10] Efficiency in content creation [45:36] Creation process [49:39] Experimentation and enjoyment [52:12] Liam’s engagement strategies [56:38] Increasing visibility through early comments  [57:53] Effectiveness of reposting in gaining traction on social media Notable Quotes [11:56] "Once you get to a place where you don't feel inhibited and you feel like I'm just going to be myself and I'm going to invest in the people that find that to be worth paying attention to, it shifts your perspective and your experience on this platform significantly."- Liam  [16:51] "Every post is an opportunity to start a conversation with people who are passionate about that topic and who have a lot of value to add, and you're sort of the host of that conversation." -Liam  [31:53] "For me, I consider a successful post one that starts a lot of conversation."- Liam [37:42] "There's no slight on you; it doesn't mean that you're any less of a human being. You're just sharing content that is valuable to you, and some people might see it and react, some people might not." - Liam [39:38] "When somebody shows up to your post and leaves a thought in the form of a comment, respond to it. They're doing you a favour”-Liam Resources Liam Darmody https://www.linkedin.com/in/liamdarmody1/ Billy Samoa https://www.instagram.com/billysamoa/ https://www.youtube.com/@BillySamoa https://www.linkedin.com/in/billysamoa/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever wondered what sets apart a thriving community from a stagnant one on professional platforms like LinkedIn? What secret ingredients are necessary to turn a disparate group of individuals into a vibrant paid community? In today's digital age, the concept of building exclusive communities on social media platforms has skyrocketed in popularity. LinkedIn, in particular, has emerged as a powerful space where professionals can connect, share knowledge, and unlock new opportunities. However, not every attempt at creating a paid community on LinkedIn succeeds. The real question is, what does it truly take to build a successful paid community on a platform like LinkedIn? In today’s episode of the Insight Out podcast, I have the pleasure of sitting down with John Espirian. John is a content marketing expert and Espresso+ community founder on LinkedIn who specializes in helping small businesses and solopreneurs thrive online without resorting to ads or cringe-worthy sales tactics. With a commitment to genuine connections, he guides clients to build effective and authentic presences on LinkedIn and the web. In our conversation, we dive deep into John's journey of building a paid community and the ethos that has been the cornerstone of his success: being"relentlessly helpful," and the challenges faced along the way. John shares insights on pricing, member engagement, and the importance of aligning the community with his personal brand values. He also talks about the operational aspects of managing the community, the significance of transparency, and the balance between private and public content. The episode highlights the importance of genuine engagement, listening to community feedback, and the strategic approach to building a successful personal brand and community. In this episode, you will learn the following: The Genesis of Espresso+: A Relentlessly Helpful Community Surprises and strategies in community management The unexpected demand and pricing dilemma The operational aspects of Espresso+ The future of Espresso+ and community leadership The mindset required to build and maintain a thriving paid community. In This Episode: [03:13] Evolution of the term "Espresso"  [03:59] The transition from Copywriting to Community Building [08:29] The concept of being relentlessly helpful [11:04] Challenges of running a community [14:30] John’s biggest surprises in building a community [17:35] The journey and inspiration behind building a community [19:08] Choosing a platform and conducting competitor research. [29:39] Embedding core values into the community [32:43] Balancing private and public content [34:52] Managing community interactions [36:16] The decision to limit the community size [37:27] Key elements for a thriving community [40:52] Key insights and advice for building a successful community. [44:38] Tips for marketing and promotion to boost community awareness and participation. [47:50] The power of listening to the community Notable Quotes [03:24] “Espresso just came from the idea of doing something short and sharp and strong, and I always thought of my emails as like a hit of digital caffeine for my audience.” - John  [15:44] “The whole relentlessly helpful thing is you try and give people as much content as you can that will answer every question under the sun.” - John [37:28] "I always look for any kind of green shoots of positive progress from people. If someone has been waiting a while to contribute, you want to be quick to celebrate that and to give them a good response." - John Resources and Links John Espirian https://www.linkedin.com/in/johnespirian/?originalSubdomain=uk https://espirian.co.uk/join/?1 Billy Samoa https://billysamoa.com/ https://www.instagram.com/billybelieve/ https://www.youtube.com/channel/UCCjQ9RSxYqDS4_VxBHNyQJw https://www.linkedin.com/in/billysamoa/ Mentioned Join 200+ members of the Espresso+ community at jesp.me/join Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Insight Out, where we explore the minds and stories of remarkable individuals. Today's episode holds special significance as we revisit an interview with the late Dr. Mark Goulston. Recently, we lost Dr. Goulston, a visionary thinker and beacon of change. In this rebroadcast, we pay tribute to his wisdom, insights, and the transformative concepts he shared during our conversation. This rebroadcast is a homage to Dr. Goulston's enduring impact on the world. His concepts, including surgical empathy, coping mechanisms, and insights into life patterns and purpose, remain relevant for those aspiring to make meaningful changes. As we share this interview again, we reflect on the honor it was to sit down with Dr. Goulston and the privilege of learning from his extraordinary mind. Join us as we revisit this goldmine of wisdom and celebrate the life and contributions of Dr. Mark Goulston. Dr. Mark Goulston has profoundly influenced and left an indelible mark on the lives of countless individuals. As we celebrate his legacy, we invite you to absorb the wisdom shared in this episode. Thank you for joining us in remembering and honoring the remarkable Dr. Mark Goulston. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Will shared his experience and how the far-reaching consequences of trivial acts, and self-awareness have shaped his goals and mindset. and the positive effects of not being afraid to do crazy things. Will is an avid learner and has earned certifications as a Stockbroker, Flight Instructor, Certified Product Manager, Technical Trainer, Commercial Pilot, Microsoft Certified Systems Engineer, Cisco Certified Network Associate, and Certified Professional Behavioural Analyst, I've invited Will here today to learn more about the methods and tools he's developed to achieve success and the techniques he continues to use to expand his life are all described, taught, and delivered in the many businesses, leadership, and peak performance workshops, seminars, and events Will delivers.  Tune in to get important insights on self-improvement! What we discuss: ·        Love of learning. (01:41) ·        The power of reaching consequences of the trivial act. (3:30) ·        The seriousness of unforgiving neglect. (4:11) ·        How to focus on those little things in the right way. (5:27) ·        The importance of a checklist. (10:11) ·        Doing something a little bit crazy. (18:11) ·        How to set goals and hold people accountable. And how to communicate effectively with teams of people. (24:34) ·        The goal or intention of the meeting. (28:20) ·        What are the Ground rules. (29:35) ·        The seriousness of time management. (38:01) ·        Billy and Will talk about the impact they have on themselves and how they value time. (38:35) ·        The key metrics, goals, and problem-solving. (43:13) ·        The eulogy goal. (43:13) Notable quotes: ·        “Bad decisions. Make good stories.” (18:56) ·        “ You have to move a ton of dirt to get one carat of diamond.’’ (26:50) ·        “Business problems are like quicksand. The more you struggle, the faster you sink” (32:17) ·        ‘’ Everybody around you is going to die someday and you're going to lose people along the way. So never, ever waste another single second, doing anything that wasn't the absolute best thing you could be doing.” (38:21)   USEFUL RESOURCES:  Will’s Website: http://goalboss.com/ YouTube: https://www.youtube.com/c/WillPemble Social Media: https://www.instagram.com/willpemble/?hl=en https://www.facebook.com/willpemble https://www.linkedin.com/in/willpemble/ https://twitter.com/willpemble   Support the show (https://www.patreon.com/bePatron?u=23010497 ) This is an encore episode and was originally published on May 13, 2022 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Billy sits down with Bob Burg, author of a wealth of successful books on sales, marketing, and influence. Of his books, he calls one the cornerstone of his life’s work: Adversaries into Allies: Master the Art of Ultimate Influence. They explore the themes he outlined in this insightful book, in addition to Bob’s primary framework: the Five Principles of Influence. If you’ve ever wanted to have more influence without resorting to manipulation, this conversation will guide you in the right direction.   Bob Burg shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years, he’s helped companies, sales leaders, and their teams communicate their value more effectively, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals. Bob has regularly addressed audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes, and political leaders, including a former United States President. Although he was best known for his book Endless Referrals for years, it’s his business parable, The Go-Giver (coauthored with John David Mann), that’s captured the imagination of his readers. The Go-Giver, a Wall Street Journal and BusinessWeek Bestseller, makes up over a million of Bob’s 2 million total book sales. Since its release, it has consistently stayed in the Top 25 on Porchlight’s (formerly 800-CEO-READ) Business Book Bestsellers List. The book has been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written and HubSpot’s 20 Most Highly-Rated Sales Books of All Time. Tune in to hear Billy talk with Bob, who’s been named one of the 30 Most Influential Leaders by The American Management Association, and named one of the Top 200 Most Influential Authors in the World by Richtopia. What we discussed with Bob: [01:53] – About Bob’s dad Mike Burg [02:53] – What ultimate influence means to Bob [04:25] – Who is a genuine influencer [07:16] – The life lesson he learned from his cat, Liberty [10:40] – Basic principle of human nature [13:12] – How he developed his ideas and thoughts [17:43] – The relationship between self-control and character of a person [19:23] – What can we do to control our emotions? [23:30] – Why are clashes of beliefs so critical to an influencer? [26:25] – Setting the proper frame to get desired results Valuable Insights by Bob: Influence is the ability to move a person to the desired action. Great influencers don’t try to push their ideas to others. Great influencers attract people. If we want people to take action to go towards the desired outcome, it has to align with what they want. Their values and their goals have to align. As human beings, one of the driving forces within us is freedom, making decisions for our lives. Only when you’re the boss of yourself, then you’re in the position to take a potentially negative situation and turn it into a win. Make sure that you’re the master of your emotions as opposed to your emotions being your master. Notable Quotes: [02:14] – “Tact is the language of strength.” [05:15] – “People do things for their reasons, not our reasons.” [15:54] – “By all means take your emotions along for the ride but make sure you’re driving the car.” [17:02] – “Self-control is the very essence of the character.” More from Bob: Bob Burg’s Books: The Go-Giver Influencer The Go-Giver A Teacher’s Guide to The Go-Giver The Go-Giver Leader Adversaries into Allies Go-Givers Sell More Endless Referrals The Success Formula Bob’s Website: https://burg.com/ Connect with Bob on Social Media: https://www.facebook.com/burgbob https://twitter.com/bobburg https://www.youtube.com/user/burgcommunications https://www.linkedin.com/in/bobburg/ Learn more about your ad choices. Visit megaphone.fm/adchoices

As the world of technology rapidly evolves, so do the possibilities of Artificial Intelligence (AI) applications. We are now on the cusp of an AI revolution that has the potential to revolutionize every aspect of our lives. But how do we use AI in a way that serves us, not at our detriment? In this episode, Cory Lopes-Warfield is back on Insight Out and he outlines the potential of AI and how to best utilize its capabilities.  Meet Cory Lopes-Warfield, Cory is a Linkedin influencer and has amassed nearly 500k followers on Linkedin. He has trained some of the other influencers on the platform and works with individuals looking to expand their influence on Linkedin. In addition, Cory is an early adopter expert of ChatGPT-3 and a leader in the tech world. Cory has been exploring the power of ChatGPT-3 and has seen its potential to revolutionize the way we work. He was enthralled by the possibilities of AI when he first encountered it, and he quickly realized its immense potential. Cory dedicated himself to learning AI and used its power to create amazing outcomes like business plans, resumes, and even a virtual avatar to help others reach their goals. With the introduction of GPT4, Cory is optimistic that AI can be used to improve the lives of people worldwide, from reducing greenhouse emissions to helping those who cannot afford coaching. He is determined to use AI to bring people together and create a better future. Tune in now to discover the fascinating and powerful implications of AI applications  Here's what Cory and I cover: Cory shared some of the Powerful use cases of ChatGPT in his own exploration (00:06:30) What are the differences of ChatGPT3 and ChatGPT4 (00:11:40) What advice would Cory have for somebody who is wanting to use AI and ChatGPT (00:15:25) Microsoft is about to embed OpenAI technologies into their office suite, and their search engine Bing (00:19:28) What if AI can bring us closer together and provide us with basic income and a shared economy (00:27:30) How AI will change the way we as humans think about creativity (00:33:40) Cory shared other useful platforms (00:41:55) Here are the steps you need to follow to also get maximized efficiency: 1. Ask Chat GPT to act as an expert in a specific field 2. Give it a detailed prompt and be specific 3. Ask it to format its response in a specific way (e.g. in bullet points or a drop-down table) You can find Cory: Personal website: https://coryconnects.com/ Company website: https://shedwool.com/ Linkedin: https://www.linkedin.com/in/corywarfield/ Instagram: Coryconnects Twitter: @cory_warfield Connect with me: Email Addresses: billy@podify.com and saleebey@gmail.com LinkedIn: Billy Samoa Saleebey Instagram: billysamoa Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497 This is an encore episode and was originally published on January 27, 2023 Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you looking to create an emotional connection with your customers? Have you ever considered the power of belonging to a brand? This week Mark Schaefer returned to Insight Out, to provide insights on how to create meaningful relationships with customers, and how this can lead to success. Mark was a young boy who felt isolated and alone at a new school. He tried out for the school play and found his place in the community, which ignited his confidence and personality. Through his research and experiences, Mark learned that mental health was an important megatrend in the world, and communities have the power to provide a sense of belonging and purpose. He wrote his latest book, “Belonging to the Brand: Why Community is the Last Great Marketing Strategy”, Mark shares his research on the psychology of community, and how it can be used as an effective brand marketing strategy. He also highlights that most businesses miss the bigger opportunity to connect with customers on an emotional level, as opposed to a transactional level. He learned that creating emotionally connected environments in a community can lead to strong loyalty and trust with the brand and a much more powerful strategy than just selling products.  Meet Mark Schaefer, Mark is one of the world’s leading marketing futurists, keynote speakers, and university educator, He is the author of several successful books, such as 'Known', 'Marketing Rebellion', 'The Content Code', 'Return on Influence', 'The Tao of Twitter', and 'Social Media Explained', and his latest book 'Belonging to the Brand: Why Community is the Last Great Marketing Strategy', which seeks to explore the value of community and how it can be used as a powerful marketing strategy. He is the perfect person to explore if you want to learn how to create a loyal customer community and gain a competitive edge in the market.  Tune in to hear what Mark has to say about Brand Loyalty. In this episode, you will learn the following: How Mark Schaefer found a sense of community at a young age. (00:03:55) Why it's important to recognize the emotional connections and how they can be used to create a loyal following. (00:11:37) Creating a purpose for people to gather around that goes beyond product differentiation. (00:15:45) The difference between an audience and a community, and How Creating an emotionally connected environment for customers to foster loyalty and trust. (00:24:40) How do brands learn about their customers? (00:31:13) The leadership mindset in a community and how important it is to be seen in the community (00:37:45) Mark’s vantage point about Chat-GPT Notable quotes:  ‘’Your long-term health and viability as a human being depend on meaningful human relationships. The conclusion of the study was loneliness kills’’ - Mark (00:13:10) “An audience is why we're able to sell things. However, an audience is also sort of like a cult of personality. If I go away, the audience goes away. If you go away, your podcast goes away’” - Mark (00:25:10) “looking at a community through the brand Market value instead of a transactional value will make you more successful” - Mark (00:29:16) “The key component of a successful community is safety” - Mark (00:38:10) “Creativity is the single best business case for diversity ever because you combine boxes, you combine experiences, and perspectives” - Mark (00:41:45)  Resources & Links: Mark’s Website: https://businessesgrow.com/ Mark’s Podcasts: The Marketing Companion Mark on Social Media: https://twitter.com/markwschaefer https://www.linkedin.com/in/markwschaefer/ https://www.instagram.com/markwschaefer/ https://www.youtube.com/user/MWSchaefer https://www.facebook.com/mark.schaefer3 Billy Samoa Saleebey  LinkedIn: https://www.linkedin.com/in/billysamoa  Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497 This is an encore episode and was originally published on February 04, 2023 Learn more about your ad choices. Visit megaphone.fm/adchoices

Brendan Kane is a New York Times bestselling author and one of the most influential minds of our time. He is the author of 1 Million Followers and Hook Point. He has helped the largest brands and celebrities in the world reverse engineer how to make content go viral. In this episode, Brendan joins me to talk about what it takes to make content go viral. Brendan discusses how the world of content creation has changed in the last 20 years and how this change has impacted the way that we communicate. He also talks about how the algorithms that control the reach and distribution of our content are only concerned with retention, and how this impacts the way we should be creating content. Brendan provides examples of how this principle has played out in the success of some of his clients, including Ryan Serhant and Graham Stefan. In this episode, you will learn the following:  What is the biggest mistake content creators are making that prevents them from rising above the noise? What are the best content creators doing to keep the attention then we'll talk about getting attention. In This Episode: [00:02:38] - Biggest mistakes content creators are making. [00:07:52] - Example of how niche videos can go viral. [00:11:49] - What do the best content creators do to keep attention? [00:12:39] - Tension and release. [00:15:13] - Physics and virality. [00:17:25] - Research is so vital. [00:17:54] - Understanding why things go viral. [00:22:14] - Gold - level content commonalities. [00:24:13] - Pacing and sound effects. [00:25:07] - Effects on the viewer. [00:28:58] - Creating content that matches your message. [00:34:43] - Peaking curiosity and yourself. [00:37:45] - What we got wrong about the algorithm. [00:41:52] - Biggest social media lessons. [00:44:07] - The importance of research. Quote: ‘’One of the fundamental principles that have really changed in content and communication at scale is what we call the generalist approach of how do we make people care about our subject matter, our expertise if they know nothing about us, or maybe they had no interest in what we were talking about before. That is the key to virality. Because the truth is, we are the product of the algorithm. These platforms are not producing premium content to keep people on the platform’’ Resources & Links Brendan Kane Social Media: https://www.linkedin.com/in/brendanjkane/ https://www.instagram.com/brendankane/ https://www.facebook.com/BrendanJamesKane Website: https://brendanjkane.com/ Check out Brendan’s books: https://links.hookpoint.com/ Billy Samoa  https://billysamoa.com/ https://www.facebook.com/BillySamoaSaleebey/ https://twitter.com/BillySamoa https://www.instagram.com/billybelieve/ https://www.youtube.com/channel/UCCjQ9RSxYqDS4_VxBHNyQJw https://www.linkedin.com/in/billysamoa/ https://billysamoa.com/podcast-archive/ https://billysamoa.com/video-carousel/ https://billysamoa.com/blog-with-sidebar/ Support the show (https://www.patreon.com/bePatron?u=23010497 ) This is an encore episode and was originally published on October 14, 2022 Learn more about your ad choices. Visit megaphone.fm/adchoices

In a world where success is often defined by how much you can achieve in a day, Kris Ward helps people leverage their most valuable resource (TIME) to create successful lives that are rich with possibility.  Kris Ward is the founder of Win The Hour Win The Day, a productivity philosophy and book designed to help others leverage their most valuable resource - time. A self-proclaimed "time management junkie", Kris is the leading authority in building your business by building your team.  In this episode join me and Kris, we talk about her book designed to help people learn and make the most of their time. She talked about time management, building a team, finding the right people, systems, and the power of the tools. Kris also shared that her journey into the world of productivity was accelerated after her husband was diagnosed with colon cancer. When she returned from caring for him, she realized that many people she knew were working too many hours and not living the life they wanted. She set out to help them change that. Kris believes that delegating is a lateral move at best and that you should hire people who will manage you instead. She also believes in building systems and processes to support your team and make their jobs easier. In This Episode: What event accelerated Kris's mission to help other people maximize the precious resource (TIME) (00:03:15) What elements from “The EMyth” have impacted Kris the most? (00:06:00) What are the biggest myths people have about building teams?(00:08:00) What are the common mistakes somebody makes when they start to build a team? (00:10:28) Tips for how to hire somebody. (00:12:50) How Kris's philosophy helps people execute ideas quickly. (00:17:00) How to set yourself up for success energy-wise. (00:19:57) Kris talks about the difference between being disciplined and being a successful person. (00:24:49) Entrepreneurs should work backward when they get a new client. (00:31:51) Kris shared her healthy and happy routines. (00:33:15) Importance of building your systems or super toolkits. (00:36:31) Tip for hiring a team: Look for personality, action, strength, and success. And always hire personality over skillset, because you can train a skill set, you can't train a personality.  Notable Quotes: “What seems impossible can become possible” - Billy (00:02:17) “Business should be fun and it should support your life, not consume it”- Kris (00:05:05) “life is full of curveballs and surprises that you're often unprepared for” - Billy (00:05:43) “You're not going to get up the mountain without a team” - Kris (00:08:31) “Delegating is a lateral move at best, It means that the work has to come through you” - Kris (00:10:50) “If you hire the wrong people, your job becomes so much more difficult to help them be their best when they're already at a deficit” - Billy (00:15:14) Resources & Links: Kris Ward Website: winthehourwintheday.com Check out the book: Win The Hour Win The Day Podcast: Win the Hour Win the Day Podcast Socials Linkedin: Kris Ward Instagram: kriswardlive Tiktok: kriswardxx Twitter: krisward Facebook: Win the HOUR, Win the DAY by Kris Ward There's also a free Masterclass from Kris and a free gift. visit: kris.com  Connect with me: Email Addresses: billy@podify.com and saleebey@gmail.com LinkedIn: https://www.linkedin.com/in/billysamoa/ Instagram: https://www.instagram.com/billysamoa/ Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497 This is an encore episode and was originally published on November 4, 2022 Learn more about your ad choices. Visit megaphone.fm/adchoices