Grey Matters – Business, Strategy & Design

Today on the Grey Matters podcast, Brian and Scott discuss Ethics, Aesthetics, and Functionality, and how these three crucial components create a total brand experience. We’ll be shouting out some trailblazing New Zealand brands who are nailing these remarkably well, garnering national and international attention and acclaim, and talking about the lessons we can all learn from their successes.Joining them in this episode is Dr. Paul Winton from Temple Capital Investments. We’ve had the pleasure of collaborating with Dr. Paul in strategic work we have been undertaking recently. He helps private equity firms and corporates make investment decisions during times of market disruption. Over the last two years, he has been exploring the consequences of climate change and the changes it will bring. Also featured in this episode will be a member of our very own strategy team, Brya Taylor. She will be sharing some research and findings about how beauty and functionality may indeed be two sides of the same coin.

Marketing just isn’t as effective as it used to be. As digital technology matures alongside the generations who grew up with it, more and more brands are finding it difficult getting a message to cut through the clutter. Whilst effective in the past, the crowded and fragmented media landscape of today makes the average marketer’s job substantially more difficult than it used to be. People curate their own consumption and only see what they want to see. But old habits die hard; agencies still covet the prestigious 30 second TV spot, and continue to seek the biggest billboards for their campaigns. Today on the Grey Matters podcast, Brian and Scott discuss 10 Ways to Make Your Marketing Money Go Further, and why you want Jack Russells on your team, as opposed to Labradors.

Storytelling is a profound part of what it means to be human. Stories bring us together; they help us understand ourselves and the world around us. They are a means of entertainment, of cultural preservation, and a way of instilling moral values onto the next generation. Humanity has come a long way from telling stories around the fire after a day spent foraging and hunting on the open savannah. But still, storytelling remains a crucial thread in the tapestry of cultures all around the world. Today on the Grey Matters podcast, Brian and Scott discuss storytelling. The why’s, the what’s, and how it can help you articulate the essence of your brand in colourful, creative ways. Everyone has their own story to tell. What’s yours?

As New Zealand prepares to emerge from the COVID-19 lockdown, businesses and brands will be looking for ways to best position themselves for the long road of recovery ahead. Today on the Grey Matters podcast, Brian and Scott talk about the 14 shots of adrenaline your business needs right now. The world will be a very different place as it emerges from this once-in-a-century pandemic. Is your business positioned for success in a post-pandemic world?