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Beyond the Wrench

Author: Jay Goninen

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How can automotive and diesel shops run a better business and be more profitable? How can we make the aftermarket and dealerships more attractive to younger generations? Each week, Jay Goninen, Co-Founder & President of WrenchWay, will sit down with shop owners, technicians, instructors, and professionals in the automotive and diesel industries to have them share their stories and insights. We’ll dive deep into what’s going on in shops and dealerships and what we can do to help drive the industry forward.
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How Do You Define Success?

How Do You Define Success?

2024-04-2401:09:07

Fernando Miranda, Vice President of Transformers Institute, walks us through how everyone sets their own meaning of success in their career and life. He talks about how to create a positive mindset, ways to stay consistent through the highs and lows of life, and the importance of finding your inspiration.View the video podcast on YouTubeAbout Our Guest:Fernando MirandaVice President, Transformers Institutefernando@transformersinstitute.comSponsor:Jasper Engines & TransmissionsAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Technician Compensation Tool - See automotive, diesel, and collision technician compensation in your area at wrenchway.com/pay.Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.Instructors - Need help getting resources and connecting with industry? We have free resources for your program. Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
There is a lot of technology that impacts service departments. The hard part is evaluating what software or digital tool could be useful for your shop. Corey Smith, National Fixed Operations Training Manager for APCO Holdings, LLC, discusses how to get team buy-in for new products, the importance of training on new technology, and how to evaluate post-implementation.View the video podcast on YouTubeAbout Our Guest:Corey SmithNational Fixed Operations Training Manager, APCO Holdings, LLCcsmith@apcoholdings.comSponsor:RepairPalAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Technician Compensation Tool - See automotive, diesel, and collision technician compensation in your area at wrenchway.com/pay.Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.Instructors - Need help getting resources and connecting with industry? We have free resources for your program. Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
WrenchWay partners with Hireology to help dealerships better hire technician talent. Tiffany Czerwinski, Director of Automotive Partnerships at Hireology, discusses the impact this new partnership will have on dealership recruiting. She also addresses several challenges the automotive industry is currently facing, including talent shortages and the absence of clear career paths. Lastly, she offers dealers valuable recruiting tips you won’t want to miss!View the video podcast on YouTubeAbout Our Guest:Tiffany CzerwinskiDirector of Automotive Partnerships, Hireologytczerwinski@hireology.comSponsor:Wind River PaymentsAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Technician Compensation Tool - See automotive, diesel, and collision technician compensation in your area at wrenchway.com/pay.Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.Instructors - Need help getting resources and connecting with industry? We have free resources for your program. Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Chris Craig, the Fixed Operations Content Owner from RockED, is back to talk about service department communication. In this episode, he dives into the current state of the automotive industry, gives various management and communication advice on how to support shop staff, and shares great tips for service advisors.View the video podcast on YouTubeAbout Our Guest:Chris CraigFixed Operations Content Owner, RockEDFollow Craig on Social MediaChris’ last episode: Making Your Service Advisors a Priority ft. Chris CraigSponsor:Jasper Engines & TransmissionsAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.Instructors - Need help getting resources and connecting with industry? We have free resources for your program. Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Sue Dickson, Founder of Give Me Ten, and Jack Wilson, Auto Service Instructor at Lake County Tech Campus, discuss the progress of collaborating with the industry to develop more meaningful work-based learning opportunities for students. Each individual's path in the automotive field varies, and not everyone is suited to become a technician. The Give Me Ten program simplifies the process for students to find a suitable career path and eliminates barriers for shops to invest in the future of the industry.View the video podcast on YouTubeAbout Our Guests:Sue DicksonOwner & Operator, Closs Tire & AutoFounder, Give Me Tenclosstireauto@gmail.com Jack WilsonAuto Service Instructor, Lake County Tech Campusjwilson@techcampus.orgSue and Jack's last Beyond the Wrench episode.Sponsor:Machinists Union District Lodge 77About Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.Instructors - Need help getting resources and connecting with industry? We have free resources for your program. Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Josh Arnold, Master Technician of Toyota & Subaru Corvallis, is back again to give young technicians seven tips from his seven years as a technician. From focusing on developing skills to never wasting an opportunity, Josh passes along valuable lessons he has learned along the way.View the video podcast on YouTubeAbout Our Guest:Josh ArnoldMaster Technician, Toyota & Subaru CorvallisJosh's Last Beyond the Wrench EpisodeSponsor:Thermo KingAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.Instructors - Need help getting resources and connecting with industry? We have free resources for your program. Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
WrenchWay’s Co-Founder & CEO, Mark Wilson, covers an exclusive conversation with John Frazier, Service Director of Woody Anderson Ford, to discuss their new technician pay plan. This is a different type of episode for us, but provides great insight and real-world conversation about how one dealership started and implemented a forward-thinking technician compensation plan. We hope you enjoy!View the video podcast on YouTubeAbout Our Guest:John FrazierService Director, Woody Anderson Fordjfrazier@woodyandersonford.comAbout Our Guest Host:Mark Wilson, Co-Founder & CEO, WrenchWaymark@wrenchway.comWrenchWay Resources:Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.Instructors - Need help getting resources and connecting with industry? We have free resources for your program. Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Let’s talk about improving the automotive industry and properly training future technicians. Philip walks us through why dedicated training during the day instead of after work can be valuable. He also breaks down the impact of hands-on training, and discusses the importance of teaching the basics.View the video podcast on YouTubeAbout Our Guest:Philip AustinManager of Technical Training & Development, Niterra North Americaphaustin@ngksparkplugs.comNGK Shop SquadSponsor:RepairPalAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.Instructors - Need help getting resources and connecting with industry? We have free resources for your program. Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Helping technicians quickly write accurate repair event documentation, Pencilwrench allows shops to provide customers with an invoice that is clear, concise, and readable. In this episode, we explore how new shop software can help improve the overall perception of technician careers by bringing professionalism and transparency to the forefront.View the video podcast on YouTubeAbout Our Guest:Joe McCueFounder & Partner, Pencilwrenchjoem@pencilwrench.com Sponsor:Universal Technical InstituteAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops.Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.Instructors - Need help getting resources and connecting with industry? We have free resources for your program. Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Technician efficiency and productivity are crucial factors in maximizing your shop's profitability. In this episode, we discuss the impact new technology can have on shops, exploring how it can simplify technicians' tasks, improve customer retention, and ultimately boost revenue.View the video podcast on YouTubeAbout Our Guest:Jon Belmonte, CEO of AutoVitalsjon.belmonte@autovitalsinc.comSponsor:Jasper Engines & TransmissionsAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shopsShops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.Instructors - Need help getting resources and connecting with industry? We have free resources for your program. Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Is the automotive industry still the only industry that uses faxes? Let’s talk about shop management, scheduling, and improving your shop’s efficiency! In this episode, we'll explore the unique SocketTime software and how it helps shops maximize every technician’s day and every hour, while still allowing flexible scheduling for technicians.View the video podcast on YouTubeAbout Our Guests:Matthew DonovanFixed Ops Director, Jay Wolfe Automotive GroupCo-Founder, SocketTime Systems, LLC mdonovan@sockettime.com Craig MisakPresident and Founder, SocketTime Systems, LLC cmisak@sockettime.com Sponsor:Sonic ToolsAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shopsShops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.Instructors - Need help getting resources and connecting with industry? We have free resources for your program. Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Learn the importance of valuing your technicians, discover effective strategies on how to transition out of flat rate, and explore ways the auto industry can improve technicians’ career paths. Immerse yourself in Aleck's passion for the automotive industry in this week's episode!View the video podcast on YouTubeAbout Our Guests:Dr. Thomas LitzingerExecutive Director, University of the AftermarketAftermarket Education Industry Chair, Northwood Universitylitzinge@northwood.eduJames O’Dell, AAPAssistant Director of Aftermarket Education, Northwood Universityodellj@northwood.eduSponsor:Machinists Union District Lodge 77About Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shopsShops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.Instructors - Need help getting resources and connecting with industry? We have free resources for your program. Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Learn the importance of valuing your technicians, discover effective strategies on how to transition out of flat rate, and explore ways the auto industry can improve technicians’ career paths. Immerse yourself in Aleck's passion for the automotive industry in this week's episode!View the video podcast on YouTubeAbout Our Guest:Aleck BrownsteinRegional Vice President, Volvo Car USAaleck.brownstein@volvocars.comSponsor:Wind River PaymentsAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shopsShops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.Instructors - Need help getting resources and connecting with industry? We have free resources for your program. Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Born and raised in a dealership, Jim’s evolving passion for the automotive industry has blossomed into key advice on what it takes to create a great shop. From the importance of evaluating financial statements to the process of rebuilding dealerships in crisis, Jim breaks down his expertise in this week’s episode of Beyond the Wrench. View the video podcast on YouTubeAbout Our Guest:Jim PhillipsPrincipal, Training Team USAjphillips@trainingteamusa.comSponsor:Sonic ToolsAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shopsShops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.Instructors - Need help getting resources and connecting with industry? We have free resources for your program. Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
As a master technician with over 20 years of experience and a public figure within the industry, Bogi has a unique message to share. Discover the challenges she and other women face in the shop, the significant impact respect for technicians can have, and the changes the automotive industry has undergone over the years.View the video podcast on YouTubeAbout Our Guest:Bogi LateinerHost of All Girls Garage, MotorTrendBogi's GarageSponsor:Jasper Engines & Transmissions About Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shopsShops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.Instructors - Need help getting resources and connecting with industry? We have free resources for your program. Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Dealers come together, share best practices, evaluate each other's businesses, and grow together. Learn how valuable peer performance groups can be to dealers, explore how to support the career development of aging technicians, and dive into the evolution of the equipment industry.View the video podcast on YouTube(1:38) George’s Background(14:46) Performance Dealer Groups(24:30) Evolution of Equipment Industry(35:41) Career Development for Older Technicians(44:57) Motivating Next GenerationAbout Our Guest:George RussellFounding Member, Machinery Advisors Consortiumgeorge.russell@machineryadvisors.orgSponsor:Thermo KingAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shopsShops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.Instructors - Need help getting resources and connecting with industry? We have free resources for your program. Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
We explore Josh’s career in automotive, discuss his decision to become an instructor, and he shares key advice for young technicians on how to find good managers and mentors.Our team is taking a couple of weeks off the podcast for the holidays. We would like to thank you for all of your support, wish you Happy Holidays, and we will see you in 2024!(3:00) Josh’s Career in Auto(12:51) Diverse Background for Teaching(18:13) Mentors for New Technicians(35:27) Understand Flat Rate(42:06) Good Manager Qualities(47:13) Becoming an InstructorAbout Our Guest:Josh SimonsASE Master Technician & Instructor/Academic Program Director, Greenville Technical CollegeConnect on LinkedInSponsor: Sonic ToolsAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122WrenchWay Resources:Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shopsShops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.Instructors - Need help getting resources and connecting with industry? We have free resources for your program. Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Enjoy this previously recorded webinar where WrenchWay Co-Founders, Jay Goninen and Mark Wilson, discussed the findings from WrenchWay’s 2023 Voice of Technician Survey. With over 650 responses from technicians, students, and other industry professionals, the survey uncovered feedback on job satisfaction levels, what individuals look for in an employer, and ways the industry can improve. Links to the full report and webinar are in the show notes.(8:19) What Technicians Want(18:58) Preferred Pay Structures(30:19) Technician Work Schedules(37:54) Satisfaction Levels with Employer(57:39) Key Takeaways & QuestionsResources:2023 Voice of Technician Survey SummaryWebinar & Presentation On-DemandDownload the free WrenchWay mobile app:App StoreGoogle PlayAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122About Our Guest:Mark WilsonCo-Founder & CEO, WrenchWaymark@wrenchway.comConnect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
Don’t miss Lisa McClease-Kelly’s unique advice for small businesses in this week’s episode of Beyond the Wrench. As Co-Owner of Network In Action Oregon and Kelly's Automotive, and with a background in nonprofits, Lisa offers a different perspective on ways shops can serve their community and staff. She also offers some other business advice on how shops can relay their values to their employees, tips on handling bad hires, and so much more! (5:45) Supporting Nonprofits(16:35) Small Business Coaching(22:23) Identifying & Communicating Values as Owners(25:48) Angel Fund(51:16) Handling Bad Hires(01:00:03) Communication AdviceResources:Download the free WrenchWay mobile app:App StoreGoogle PlayAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122About Our Guest:Lisa McClease-KellyCo-Owner of Network In Action Oregon and Kelly's AutomotiveConnect on LinkedInSponsor:OK. Your customer’s engine or transmission has failed. But now is not the time for them to trade their vehicle – not without a working engine or transmission. Besides, would they have kept their vehicle another 3-5 years if their engine or transmission had not let them down?If you answered “yes” then Jasper Engines and Transmissions is your choice to give your customer’s vehicle new life and many thousands of miles of enjoyable driving performance.When considering the high cost of a new or newer used vehicle, there’s a pretty good case to be made for replacing a drive train component that has failed or is delivering poor performance – rather than trading their car, truck, van or SUV. Install a quality re-manufactured JASPER product for less than your customer would have to invest in a new vehicle or a newer used vehicle.Check out their website at jasperengines.com to learn more about the money-saving value of JASPER.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
We are proud to welcome Daniel Diaz, Service Technician at Braman BMW Miami (and rising TikTok star)! In this episode, Daniel offers advice to young technicians on purchasing tools, encourages all technicians to keep learning, and emphasizes the importance of finding the right shop management and support as a new technician.(1:27) Tool Organization for Efficiency(12:51) Keeping Up with Technology & EV(30:45) Having the Right Shop Support(34:32) Shopping Smart for Tools(43:50) Always Keep LearningResources:Sign up for Free for WrenchWay - Online Community for Automotive & Diesel ProfessionalsDownload the free WrenchWay mobile app:App StoreGoogle PlayAbout Our Host:Jay GoninenCo-Founder & President, WrenchWayjayg@wrenchway.com | 608.716.2122About Our Guest:Daniel DiazService Technician, Braman BMW MiamiFollow on TikTokSponsor:Universal Technical Institute: a place that provides opportunity for passion to become purpose. For training to lead toward a career. For over 55 years, UTI’s family of schools has helped students pursue their passion in exciting fields like transportation, skilled trades and energy. There’s a reason why students choose us and top brands hire our graduates. Reputation and commitment. Our relationships with some of the world’s most recognizable brands allow students to gain specific knowledge.As a student, you’ll train how the industry does. Learning from instructors with real world-experience and training hands-on with industry tools and equipment in the lab.  We’re committed to your success – that’s why we’re making $15 million in scholarships and grants available this year alone to those who qualify.It’s time to invest in you. Get started today at uti.edu!Disclaimer: UTI is an educational institution and cannot guarantee employment or salary. Financial aid, scholarships and grants are available to those who qualify. Awards vary due to specific conditions, criteria and state.Connect with us on social: Facebook Instagram Twitter LinkedIn YouTube TikTok
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Comments (1)

Rick Selover

Excellent show, great content on a subject that needs exposure! Way to go Jay & George!

Jul 22nd
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