2 Regular Guys Talking Decoration and Personalization

(Sponsored by GRAPHICS PRO EXPO) Aaron and Terry will be sharing some tips on what to do (and not to do) while dipping a toe into the decorating business on nights and weekends. Most of our listeners are already decorators, but we want to hear your side hustle war stories as well. Who knows? Sharing your experience might be the difference maker for a future decorator looking for a little help along the way. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Norm Hullinger, CEO of AlphaBroder for the past nine years, is becoming COO at Commerce, California based Bella Canvas. Dan Pantano who's been serving as president at AlphaBroder is taking over as CEO.Dad Joke: Did you know the real estate market is crazy?Yeah, even bouncy houses are going up due to… inflation! Starting a Side Hustle Decorating Business Get Educated - Even with just a part-time side hustle, learn to do it right, and learn to produce quality products.Create a Business Plan - Aaron, go for it!! :-)Find Your Niche - Your hours and minutes are limited. Laser focus your attention on a specific niche to maximize your potential.Start Small - I don’t mean limit how much money you make, but for efficiency with your limited time also limit your product offerings and processes.Charge Like it’s Worth it! - Some home based businesses, especially side hustle businesses, don’t think what they do has value. It is! Plus, if dreams come true and you turn this into a full-time business, it’s hard to tell all your customers that you have to start charging real prices now.Family/Personal Time - Be sure to block out time for family, friends, and to recharge. Facebook Live Video #5Things 5 Steps to Being a Goal Getter Set Actual Goals, Now wishes of DreamsShare, Read, Review - Keep them in your line of VisionTake Daily Action - Towards your GoalAffirm Your GoalCelebrate Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events Complete Screen Printing Business Course with Workhorse Products in Phoenix starting April 17-18Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting May 22-23 SOLD OUT. Next Chicago class August 21-22.OurSuccessGroup.Com - Success Business Training. Our missing is to provide resources that empower business owners to achieve their idea of success.The Success Tracker - A program from OSG, to get people started on achieving their goals.Master of Success Inner Circle - The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's Online Video Series "Small Business Saturdays" #SBSVideos Every SaturdayCheck out the Podcast version at SmallBusinessSaturdaysPodcast.comDemystifying Next Level Digitizing Online Training from Erich CampbellThe Half with Erich Campbell and Aaron Montgomery - 30 Minute Q&A - Friday's At 11:30 AM CentralThe Take-up with Erich Campbell - Friday's at 2:30 Mountain TimeYour Style Guide eBook by Jay Busselle ...

Jeremy Picker joins us to discuss the ways in which we can expand beyond basic logo reproduction through creative design and the use of materials to create truly wearable, luxury branded apparel for any client. With guest host Erich filling in, we'll turn the topics toward specialty stitches, embroidery treatments, and digitizing as well as discussing things all decorators can use, like how to tap into the needs and the vibe of your audience. All that and a lot more from the merch master of AMB3R creative, coming this week! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Aaron: If you folks didn’t get a chance to hear our recent podcast with Jim Raffel and Ray Weiss on Getting the Right Color with DTG & Sublimation, you might have missed the fact that Terry and I were invited on to Jim’s excellent ‘Dyesubcast’ podcast; that episode featuring our interview is now up and ready- catch that episode at the link on the screen and check out all the awesome information in the rest of the episodes over at Dyesubcast while you are at it. https://anchor.fm/dyesubcast/episodes/DyeSubCast-Episode-12-2-Regular-Guys-eth3ibDad Joke: It’s hard to explain puns to kleptomaniacs because they always take things literally! From Logo to Luxury Erich: With that, let’s bring on someone with a little more style to shake things up and hopefully help you folks shake up how you think of decoration!Jeremy Picker is the creative director and CEO at AMB3R Creative, a Colorado-based merchandise design firm with over 20 years of experience in the fashion industry. Jeremy has helped launch and grow merchandise for major label bands and is passionate about creating retail quality merchandise for the non-profit sector to fuel fundraising efforts and expand awareness. His client list spans from churches to restaurants to corporations, and he designs apparel for Podswag, the merch side of Sirius XM, Stitcher and Earwolf, doing work for some of the most popular podcasts today including Conan O’Brien’s, Office ladies, Lavar Burton’s, Bill Nye’s and more.Jeremy is also a cancer survivor and a co-founder of ESTAINE, a high-end accessory line to support cancer education. We chat with Jeremy about some of the steps in his creative process for designing merchandise and Jeremy shares freely from his lessons learned while fighting cancer and building a successful business.Welcome to the show, Jeremy!Erich: When we finally locked down this slot for our takeover, you came up with the awesome title ‘From Logo to Luxury’ - before we start to geek out on the details, what does it mean to you. What do we usually see in decoration and what would you want to see?Erich: I’ve seen so many amazing pieces of yours that take a creative bent, and I notice that many of them include applique and multimedia. Why do you like applique so much as a medium? Can we talk about your favorite fabric types, what do you use and why?Erich: As a digitizer, I can’t help but want to discuss interpretation; we’ve talked a little about making coordinating looks, not just replicating logos, but in the process of embroidery, there’s so much we can do to further change the character of a design, even once we’ve already chosen a medium like applique- let’s talk about the things we can do in that phase- How do you approach specialty stitches and what we can do in digitizing?

This Friday we’ll be joined by the guys from the Tacos with Jay & Jeff podcast. Jay Busselle and Jeff Solomon, two veterans of the promotional products industry, will talk about our two worlds colliding using apparel as promotional products. And we'll discuss some untapped markets for apparel we might be missing as well. Plus there will be lots of fun and other action as Aaron is in the middle of a working vacation and will be coming to you live from Terry’s home office. Hang on for some fun! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Impressions Expo is taking submissions for 2022 educational seminars and workshops. We’re placing a dedicated emphasis on content, and we want next year’s conference program to be more diverse, dynamic, informative than ever while providing maximum value for our attendees and customers. The deadline for submissions is April 30th. Go here to submit your seminar ideas: https://bit.ly/3mghWq2Dad Joke: Why can’t you hear a pterodactyl going to the bathroom?Because the P is silent! Thanks again to Lexi from Joe Ortinau’s production staff, two Dad Jokes in a row! Wings, Tacos & Promotional Products Terry: Today we want to welcome in Jay Busselle and Jeff Solomon from TACOS with Jay and Jeff.Jeff Solomon, MAS, is the publisher of FreePromoTips, a PPAI award-winning business resource. His promotional products distributor business has won multiple PPAI Pyramid Awards. At the urging of his brilliant wife he expanded his apparel decorating business to include promo products over 20 years ago. That changed the game for him. Jeff has a passion for effective brand marketing and co-hosts the "hit" show TACOS with Jay and Jeff, spotlighting the epic marketing and branding that suppliers and distributors are doing. Along with other industry thought leaders, he is developing a new community, AI: Advocates for the Industry. AI has one goal: Working together for the success of the promotional marketing industry.It's been about 30 years since Jay Busselle started printing and selling “unofficial replica” t-shirts in the mid 80’s of his favorite ski resorts, skiing and skateboarding companies… and a few bands which will remain nameless. Jay is a board member, referred to as “chefs” for PromoKitchen, an all-volunteer nonprofit group focused on mentorship. Jay is a highly rated industry presenter and a trainer on topics like branding, social media and LinkedIn. Jay is currently the marketing director at Equipment Zone, the co-host of the TACOS with Jay & Jeff show and a self-proclaimed CTO – Chief Taco Officer. Jay says he found his home hanging out with the other promo peeps and apparel geeks on the island of misfit toys!Aaron: What was the path that led each of you into promotional products? Let’s start with you, Jeff.Terry: How can a garment decorator get involved in the promotional products marketplace?Aaron: How important is the relationship between promotional product distributors and suppliers?Terry: Let’s talk about the TACOS with Jay & Jeff show - why did you guys start it and what’s it all about?Aaron: You both are involved in education and mentorship. Talk to us about why you believe this is important.Covered… Terry: Let’s talk Tacos vs Wings!! Wings won! :)Terry: How can our listeners find you? Facebook Live Video #5Things

Join us for an insightful conversation with Jenna Warriner, Marketing Coach, and Social Media Management agency owner, as she shares valuable insights on leveraging Instagram to grow your business. Jenna simplifies Instagram marketing through her program, Magic Marketing Machine, helping small business owners and freelancers create a sustainable online presence and turn followers into clients. Tune in to discover practical tips, strategies, and the power of social media in starting, sustaining, and growing your business on Instagram. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Attend FUNdamentals Live News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/qMFiGme5on4 Dad Joke Terry: Did you know Sylvester Stallone is on his third marriage? I guess the first one was rocky, and the second one was rocky, too. Instagram Mastery Aaron: Jenna, welcome in! We always start by getting to know our guests. Learning who you are from you is way better than some overly curated Bio. Give us your history and what led you to become a Marketing Coach and Owner of Parkdale Republic. Terry: Start us off by helping us understand why Instagram. What makes that platform appealing? Aaron: What advice do you have for businesses looking to integrate Instagram marketing into their overall marketing strategy? Terry: Do you have some tips for us and the #Regulators (our regular listeners) for what posts to make on Instagram to grow our followers? Aaron: What are the key elements of a successful Instagram profile? Terry: Can you share some tips for creating engaging and visually appealing content on Instagram? Aaron: How can businesses effectively define their target audience on Instagram? Terry: How can businesses use Instagram Live to connect with their audience? Aaron: What are some common mistakes you see businesses making on Instagram? Terry: How can people learn more about you and Parkdale Republic? Also what programs do you offer that will help people simplify Instagram? https://www.youtube.com/embed/L87JDXMRAoc?si=iRNOEQisQdVXQ0wj The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success. https://youtu.be/MlZQ8pvluOs OTHER EVENTS FUNdamentals Live! June 7th and 8th, 2024. Embrace the transformation at FUNdamentals Live – We will be joined by busy action takers running creative businesses who want to break the cycle of overwhelm by investing in an in-person retreat just outside of St. Louis, MO that equips them with a structure to run a business they love, on their terms.

Join hosts Aaron and Terry as they reveal simple strategies to increase sales to your existing customers. In this episode, they'll share practical tips to make your customers feel special, offer additional services, and gather feedback to improve your business. Whether you're new to business or a pro, this episode will help you make more sales and grow your profits. Tune in and discover how to maximize your revenue from your current customer base! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Attend FUNdamentals Live News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/-tnd1rRmkso Dad Joke Aaron: I was going to give archery a shot. But there were too many drawbacks. 10 Ways to Increase Sales 1 Aaron: The easiest customer to sell to is the customer you already have… As businesses, we spend so much time trying to win new business. The most profitable way to grow is through your existing customers. Already ‘trained’, already on the same page with expectations, and already in your system. 80/20 Rule - 80% of your income 20% of your customers Tip #1 - Make the most important customers (Top 20%) your Priority 2 Terry: Do good work. Deliver on time. “Don’t tell me it’s the economy.” 3 Aaron: Bundles or package deals. Help them understand what they might not know they need Doesn’t have to include discounting 4 Terry: Sample other products when a customer orders from you. Do you do hats? What’s a product you have available that would be a natural for this end customer? Put one in the box. 5 Aaron: Persistence, Reach out often Find the balance. Don’t want to overwhelm them with pitches, but want to stay top of mind. Requires research, personalization, and a CRM Leave every interaction with an excuse for the next one. 6 Terry: Sample other decoration techniques when a customer orders. 7 Aaron: Gather Feedback OFTEN Your customer's needs and preferences will change, stay on top of it! Don’t just send surveys. Have sit-downs, zoom calls Let them know you care. 8 Terry: Help your customer sell more products. Can you set up a store online for them? Offer referrals to them? 9 Aaron: Redesign your customer policies around your ideal customers What is in it for them? Why is that a policy? Also a great way to avoid the PITA Customers / Rubs against your values. 10 Terry: Offer additional services: drop shipping, special packaging, fulfillment, etc. https://www.youtube.com/embed/X8z8xpEhtTc?si=PgmbMNDy4gZOiZce The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for succ...

Join in on this sit down with Ian Hinkley, of DGI Apparel, for an insightful discussion on innovation in apparel sourcing. From Ian's journey from high school printer to MIT graduate to entrepreneur, discover the driving forces behind the creation of DGI Apparel and the challenges it seeks to address in the apparel decoration industry. Explore topics ranging from supply chain optimization and technology integration to the future landscape of apparel sourcing. Tune in for a conversation meant to inform apparel decorators looking to stay ahead in a competitive market. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Attend FUNdamentals Live News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/6DhlJNb_QE0 Dad Joke Terry: I can't take my dog to the park anymore. The pigeons keep biting him. I should have known this would happen. He's purebred. Apparel Sourcing Aaron: We don’t read bios anymore, so Ian tell us a little about yourself and from what we heard, you were a printer in high school. *where Ian worked in high school: (https://www.adsnartscreenprinting.com)  Terry: Let’s head to MIT. Talk to us about that experience and what brought you to this industry. * Ian MIT basketball info: https://mitathletics.com/sports/mens-basketball/roster/ian-hinkley/9707 Aaron: As someone who has experienced the challenges of ordering blanks firsthand, what were some of the key problems you encountered, and how did you address them through DGI Apparel?*Our story: https://www.dgiapparel.com/our-story Terry: Beyond using DGI Apparel, what advice would you offer to apparel decorators who are facing sourcing challenges or looking to optimize their supply chain management processes? Terry: What we understand is DGI Apparel is free to use. Could you share why you made this decision and how it benefits your users? Aaron: With your background at MIT, how has your education and expertise influenced the development of DGI Apparel, particularly in terms of technology and innovation? Pic of Daniel and Grant: Terry: Can you share any insights or observations you've gained from your experience as to trends or developments you have noticed?Aaron: How do you envision DGI Apparel evolving to meet the changing needs of the apparel decorating industry in the coming years? https://www.youtube.com/embed/GPL0Qt7voZM?si=ZAdrDO8PybKbAFeC The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success. https://youtu.be/ugzHRuObLCU OTHER EVENTS FUNdamentals Live! June 7th and 8th, 2024.

Drawing from recent industry developments and conversations hosts Terry Combs and Aaron Montgomery unpack the contrast between growth and scarcity mindsets, shedding light on the importance of finding balance amidst evolving market dynamics. From the implications of industry giants shuttering their doors to the competitive landscape reshaping pricing strategies, Terry and Aaron navigate through real-world examples to highlight the essence of fostering a growth mindset. Terry and Aaron will unpack practical insights and discuss with the Regulators how they navigate challenges and seize opportunities with resilience and optimism. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Attend FUNdamentals Live News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/m_mJyg72cdk Dad Joke Aaron: I invented an air freshener that’s controlled by your mind. It makes scents when you think about it. Growth Mindset Understanding Growth Mindset vs. Scarcity Mindset: Define what constitutes a growth mindset and contrast it with a scarcity mindset. Discuss how each mindset influences attitudes and behaviors in the business world. Industry Developments and Conversations: Explore recent developments and conversations within the garment decorating industry. Highlight significant events or trends that reflect shifts in the market landscape. Implications of Industry Giants Closing: Delve into the implications of established industry giants closing their doors. Discuss the impact on market dynamics, competition, and the broader industry ecosystem. After the break - Talk about DTF Power Hazards v Cassie Sustainability Reshaping Pricing Strategies: Analyze how competitive pressures are reshaping pricing strategies, particularly in the context of DTF (Direct to Film) transfers. Discuss recent pricing adjustments by major players and their implications for the market. https://www.youtube.com/embed/rLmkM52M4Ks?si=Eqr5dvHANpPGh1xt The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success. https://youtu.be/jKw1sqjNoWw OTHER EVENTS FUNdamentals Live! June 7th and 8th, 2024. Embrace the transformation at FUNdamentals Live – an exclusive two-day small business workshop and retreat in O'Fallon, MO. Tailored for overwhelmed entrepreneurs seeking a revival of passion and clarity in their business. Forge a deeper connection with your work, gain confidence in your decision-making, and walk away with a clear plan and vision. Join us to transform the love for what you do into a tangible plan for success—because a business built with passion is unstop...

Join us for a deep dive into practical sustainability solutions for the apparel industry in this enlightening episode featuring Cassie Green from the Apparelist and special guest Gary Jones, VP of Environmental, Health, and Safety Affairs at Printing United Alliance. Cassie shares invaluable insights and research-backed strategies for reducing environmental impact in apparel decoration businesses. From small yet impactful changes to comprehensive approaches, Cassie and Gary provide actionable steps to help decorators navigate the path to sustainability with confidence. Don't miss out on this opportunity to discover valuable resources and take your business towards a greener future. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Attend FUNdamentals Live News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/F4YLij45dkk Dad Joke Aaron: I can cut a piece of wood in half just by looking at it. You might not believe me, but I saw it with my own eyes. Sustainable Solutions Aaron: Welcome in. As you might know, we gave up reading bios a while ago because we would rather learn about you from you. Can you both briefly share a little about yourselves and how you came to the industry? Terry: For Cassie: Can you provide an overview of the current state of sustainability in the apparel industry? o   According to the EPA, the main source of textiles in municipal solid waste (MSW) is discarded clothing, although other smaller sources include furniture, carpets, tires, footwear, and other nondurable goods such as sheets and towels. o   92 million tons of textiles waste is produced every year. Earth.org shares that in America alone, an estimated 11.3 million tons of textile waste – equivalent to 85% of all textiles – end up in landfills on a yearly basis. O The good: We’re starting to see so many companies make progress: Marine Layer, Everywhere Apparel, Living Ink (making ink out of algae), Allmade, S&S’s Giveback Box program, etc. Aaron: For Gary: From your perspective, what are some common environmental challenges faced by apparel decorators? There are three areas of concern for decorators: The manufacturing process and this includes requirements such as air permits, wastewater discharges, hazardous waste management and OSHA compliance.  The input materials being used and this includes ensuring that customer guidelines are being met with respect to the ingredients. The recent bans and proposed bans on certain chemicals are having a greater influence on the choice of materials.  The finished product and this includes the substrate and the ultimate fate of the finished product.  Terry: For Both: What are some practical steps that apparel decorators can take to reduce their environmental impact without major overhauls? O There are the typical things like replacing all your lightbulbs, recycling and/or reusing boxes and packaging materials, implementing low-flow toilets and sinks, etc. I’ve seen other shops reuse and repurpose their old screens. But shops should also be aware of what products they’re buying and selling to their customers (are they recycled cotton/poly); also notify customers...

Join us on the next episode as Terry and Aaron debate new people coming into the market. With the rise of accessible technology and DIY solutions, the landscape of the crafting and decoration industry is rapidly evolving.  The line becomes more gray and there are concerns from established professionals. Are those concerns justified, or should we embrace the influx of new talent and innovation? From Epson's entry into the DTG market to the impact of "Cricut Moms" on traditional decorators, we'll explore the dynamics of competition, adaptation, and the evolving definition of professionalism in the industry. Tune in for a thought-provoking discussion on how to navigate the challenges and opportunities presented by emerging market trends. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Attend FUNdamentals Live News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/ugt7_ZqpXFI Dad Joke Terry: I’ve opened a gym where the instructors go door to door to tell people about the benefits of joining. I call it Jehovah’s Fitness Embracing Innovation or Protecting Tradition? Is there a difference between a crafter and a maker? One source said, “There’s more glue involved in crafting.” Are there distinct categories? Crafter Maker Side gig, part-time business Starting small or part-time with the intention of future full-time business Why do some “professional” decorators fear the “Cricut Mom”? (Let’s not forget the Cricut Warrior) Fear of more competition Your issue isn’t the competition if that’s the case Fear of bottom-feeder pricing from these competitors Muddying the water with sub-par decorating souring the buyers From the vendor perspective - equipment, garments, supplies - what are the drawbacks and benefits? Why the sudden interest from that sector? A whole new group of potential buyers From the vendor side, becoming aware of an untapped market The potential for more hand-holding than with the current customer base How to find them… not from your current customer list What are the benefits to the industry from the crafter/maker? New ideas are always a plus Fall in love with the industry and make the transition to “professional” https://www.youtube.com/embed/drUjCnNR8aY?si=h3xLSsE1nnrqhBmC The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success. https://youtu.be/VdbrqKvxJSM OTHER EVENTS FUNdamentals Live! June 7th and 8th, 2024. Embrace the transformation at FUNdamentals Live – an exclusive two-day small business workshop and retreat in O'Fallon, MO.

Join us for an engaging three-way conversation led by our esteemed producer, Erich Campbell. We try to answer the question “What is the impact of creative execution in decoration businesses?” Innovative decoration techniques, artistic flair, and practical strategies for leveraging creativity to drive business growth. Through thought-provoking questions and Erich's expert insights, we uncover the intrinsic value of standing out in the competitive market of decorated garments. From identifying untapped creative opportunities to understanding why creativity matters to the bottom line, this episode offers actionable advice and inspiration for those looking to elevate their brands. Tune in to gain valuable perspectives and discover how to harness the power of creative execution. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/1WkeRgEmXMg Dad Joke Aaron: The world’s worst limbo player walks into a bar No, that's the joke... Creative Execution Erich: Intro to topic - Technique education, ‘art projects’, and value Q1: When you think about creativity in your corner of decoration, what do you think of? Q2: How much of the value of a decorated garment is there in ‘standing out’ or ‘standing apart’? Q3: With the rise of digital decoration, the overall lowering of the bar to entry into all decoration methods, how do you see the role of creativity in building a business? Q4: In your part of the decoration market, what are the creative opportunities or techniques that you think people are missing? Q5: What parts of running a business aside from art creation and decoration techniques do you see creativity as an asset? Where should people be looking to add some flair? Q6: When you get creatively stuck, where do you go to get inspired? Q7: Why does creativity matter to the bottom line? https://www.youtube.com/embed/EQCaG4szbUA?si=1hHCDDh5XBJkuRKt The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success. https://youtu.be/SY40fnSZbE4 OTHER EVENTS FUNdamentals Live! June 7th and 8th, 2024. A two day small business workshop and retreat where you come together as a community to facilitate falling in love with your business. Spots are limited so you can sign up today at OSG.link/funlive OSG Live! - Wednesday Mornings at 7 AM Central Time and then available to watch any time. Start Loving Your Business Today ❤️The FUNdamentals Of Business Success Book Radical Goal-Getters - Facilitated 6-Month Mastermind and G...

Join hosts Aaron and Terry as they explore the ins and outs of optimizing production efficiency in your apparel decoration business. Efficiency is about the importance of meeting customer needs, increasing profitability, and maximizing resources. From identifying stumbling blocks and choke points to tracking downtime and implementing changes to streamline processes. Tune in for valuable insights and practical tips to help enhance your operational efficiency regardless of the size of your business. Discover the steps to drive productivity and success in your apparel decoration business. Unlock the full potential of your production workflow. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/dcgi6_7Lt8U Dad Joke Terry: Is it OK that I start drinking as soon as the kids get to school? Or maybe I’m just a bad teacher Production Efficiency Aaron: I’m excited about this week as we get to talk about a passion area for you, and something I understand is crucial for businesses. Working with small businesses, they don’t think they need to worry about efficiency because they don’t have enough work yet. My reply is you don’t have enough work yet because you are not efficient enough to be able to take it on. We will fill the space we have. Anyway, you are a master of this and have changed many printing shops with your ideas around maximizing efficiency. So this is going to be part of me “interviewing” you and part discussion. Sound good? Let’s talk about the why of production efficiency Getting products out the door to meet our customers’ needs. To keep our promises. Most shops don’t schedule production, they juggle production Make more money with the same equipment and staff Where do we start? Look for stumbling blocks or choke points Track downtime What one thing could we change to make your job more efficient, easier? Explaining “why” to your staff “Because I said so,” is not a motivator If your employees know why their part of the process is important, they are more motivated to get the job done Most people come to work and want to do a good job Aaron: Race Car Pit Crew idea Expectations You have to communicate what you expect And your expectations have to be realistic Training, training, training Tracking efficiency https://www.youtube.com/embed/LDpwOJRChnE?si=GIm3wroHYJtDl_oY The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success. https://youtu.be/E2tPpOT56mA

Join Aaron live on location at American Print On Demand for an exclusive behind-the-scenes tour with Sean Stewart. Explore the evolution of digital textile imprinting, from old-school transfers to cutting-edge DTF technology. Discover the journey from dye sublimation desktop to wide-format printing and cut and sew processes. Gain a deeper understanding of transfer printing strategies and sublimation cut and sew integration. Explore the array of tools available in the print lab at American Print On Demand. Learn why DTF has become one of the most exciting advancements in digital textile printing. Don't miss this immersive journey into the heart of digital textile imprinting innovation. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/4rTVjNRv4o8 Dad Joke Aaron: Two guys walked into a bar.  The third guy ducked. Digital Textile Imprinting Can you walk us through the evolution of digital textile imprinting and how it has transformed over the years? Starting with old-school transfers and dye sublimation desktop systems. How has the transition been from these methods to the current wide-format and cut-and-sew processes? DTF (Direct to Film) printing appears to be a game-changer for screen printers. Can you elaborate on its benefits and how it provides a cost-effective yet viable transfer solution? What impact do different head configurations in DTF printers have on the printing process, and what considerations are important when choosing software for substrate compatibility? How does DTF compare to other methods like sublimation cut and sew, and what factors should businesses consider when selecting between these technologies? Can you discuss the significance of having a transfer depot and how it contributes to building a book of business while ensuring sustainable growth? https://www.youtube.com/embed/otTab9sTXq0?si=-d3IPszwkEK6Acpm The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success. https://youtu.be/1FK-ScXYc4I OTHER EVENTS FUNdamentals Live! June 7th and 8th, 2024. A two day small business workshop and retreat where you come together as a community to facilitate falling in love with your business. Spots are limited so you can sign up today at OSG.link/funlive OSG Live! - Wednesday Mornings at 7 AM Central Time and then available to watch any time. Start Loving Your Business Today ❤️The FUNdamentals Of Business Success Book Radical Goal-Getters - Facilitated 6-Month Mastermind and Goal Ach...

Join Terry and Aaron this week as they take a deep dive into four of the most coveted Secret Sauce segments from past episodes of 2 Regular Guys. From mastering the business mindset to unlocking ink mixing system hacks and achieving soft hand graphics in screen printing, they'll uncover invaluable tips and tricks for industry success. Plus, don't miss an extra special secret sauce segment from resident Art Guy, Dane Clement. Whether you're a seasoned veteran or just starting out, this episode promises to deliver actionable insights to elevate your business game. Tune in and discover the secrets behind building a business you love, enhancing production efficiency, perfecting soft hand graphics, and mastering AI communication techniques. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/oyuoBTRio0Q Dad Joke Aaron: Do you know how much space is needed to grow fungi? As mushroom as possible. Printers Secret Sauce How to Build a Business You Love (Aaron - December 15, 2023): The Importance of a Business Owner Mindset: Moving beyond chasing short-term trends or external validation, and instead, focusing on building a solid foundational mindset for long-term success. Simplicity in Concept, Complexity in Execution: It may seem simple (like running a set distance), the reality involves complex elements such as training, mental toughness, and persistence. A Business You Love is Part of Your Identity: This deep connection to your business is what makes it something you're proud of, even on challenging days. Overcoming Excuses with Deep-Rooted Reasons: The final takeaway is the emphasis on having a reason for your business that is stronger than any excuses. This deep-rooted reason is what drives success and differentiates a truly loved business from just another job. Ink Mixing System Hack (Terry - September 22, 2023): Customization Demand in Screen Printing: Specific color matches in screen printing, such as the John Deere green for a lawn tractor business, emphasizing the importance of being able to fulfill such specific demands. Practicality of Ink Mixing Systems: Great for small orders where purchasing a large quantity of a specific color would be impractical and potentially wasteful. Cost-Effectiveness and Efficiency: With a reasonable initial investment, can save money in the long run and allow for efficient production of the exact amount of ink needed for a job. Matching Precise Colors: A necessity of matching precise colors, particularly for corporate logos or college mascots, where close isn’t good enough and exact Pantone Matching System (PMS) colors are required. Enhancing Business Capability and Reputation: Investing in an ink mixing system not only enhances your capability to meet customer needs but also boosts your reputation as a versatile and high-quality service provider. Screen Printing Soft Hand Graphics (Terry - September 1, 2023):  Plastisol Inks for Soft Hand Effect: A common misconception is that you need water-based inks for a soft hand effect; plastisol inks,

Welcome to the start of Season 12! Join Terry, Aaron, and show producer Erich Campbell as they unveil insider tips and tricks for stepping into the spotlight as industry speakers. Stemming from their recent annual "10 Things We Would Like to See" episodes, this discussion dives deep into crafting compelling proposals, designing impactful presentations, and engaging audiences with authenticity and flair. From idea selection to test runs, they'll share actionable strategies to help aspiring speakers make their mark on the industry circuit. Tune in and discover how to amplify your voice and become a sought-after speaker in your field! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/oy56RklHQH0 Dad Joke Terry: I’m writing a new book on Reverse Psychology Please do not buy the book! Being a Seminar Speaker How did everyone get started down this road? Is your idea of interest to attendees? And is it a big enough topic for 1 hour plus? Making your proposal Start with bullet points of topics to cover What should your slides look like? Having some fun relating to your audience Encourage questions, and engage your audience. When the questions start, you’ve got them. Real-life stories to illustrate your points help your audience relate. Examples to pass around are always a hit. Test run on the clock. Take a deep breath and slow down! Have fun. Aaron: My 9-step system. Determine the goal of the session. Brainstorm all the details to cover, Put it into 3 to 5 sections, sort into a good order of flow (why, what, how), build your slides, script your slides, walkthrough (ensuring animation, flow), bullet point your script, final rehearsal. https://www.youtube.com/embed/VpbYsIzMNQQ?si=A9vqhaIKBzEbF3RM The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success. https://youtu.be/1tZKBHOSUMU OTHER EVENTS FUNdamentals Live! June 7th and 8th, 2024. A two day small business workshop and retreat where you come together as a community to facilitate falling in love with your business. Spots are limited so you can sign up today at OSG.link/funlive OSG Live! - Wednesday Mornings at 7 AM Central Time and then available to watch any time. Start Loving Your Business Today ❤️The FUNdamentals Of Business Success Book Radical Goal-Getters - Facilitated 6-Month Mastermind and Goal Achievement Group Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting 2024.

We turn the tables on Terry this week and interview him about his journey into the realm of DTF (Direct to Film) printing. Following last week's show with Johnny Shell, we know there are many unanswered questions about DTF Printing. Terry takes us on his journey from his initial unfamiliarity to becoming adept with DTF due to his expertise with DTG equipment. Terry shares insights into the reasons driving the adoption of DTF, addressing customer resistance, tackling misinformation, and navigating the learning curve involved in mastering DTF decoration. We will discuss technical aspects, including the optimal printing environment, application techniques for adhesive powder, and safety considerations. Join them for an enlightening conversation shedding light on Terry's evolution from a novice to an expert in the field of DTF printing. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” Dad Joke Terry: Not all math jokes are terrible Only SUM What We've Learned about DTF (Direct to Film) Why DTF? It’s a very simple decoration method Easy to apply and almost any substrate You can apply in a temperature range of 275-325 so manmade fabrics not an issue No dye migration Is there customer resistance to DTF garments? Most of the resistance comes from decorators, not customers Email from a customer this week Why is there so much misinformation on the internet and at shows? Band-Aids Wanting to appear as an expert. Ulterior motives What’s a realistic learning curve to be a DTF decorator? 30-90 days Talk to us about proper environment. Just like DTG, 40% humidity and normal office temperature How does DTF work on a DTG printer? Why would someone go this direction? Most machines have a DTF option that reverses the print order and backs off on the amount of ink layed down Nothing to buy other than film and adhesive. You use the same ink for both processes. Why is there white and black adhesive powder? Band-Aid because of process errors What causes blotches in the image after it’s applied?  Moisture on your film. The film coating is made to attract water based ink. It also attracts moisture from the air. What’s the best way to apply DTF transfers? Depending on the fabric, press for 15 seconds at medium pressure Peel and press a second time for 5 seconds, but use fabric or Pellon to soften the image. Is adhesive powder and vapor safe? The adhesive powder – more finely ground but the same adhesive screen printers have been using for decades Fumes can cause eye, skin or respiratory irritation or potentially an allergic reaction for some people Not the great evil that some make it out to be OEKO-TEX Certified Use common sense I was going to ask you about ways to add adhesive and cure single sheet transfers, but we’ll have to wait for the Secret Sauce today for that answer. https://www.youtube.com/embed/4NBhT_125uM?si=ygKXIHmYbleXRlxT The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their deco...

Join us for an insightful discussion with Johnny Shell, Principal Analyst at Keypoint Intelligence, as we unravel the latest trends in Direct to Film (DTF) printing. Get a closer look at the metrics and captivating discoveries from their in-depth DTF Forecast. Explore the transformative impact of DTF on the DTG market and its implications for screen printing. Gain valuable insights into the evolving landscape of garment decoration technologies. Tune in to stay ahead of the curve in the dynamic world of DTF printing! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/FbF7umOHWUo Dad Joke Terry: I got mugged by six dwarves last night Yeah, not Happy DTF Printing Trends Aaron: Johnny, you’ve certainly been on our show several times before, but for our new listeners, tell us a little about yourself and your journey in our industry. Terry: Tell us about the new DTF forecast you’ve done. Aaron: What metrics are included? Terry: What are some of the findings you found most interesting Aaron: What are your thoughts on how DTF is affecting the DTG market? Terry: I know you also do a DTG forecast. Are you seeing DTG impacting the screen printing market? Aaron: Are you seeing DTF having an effect on screen printing? Terry: Johnny, how can our listeners get more information? https://www.youtube.com/embed/fvO6v7FB48o?si=rIsnc1XcpNyXUMVO The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success. https://youtu.be/KLRwiOci9Ik OTHER EVENTS OSG Live! - Wednesday Mornings at 7 AM Central Time and then available to watch any time. Start Loving Your Business Today ❤️The FUNdamentals Of Business Success Book Radical Goal-Getters - Facilitated 6-Month Mastermind and Goal Achievement Group Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting 2024. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, January 13-14, 2024. Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems  Learn from Erich Campbell about digitizing for patches. The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS International Personalization & Awards Expo Las Vegas, NV - February 6–9, 2024 Decorated Apparel Expo Kansas City - February 23 - 24, 2024 ASI Ft. Worth - March 5-6, 2023

On this episode of the 2 Regular Guys Podcast we unlock the potential of utilizing a virtual assistant to grow your business. Barry Coziahr with teambuilders.agency is a seasoned business consultant with over 30 years of experience. We will discuss the key advantages of virtual assistants, explore their impact on businesses in the garment decorating industry, and discover the secrets to optimizing their productivity. We will also explore how to delegate effectively, streamline workflow, and harness the true potential of virtual assistance for business expansion. We will also discuss some uncommon uses Barry has seen and how even if you didn’t think a VA was right for you, you might be missing out. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/jNAgTgvfbTQ Dad Joke Terry: I found $20 lying in the parking lot and thought to myself, “What would Jesus do?” So, I turned it into wine. Utilizing Virtual Assistants Aaron: Barry we don’t read the bios anymore here on 2 Regular Guys. Instead, tell us a little bit about yourself and what you do. Terry: How can garment and product decorators, who often run small businesses, determine where a virtual assistant might fit into their operations? Aaron: Explain for our listeners what having a virtual assistant really means for a small business in terms of efficiency and productivity. Terry: In your experience, what are some practical examples of tasks or responsibilities within the garment and product decoration industry that are ideal for delegation to virtual assistants? Aaron: What criteria should garment decorators use to assess whether a virtual assistant is the right fit for their unique needs and business size? Terry: Can you share tips for working with virtual assistants so expectations are met and the workflow is optimized? Aaron: From your experience, what advice can you offer to measure the success of virtual assistant services… specifically for a garment or product decorator? Terry: How can people connect with you and learn more? https://www.youtube.com/embed/6ScuKVuJpfc?si=tUUUqK0Njy7Qm7qb The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success. https://youtu.be/Ypnv40RQD5s OTHER EVENTS OSG Live! - Wednesday Mornings at 7 AM Central Time and then available to watch any time. Start Loving Your Business Today ❤️The FUNdamentals Of Business Success Book Radical Goal-Getters - Facilitated 6-Month Mastermind and Goal Achievement Group

Join hosts Terry Combs and Aaron Montgomery as they welcome special guest Dane Clement of DaneClement.com and Stahls to dive deep into the world of niche markets in the garment and product decorating industry. In this enlightening episode, we'll explore the fascinating intersection of creativity, AI art tools, and the booming print-on-demand model. Discover how innovative businesses are leveraging AI to develop unique niche market ideas and how you can apply these strategies to spark your creativity and uncover fresh opportunities within your specialty. Tune in for valuable insights and inspiration to fuel your journey in the world of decoration. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/UXtRIDsuk8c Dad Joke Terry: Know what the three hardest things for people to say are? I’m sorry I love you Worcestershire sauce Creative Niche Markets Aaron: Welcome in Dane. Thanks for being with us. This episode is a little unique because unlike normal we are not interviewing you, but asking you to join the discussion about Niche Markets. Being with Stahls and also being on the cutting edge of AI and art / design allows a unique perspective. And this is an episode that we have not tackled in a while where Terry and I discuss Niche Markets. I can’t wait for your take. But first, for any new regulators out there, tell us a little about you and your journey through the industry. The Dane 101. Terry: Let’s start by explaining niche markets and why these markets are important. Aaron: Having Dane here, I want to dive right into a niche related to AI. I’d like to ask you Dane, how are you seeing people utilize AI artwork to create a niche for themselves? Aaron: Pet Lovers: Customized pet-themed apparel, accessories, and home decor for passionate pet owners. Terry: Local Sports Teams: Design and sell merchandise for local sports teams, schools, and fan clubs. AI Art Tools Aaron: Sustainability Enthusiasts: Eco-friendly and sustainable apparel and products for environmentally conscious consumers. And it might not be eco-friendly sayings, and even what some might consider greenwashing. But focusing their business on sustainability. And many times that goes hand in hand with ethically produced products. Many years ago we had Reagan from Fed By Threads on the show and he was what I would consider an early adopter of this model. Terry: Completely Unique Niche Markets Aaron: Art and Creativity: Art-inspired merchandise, custom art prints, and creative tools for artists and art lovers. Terry: Geek and Fandom: Target specific fandoms, such as sci-fi, fantasy, or gaming, with unique designs and merchandise. Aaron: Dane thanks for participating today. Can you share any news (secrets about things happening at Stahls? Also, share what is going on over at DaneClement.com and some of the future plans there. Extras if we have time: Crafters and DIY: Craft-related merchandise, tools, and supplies for the DIY and crafting community. Medical Professionals: Customized scrubs, lab coats,

Join us for a special tradition as the 2 Regular Guys kick off 2024 with their annual "10 Things" list! It's that time of year when we share our hopes and aspirations for the world of garment and product decoration. From industry essentials to dream-worthy innovations, Aaron and Terry will dive into what they'd love to see in the coming year. But here's the exciting part – we want to hear YOUR thoughts too! Join us live and share your own wishes and predictions for the industry in 2024. Let's shape the future together! #Regulators #2024Wishlist Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/BgKsz79DPn0 Dad Joke Aaron: Did you know that I used to work for the Circus? I was a human cannon ball… Until they fired me. 10 Things from 2023 Terry: I’d like to see, I expect to see, trade shows seek their new level. So what does that mean? Trade shows won’t return exactly as before. For good or for bad (if you run a trade show), many typical exhibitors at all or most shows were very successful during COVID without the costs of trade shows. Many of these companies are weighing how much of this expense they’re willing to take on again. This is a conversation or debate taking place at manufacturers, dealers and distributors throughout the industry. Aaron: Mid Range Heat Press. Going from 16×20 to the next level is a massive cost jump. How can you make a mid range size more viable? A 30 x 40 or a 40 x 60 that can still be affordable on the average credit card? Terry: I miss ThreadX (by Printing United) but apparently not financially viable so likely gone for the time being. I’d like to see an online version of ThreadX that is not tied into a business or organization with a profit agenda. I would miss the personal interaction but the speakers were awesome, and the attendee mix as well. Option 2, tie a live event to the Expo in Atlanta either a day or two before or after. This is an idea we’ve kicked around on past shows. Aaron: More Balance. Now back to the high level woo woo stuff that you know and love from me. I get to work with a lot of business owners, and I see us all really siloing our lives. There is the business life about making money. There is the home life, the community. I’d like to see people integrate this more and that starts by really defining our purpose and why. Then operating from that space centrally. Terry: I’m looking forward to innovation and clarity in DTF printing. By innovation, I’m referring to things like single sheet powder application devices. There are some devices but to my knowledge none that will coat a 16×20 sheet yet. By clarity I mean things like, what’s the truth about the adhesive powder? And in general just a better understanding of proper methods and techniques. Aaron: Less Competition. OK, one more woo-woo thing. I know business is set up as a thing you have to win, more market share, and beat the other guy. But I think this drags us away from an abundance mentality that I have found to be crucial to success. We need partnerships, we need collaboration,

Join us for an insightful episode as Terry and Aaron bring you their annual tradition of gearing up for success. As we approach the new year, it's time to break out your junior yellow legal pad because we're diving into the art of PLANNING for 2024. In this episode, we'll discuss valuable strategies to elevate your game in the coming year. Discover indispensable tips that will set you up for triumph as a product decorator in 2024. Don't miss this opportunity to kickstart your journey towards a prosperous and fulfilling year. It's GO Time on The 2 Regular Guys Podcast! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/7htffdCm77Q Dad Joke Terry: Did you know I was on an elevator with 8 department stores Santas yesterday? It got a little Claustrophobic in there. Last Year - Planning for 2023 Terry: Do you know your brand? And if you do, is it the brand you want? Here’s what it’s not… Your brand is not your logo Your brand is not “Hey, look at me!” Your brand is not a mission statement So what is your brand? Your brand is your promise Brand is about relationships What can they expect from you? What separates you? Why do you do what you do? Your brand is who you are… who you want to be… who people perceive you to be Aaron: Love that you brought up branding. Clarity on who you are and who you serve is so important. What customers did you enjoy working with? What customers need to go elsewhere When you try to be all things to everybody, you end up being nothing to no one. Erich: Review & Forecast FURTHER OUT than you think you should Terry: In 2023, become an expert at what you do Every expert has a beginning What 1 task or technique would you like to be better at in 2023 Lay out a plan for weekly efforts in that area Reading up on the subject Set aside time to experiment Aaron: Systems Business needs to be a system. Things you can repeat Automate – What are you doing over and over? Stop going it alone. https://osg.link/iworker Erich: Learn to ‘Prune’ & Understand ‘Fitness’ Terry: Plan to become the “go to” decorator in your area… in your marketplace Do good work and deliver on time! This is the true secret to success You can compete with anyone large or small if you do good work… Make it easy to buy from you It’s often not about price Most customers are not professional buyers Innovate – try something new Specialty inks, vinyl, thread, techniques Planning for 2024 Terry: Stop and take a deep sigh of relief. You made it through the worst business interruption in decades. How can we use this experience in 2024 and beyond? What did you learn about you… about your business? Who helped you keep your business afloat? What can you do to show your appreciation, and build on that relationship? Diversify your technology Diversify your customer base Aaron: Sustainability Initiatives: In 2024 the customer’s priorities are changing. Sustainability is no longer a buzz marketing term,