Claim OwnershipMedia Roundtable
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Why are there nutrition labels required for the food we eat, but not the media we consume? How do you find out if the show you are sponsoring or listening to is saving lives or destroying the fabric of our democracy? The Media Roundtable is back in session for a new season this September but with a fun new twist. We are sharpening our focus to conversations with podcasters and creators about the shows they make and the reasons WHY they make them. The Media Roundtable season two will “unbox” other podcasts in each episode, providing a depth of analysis to help you decide what content is worth your time and dollars.
We live and work in a world that is deeply divided, while institutions and information are getting harder to trust. Our goal is to reward good actors with more attention and sponsor dollars so that we can feel good and do good through the shows we consume and support in the most entertaining way possible.
We live and work in a world that is deeply divided, while institutions and information are getting harder to trust. Our goal is to reward good actors with more attention and sponsor dollars so that we can feel good and do good through the shows we consume and support in the most entertaining way possible.
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CAOs, did you miss out on Podcast Movement Evolutions? We have the cure for your FOMO right here–an all-new Industry Edition of the Media Roundtable recapping the biggest moments and distilling days of insights into bite-sized chunks with no travel.
Dan Granger (Oxford Road founder and CEO) is back on the host microphone, joined by fellow attendees and agents of influence Stew Redwine (Oxford Road VP of Creative Services), Giles Martin, (EVP of Strategy & Insights, Oxford Road), and James Ingrassia, (EVP of Client Service, Oxford Road). And we’re beyond pleased to welcome back the keynote speaker at this year’s event, and frequent MRT guest, James Cridland, the world’s favorite audio futurologist (Podnews, Podcast Business Journal).
Join us as we recap the most significant takeaways of this year’s event and distill days of insights into a bite-sized chunk with no travel or expense report needed.
“To see somebody (Amy Poehler) that has the option of being in any type of media they want, choosing podcasts… is very validating for where we are at with this channel.”
- Dan Granger (Oxford Road founder and CEO)
AI translation seems all the rage, but it’s so yesterday. At Oxford Road, we're on to bigger and better things. In partnership with GoLocalise, we’re able to offer this week’s Media Roundtable podcast in your native tongue, whatever that may be. While everyone else is hyping up translating podcasts into foreign languages, we're breaking boundaries by making podcasts accessible to animals too! That's right, now your furry friends can absorb knowledge from our industry experts.
Forget French, Mandarin, and Tagalog – we're talking about translating into "woofs," "meows," and even "moos." Imagine your Fiddo catching up on the latest marketing trends or your Mr. Beans, the cat, getting insights into the advertising world. We've even made our podcasts accessible for our bovine buddies and majestic elephants!
So, buckle up as we dive into the first-ever Oxford Road Media Roundtable Industry Edition for animals. From barking breakthroughs to purr-fect strategies, this podcast has something for every creature, big or small.
Tune in and let the learning begin – because at Oxford Road, even the animals get a seat at the table.
Happy April Fools!
C.A.Os you are in luck–we have a new Industry Edition of the Media Roundtable for you and it will not disappoint.
Dan Granger (Oxford Road founder and CEO) is hosting again, joined by fellow agents of influence Kristen Duenas, (Associate Media Director, Oxford Road), Giles Martin, (EVP of Strategy & Insights, Oxford Road), and Ricardo Martinez, (VP of Client Services, Oxford Road). And we’re beyond pleased to welcome back James Cridland, the world’s favorite audio futurologist (Podnews, Podcast Business Journal).
“Listeners aren't stupid. They have a lot of choices and they might check you out, but they're probably not going to stay if you're not actually good at the craft.”
-Dan Granger (Oxford Road founder and CEO)
We’re talking buzzy new sports podcasts, Ringer’s (mostly) AI-proof union deal, the British Podcast Invasion, and so much more. Let’s dig in.
The world’s only podcast solely dedicated to audio ads is back with a new episode! Presenting Ad Infinitum Season 2, Episode 2 - "Hosts are People Too."
Host Stew Redwine (Oxford Road’s VP of Creative Services) discusses the importance of advertisers keeping in mind the hosts' humanity on the other end of those talking points they’re sending over. He welcomes a real host and real person who’s at the top of his game but always looking to get better–Jordy Meiselas. Jordy’s one of the three Founders of the wildly popular MeidasTouch Network and co-host of The MeidasTouch Podcast.
Join them as they break down four ads from BetterHelp which aired on some of the top sports podcasts. Which are better (and which need help)?
“I know my audience better than anybody… as long as I can understand where the brand wants me to go with that message, I can find a perfect world to marry the two.”
- Jordy Meiselas, co-Founder MeidasTouch Network, co-host The MeidasTouch Podcast
If you're looking for them to make a great impression with your ad, first, you need to make a great impression on the host.”
- Dan Granger (Oxford Road founder and CEO)
Chief Audio Officers, it’s time for an all-new Industry Edition of the Media Roundtable.
Dan Granger (Oxford Road founder and CEO) is back on the host microphone, joined by fellow agents of influence Kyle Jelinek (Oxford Road VP of Client Strategy) Spencer Semonson (Oxford Road Media Buyer and Planner Extraordinaire), and Neal Lucey (Oxford Road EVP, Strategy & Product). And we’re overjoyed to welcome back James Cridland, the world’s favorite audio futurologist (Podnews, Podcast Business Journal).
We’re talking Oscars, why brands need to focus on female listeners and hosts, Rooster Teeth shuttering, whether or not Crime pays, and so much more. Let’s dig in.
“[What’s] fascinating about podcasts… is the idea of intimacy that it creates because people so often listen to podcasts while they're doing something else… and so then you become this friend in their ear.”
- Joanna Robinson, Podcaster, Author
It’s a brand new episode of the Media Roundtable, and for all our Chief Audio Officers, today we’re focusing on the other side of the microphone. That’s right, we have a bonafide star podcast host sitting down with our very Stew Redwine (Oxford Road). Taking time from her busy podcasting schedule is Joanna Robinson.
Joanna is a writer, podcaster, and cultural critic for The Ringer appearing on several shows including The House of R (covering all things fandom) and Trial By Content. She’s a former senior writer for Vanity Fair penning multiple cover stories, and in 2019, SyFy dubbed her the "Queen of Game of Thrones."
Together, Stew and Joanna cover the intimacy of fandom and podcasts, how brands can write copy that hosts will love, and the joys of long-term sponsorships. Let’s dig in.
“If you are an advertiser who tried podcasting in the last two years, and it wasn't all that you ever dreamed it would be, it might be time to revisit it soon... because the performance has gotten better.”
Pete Birsinger, CEO & Founder of Podscribe
It’s a brand new episode of the Media Roundtable, and we’re going DEEP on data with Podscribe’s Q4 2024 Benchmark report. There’s a treasure trove of insights so we’re sifting, questioning, and transforming them into real action for Chief Audio Officers like you.
Back on the host microphone is Oxford Road founder and CEO Dan Granger, along with fellow Oxford Road luminary Neal Lucey. And we’ve brought back the absolutely best person to break down this report–Pete Birsinger, CEO & Founder of Podscribe. Together we’re talking ad lengths, iOS shakeups, and for all your audio choices, if the juice is worth the squeeze. Let’s dig in.
“Either do the hard work of finding words that work hard, or use words that make hard work for everyone else.”
Mark Pollard, Author of “Strategy is Your Words”
The world’s only podcast solely dedicated to audio ads is back with a new season! Presenting Ad Infinitum Season 2, Episode 1 - "Sound Strategy."
Host Stew Redwine (Oxford Road’s VP of Creative Services) discusses the importance of strategy in audio advertising and ranks ads from five top audio spenders. But this job is too big for one person, so Stew welcomes Strategist Supreme Mark Pollard–podcast host, author, and CEO of Sweathead.
Join them as they break down ads from big names with bigger budgets–Progressive, Apple, Verizon, AT&T, and Pfizer. The real question: are their strategies sound? Or do they hit a sour note?
“I trusted what [the press] were telling me for the most part… and then social media comes along and says ‘Not so fast democracy!’ and it really just pulls everybody into their corners to never emerge.”
Evan Shapiro, Media Cartographer, CEO of ESHAP
In this episode of the Media Roundtable, we’re blowing things up and getting back to our roots–talking with a giant who’s making a ruckus about topics we care deeply about–the fragmentation and polarization of media and its impacts on democracy.
Back on the host microphone is Oxford Road founder and CEO Dan Granger, along with fellow Oxford Road luminary Neal Lucey. In the hot seat is Evan Shapiro. Evan is a media cartographer and the CEO of ESHAP with one of the more fascinating backgrounds you’re ever going to find. He’s an adjunct professor, the Former EVP of NBCUniversal Media, the Former President of IFC (thanks for Portlandia, Evan!), and his substack, Media War & Peace, is a must-read for Neal and over 9,000 other subscribers. Together we’re talking the decades-long decay of trust in the news post-Watergate, our social media echo chambers, and of course, we “follow the money”. Let’s dig in.
“You get to a size where there’s a lot more downside in taking on a risk of switching partners than upside.”
- Dan Granger, Oxford Road founder and CEO
Attention Chief Audio Officers! We’re back with a very special episode of the Media Roundtable.
Dan Granger (Oxford Road founder and CEO) is hosting, joined by audio heavyweight Bryan Barletta, (Partner and Founder at Sounds Profitable) and Oxford Road’s newest Agent of Influence Nathan Aminian (EVP of Operations, Oxford Road).
We’re talking about what Joe Rogan’s new $250M Spotify deal means for podcasting, and an even bigger deal–Nathan joining Oxford Road. Let’s dig in.
Chief Audio Officers, welcome back to another raucous episode of the Media Roundtable!
Dan Granger (Oxford Road founder and CEO) is back to host, joined by fellow agents of influence Kristen Duenas (Associate Media Director, Oxford Road), Stew Redwine (VP of Creative Services, Oxford Road), and everyone’s favorite radio futurologist, James Cridland (Podnews, Podcast Business Journal).
We’re talking virtual products, the podcast to TV pipeline, Seekr’s new brand safety bet, the next “cool” era of podcasts, and more. Let’s dig in.
“[Sonic strategy] is the blending of sound science with sound art in order to help us make sound decisions.”
Steve Keller, Sonic Strategy Director, SXM Media’s Studio Resonate
Ad Infitium, the world’s only podcast solely dedicated to audio ads is back with a very special Season 1 Finale. Presenting Episode 7 - "It's All in the Execution."
Host Stew Redwine (Oxford Road’s VP of Creative Services) welcomes two Sound Strategists; Steve Keller, Sonic Strategy Director for SXM Media’s Studio Resonate, and Bjorn Thorleifsson, Head of Research & Insights at amp sound branding, to discuss the 9th and final Audiolytics™ Key Component: Execution. In short, does every word count?
Join us as we try and feast on a combo of the best audio ads McDonald’s has to serve up. Are we “lovin’ it” or are these arches made of fools’ gold?
We're chasing something that's easier to transact, but not nearly as valuable as what they could be selling.”
Dan Granger, Oxford Road founder and CEO
Chief Audio Officers, the Media Roundtable’s back with a roundup of all the industry news you need to know–up this week, preserving and celebrating audio’s quirks.
On the host microphone again is Oxford Road founder and CEO, Dan Granger. Joining him are fan-favorites Kyle Jelinek (Oxford Road VP of Client Strategy), James Cridland (Podnews, Podcast Business Journal), and special guest Scott MacDonell, (former Oxford Road managing director and 5x Oxford Road client).
We’re talking stretching audio budgets through digital, getting IAB de-certifed, the foretold rise of programmatic, and more. Let’s dig in.
“[Audio] is the last kitchen table conversation that exists in this country.”
- Dan Granger, Founder and CEO of Oxford Roadn
Chief Audio Officers, as we plan for 2024, it’s the perfect time to go back and see how well we predicted audio in 2023. Because as Churchill said, “Those that fail to learn from history are doomed to repeat it.”
So how did Oxford Road do on our 2023 predictions? TL;DR, scary good. Like a 90% hit rate. And not to toot our own crystal ball, but for all the CAOs who care about where audio is heading, you’ll want to hear what we think is coming down the RSS feed in 2024.
Hosting the Media Roundtable once more is Oxford Road founder and CEO, Dan Granger, joined by fellow Podcastradamuses James Ingrassia, Spencer Semonson, and Stew Redwine.
So let’s re-calibrate our crystal balls and make a full tarot deck’s worth of bold predictions that’ll no doubt shape your year and budgets.
Welcome to 2024, Chief Audio Officers! Podcasting is now old enough to order a beer. And of course, the Media Roundtable is back to prepare you for what looks to be a very eventful year in audio. Back as host is Oxford Road founder and CEO, Dan Granger. And by popular demand, we’ve brought back the Wizard of NYU, Steve Goldstein (founder and CEO at Amplifi Media).
We’re talking about the big money questions of audio: from CPMs to content investments, and why our theme music is so terrible on this podcast. How low will radio sink, and how high will podcast climb? And in an election year that promises to be anything but boring, how wide of a berth will advertisers give to all things political? Let’s put our ears to the crystal ball and see what it tells us.
“To… refer to videos of podcasts as podcasts–every time that happens, a little piece of me dies.”
- Skye Pillsbury, Author of The Squeeze
It’s almost 2024! So with one ear to the past and one to the future, we’ve assembled an unparalleled group of audio journalists and industry experts. And what’s more, we’ve gotten them to take strong positions on the trends of 2024 that we 100% will hold them to (mostly). Back on the host microphone is Oxford Road founder and CEO Dan Granger with the World’s Favorite Radio Futurologist James Cridland, Ariel Shapiro (Lead Reporter, Hot Pod), and Skye Pillsbury, (Author of The Squeeze). We have some of the most informed and spiciest takes we’ve ever seen on the show.
On the docket, we have: Video podcast–terrible term or convenient catch-all? Rogan and Spotify–should he stay or should he go? And if the audio industry will be getting productive pain in 2024, or just the regular kind.
Let’s dig in.
We hope you’re stocking up on holiday cheer and doing your last minute shopping because the season’s almost over! Why are we inciting panic? Because it’s time to talk about ads and scarcity.
That’s right, the world’s only podcast solely dedicated to audio ads is back with a special edition–a very limited-time offer! We’re covering the Audiolytics™ key components of offer, scarcity, and path. Presenting Ad Infinitum Episode 6 - “Why Now?”
Host Stew Redwine (Oxford Road’s VP of Creative Services) welcomes Amanda DiMarco, VP of Client Success at Veritonic, who has unparalleled expertise in understanding why people do (and don’t) act after hearing audio ads.
“At the end of the day, the consumer wants to have a perceived value–a sense of; “I won, I got this great deal.”
Amanda DiMarco, VP of Client Success, Veritonic
Join us as we talk about compelling offers, clear CTAs, and the urgency to act before it’s too late. And what’s fast becoming our favorite Ad Infinitum tradition, we’re breaking down top spending creative from Bed, Bath, & Beyond, Home Depot, Whole Foods, and Macy’s. Let’s see which ones have been naughty and nice.
"Audio is its own unique language. It has shades of digital, shades of influencer, shades of traditional media–it is all of them and it is none of them."
- Dan Granger, Oxford Road Founder & CEO
So much happened for audio in 2023 that the Media Roundtable needed to take an inside look at the stories and trends that shaped the soundwaves. Back on the host microphone is Oxford Road founder and CEO, Dan Granger with fellow agents of influence James Ingrassia, Spencer Semonson, and Stew Redwine.
We’re taking stock of this landmark year in audio with a special look at the so-called Podcrash, the industry impact of big brands and big brand bucks, YouTube’s surprise rise as the top place for podcast discovery, and a whole lot more. Let’s dig in.
With 2023 almost over, it’s time for the Media Roundtable to look back at the big shifts we’ve seen in the industry. Hosting is Oxford Road founder and CEO, Dan Granger with special guest, Steven Goldstein, an internationally recognized executive and leader in the audio space.
Steven is the Founder and CEO of Amplifi Media, an audio innovation firm that’s been shaping soundwaves since the early days of podcasts. Steven’s also behind the top branded podcast in the US, and is an NYU professor teaching ”The Business of Podcasting,” the first at a major university.
As we look back on a wild year, we’re going beyond the RSS feed, investigating the end of “dumb money,” and what, if anything advertisers should do with AM/FM radio. Let’s dig in.
“Don't think you have to solve these problems yourselves–there's 130 years of experiments into how to persuade people more effectively.”
Richard Shotton, author of “The Choice Factory”
The world’s only podcast solely dedicated to audio ads is back with an all-timer of an episode. Presenting Ad Infinitum Episode 5 - “Trust Factories, or Illusions of Credibility.”
Host Stew Redwine (Oxford Road’s VP of Creative Services) welcomes Richard Shotton, author of “The Choice Factory” and “The Illusion of Choice.” Richard has written extensively on consumer behavior and is a renowned thought leader in the advertising space, applying findings from psychology and behavioral science to help people make better marketing choices.
Join us as we try to answer the age-old question, “Why should I trust you?” And at the same, we’ll be breaking down top-spending creative from Bank of America, Babbel, Vick’s, and Upside.
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