The Strategic Solopreneur

On this episode, we went deep with Marcel about the metrics required to truly measure the profitability of your company. He talks about the practical methods required to begin taking your business from a freelancer mentality into a scalable company. This episode covers how to mentally and strategically structure your services and pricing in order to ensure profitability in your projects.  ________________________ Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems, a problem he discovered while running his own agency back in his early 20’s. He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world. In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability. When he’s not helping agencies make more money, he’s probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day.     Agency Profitability Toolkit: https://parakeeto.com/toolkit/?utm_source=Podcast&utm_medium=GuestAppearance&utm_campaign=MikeMoll Personal Handles: Linkedin: https://www.linkedin.com/in/marcel-petitpas-20059588/ Instagram: https://www.instagram.com/marcel.petitpas/  Facebook:

Brought to you by the Agency Expansion Retreat. Join Mike in sunny Mexico this November to learn how to create sustainability and growth in your agency. More details at mikemoll.co/events Karan Nijhawan is the Founder of The Expansion Project, a movement that focuses on helping dentists design their dream life while overcoming self-doubt, imposter syndrome, and the feeling of not being “good enough”. He's an Expansive Life Coach, podcaster, actor, and helps people create their dream life in months, instead of years. Since starting the company 5 years ago, he’s hosted over 200+ dinners, events, workshops, and retreats, helping people worldwide create a better life that they don’t need a vacation from. He’s also worked with major companies like Forbes, Staples, and Providence Healthcare, hosting workshops around happiness and fulfillment. He is on a mission to help dental professionals across the world overcome self-doubt, worry, and social isolation....all while maximizing their (not-so-promised) 4,000 weeks.    Show Notes: 0:15: Intro to Karan. 2:50: 4000 weeks - How do help someone to gain this perspective? 5:25: What is 4,000 weeks? 8:00: How does someone use the 4000 weeks method? 11:55: Intro to Karan’s dog licking the mic 13:15: How to frame ‘what you want’ in your mind. 15:20: After you know what you want, what are the next steps? 22:15: Final step of the 4,000 weeks. 4,000 Weeks Rundown: Step 1: Understand/Embodying 4,000 weeks Step 2: What do you want to be, do and have? Step 3: SVA: Smallest Viable Action Step 4: ZOR: Zone of Resistance   Find Karan at: Website: https://karannijhawan.com/ In this episode, Karan mentions:  The Expansion Project Books: The Psychology of Money by Morgan Housel The Gap vs The Gain by Dan Sullivan  

Brought to you by the Agency Expansion Retreat. Join Mike in sunny Mexico this November to learn how to create sustainability and growth in your agency. More details at mikemoll.co/eventsOmar Zenhom is co-founder and CEO of WebinarNinja, and host of the popular podcast The $100 MBA Show.  With over a million webinar attendees to date, WebinarNinja has grown rapidly since its founding in 2014; Academy Ocean named WebinarNinja one of the fastest growing SaaS companies of 2018. The $100 MBA Show consistently ranks among the best business podcasts in over 30 countries, with over 190 million downloads over 2,100 + episodes.An educator at the secondary and university level for over a dozen years, Omar decided to apply his natural passion for teaching and learning to the business world. Between teaching classes, he studied and worked to finally make the transition to full-time entrepreneurship. From brick-and-mortar to e-commerce to SaaS, Omar learned the art of entrepreneurship from real-world successes and failures, ultimately dropping out of Wharton’s MBA program to build and manage his own companies.Now, through The $100 MBA Show and WebinarNinja, Omar has made it his business to help others learn, teach, and grow as entrepreneurs. Show Notes:0:30: Intro to Omar5:25: How did you learn coding?6:05: What is the $100MBA8:55: How did you go about strategically bootstrapping?13:10: How did you validate your new idea?15:00: Making sure your message is clear15:45: How much did the product change after you received feedback?18:40: Funding20:00: Growth vs Retention in saas20:20: How to move to the next phase23:25: What are some things you wish you knew, could do differently?24:10: Omar’s thoughts on hiring someone for your business27:00: Final thoughts: a great habit reading books28:45: GoodbyesFind Omar here:Twitter: https://twitter.com/TheOmarZenhomWebsite: https://100mba.net/In this episode, Omar mentions:*$100MBA podcast*Webinar Ninja*Green Lights by Matthew McConaughey

Brought to you by the Agency Expansion Retreat. Join Mike in sunny Mexico this November to learn how to create sustainability and growth in your agency. More details at mikemoll.co/eventsQuestion: How do you build trust and rapport with potential clients, and what do you think are the most important factors in establishing strong relationships?

Subscribe ︎ ︎ http://bit.ly/31qIidPMike Moll sits down with Shot By Huss to discuss a variety of marketing strategies and tactics for growing a business as an independent creator or director.Content Sessions is a new podcast launched by our founder Mike Moll. The concept is simple, to provide people with some great marketing ideas for businesses of all types. Mike sits with the founders of companies of all sizes to discuss their business goals, current marketing strategies, and new strategies that they are considering. From there he dives into practical ways to optimize existing techniques and develops new ideas that will help move the company forward. Follow Mike on social:https://www.instagram.com/mikeajmollhttps://www.facebook.com/marketmeco Check out Shot By Husshttps://www.youtube.com/channel/UCWOX...https://www.instagram.com/shotbyhuss/https://twitter.com/shotbyhussCheck out JBM Productionshttps://www.youtube.com/channel/UCKjM...https://www.instagram.com/bookingjbmp...https://twitter.com/BookingJBMProd

Dr. Jürgen Strauss is the Owner and Chief Innovator of Innovabiz - partnering with innovative, exceptional business coaches and consultants to enable them to acquire more leads and more business by reaching their target ideal audience with their message.In this episode, Mike sits down with Dr. Strauss to discuss how you can put the human element back into marketing and automation to build real connections with your prospects.Market Me is a strategy podcast that covers all things marketing and business development. Your host Mike Moll records the show each week and publishes on Wednesdays. Download and listen on your favourite streaming platform or watch the video recording on YouTube. Each show is about 30 minutes long and filled with actionable strategies around building your personal brand, product positioning, growing an audience, sales funnels and marketing goals.Follow us on Socialhttps://www.instagram.com/mikeajmoll/https://www.instagram.com/marketmeco/https://www.facebook.com/marketmeco/Check out Innovabizhttps://innovabiz.com.au/https://www.linkedin.com/in/jurgenstrauss/ https://innovabiz.com.au/innovabuzz/

Evan is the Founder of Caffeine Marketing and small business investor. Caffeine Marketing makes profitable marketing easy for small companies.In this episode, Mike sits down with Sean to discuss the seven-part framework to clarify your business's message so that people actually want to listen and buy your products/services.Market Me is a strategy podcast that covers all things marketing and business development. Your host Mike Moll records the show each week and publishes on Wednesdays. Download and listen on your favourite streaming platform or watch the video recording on YouTube. Each show is about 30 minutes long and filled with actionable strategies around building your personal brand, product positioning, growing an audience, sales funnels and marketing goals.Follow Mike Moll on Socialhttps://www.instagram.com/mikeajmoll/https://www.instagram.com/marketmeco/https://www.facebook.com/marketmeco/Check out Sean Campbellhttps://www.linkedin.com/in/seancampbell/https://www.facebook.com/seanallencampbell/https://twitter.com/sean_campbell/https://www.cascadeinsights.com/

A well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top tier conferences. He has also been the author of several books on technical as well as business topics. Sean has also been a professional services firm owner for over 20 years.In this episode, Mike sits down with Sean to discuss why narrowing your focus and saying "no" more is the way to accomplish your business goals.Market Me is a strategy podcast that covers all things marketing and business development. Your host Mike Moll records the show each week and publishes on Wednesdays. Download and listen on your favourite streaming platform or watch the video recording on YouTube. Each show is about 30 minutes long and filled with actionable strategies around building your personal brand, product positioning, growing an audience, sales funnels and marketing goals.Follow us on socialhttps://www.instagram.com/mikeajmoll/https://www.instagram.com/marketmeco/https://www.facebook.com/marketmeco/Check out Cascade Insightshttps://www.cascadeinsights.com/https://twitter.com/cascadeinsightshttps://www.linkedin.com/company/cascade-insightsCheck out Sean Campbellhttps://www.linkedin.com/in/seancampbell/https://www.facebook.com/seanallencampbell/https://twitter.com/sean_campbell/

Donnie Boivin is an award-winning professional sales trainer, top-200 iTunes podcaster, Marine Corp veteran, and owner of his profitable Success Champions business.In this episode, Mike sits down with Donnie to discuss sales strategies, how to reach out to prospects, and developing your storytelling skills to sell and build your brand.Market Me is a strategy podcast that covers all things marketing and business development. Your host Mike Moll records the show each week and publishes on Wednesdays. Download and listen on your favourite streaming platform or watch the video recording on YouTube. Each show is about 30 minutes long and filled with actionable strategies around building your personal brand, product positioning, growing an audience, sales funnels and marketing goals.Follow us on Socialhttps://www.instagram.com/mikeajmoll/https://www.instagram.com/marketmeco/https://www.facebook.com/marketmeco/Check out Donniehttps://successchampionnetworking.com/https://donnieboivin.com/https://www.linkedin.com/in/donnieboivin/https://www.instagram.com/donnie.boivin/https://www.facebook.com/DonnieBoivinSuccess/https://twitter.com/donnieboivinFree Gift from DonnieText "I am a Success Champion" to (817) 318 6030

Author, Entrepreneur, Grandfather, vintage open-wheel road racer. In this episode, Mike sits down with founder of Infostack.io, Cary Richards, to discuss simple strategies to increase your client closing rate, building your ideal client avatar, and having confidence in your product.Market Me is a strategy podcast that covers all things marketing and business development. Your host Mike Moll records the show each week and publishes on Wednesdays. Download and listen on your favourite streaming platform or watch the video recording on YouTube. Each show is about 30 minutes long and filled with actionable strategies around building your personal brand, product positioning, growing an audience, sales funnels and marketing goals.Follow us on socialhttps://www.instagram.com/mikeajmoll/https://www.instagram.com/marketmeco/https://www.facebook.com/marketmeco/Check out Cary Richards/Infostack.iohttps://infostack.io/

Sean is a bestselling author, an active entrepreneur and a CEO having started more than 20 companies in the last 25 years. He has guest lectured on entrepreneurship at some of America's finest colleges. He hosts The Ten Minute Entrepreneur, a top 10 business podcast on iTunes. He has shared events with Tony Robbins, John Maxwell, Jon Gordon and others.In this episode, Mike sits down with Sean Castrina to discuss what he's learned from starting and growing 20+ companies. Sean covers what type of businesses are easiest to start, how to come up with a powerful business plan, and how to outcompete your competition.Market Me is a strategy podcast, audio-on-demand that covers all things marketing and business development. Your host Mike Moll records the show each week and publishes on Wednesdays. Download and listen on your favourite streaming platform or watch the video recording on YouTube. Each show is about 30 minutes long and filled with actionable strategies around building your personal brand, product positioning, growing an audience, sales funnels and marketing goals.Follow us on socialhttps://www.instagram.com/mikeajmoll/https://www.instagram.com/marketmeco/https://www.facebook.com/marketmeco/Check out Sean Castrinahttps://seancastrina.com/https://www.instagram.com/sean.castrina/https://twitter.com/SeanCastrinahttps://www.facebook.com/seancastrinapage/https://www.youtube.com/channel/UC2DX7lLt3zS37jtDELR3rRwhttps://www.linkedin.com/in/seancastrina/

In this episode Mike sits down with realtor Sergio Nazzaro to discuss how he was able to leverage digital channels like TikTok to tell his story and build his personal brand.Market Me is a strategy podcast that covers all things marketing and business development. Your host Mike Moll records the show each week and publishes on Wednesdays. Download and listen on your favourite streaming platform or watch the video recording on YouTube. Each show is about 30 minutes long and filled with actionable strategies around building your personal brand, product positioning, growing an audience, sales funnels and marketing goals.Follow us on socialhttps://www.instagram.com/mikeajmoll/https://www.instagram.com/marketmeco/https://www.facebook.com/marketmeco/Check out Sergio Nazzarohttps://www.instagram.com/showdio/https://www.linkedin.com/in/sergio-nazzaro-90643942/https://sergionazzaro.8z.com/https://www.tiktok.com/@showdio

Lindsay Paige Stein is a full-time travel PR pro, freelance travel writer, digital content creator, and the founder of The Roundtrip Collective.In this episode, Mike sits down with Lindsay to discuss how she turned her love of traveling into a career. They discuss how to overcome the fear of networking, strategies for marketing yourself online, and why forming connections is the key to success.Market Me is a strategy podcast, audio-on-demand that covers all things marketing and business development. Your host Mike Moll records the show each week and publishes on Wednesdays. Download and listen on your favourite streaming platform or watch the video recording on YouTube. Each show is about 30 minutes long and filled with actionable strategies around building your personal brand, product positioning, growing an audience, sales funnels and marketing goals.Follow us on socialhttps://www.instagram.com/mikeajmoll/https://www.instagram.com/marketmeco/https://www.facebook.com/marketmeco/Check out Lindsay Steinhttps://theroundtripcollective.com/http://www.instagram.com/theroundtripcollectivehttps://www.tiktok.com/@lindsaypaigesteinhttp://www.twitter.com/lindsaypsteinhttps://www.linkedin.com/company/the-roundtrip-collective

Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous.In this episode, Mike sits down with Matt to discuss everything you need to know about starting a podcast to grow your business.Market Me is a strategy podcast, audio-on-demand that covers all things marketing and business development. Your host Mike Moll records the show each week and publishes on Wednesdays. Download and listen on your favourite streaming platform or watch the video recording on YouTube. Each show is about 30 minutes long and filled with actionable strategies around building your personal brand, product positioning, growing an audience, sales funnels and marketing goals.Follow us on socialhttps://www.instagram.com/mikeajmoll/https://www.instagram.com/marketmeco/https://www.facebook.com/marketmeco/Check out Matt Johnsonhttps://www.linkedin.com/in/pursuingresults/http://pursuingresults.comhttp://microfamousbook.com/

Alan Donegan is co-founder of the PopUp Business School, which has helped over 7000 people in six countries start their own companies. He’s on a mission to change the way entrepreneurship is taught and help people create their own sustainable startup – DEBT FREE!In this episode, Mike sits down with Alan to discuss what kind of business you should start and how to get your first customers without taking on debt.Market Me is a strategy podcast that covers all things marketing and business development. Your host Mike Moll records the show each week and publishes on Wednesdays. Download and listen on your favourite streaming platform or watch the video recording on YouTube. Each show is about 30 minutes long and filled with actionable strategies around building your personal brand, product positioning, growing an audience, sales funnels and marketing goals.Follow us on Social Mediahttps://www.instagram.com/mikeajmoll/https://www.instagram.com/marketmeco/https://www.facebook.com/marketmeco/Check out Alan DoneganWebsite - https://www.alandonegan.com/Facebook - https://www.facebook.com/alandoneganTwitter - https://twitter.com/alandoneganLinkedln - https://www.linkedin.com/in/alandonegan/Instagram - https://www.instagram.com/alandonegan/

From over five years in prison to 6 figure+ business owner, Zachary Babcock helps entrepreneurs launch, grow, and monetize top-shelf passive income businesses and personal brands.In this episode, Mike sits down with Zachary to discuss building a profitable personal brand based on your core values and beliefs, and why you should start with "who" instead of "why".Market Me is a strategy podcast, audio-on-demand that covers all things marketing and business development. Your host Mike Moll records the show each week and publishes on Wednesdays. Download and listen on your favourite streaming platform or watch the video recording on YouTube. Each show is about 30 minutes long and filled with actionable strategies around building your personal brand, product positioning, growing an audience, sales funnels and marketing goals.Follow us on socialhttps://www.instagram.com/mikeajmoll/https://www.instagram.com/marketmeco/https://www.facebook.com/marketmeco/Check out Zachary Babcockhttps://underdogempowerment.com/https://www.facebook.com/zacharyjbabcock/https://www.instagram.com/zacharyjbabcock/https://www.youtube.com/user/zacharybabcock13https://www.linkedin.com/in/zachary-babcock/https://twitter.com/zacharyjbabcockCheck out the Underdog Empowerment Podcasthttps://underdogempowerment.com/podcast/

Craig Lillard launched has launched and grown 3 video related internet companies over the last 19 years. His current venture, ClipScribe helps marketers and entrepreneurs create attention-commanding social media video content.In this episode, Mike sits down with Craig to discuss the lessons learned from building and growing a profitable software as a service (SaaS) product like ClipScribe.Market Me is a strategy podcast, audio-on-demand that covers all things marketing and business development. Your host Mike Moll records the show each week and publishes on Wednesdays. Download and listen on your favourite streaming platform or watch the video recording on YouTube. Each show is about 30 minutes long and filled with actionable strategies around building your personal brand, product positioning, growing an audience, sales funnels and marketing goals.Follow us on socialhttps://www.instagram.com/mikeajmoll/https://www.instagram.com/marketmeco/https://www.facebook.com/marketmeco/Check out ClipScribehttps://clipscribe.com/Check out Craig Lillardhttps://www.linkedin.com/in/craig-lillard-884b3551/

Daniel is a digital marketing consultant who helps finance professionals profit wildly through digital marketing. He has personally managed a large digital ad spend on behalf of clients and businesses, and has been able to consistently prove ROI.In this episode, Mike and Daniel sit down to discuss strategies for developing and marketing your online course in 2020.Market Me is a strategy podcast, audio-on-demand that covers all things marketing and business development. Your host Mike Moll records the show each week and publishes on Wednesdays. Download and listen on your favourite streaming platform or watch the video recording on YouTube. Each show is about 30 minutes long and filled with actionable strategies around building your personal brand, product positioning, growing an audience, sales funnels and marketing goals.Follow us on socialhttps://www.instagram.com/mikeajmoll/https://www.instagram.com/marketmeco/https://www.facebook.com/marketmeco/Check out Daniel Iannacitohttps://www.thatonlinecourse.com/https://iannacito.com/https://www.facebook.com/daniel.iannacito

Bob Berry is the founder of ItsTheUsers.com, AnswerLab and the human-computer MasterMind academy. With over 25 years of experience in virtual operations and user experience, he has developed methods that are now being used by big-name companies like Apple, Google, Facebook, Amazon and many more.In this episode, Mike sits down with Bob to talk about marketing trends and how marketing has changed in 2020.Market Me is a strategy podcast, audio-on-demand that covers all things marketing and business development. Your host Mike Moll records the show each week and publishes it on Wednesdays. Download and listen on your favourite streaming platform or watch the video recording on YouTube. Each show is about 30 minutes long and filled with actionable strategies around building your personal brand, product positioning, growing an audience, sales funnels and marketing goals.Follow us on socialhttps://www.instagram.com/mikeajmoll/https://www.instagram.com/marketmeco/https://www.facebook.com/marketmeco/Check out It's The Users & Bob Berryhttps://itstheusers.com/https://www.linkedin.com/in/bobberrycoppercreekhttps://twitter.com/_bobberry/

Chris Yoko is the President and CEO of Yoko Co, a digital marketing agency that exclusively works with organizations who are driven by a purpose beyond profit.In this episode, Mike sits down with Chris to discuss marketing trends, branding strategies, and creating a community.Market Me is a strategy podcast, audio on-demand that covers all things marketing and business development. Your host Mike Moll records the show each week and publishes on Wednesdays. Download and listen on your favourite streaming platform or watch the video recording on YouTube. Each show is about 30 minutes long and filled with actionable strategies around building your personal brand, product positioning, growing an audience, sales funnels and marketing goals.Follow us on socialhttps://www.instagram.com/mikeajmoll/https://www.instagram.com/marketmeco/https://www.facebook.com/marketmeco/Check out Yoko Cohttps://www.yokoco.com/https://www.facebook.com/MeetYokoCohttps://twitter.com/YokoConsulting/http://www.linkedin.com/company/yoko-consultinghttps://www.youtube.com/yokocoCheck out Chris Yokohttps://www.linkedin.com/in/chrisyoko/  https://www.facebook.com/chrisyokohttps://twitter.com/chrisyoko