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Getting the Brand Back Together
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© Copyright 2023 Brad Circone
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Unboxing the interdisciplinary art of banding, branding, and business building, Brad Circone reveals the unexpected connections and unique similarities between successful businesses and rock ‘n’ roll bands. What binds them toward success? Brand.
Curating the wisdom gained from 30+ years of entertainment, advertising, marketing, and branding expertise, we will hear from rock stars, CEOs, founders, artists, and mavericks, on how they perform the power and principles of brand like no one else.
Curating the wisdom gained from 30+ years of entertainment, advertising, marketing, and branding expertise, we will hear from rock stars, CEOs, founders, artists, and mavericks, on how they perform the power and principles of brand like no one else.
21 Episodes
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What separates the leader from the pack and why does it matter in business? Delve into Maureen Metcalf’s meaningful metric to understand where you stand on the leadership spectrum.Learn more about Maureen at InnovativeLeadershipInstitute.comListen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
The legendary singer-songwriter Donna Mogavero reflects on her decades-spanning career as a category-defying musician, and reveals why she chose to make Columbus, Ohio her forever home and creative stomping ground.Learn more and hear Donna’s music at DonnaMogaveroMusic.comListen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
What makes an accounting firm rock? Becca Johns shares how Rea & Associates rebranded themselves to stand out from the crowd, and why she aligns The Rea Way with America’s national treasure, Dolly Parton.Learn more about the B(r)and at reacpa.comListen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
Part 2 of our conversation with brand aficionados, Jay Borman and Sara Zimmermann, a dynamic duo helping companies think outside the box and dress their brands up differently.Learn more about the the Co-Conspirators on InstagramListen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
B(r)and rockstars and troublemakers Jay Borman + Sara Zimmermann, founders of creative agency, Merciful Thieves, talk toys, fashion, and how to shoot up the corporate ladder without losing your freakiness.Learn more about the the Co-Conspirators on InstagramListen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
Bass extraordinaire, Greg Bartram, looks back on his time as bass player for The Toll, exploring the musical cannon of bass, from James Jamerson to Flea, and the creative ways he forged a musical identity in the band.Listen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
Sales veteran and CEO of The Florris Group, James Rores, explains why leaders are nothing without their sales team, how to stimulate brand loyalty, and why Journey is his most memorable live performance to date.Learn more at FlorissGroup.com Listen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
Nino Cervi, CEO & Partner of Progressive Flooring & Services, explains how his unique branding initiatives during COVID-19 helped keep his company afloat during the lockdown, and how The Rolling Stone’s timeless showmanship inspires him to relentlessly serve his customers every day. Learn more about the B(r)and at ProgressiveFlooring.comListen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
When Dwight Heckelman created Groove U – an immersive music industry program in Dublin, Ohio, that prepares students for the music industry's hustle, highs, and hardships – he knew he was on to something big. Today, he shares his program strategy, similarities between musicianship and entrepreneurship, and why the school has a 94% post-graduate employment rate.Learn More At GrooveU.eduListen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
Brad Circone and Rick Silk reflect on the origins of The Toll’s record deal with Geffen Records and discuss how promotional mismanagement and lack of mentorship can damage a b(r)rand’s reputation.Listen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
Scott Steinecker shares the story of how he saved The Newport Music Hall from becoming a Walgreens, and gives the insider intel on b(r)and promotion, profits, and live performance anecdotes on past bookings for Neil Young, Coldplay, and Twenty-One Pilots. See PromoWest’s newest venue, the Ovation PavilionListen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
Commercial photographer, Craig Wilson, examines the power of imagery in banding and branding: from rock stars like The Clash to consumer brands such as Ralph Lauren, Budweiser, and Marlboro.See Craig’s work in action on InstagramListen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
John Schwab describes what it’s like to spend “40 years without a day job” and dedicate your entire life to music, songwriting, and performing – from touring the globe with McGuffey Lane, to covering Sinatra, Van Morrison, and the Goo Goo Dolls on his doorstep in Ohio.Learn more about the b(r)and at McGuffeyLane.comListen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
Light designer, director, and entrepreneur, Rusty Ranney, reflects on memorable tours designing stage lighting for the likes of Neil Young, Elton John, Metallica, and Florence Henderson. Check out the magic, and its evolution, at gowithlive.comListen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
Merchandise pioneer, artist manager, and talent acquisition veteran, Bruce Garfield, recalls his defining moments in the music industry, working with the likes of Led Zeppelin, Duran Duran, Grace Jones, The Knack, Bob Seger, and more.Check out Bruce’s current defining work at the Columbus Music CommissionListen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
Don Nixon from the Creative Spot agency shares his music musings and marketing strategies for targeting the purpose-driven consumer market of today, from differentiation to disruption, and aspects to affinities.Check out Creative Spot for the latest marketing insightsListen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
Brand consumer specialist Dr. Roger Blackwell distills marketing wisdom for the digital era, correlates brands that rock with bands that we love, and showcases the importance of brand longevity and human connection.This podcast is dedicated to my father Nick Circone, who taught me all I needed to know about the power of entrepreneurialism, and to my mother, Bev Circone who gave me courage, curiosity, and the confidence to keep dreaming.Check out Dr. Blackwell – and his 40 books – at RogerBlackwellBusiness.comListen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
Stacie Boord, Chief Entertainment Officer at Shadowbox Live, reflects on the secret weapon that has kept her brand alive and kicking for over thirty years, from inspired artistry to tactical business moves.Engage with Shadowbox LiveListen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
Rock ‘n’ roll as we knew it might be dead; but in this new landscape, one secret weapon you may have is in the likes of someone like Andy Flick, integrating a promotional plan which pinpoints your differentiators and unifies your brand identity to its targets. In that case, it’s far from over.Catch up with RCA’s artists at RCARecords.comListen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
Jamie Richardson, VP, White Castle, shares the full origin story of the cult favorite “Harold & Kumar Go to White Castle,” more about White Castle’s unique approach to branding, and a few road stories about late-night trips to The Castle with rock legends like The Ramones and The Smithereens.Follow The Castle at WhiteCastle.com and on social mediaListen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
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