Claim OwnershipThe Postworthy Podcast
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Welcome to the Postworthy Podcast, the podcast where we talk about Marketing, Entrepreneurship and the world of modern business! Hosted by Tim Lambertson and Kelli Frazier of LMS, we dive into any and all topics related to digital marketing, social media, and the wide world of influencers!
17 Episodes
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Micro-Influencers. Super Influencers. Nano Influencers. You've probably heard of all different types of influencers, but what does each term mean? Why even categorize them? Today, Tim Lambertson and Kelli Frazier are sitting down with the guru of influencer marketing, Denise Lambertson of LMS, to discuss the differences between influencer tiers and why it matters when building your influencer campaign. Get a deeper understanding of how you can leverage influencers for your marketing. Tune in and learn the value of each tier and what it means to work with them and increase your profitability.
Do you have a nagging question about digital marketing? Are you perhaps looking for the best platform to use or the best way to use a platform you are already using? Are you wondering what kind of content attracts leads best and how you can work with it to maximize its impact? Chances are you have the same questions as these lovely individuals who have taken the time to send theirs to your hosts and digital marketing experts, Tim Lambertson and Kelli Frazier. Join them now as they answer questions about social media marketing, video marketing, content marketing, emailed newsletters, and website marketing. What you get here is basically digital marketing in a nutshell. You don’t want to miss this.
Are you using Pinterest to drive awareness and conversions for your business? This week, Tim Lambertson and Kelli Frazier dive into the wonderful world of pins, boards, and destination links to help give you a clear understanding of how Pinterest can work to your advantage.
Did you know Amazon has its own version of QVC? It’s called Amazon Live, which takes the fun and interactive nature of live video and joins it with online shopping. This week, Tim Lambertson and Kelli Frazier talk about all things Amazon Live: what it is, how to use it, and why it could be valuable for your business.
The digital ad space can feel overwhelming and complicated. What kind of ad do you use? Why should you consider running ads on social media in the first place? This week, Tim Lambertson and Kelli Frazier continue to answer those questions in Part 2 of Demystifying Digital Ads! Taking us deeper, they talk about the importance of the creative aspect of the ads we put out. They cover the type of format to use, the process of Facebook’s ad auction, measuring and managing your ad, and the difference between reach and impressions. Follow along to this great and insightful episode as Tim and Kelli reiterate the need to think, do, measure, and measure again.
Field marketing is one of the many industries that have to change radically if they are to survive this pandemic. As the threat of COVID-19 forces us to do physical distancing, many stores must either limit the number of customers inside their buildings or have to close their doors entirely. Even if people make it into stores, many don't feel comfortable about getting handed a sample at the end of an aisle. How do you create that same experience without putting people at risk? Field marketing is an important part of brand messaging and it’s a sad day when it goes away. There may be a solution, though. Tim Lambertson and Kelli Frazier are joined by top influencer marketer, Denise Lambertson to talk about the future of field marketing and how influencers can and should play a major role in it.
Are you happy in your job? It's a loaded question, usually accompanied by so many caveats people aren't sure they know the answer. The reality is that finding and maintaining happiness takes work, just like everything else. In this episode, Kelli Frazier and Tim Lambertson sit down to talk about what happiness in work looks like for them and steps they take to maintain it.
The holidays are rapidly approaching, and it's time to start thinking about holiday marketing initiatives in earnest. Tim Lambertson and Kelli Frazier sit down to talk about why influencers should be a key part of your marketing strategy this year and the unique benefits they bring to the table. It has been an undeniably tough year, and so much is changing in the way we do things. Take advantage of this information to make it easier for you to tap into your online markets this year.
Today, Tim sits down to Kelli Frazier to discuss all experiences and life changes that led him to becoming the co-CEO of LMS. From his time playing sports and competing in college cheerleading to working in traditional corporate jobs, we are able to learn the lessons that shaped the way that LMS came to be!
Have you ever wondered what exactly PR is and if its something that could be useful for your brand? How is PR and Social Media Connected? What does PR entail? How do you even start? Thankfully, Tim and Kelli sat down with Marni Salup to get all the answers!Marni Salup has been helping world renowned, high profile, and emerging brands, companies and personalities tell their stories for over twenty years. Through her brand strategy, marketing and public relations company The Salup Group, Marni has built and launched thousands of brands and campaigns across all traditional and digital marketing platforms and public relations. Make sure to check out her podcast, Marni on the Move! Tell them Tim & Kelli sent you.
The road of life is rarely straightforward and often come about in the most unexpected of ways. This week, Kelli Frazier and Tim Lambertson sat down to discuss Kelli's journey from Greensboro to LA and back again, charting her journey from an assistant in LA to co-business owner and CEO of a marketing agency. Also, she offers insights and reflects on the ways those experiences prepared me for all of the challenges that comes with being a CEO.
In this episode, our hosts Tim Lambertson and Kelli Frazier sit down with Kimberly Renee Barnes to discuss the weight of being vegan, the lack of access to healthy food options in low-income areas and its disproportionate effect on Black and Brown communities. They dive into her new program, Food Love, which is working to help address the lack of healthy food in low-income neighborhoods. If you want to support Food Love, you can do so here!Where you can find Kimberly Renee:MightBeVegan.CoInstagramFacebook
The digital ad space can feel overwhelming and complicated. What kind of ad do I use? What does CPR mean? Why should I even consider running ads on social media in first place? This week, our hosts answer those questions and more! Stay tuned for Part 2 to learn even more about digital ads!
Do you feel overwhelmed anytime you open your Instagram feed? Or scrolling through Pinterest? Or even checking your Facebook timeline? Don't worry, you're not alone. On today's episode, our hosts Kelli Frazier and Tim Lambertson dive into the best ways to help your businesses make an impact on social media RIGHT NOW. These tips are easy to start doing immediately and will help you stand out in a very crowded space!Want to know more? Check out the show notes for an overview, social media links, and further reading!
Creating a brand voice is one of the first exercises you do when you start promoting and advertising your new brand or product. It's also one of the most important parts. But how do you go about finding your brand voice? How do even give a "voice" to a brand? Join Kelli Frazier and Tim Lambertson as they explore the ins & outs of brand voice!Want to know more? Check out the show notes for an overview, social media links, and further reading!
10 years ago, influencer marketing was a term that had not even been invented. Now, it comprises a significant portion of marketing budgets across the world. It's an effective way to introduce new products into the minds of potential customers from people those customers trust. But, given how expansive the space has become, how do you create an effective influencer marketing campaign that meets your goals? Kelli Frazier and Tim Lambertson are here to share!Want to know more? Check out the show notes for an overview, social media links, and further reading!
Celebrity partnerships seem out of reach for so many brands. But we're here to tell you that celebs are interested in working with brands of all sizes, even startups. How do we know? Because we've made them happen. Come join LMS Execs Tim Lambertson and Kelli Frazier, and LMS Chairwoman Denise Lambertson, as they dive into the world of Celebrity Partnerships!Want to know more? Check out the show notes for an overview, social media links, and further reading!
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