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Uncaged Wisdom: Deep Dips
The podcast where we take a quick, but deep, dip into the world of Relationship Marketing.
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55 Episodes
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This week's edition of Uncaged Wisdom: Deep Dips is all about destination marketing(or travel marketing) with Roger Williams. Roger is an Enterprise Strategy Director at Cheetah Digital, specializing in loyalty marketing and programs. He shares the ins and outs of travel marketing with us, emphasizing that if we align our marketing approaches with what our customers want, our strategies can be more successful. Listen now for insight into bringing zero-party data and destination marketing together and how you can help your clients refresh their loyalty programs.
In this week's edition of Deep Dips, Kevin Sanders talks with Diva and Julian about the evolution of restaurant loyalty programs. Kevin shares what restaurant loyalty programs were like before everything became digital, why participation and personalization is the heart of next-gen loyalty, and thoughts on loyalty programs while third-party organizations have become a middle-man. Listen now for the evolution of restaurant loyalty programs, plus the pineapple on pizza debate is settled at last!
Today's episode is all about data! Specifically, zero-party data and why it should be important to you, which is why we brought in Nick Watson, SVP of Global Experiences, to navigate us through this zero-party data deep dip. Nick shares not only why zero-party data can be crucial to your marketing strategy, but tips on how you can begin implementing it into your strategy. Listen now and don't miss Nick's answer to this week's "Sympathy for the Devils Advocate" segment!
On this week's Uncaged Wisdom, we are opening the New Year with Jillian Dimoff to discuss Emotional Loyalty. Jillian is a Strategic Account Executive here at Cheetah Digital, and today, she joins Diva and Julian for a conversation to help modernize your loyalty program. This discussion brings insight into the power of personalization and why you need to make sure you use your creative assets. Listen now!
Today on Uncaged Wisdom, Julian sits down with Cheetah Digital's Head of Mobile Go-to-Market, Andy Gladwin, to discuss the world of mobile marketing. Andy shares his expertise to show us why mobile is valuable and how you can better utilize it in marketing strategies. Listen now! You'll learn best practices to get your campaigns off the ground and running and how to get your customers on board with your mobile programs.
Financial Modeling for Loyalty Trilogy: Part 3Today's episode is the third and final part of a loyalty trilogy with guest Jay Weinberg. Jay is a Marketing Strategy Expert at Ascendant Loyalty Marking. Over 3 appearances Jay discusses financial modeling for loyalty programs by breaking the topic into three essential parts: • Why Financial Modeling is crucial to a successful loyalty program • A breakdown of the critical elements of Financial Modeling • A deep dive into the complexity of Financial Modeling for loyalty programs.Listen now to start building your Financial Model for a more successful program.
Financial Modeling for Loyalty Trilogy: Part 2Today's episode is the second part of a loyalty trilogy with guest Jay Weinberg. Jay is a Marketing Strategy Expert at Ascendant Loyalty Marking. Over the next 3 appearances Jay discusses financial modeling for loyalty programs by breaking the topic into three essential parts: • Why Financial Modeling is crucial to a successful loyalty program • A breakdown of the critical elements of Financial Modeling • A deep dive into the complexity of Financial Modeling for loyalty programs.Listen now to start building your Financial Model for a more successful program.
Financial Modeling for Loyalty Trilogy: Part 1Today's episode is the first part of a loyalty trilogy with guest Jay Weinberg. Jay is a Marketing Strategy Expert at Ascendant Loyalty Marking. Over the next 3 appearances Jay discusses financial modeling for loyalty programs by breaking the topic into three essential parts: • Why Financial Modeling is crucial to a successful loyalty program • A breakdown of the critical elements of Financial Modeling • A deep dive into the complexity of Financial Modeling for loyalty programs.Listen now to start building your Financial Model for a more successful program.
In today's episode, Jodi Rausch and Hannah Sherwood join Julian to discuss having a human-centric approach to loyalty. Hannah is an associate director of design, and Jody is the senior practice director of the Integrated Loyalty Solutions team, both at PK. As experts in their field, Hannah and Jodi share strategies to appropriately use data to improve customer experiences and how you can bring brand value to life between customer transactions.
In this week's episode, Cheetah's own Sarah Yeazel and E.C. Burns are here to talk about inclusivity and authenticity in the workplace. They both share what it means to be inclusive and why it's essential for everyone to be their authentic self at work. Through their stories and experiences, we learn ways to ensure our workplace is genuinely inclusive.
This week, Julian sits down with Tom Corbett to discuss the recent changes on privacy at Apple and Google. Tom, Senior Deliverability Consultant here at Cheetah Digital, guides us through these privacy changes with the lens of an email marketer. He shares steps marketers can take to adapt and embrace the privacy change, and why marketers should be proactive, forward planners.
This week, we are joined by Benoit Bouteille, Vice President of Customer Experience at Tinyclues and host of The State of CRM podcast. Benoit talks with us about moving past the old school batch and blast, and onto more relevant strategies. You'll learn how to align the customer-centric mindset with personalized campaigns that accurately target your customers. Tune in now for tips on providing a better experience for your customers, that can help your campaigns be more successful.
This week, Sam Bessey joins the show! Sam is the Director of Enterprise Strategy and Architecture at Cheetah Digital, and has been focusing on Digital Marketing for the last, almost, 10 years. Today he is here to discuss personalization, including breaking down the three components of personalization and how it applies to all parts of the business. Tune in now and hear Sam talk about some of the difficulties in personalization that marketers run in to, and insights that may help you build a stronger strategy.
In this week's episode, Liz McLemore joins Kayla and Julian to talk about business transformation. Liz is the Director of Service Offerings here at Cheetah Digital today she shares her expertise on business organization. Listen now and you'll learn some of Liz's tips and tricks on embracing change and delivering value.
This week we're joined by Parry Malm, CEO of Phrasee. Phrasee is an AI powered SaaS platform that has changed the digital marketing landscape through brand language optimization. Parry lets us in on how Phrasee was able to extend awareness of COVID testing and vaccinations, and how he became interested in language and marketing. Tune in now for Parry's Uncaged Wisdom and a few pop culture references that'll brighten your day!
On this week’s episode, we have Alexander Luyken of Deutsche Telekom to talk to us about how he uses social media to its full potential! You'll get to hear how Alexander made company relevant content from social networks visible to employees who are not active in those social networks, to help bring the voice of the customer closer to the employees. Tune in to listen to Alexander's insight, including how the #Telekomwall, built using Cheetah Experiences, helped promote internal social networking by sharing knowledge and positive attitudes towards the company!
In this episode of Uncaged Wisdom, our Customer Marketing Director Louise Hamer-Brown has the pleasure of speaking with Pizza Hut Restaurants UK. They discuss the approach to guest communications Pizza Hut Restaurants UK adopted during Covid-19 and how this may influence things longer term.
On this week's episode of Uncaged Wisdom, we’re joined by travel loyalty guru and fellow double-barrel surname-r Mark Ross-Smith. During his exciting career, Mark has created a social network, passionately run airline loyalty programs, consulted & advised across airline, hotel & telco industries, and is currently the CEO at StatusMatch.com.Our conversation focuses on a recent blog written by Mark entitled ‘The Magic of Loyalty,’ which can be found right here on traveldatadaily.com. After discussing what Mark sees as the magic of loyalty, we also consider what travel and hospitality brands can do in the new Post Covid-19 landscape.Oh, also playing the role of Kayla, we have Steve Arsenault, Strategic Account Executive for Cheetah Digital, specializing in the Travel & Hospitality industry. Enjoy!
We hope you’re all feeling hungry as we have a huge amount of information to digest on this culinary-themed episode of Uncaged Wisdom. Whether you’ve spent more time in the front or back of the house it has never been more important for Restaurant brands to invest in their digital marketing technologies.
Today's guest is so good he’s our first free repeater, a term we learned from the Ghostbusters, of course. Making his second appearance on Uncaged Wisdom, Armand Castro - Senior Solutions Consultant at Cheetah Digital - talks to Julian and guest-host Louise Hamer-Brown, about the benefits of moving from older email platforms to Cheetah Messaging.
Although we all have a soft spot for tried and tested legacy systems, most have now become a little dated. In this chat, we hope to drive home that there are many more capabilities and more items for our clients to love with Cheetah Messaging.
Armand takes us through 3 pillars of differentiation between the old and new or, put another way, marketers’ benefits to upgrading. Data, Execution, and Growth. Louise also emphasizes that our customer teams are here to help clients through this migration journey every step of the way.
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