The Marketing Guide

Links from the show:📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)🎙 Mentioned in the show: #89 - How To Cope With Imposter Syndrome

In this week's episode of The Marketing Guide, we have Lorna Butler of PDC Coaching again on the podcast. We discuss topics like comparison, impostor syndrome, feeling unmotivated and letting fear get in your way.what you will learn in this episode:How comparison can show up for small business owners and how to overcome itWhat Impostor syndrome can look like and how it can show up. Things that demotivate small business owners Is your fear of failure getting in the way?What Lorna is reading/listening to at the moment and her recommendationsLinks from the show:📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)🎙 Mentioned in the show: #89 - How To Cope With Imposter Syndrome

As a small business owner, it can be hard to come up with content ideas for your social media platforms all of the time. You are running a business and are busy with everything else the last thing you need is to try and think of content ideas. In this episode, we deliver helpful content ideas that you can try for your small business today. We hope this episode inspires you and gives you ideas to go create interesting and dynamic content for your audience. Links:📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

As Small Business Owners it can be overwhelming. We have so many jobs to do and social media can seem never-ending. Don't worry here comes Meta Business Suite to the rescue! Meta Business Suite allows you to manage all your business activity on Facebook, Messenger and Instagram from one place. In this episode you will learn:Why Meta Business Suite is the ideal solution What are the key featuresHow to get started with Meta Business SuiteHow the Meta Business Suite Planner worksHow Meta Business Suite can save hours when managing your Instagram and Facebook for your businessMeta Business Suite Case StudyLinks:📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link) 📖 Episode 47 - Instagram Story Ads for Beginners: A Step-by-Step Guidehttps://www.buzzsprout.com/1074400/8227952-47-instagram-story-ads-for-beginners-a-step-by-step-guide🔗 Access the Meta Business Suitehttps://business.facebook.com/

In this episode of The Marketing Guide, I am teaching you all about affiliate marketing. I will teach you how you can use affiliate marketing to make more passive income for your business and how you can set up an affiliate programme for your business or brand to make more sales. So if you want to learn all about earning money while you sleep then this is the episode for you. Also, make sure you listen right to the end of the episode where I explain how you can set up an affiliate programme for your business so that your loyal fans can do the hard work and sell for you and bring you new customers. In this episode we cover the following: what is affiliate marketingHow does affiliate marketing workTypes of affiliate marketingPros and cons of affiliate marketingSetting up affiliate marketing for your businessLinks:📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)💸 10 Passive income ideas small businesses can use to make money now!Click here

A complaint I often hear from those running a business is that it can feel lonely and isolating and their families just don't get it as they are not in it. Networking can have a massive benefit for business owners as it can allow you to make connections with other business owners, have opportunities for collaboration, share how you are feeling in your businesses, and have a group of peers who understand exactly how you are feeling. In this episode, we break down how to start networking and some essential tips to get the most out of your networking experience.What we discuss in this episode:Networking Tips For Small Business OwnersWhy networking matters what are the benefits of networkingTypes of Networking events small business owners can attendwhat you need to do when you are introducing yourself The formula for being memorableHow to break the ice and start conversationsThe secret to remembering everyone's namesThe most important thing you need to do at a networking eventLinks:📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)business networking Ireland, business networking dublin, networking in small business, how to network small business, networking small business ideas, networking for small business owners, networking event for small business, small business networking near me

If you want to understand how to journal for self-growth and you want some journal examples then this episode is perfect for you. If you are new to journalling and want to know how to journal for beginners, then we've got 10 helpful tips.  What you will learn in this episode:What are the benefits of journalingHow to journal for beginnersHow to journal for self-improvementGow to start a journal diaryJournaling techniquesJournaling ideasJournaling tips for beginnersLinks:📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)🔗 Links mentioned in this episode:https://psychcentral.com/blog/ready-set-journal-64-journaling-prompts-for-self-discoveryhttps://www.berkeleywellbeing.com/daily-journaling.htmlhttps://daringtolivefully.com/journal-prompts

Most business owners will tell you that Instagram stresses them out. They feel like they HAVE to show up, they HAVE to create content, they HAVE to be perfect, they HAVE to compete but in 2023 let's say no to HAVE to! In this episode of The Marketing Guide Podcast for small business owners, I share five different ways that you can make your Instagram marketing easier in 2023 and help your business stand out from everyone else and not create the same content as everyone else. Links:📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)🎙 Episode 58: Storybrand https://www.buzzsprout.com/1074400/8698089-58-7-simple-steps-to-a-clear-marketing-message-with-dr-j-j-peterson-of-storybrand

What is Entrepreneurial Burnout? How To Recognise And Overcome It.The word Burnout was first used by psychologist Herbert Freudenberger. His description in 1974 stated that burnout is “a depletion or exhaustion of a person’s physical or mental resources attributed to his or her prolonged, yet unsuccessful striving toward unrealistic expectations internally or externally derived.” He also stated that it is “the extinction of motivation or incentive, especially where one's devotion to a cause or relationship fails to produce the desired results.”In this week's episode  (What is Entrepreneurial Burnout? How To Recognise And Overcome It) of the marketing guide we discuss:What is burnout?The signs of BurnoutWhat To Do If You’re Experiencing BurnoutHow can we recover from Burnout?Links from the show:📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/lauraomahonydotcom/https://www.instagram.com/themarketingguide.co/📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get EbookEmail me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.Entrepreneurial Burnout, entrepreneurship, entrepreneurial, entrepreneur, entrepreneur burnout, burnout in business, business burnout, feeling burnout, burnt out, burnout signs, entrepreneurial burnout signs, entrepreneurial burnout recovery

Fear keeps us safe. Fear keeps us in our comfort zone. By giving into fear and not making fear our friends, we are missing out on opportunities in our business that may be stunting our growth or keeping us from reaching our potential. Fear can limit you, hold you back, and stop you from getting what you want. In order to grow you need to leave your comfort zone so that is why it's important to understand the fear and learn how you overcome your fear and smash your goals. In this episode we discuss:What is fearHow fear can keep you safeHow fear can hold you backHow to overcome fear in your businessA simple exercise to understand your fearsWhat is the fight/flight/freeze responseHow to play bigger in your business and make fear your friendand much moreLinks:📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

December can be a really busy month for most businesses. Most people are just trying to make it through the holiday period and when it comes to time to take a few days off you just want to chill and not think about work. This is why sometimes we go from one year to the next without really looking back on the year that just was. It's really important to ask questions and look inward about the year that was and celebrate all of our little wins and achievements in today's episode, I am walking you through step by step how to perform a review of your year for your business.Links from the show:Get the Plan Your Year ebook:https://view.flodesk.com/pages/61a4b273aadf79eb40034fc9Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/https://www.instagram.com/themarketingguide.co/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.com

In this episode of The Marketing Guide Podcast, I am sharing with you 10 tips to prepare for the holiday season and the month of December. We all know that the month of December can be crazy busy and the month sometimes ends up running us rather than us running the month and taking control of the month. In order to avoid this I am sharing different ways that you can prepare for the silly season and ensure that you are not a burnt-out mess by the end of the year. What you will learn:The key to getting the most out of the last month of the year financiallyThe one thing you cannot neglect if you don't want to burn outWhat you can do to prepare and planHow you can show up differently to be more visible The one thing you can do in advance that will mean big results in your businessThe method for reflecting on the previous year and deciding how you want this end of the year to goLinks:📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

In this week's episode of The Marketing Guide Podcast (For Small Business Owners), we break down how you can use quizzes as part of your marketing strategy for your business. Quizzes are an often overlooked method in marketing and they can deliver very powerful results for your business. In this episode, we talk about Why you should use a quiz as part of your marketing strategyHow to create your quizHow to write your quiz titleHow to decide on your quiz type and the different types of quizzes How to create your quiz questions Tips for the quiz resultsCapturing leadsTips for sign-upsHow to make your quiz shareworthyHow to promote your quizQuiz platforms you can tryGreat quiz examples from brands So if you want to learn how you can get more leads and sales for your business then this is the episode just for you. 

On this week's episode of The Marketing Guide, we are talking about the cool new kid on the social media block - BeReal. BeReal is a simple photo-sharing app that encourages real, raw authentic content. So why as a small business owner or brand should you care about BeReal, should your brand be on it and what are some ways you can use it for your business? In this episode, we break downWhat is BeRealBeReal Features ExplainedHow to share a BeRealHow to use BeReal for BusinessWhat type of content should you postBrands that are already using BeRealLinks:📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

In this week's episode of The Marketing Guide, we dive into the explore page on Instagram. We talk about: what is the Instagram explore pageHow the Instagram explore page algorithm workswhat are the Benefits of getting on the explore page 5 ways to help you get on the Instagram explore pageThe explore page is a great way to get discovered by people who are not currently following you which can help increase your following, increase your revenue and create a bigger community for your brand on Instagram. Links:📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)🎙 Mentioned in the show:Episode 86 - Everything you need to know about Instagram SEO

We all know that Black Friday and Cyber Monday can creep up on us and is here before we know it. If you haven't got a plan in place for this year don't worry this episode will give you creative ways to market your business and create special offers that will mean money in the bank after black Friday and Cyber Monday. In this episode I cover:The one thing you need to do before you do any BFCM (Black Friday/Cyber Monday) planningWhy you need goals and the types of goals you should set14 uber-creative ideas you can try this BFCMThe one thing you must not forget to do after BFCM Links from the show:📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/@lauraomahonydotcom📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)🔗 Links Mentioned in the showStep-by-step guide to defining your Ideal Customer Avatarhttps://www.buzzsprout.com/1074400/5745013-23-step-by-step-guide-to-defining-your-ideal-customer-avatarAndrew Hubbard: How to create Instagram Ads that converthttps://www.youtube.com/watch?v=eo3s3W8X9ig

In this episode of The Marketing Guide, we talk all about NICHING and discuss what is niching, the benefits of having a niche, how to pick your niche (easy 5 steps) and some examples of niches in business.Links:📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/@lauraomahonydotcom📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)🎙 Mentioned in the show:Think With Google Research ToolsSurveyMonkeyTypeformUbersuggest 

In this episode of The Marketing Guide, I am sharing with you some free marketing ideas that will have a big impact on your business. Links:📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)🎙 Mentioned in the show:Set up Your Free Business ProfileEpisode 123 - SEO for Beginners: Your Essential GuideSmileDirectClub

Your Instagram account is not what it used to be. Engagement is down. You are not attracting the right followers. Nobody is replying to your stories. Only your friends are liking your reels.  If this is you then it's time to perform an Instagram Audit on your account.This week on The Marketing Guide Podcast we go through step by step on how you can perform an Instagram Audit and bring life back into your account again.What you will learn?What is an Instagram Audit?Why do you need an Instagram Audit?How often to perform an Instagram Audit?Step-by-Step guide to your Instagram AuditLinks from the show:#46 - The essential guide to content pillars for Instagram (& how to use them for your brand)#75 - How to Create a Cohesive Instagram FeedFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/https://www.instagram.com/themarketingguide.co/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.comThank you for your review: @tonyaellisbookshttps://www.instagram.com/tonyaellisbooks/__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide. 

Imagine if you could finish out your year with your best quarter yet. You feel like the last quarter of the year could be your most successful but you don't know how to plan for it and how to prepare for it. You're already a busy entrepreneur and with everything else on your plate—you don't want to worry about losing out on the busiest quarter of the year. We all know that customers or clients are always looking for the best deals during the Q4 shopping season.  What if you could wake up on the busiest shopping day of the year knowing that you are well and truly prepared and it didn't have to take all the time in the world? In this episode of The Marketing Guide, we delve into different ways you can prepare your business for the last quarter of the year and share with you some ways that you can get ready for the silly season so that you no longer have to stress and you can rest easy knowing that you've got this and you are ready to take on q4.Links:📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)🎙 Mentioned in the show:Episode 38 - 10 Passive income ideas small businesses can use to make money now!Episode 29 - 14 Creative Black Friday Marketing Ideas for Small BusinessEpisode 98 - The Easiest Instagram Content Planning Strategy for Busy Entrepreneurs