Building It Online Podcast

Navigating the Curvy Line that Is Your Career is not an easy task. Thankfully Tim Fitzpatrick explains the best way to accomplish this for the success of your company.We talk about maintaining the career you want to keep today.Listening to Tim, will help you make good business a second nature to you.We also cover the role of choosing what to focus on and how to go about focusing on that task to achieve greatness.What will you learn? Forming relationships with customers.Offer different services.See things as a long term thing.Provide services for people looking for that.Be sure to follow Tim online on LinkedIn. The book for this episode is Essentialism.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Today, Mike talks about small businesses selling their products on Amazon and the pros  and cons that come with this as well as the steps to take to maximize the use of the Amazon platform while not being completely reliant on it.Some of the big takeaways of this episode are here: Many business owners often don't consider that through Amazon, you only get the sale, not the customer.Amazon commonly creates a white labeled version of other products, putting their product on page one and pushing other businesses several pages down.Use Amazon to gain customers, not just sales. Include something that brings people back to your store instead of Amazon.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

For today's episode, we talk with Joseph Wilkins, the Founder of FunnySalesVideos. Joseph describes his journey into running a successful business as well as the production steps he takes to create funny videos that go viral.Some of the big takeaways of this episode are here: Joseph explains that humor in advertising campaigns resonates so well because they are ran on entertainment-based platforms like Facebook.The first step for creating a funny video is to figure out who your customer is, why they are buying or not buying your product, and the deeper reason they want to buy your product. Never try to create a video blindly.Having a good editor is a critical part of creating a successful video.Be sure to follow Joseph online at FunnySalesVideos, LinkedIn, Facebook,Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Today, Brice tells us about his L.O.S framework and how it can help you run successful ad campaigns for your online courses or info products.Some of the big takeaways of this episode are here: The primary goal of the launch phase of running ads isn't to make money. It's to learn and find out what sticks.Skipping the optimization step when running ads leads to a break and things stop working.Wanting to keep costs low is often what prevents business from scaling. Brice shares a formula to figure out what your average target cost is to acquire a customer.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

In today's episode of Brice's mini-series, Brice shares some specific tips on how to create ads that convert like crazy.Some of the big takeaways of this episode are here: The biggest thing when it comes to creating ads is your hooks and angles.It's important to understand your avatar before you begin writing your ad.Having a clear call to action and telling people what exactly to do next is extremely beneficial.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Designing an offer is incredibly important, but once you have your offer dialed in, how do you set up a strategy to get eyes on that offer? In this episode of Brice's mini-series, he explains what to do next.Some of the big takeaways of this episode are here: Low ticket funnels are a way to bring people in the door, but they not bring in money.Brice explains why he puts a full funnel ad strategy in place and why you can't depend on one ad to do all of the work.Finding out the roadblocks that customers experience can become different ads and angles to useHave questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Kicking off a new mini-series, Brice shares his knowledge on info products and the steps to take to design an offer to get people to want to buy what you're selling.Some of the big takeaways of this episode are here: Rather than immediately running ads, designing an offer which is different and will make your product stand out is the best place to start.Positioning your product upfront and communicating that to your customers is extremely valuable.Risk reversal is very easy to include and is a necessary part of your offer.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

For today's episode of Mike's Magical Ecomm Marketing Mini-Series Method, Mike explains how a simple change made his store an extra $27,000.Some of the big takeaways of this episode are here: Using an app which enables pre and post-purchase upsells is a simple move which can yield drastic results.Post-purchase upsells have often required the buyer to go back and fill out their credit card information again, which led to a significant amount of drop-offs. One-click upsells have a much higher success rate.Almost any online store can benefit from using Zipify's OneClickUpsell or a similar app.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

In today's episode of Mike's Magical Marketing Ecomm Mastery Mini-Series, Mike explains the importance of creating fans and bringing customers back as well as how to do this.Some of the big takeaways of this episode are here: Many Ecomm store owners feel that the best way to create revenue is to create more products, however, this is not always the case. It's very important to reengage existing customers.Story-based marketing is an effective way to get customers to connect with your brand.People relate to stories, but creating a brand story can't be forced. Creating a brand story can revolutionize your company internally as well as externally.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

In today's episode of Mike's Ecomm Mastery Mini-Series, Mike explains why it's necessary to have more than the default product page to have a successful ecommerce store.Some of the big takeaways of this episode are here: Store Platforms such as Shopify don't leave enough room to provide a compelling argument for your product.Having a long form sales page is an efficient way to provide more compelling reasons for an individual to buy your product.Platforms that allow you to create landing pages such as Unbounce can redirect traffic back to Shopify or another store platform.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

To kick off Mike's Ecomm Mastery Mini-series, Mike talks about the importance of choosing the right store platform when starting an ecommerce store and what some of the differences are between these platforms.Some of the big takeaways of this episode are here: Turning an idea into an ecommerce store is a difficult task. Fortunately, there are a lot of platform options for housing your store.Mike explains from his experience why he thinks Shopify is the best store platformA big part of the importance of using a platform is the research and workload that they relieve you from when running an ecommerce store.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

In this episode, we interview Jonathon Hensely. Jonathon is the CEO and Co-founder of Emerge, a digital product consultancy. He shares his background with us as well as a vast amount of knowledge on how to setup a business with strategy and digital products.Some of the big takeaways of this episode are here: Jonathon explains the importance of building a strategy first. More important than the idea is the insight into the problem you are solving.Alignment is the most important leadership skill. Jonathon goes in depth on alignment and how he views it in four levels.What is empathy mapping, and is it important?Be sure to follow Jonathon online at Emerge, LinkedInHave questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Businesses face change. Those that can adapt, succeed. Those that cannot oftentimes fail. Brice and Mike discuss the effects of large change in business and specifically relate it to Apple's iOS14 update and the detrimental effect on Facebook ads. Some of the big takeaways of this episode are here: iOS14 provides users with more privacy by giving them the option to opt-in or out of being tracked, which will change the way advertising technology works.Larger companies are less worried about these changes than companies who are solely dependent on Facebook ads.Platform diversity is becoming increasingly important due to the frequently changing nature of the industry.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Is it more stressful to start a company by bootstrapping or venture funding? In this episode, we interview Joseph Fung, founder of five different companies. Joseph shares his experience and highlights the pros and cons of bootstrapping vs. venture funding. Some of the big takeaways of this episode are here: Joseph explains from his experience the difference in point of view of the consequences of using other people's money in a venture backed company and how the influence from other investors affects your decisions versus starting up a bootstrapped company.A venture backed company faces different stressors than a bootstrap. it's more difficult for a bootstrapped company to fail significantly whereas when venture backed companies start to fail, they tend to fail very quickly.Is starting up a VC backed company something that someone new to business can do, or do you need experience with previous startup companies?What is a B Corp, and can they help make the world a better place?Be sure to follow Joseph online at Joseph Fung, LinkedIn, Kiite Facebook, TwitterHave questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Today we are joined by Jeroen Corthout, co-founder of Salesflare, a small business CRM. Jeroen walks us through the origin of this software and how he was able to turn it into a business.Some of the big takeaways of this episode are here: Jeroen explains how he was frustrated with the limitations of available CRM's and how he became involved with creating a new one.A.I. and automation are becoming useful features of CRM's.Getting sufficient sleep and planning for the day cannot be understated when trying to grow a business.Be sure to follow Jeroen online at Salesflare, LinkedIn, Facebook, TwitterHave questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

In this episode, we interview Dan Englander, Founder and CEO of Sales Schema, a sales agency focused on helping marketing agencies. Dan tells us a bit about his background and shares his story on how he came to start his company.Some of the big takeaways of this episode are here: Dan explains how he was able to stair-step his way into transitioning out of the 9-5 routine into starting and running his own company.Hear how Dan helps agencies get results by highlighting their commonalities with decision makers they are targeting rather than simply trying to sell the agency.The future of digital agencies will likely include more outsourcing as opposed to having everything done by in-house employees.Be sure to follow Dan Englander online at Linkedin, Facebook, Sales Schema websiteHave questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

It's a new year and the world of online business is transitioning. Brice and Mike discuss some of their predictions for the new year and the changes they may bring to the online business world. Some of the big takeaways of this episode are here: Brice and Mike offer predictions for the changing data worldHow will privacy changes impact marketing and analytics?Reevaluating psychological triggers and your avatarWhat is Starlink, and will it provide internet for the rest of the world? Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, Major Impact MediaMike @ Outside ROI - Facebook, Outside ROI

How do you plan for a whole new year? This episode is about the big principles in new year planning as well as some specific, technical bits of how it's organized and executed.So if you want to know how and why we take out the dedicated time to map these things out, strategize, and review/refine the vision - take note!Some of the big takeaways of this episode are here: The new year's plan should start with a conscious review of the last year.Get into the strategic role where you are guiding the business rather than just letting the business take you where it may.What makes a good goal, how to make good goals, and how to execute on them as an individual and a business.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

At the end of the year here, we're talking about what's changed for business and what's to come. It would appear to be what everyone expected, but accelerated. Namely, an explosion of opportunity in freelance work.So - what's necessary to make a living freelancing? Why's it so great that even big corporations are taking advantage of a more freelance model? All this, and other thoughts on what the future holds for business owners/freelance workers.Some of the big takeaways of this episode are: Freelance isn't just the opportunity of employment, it's also the opportunity of having something to sell, thanks to the internet.You can bet on freelance work expanding as we grow more online and interconnected.Keep an eye out for opportunity everywhere. A single innovation or event can create entirely new industries.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

How can you build an ethical company right from the start, and let an examined philosophy affect everything you do? Today we're talking about how you can run a business for something more than just profit.Obviously if you don't have money you don't have a business, but how we can really provide value to the world, beginning with our employees, is what's going to matter in the end.Some of our favorite topics in this one include: When to make the more expensive decision How to think and act more ethically in generalWhat kinds of decisions can we make on our employees behalf that they may never be aware of, but will benefit from regardless?Today we talked a bit about the value of philosophy and stoicism. A couple places to start include Meditations by Marcus Aurelius or this great audio series The Tao of Seneca.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website