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© 2024 B2B Craftworks
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Fall in love with B2B all over again — and make more money as a freelance or in-house marketing writer.
55 Episodes
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![Getting Sick, "Levels" of Writing, and When to Be Passionate [Friday Update]](https://storage.buzzsprout.com/variants/kr52tfv0h05ygrijzcahdl6w8e35/60854458c4d1acdf4e1c2f79c4137142d85d78e379bdafbd69bd34c85f5819ad.jpg "Getting Sick, \"Levels\" of Writing, and When to Be Passionate [Friday Update]")
A Friday update talking about how I plan work and how it feels to have the pressure of earning an income with writing. Pretty cool!Sign up to get Ed Gandia's capacity planner here: https://edgandia.lpages.co/capacity-planner-spreadsheet/Sign up to email me questions: https://b2bwritinginstitute.com/join-b2bwi/Support the show
B2B writing might seem like it's about businesses doing their thing, but it's really about connecting with a change people are trying to make in their work lives. Kristen LaFrance is a community and podcasting pro and Mayor of DTC Twitter. In this episode of B2B Craftworks, Kristen shares her experience connecting with business, marketing, and content. Learn more about Kristen: https://twitter.com/kdlafranceGet fun memes: https://twitter.com/AwYeahSarahLearn more about B2BWI: https://www.B2BWritingInstitute.comSupport the show
It's been a while, and here's an update!List growth from 500 to 2000, third round of the expert-led guided writing sessions, just feeling like I need less permission to rock the marketing world with the Institute. Maybe YOU need less permission to do what you want, too?Tell me what you love in podcasts: hello at b2bwritinginstitute.comSubscribe and learn more:https://b2bwritinginstitute.com/Support the show
Here's a brief introduction of what you can expect from the B2B Craftworks podcast in Season 2 as we explore how B2B writers found and claimed their power in marketing. www.B2BWritingInstitute.comSupport the show
Eman Zabi talks about writing human Support the show
HR writer Liz Sheffield shares how she built a thriving B2B writing business out of her corporate HR experience at Starbucks. www.lizsheffieldcopywriting.comwww.b2bwritinginstitute.comSupport the show
Maggie Frank-Hsu talks about how writers can stand out in the sea of other writers, and the resistance that might come up as you start talking about your One Big Idea. www.maggiefrankhsu.comwww.B2BWritingInstitute.comSupport the show
Founder Sarah Greesonbach shares quick thoughts on two points of value -- and the secret source of confidence -- every B2B writer brings to the table. www.b2bwritinginstitute.comSupport the show
Melissa Suzuno explains why it's so important to stay social, and how to build your network as a B2B writer. www.melissasuzuno.comwww.b2bwritinginstitute.comSupport the show
Quick thoughts on building relationships so good that B2B brands and clients send you presents. www.B2BWritingInstitute.comSupport the show
Lee Price from LeePriceIdeas.com shares a six-step process for ghostwriting thought leadership content. www.LeePriceIdeas.comwww.B2BWritingInstitute.comSupport the show
In this quick solo chat, we discuss quick thoughts on how to move forward when you're feeling frozen. Subscribe to the Friday Update at www.B2BWritingInstitute.comSupport the show
Hillary Weiss from Statement Piece Studio explains how B2B writers can take a “Brand Voice” off the style guide and onto the screen.www.B2BWritingInstitute.comhttps://hillaryweiss.com/Support the show
In this quick solo chat, we discuss quick thoughts on the connection between stress and money in B2B writing -- and how to grow one so you can grow the other. Subscribe to the Friday Update at www.B2BWritingInstitute.comSupport the show
Michele Linn from Mantis Research walks B2B writers through a branded original research project, a survey-based white paper writing project for B2B marketing.Support the show
The origin story of the B2B Writing Institute. We look at three guiding principals of the institute:ACCESSIBILITYMULTI-TRACK WRITING CAREERSEDUCATION...And we hear how these principals will play out in the first year of B2BWI. We also learn more about the founder, Sarah Greesonbach, and the first B2B Craftworks guest, Michele Linn from Mantis Research. b2bwritinginstitute.com/Support the show
Join me and co-host Eagranie Yuh as we improvise writing metaphors for white papers (and Eagranie NAILS IT). We'll talk about what we know about white papers, which is very leaderish and smart. * Takes a bow *Learn more about Eagranie: https://eagranie.com/#contactLearn more about B2BWI: https://b2bwritinginstitute.com/Eagranie's chocolate blog:https://thewelltemperedchocolatier.wordpress.com/about/Society for Technical Writershttps://www.stc.org/Support the show
![How Writers Help Marketers [W/ Co-Host Eagranie Yuh]](https://storage.buzzsprout.com/variants/gdegrbspcxqb08n6yjzinq2cbfky/60854458c4d1acdf4e1c2f79c4137142d85d78e379bdafbd69bd34c85f5819ad.jpg "How Writers Help Marketers [W/ Co-Host Eagranie Yuh]")
Join me and co-host Eagranie Yuh as talk trash about marketing managers. Lol. No, not really. We talk about what we've learned about helping marketers. It's really good. Sarah squeals like a pig towards the end. Learn more about Eagranie: https://eagranie.com/#contactLearn more about B2BWI: https://b2bwritinginstitute.com/Support the show
![The Marketing Landscape + How Writers Fit In It [W/ Co-Host Eagranie Yuh]](https://storage.buzzsprout.com/variants/0hlnvlkjm4dg4hcpcz3k42jymkma/60854458c4d1acdf4e1c2f79c4137142d85d78e379bdafbd69bd34c85f5819ad.jpg "The Marketing Landscape + How Writers Fit In It [W/ Co-Host Eagranie Yuh]")
Join me and co-host Eagranie Yuh as we share our perspectives as writers in marketing, including the marketing misunderstandings we had before getting into it. Learn more about Eagranie: https://eagranie.com/#contactLearn more about B2BWI: https://b2bwritinginstitute.com/Eagranie's chocolate blog:https://thewelltemperedchocolatier.wordpress.com/about/Society for Technical Writershttps://www.stc.org/Support the show
Every quarter, I write up a round robin update. This time around I'd like to share it in audio! I'll share a quick health update, two new things I'm doing with my relationship to time, the state of my fountain pen collection, and more :). Look out for the next few episodes featuring co-host, B2B writer, and marketer Eagranie Yuh (https://www.linkedin.com/in/eagranieyuh/)!Sign up for STAMP FANS:my.stampfans.com/sarah-greesonbachSign up to be notified when the free webinars launch: https://b2bwritinginstitute.com/Support the show
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