Claim OwnershipSponsor Talk
Subscribed: 5Played: 135
Subscribe
© 2020 Sponsor Talk
Description
Covering the stories behind the $70 billion dollar sponsorship industry. Co-hosted by Avish Sood & Jason Smith, the Sponsor Talk podcast takes you into the journeys of some of the leading marketing executives investing in industries such as sports, arts, music and film, while getting their perspective on where the growing industry is headed.
45 Episodes
Reverse
In this episode, co-host, Jason Smith sits down with Mike Palisi, President of Van Wagner College. Mike outlines his 30-year career in sponsorships, including his involvement with the sale of Nelligan Sports, starting the Van Wagner College multi-media rights division, and how his team is taking the company to new heights. He discussed the secret behind creating record-setting growth and how relationships matter in creating true partnerships.
If you're in sponsorship marketing and think of the sport of hockey, it's likely you think of one of the league's largest advertisers, Scotiabank. In today's conversation, we dive in with John Rocco (Vice President of Marketing, Scotiabank) and Dhaval Bhatt (Partner, Rethink) to find out how they approach partnership strategy and to talk about how their new groundbreaking "Hockey For All" Campaign is helping inspire a conversation around how to make hockey more diverse and inclusive.
In this episode, co-host, Jason Smith sits down with Paula Beadle, CEO of Caravel Marketing and Founder of the Sponsorship Mastery Summit. Paula outlines her illustrious career in sponsorship marketing working for both the property and brand sides of the industry. She also provides many insightful data points around sponsorship trends going into 2022, and how to negotiate partnerships while showing value with integrity.
In this episode, co-host, Jason Smith sits down with Yaron Talpaz, VP of Strategic Partnerships with Pico. Yaron outlines his career working for the largest sports media company in Israel, organizing an international basketball game in Madison Square Garden, and how Pico uses data to drive business for sponsors. His story includes the roller coaster emotions of growing a company, and how Pico is reaching new heights.
In this episode, co-host, Jason Smith sits down with Vicki Higgins, Founder and CEO of the CXP Agency to talk about her career starting in the NBA with the Indiana Pacers, pivoting to the travel industry, and starting her sponsorship agency. Vicki spends time talking about the best way to negotiate through a sponsorship, and how sales is more about education than convincing.
In this episode, co-host, Jason Smith sits down with Mark Giovino, Founder and CEO of the Alliance Group to talk about sponsorships in the zoos and aquariums industry. Mark outlines his career path and how he started his own agency focused primarily on introducing brands to sponsorship marketing at zoos and aquariums. They cover a range of topics from creative marketing strategies to how brands should market to families.
In this episode, co-host, Jason Smith connects with Emily Pachuta, Chief Marketing & Analytics Officer with Invesco and JoAn Scott, Managing Director of Basketball Championships with the NCAA to talk about a very strategic partnership around March Madness. They discuss how they had to pivot in 2020 with COVID, how they used technology to connect with fans, and how they developed a financial education program as a foundation to the partnership. Enjoy the episode!
In this episode, co-host, Jason Smith sits down with Billy Demong, Olympic Gold Medalist and Executive Director of USA Nordic Sport to talk about training for the Olympics, living in a chicken coop, and what it feels like to stand on the podium winning gold. They discuss how USA Nordic creates integrated sponsorships to ensure the organization is driving value for their partners.
With only 53% of Gen Z identifying themselves as sports fans, guest host Brian Gainor (Vice President of Innovation, 4FRONT) dives deep with four leading executives to find out how their brands are engaging the next generation of consumers. Today's episode features Ed Horne (President, 160over90), Jessica Park (VP of Fan Marketing, NBA), Xavier Gutierrez (President, Arizona Coyotes) and Shiv Singh (SVP & GM of Brand Marketing, Expedia) as they discuss their approach to the evolving nature of consumer goods and sports marketing.
In this episode, guest host Norm O'Reilly sits down with Sub Nijjar (President, Mosaic), Judy Lee (Head of Experiential Marketing, Pinterest), Brian Graybill (President, Intersport) and Zac Eller (VP of Partnerships & Experiential, SiriusXM) to discuss how the pandemic has impacted the world of experiential marketing, what trends they are closely watching and how they anticipate the recovery of interactions looking once the pandemic starts to clear.
In this episode, guest host Thomas Alomes sits down with Zaileen Janmohamed (Head of Partnership Development & Innovation, USOPC) and Blake Lawrence (Co-Founder, OpenDorse) to understand what sparked the idea of teaming up to create a ‘first-of-its-kind’ pilot program that will enable Team USA athletes to earn income from group and individual marketing and sponsorship opportunities.
Today's guest is Scott O’Neil, who is well known as the Chief Executive Officer for Harris Blitzer Sports & Entertainment, who owns both the Philadelphia 76ers and New Jersey Devils.With more than 20 years of experience in the NBA, NHL and NFL, O’Neil has earned a reputation as one of the sports' industry's greatest leaders. In just six years as CEO, O’Neil led the Philadelphia 76ers to sign the first jersey patch sponsorship in “Big Four” sports history, the creation of their industry-leading Innovation Lab and led the team as they become the first sports franchise to acquire a world-renowned esports team.His new book, “Be Where Your Feet Are" is a repository of the life and career lessons he learned the hard way and the inspiration to write came after his father died and his best friend committed suicide. During the episode, we chat about some of the lessons from his book, how he got his career started and what's next for the industry-leading executive.
In this episode, we talk with the leaders behind GMR Marketing, Homie and TD Bank as each of their brands navigate through how they play a role in their communities and how purpose plays a role in the partnerships they develop. The guests for this episode include Michael Armstrong (VP of Sponsorships, TD Bank), Ania Sponaski (VP of Global Sponsorship Consulting, GMR) and Kris Cuaresma-Primm (General Manager, Homie).
In this episode, we chat with some of the leaders in the soccer world about how they are growing their sport as their properties and brands prepare for the upcoming World Cup and the momentum carried behind the EUROs. Our guests for this episode include Sara Touissant (VP of Brand Management, Wells Fargo), Allie Ayres (Director of Partnership Strategy & Marketing, NWSL), Heidi Pellerano (CCO, CONCACAF), Josh Keller (SVP of Partnerships, United Soccer League), Kay Bradley (VP of Marketing, US Soccer) and Mallika Pereira (VP of Partnership Marketing, Major League Soccer).
In today's episode, Avish Sood chats with the marketing leaders behind Kellogg's, Petco, Hershey's and The Martin Agency to learn more about how purpose and innovation is driving their brands forward as they look to engage consumers in a more meaningful way.
On today’s episode we dive into the marketing and partnerships strategy behind DoorDash thanks to a conversation with David Bornoff (Head of Consumer Brand Marketing, DoorDash) and Jerry Hoak (Executive Creative Director, Managing Director at The Martin Agency). From partnering with Sesame Street for the brand’s Super Bowl commercial to being one of the first brands to feature a WNBA star alone for a major ad spot in the last 15 years, Jerry and David breaks down why a clear purpose helps drive forward their partnerships and how empowering local communities is at the center of how the brand looks at consumer marketing.
Bob Lynch, President and Founder of SponsorUnited, discusses his years in media sales and how he created a sponsorship data platform that provides insights into both properties and brands. There are lots of learning experiences he shares along the way that helped him get where he is today.
Today's guest is Danita Johnson, D.C. United's new President of Business Operations. With her recent appointment into the role, Danita made history as the first black person and the 3rd woman to serve as the president of a Major League Soccer club in the league’s history. By leaving a long, illustrious career within basketball, most recently as the President and COO of the Los Angeles Sparks, Danita took a leap to enter the world of soccer and she shares with us the thought process behind the team's approach to partnerships, how they are looking at Audi Field as they prepare for the return of fans and what excites her about the future of the team.
Allison Eddy Sollazzo, Director of Club Business Development for the NHL, shares her story about getting into the sports industry, and outlines the creation process of the helmet sponsorship. She also discusses additional sponsorship assets the NHL created during the pandemic to help the teams secure sponsorship revenue.
Today’s guest is Dionna Widder, who is in her third season with the Houston Dynamo and Dash and serves as the club’s Chief Revenue Officer. Widder is responsible for the revenue-generation strategy and execution for the Club, including overseeing the ticket sales and service along with the corporate partnership sales and marketing teams for the Houston Dynamo, Dash, and BBVA Stadium. Dionna was recently honored by the Sports Business Journal as a member of the Game Changers Class of 2020 and has a passion point for DE&I and amplifying the voices of women in sports with her podcast “Women Blazers”.
Comments
Download from Google Play
Download from App Store
United States