Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

In today's episode, we dive deep with Michael Smart, Founder and Managing Principal of Egress Solutions, Inc., as he sheds light on accelerating growth in B2B SaaS companies. Michael brings his wealth of experience to the table, discussing the details of product management and the vital role of customer-centric approaches in today's tech-driven market.Key Takeaways:(01:10) Michael Smart introduces his role at Egress Solutions and their focus on mid-market B2B software companies.(03:33) The shift from all-encompassing platforms to specialized systems that integrate into larger ecosystems.(08:13) The emphasis on product marketing to bridge the gap between user satisfaction and organizational buy-in.(13:38) Every aspect of a product must add value and reinforce the customer's decision, or it risks harming the vendor relationship.(17:43) The significance of early-stage consideration of the customer experience in the product development cycle.(22:01) The need for organizational change management and the impact of executive leadership's attitude on successful transformations.(29:20) Embracing lifelong learning allows for continuous adaptation and correction based on life's unexpected turns and new data.(37:57) The ongoing challenge of adapting to rapid changes in the business environment.Resources Mentioned:Egress SolutionsGTM Disrupted PodcastThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In this episode, we're joined by Genesis Capunitan, Head of B2B at Initiative, part of The Interpublic Group of Companies. With a rich background spanning global software companies and leading creative agencies, Genesis brings a wealth of experience to the discussion of B2B marketing in the modern landscape. Key Takeaways:(00:41) Genesis and his role at Initiative.(04:01) The impact of an expanding buying committee on B2B sales cycles and decision-making.(05:49) Implementing OKRs and KPIs to streamline marketing objectives and results.(07:11) The underrated value of endemic media in targeted industry marketing.(08:09) Brand architecture and its components as the foundation of strategic marketing.(10:45) Strategies for effective marketing under budget constraints and resource limitations.(14:41) Transitioning from service-focused narratives to aspirational brand storytelling.(17:53) Introducing 'sense-making' in content strategy to aid in the B2B buying process.Resources Mentioned:Genesis Capunitan -https://www.linkedin.com/in/genesiscapunitan/Initiative | LinkedIn -https://www.linkedin.com/company/initiative/Initiative | Website -https://www.interpublic.com/our-companies/initiative/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

On this episode, we're joined by Jasmeet Sawhney, Global Head of Marketing at Axtria, to talk about the transformative power of podcasting in the B2B realm. Jasmeet unveils the strategic thinking behind Axtria's engagement through audio content and describes his journey from being a tech enthusiast to spearheading marketing initiatives in the life sciences sector. Key Takeaways:(00:52) Jasmeet’s pivotal role in leveraging cloud software and data analytics in the life sciences industry.(01:51) The transition from startup founder to marketing leader, emphasizing the value of diverse experiences.(04:07) Insight into Axtria's customer engagement strategy and the multifaceted nature of B2B transactions.(07:01) Launching the Life Sciences Leadership podcast to enrich content creation.(09:38) The dual podcast strategy to cater to both technical and leadership audiences, ensuring content relevance.(11:42) Partnering with Life Sciences Voice to elevate podcast outreach, and the strategic importance of such collaborations.(18:20) Evaluating the success of a podcast beyond mere metrics, focusing on content relevance and audience growth.(20:48) The organic promotion strategy and the impact of influential guests on audience engagement.Resources Mentioned:Jasmeet Sawhney -https://www.linkedin.com/in/jasmeet-sawhney/Axtria | LinkedIn -https://www.linkedin.com/company/axtria/Axtria | Website -https://www.axtria.com/Life Sciences Leadership Podcast -https://podcasts.apple.com/us/podcast/life-sciences-leadership-with-jasmeet-sawhney/id1570585602This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

On today’s episode, we’re joined by Colby Ford, Founder and Principal Consultant of Tuple and Co-Founder and VP of Technology of Amissa Health. Colby sheds light on the innovative intersections of technology and healthcare, particularly focusing on advancements in Alzheimer's research, genomics and cloud infrastructure in the life sciences sector. Key Takeaways:(01:49) Insights into Amissa's innovative approach to Alzheimer's care using smartwatches and the potential of wearable devices in healthcare.(06:16) The potential of cloud technology to manage and process large-scale genomic data, aiding in drug discovery and personalized medicine.(15:27) Life sciences consulting and the unique challenges and opportunities this sector offers.(23:11) AI's impact on drug development and molecule design, with a focus on efficiency and the reduction of the traditional trial-and-error approach.(33:17) Challenges and strategies for managing partnerships with major tech companies like Microsoft, and the importance of ensuring mutual benefits.(35:36) The environmental and ethical considerations of large-scale AI models and the importance of sustainable tech practices.(44:20) The evolving landscape of technology in healthcare, with a focus on the scalability of solutions and the move towards more accessible and efficient models for research and care.Resources Mentioned:Colby Ford -https://www.linkedin.com/in/colbyford/Tuple | LinkedIn -https://www.linkedin.com/company/tuplexyz/Tuple | Website -https://tuple.xyz/Amissa Health | LinkedIn -https://www.linkedin.com/company/amissa/Amissa | Website -https://www.amissa.com/Colby Ford’s Github -https://github.com/colbyfordThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

In today’s episode, Stephen Callender, Owner and CEO of Foster Commerce, sheds light on the significance of a peaceful working environment that contrasts the chaotic nature of the digital agency landscape. Stephen offers project management and client interaction strategies that prioritize well-being and productivity.Key Takeaways:(01:35) Foster Commerce has a distinct approach to engineering and project management that sets it apart in the custom development arena.(03:39) Breaking down large projects into chunks results in better manageability and risk mitigation.(09:56) The concept of ‘self-reports’ and the impact on team communication and project transparency.(24:01) Foster Commerce’s unique billing model focuses on buying time instead of deadlines, ensuring flexibility and adaptability.(37:00) The significance of client training for setting project expectations and fostering a collaborative working environment.(42:08) How Foster Commerce uses client work to refine internal processes and improve communication and project delivery strategies.Resources Mentioned:Stephen Callender -https://www.linkedin.com/in/sjcallender/Foster Commerce | LinkedIn -https://www.linkedin.com/company/fostercommerce/Foster Commerce | Website -https://www.fostercommerce.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

On today’s episode, Meirav Oren, Executive Chairwoman and Co-Founder of Versatile, shares her journey of disrupting the construction industry through innovative technology. Meirav talks about Versatile’s aims to transform construction processes with data-driven insights. Key Takeaways:(02:27) How Versatile's creation was inspired by a tragic event.(03:23) Using data from cranes and other sources for easier decision-making.(09:21) Belief in your vision is key to overcoming startup challenges. (14:00) Innovation and persistence in the early phase of a hardware startup.(19:00) Enhancing software services through the use of hardware.(23:01) Creating algorithms for better construction site decisions.(32:00) Meirav reflects on leadership, making tough decisions for company growth and the importance of appreciating your team for a positive culture.Resources Mentioned:Meirav Oren -https://www.linkedin.com/in/meirav-orenVersatile | LinkedIn -https://www.linkedin.com/company/versatileaiVersatile | Website -https://www.versatile.ai/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In this episode, Robert Kirk, Founder and CEO of InterGen Data, Inc., shares his groundbreaking work on predictive analytics in finance and healthcare. Robert’s story begins with a personal challenge that led him to develop solutions capable of foreseeing life’s significant events and their economic effects.His expertise sheds light on how data science can enhance financial and health outcomes. Through predictive analytics, Robert and his team offer insights that lead to better decision-making for individuals and companies.Key Takeaways:(10:45) InterGen Data’s creation was driven by personal need, aiming to improve financial planning.(13:24) InterGen focuses on forecasting life events and their financial outcomes, filling a gap in existing planning tools.(22:26) Robert’s focus on the growth of analytics and its role in personalized financial advice and healthcare solutions.(32:13) The impact of AI and machine learning in predictive analytics, with a nod to the importance of empathy and ethics.(37:00) Navigating the B2B2C model’s extended sales cycle, emphasizing the value of financial stability and emotional insight for business leaders.Resources Mentioned:Robert Kirk -https://www.linkedin.com/in/robert-kirk-6b4a23/InterGen Data, Inc. | LinkedIn -https://www.linkedin.com/company/intergendata/InterGen Data, Inc. | Website -https://www.intergendata.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations; we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

In today’s episode, Sarah Tamilarasan, CEO of Sotaog, shares insights into using machine learning to improve operational efficiency in industry. Sarah talks about Sotaog's aim to enhance operational cash flow through advanced analytics and the impact of technology on financial management. Her transition from engineering to leadership showcases the drive for innovation in tech-led industries.Key Takeaways:(01:02) Sotaog's approach to improving efficiency with machine learning.(06:23) The importance of operational cash flow and its impact on financial health.(09:45) How pattern matching and OCR can boost cash flow significantly.(19:03) Sarah's team management strategies for productivity.(21:09) The role of the cloud and artificial intelligence in processing business data for insights.(31:00) Challenges in the startup world and the value of perseverance.(35:28) Future demand for AI and ML in business operations for profitability.Resources Mentioned: Sarah Tamilarasan -https://www.linkedin.com/in/sarahchandrasekar/Sotaog | LinkedIn -https://www.linkedin.com/company/sotaog/Sotaog | Website -https://www.sotaog.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In this episode, we're joined by Usman Sheikh, Founder and CEO of xiQ, Inc., who shares his visionary insights on leveraging AI and behavioral science to revolutionize B2B sales and marketing. Usman delves into the journey of xiQ, Inc. from its early days in a garage to becoming a pioneer in integrating generative AI with psychometrics to tailor sales and marketing strategies to individual buyer personalities.Key Takeaways:(01:32) The inception of xiQ, Inc., focusing on AI-based solutions to enhance B2B sales and marketing.(03:23) The inspiration behind xiQ's approach to making B2B solutions engaging and user-friendly.(10:08) How xiQ aids sellers in spending more time on actual sales activities by streamlining customer communication.(14:37) Usman discusses the challenge of integrating diverse disciplines like neuroscience and AI into xiQ's solutions.(21:59) The importance of understanding and adapting to customer behaviors to improve sales efficiency.(37:10) Future-forward advice on utilizing AI not just for efficiency but for reimagining business processes.Resources Mentioned:Usman Sheikh -https://www.linkedin.com/in/usmanmsheikh/xiQ, Inc. | LinkedIn -https://www.linkedin.com/company/xiqinc/xiQ, Inc. | Website -https://xiqinc.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In today’s discussion, Dimitri Sirota, Co-Founder and CEO of BigID, sheds light on the evolving challenges of data management, privacy and security in our digital era. He highlights the critical role of understanding data in its myriad forms — its sensitivity, regulatory implications and intrinsic value to businesses.Key Takeaways:(02:02) Growth in data generation and its enterprise challenges.(04:31) The importance of data understanding for value, compliance and security.(10:00) AI and machine learning in data management and interpretation.(14:36) Entrepreneurial journey and timing in technology ventures.(22:40) The balance of success and missed opportunities in entrepreneurship.(31:00) AI’s role and impact in today’s tech landscape.Resources Mentioned:Dimitri Sirota -https://www.linkedin.com/in/dimitrisirota/BigID | LinkedIn -https://www.linkedin.com/company/bigid/BigID | Website -https://bigid.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

In this episode, Will Glaser, Founder and CEO of Grabango and a board member of Blue Shield of California, joins us for a fascinating chat about technology and retail. Will discusses his journey from pioneering music streaming as the Founder of Pandora Media to revolutionizing the retail experience with Grabango's cutting-edge technology. Key Takeaways:(05:12) The genesis of Grabango and its mission to transform the retail checkout process.(11:30) The technical challenges and breakthroughs in implementing computer vision in retail.(17:45) The accuracy and reliability of Grabango's technology in various retail environments.(22:50) The importance of privacy in retail technology and how Grabango addresses these concerns.(31:05) Creating Pandora's Music Genome Project and its influence on current ventures.(40:15) The future of retail technology and the evolving consumer experience.(48:20) The balance between innovation and ethical considerations in tech development.Resources Mentioned:Will Glaser -https://www.linkedin.com/in/willglaser/Grabango | LinkedIn -https://www.linkedin.com/company/grabango/Grabango | Website -https://www.grabango.com/Blue Shield of California | LinkedIn -https://www.linkedin.com/company/blue-shield-of-california/Blue Shield of California | Website -https://www.blueshieldca.com/en/homePandora Media | LinkedIn -https://www.linkedin.com/company/pandora/Pandora Media | Website -https://www.pandora.com/aboutThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

On today’s episode, we're joined by Jennifer Bittinger, President of Narrativa. Jennifer discusses the nuances of storytelling in business and how it shapes brand perception. She highlights the importance of crafting authentic narratives that resonate with audiences and support brand growth. Key Takeaways:(04:12) The effectiveness of storytelling in business for conveying brand values.(08:35) The importance of consistency in storytelling to maintain a strong brand image.(15:47) Insights on adapting narratives for various platforms while ensuring the core message remains intact.(22:29) The challenges and strategies involved in narrative-driven marketing.(29:05) The significance of engaging audiences in storytelling and sharing techniques to enhance interaction.(34:10) The influence of technological advancements on the landscape of narrative marketing.Resources Mentioned:Jennifer Bittinger -https://www.linkedin.com/in/jenniferbittinger/Narrativa | LinkedIn -https://www.linkedin.com/company/narrativaai/Narrativa | Website -https://www.narrativa.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations. We handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

In today's episode, we're joined by Jorge Quezada, Chief Diversity Officer and VP of People and Culture at Granite Construction. He delves into the multifaceted world of diversity, equity and inclusion (DEI), sharing his journey of understanding and the key figures who influenced his approach. Jorge highlights the importance of individual contributions to organizational change and offers practical strategies to overcome challenges like distance bias in the workplace.Key Takeaways:(06:34) Jorge's in-depth learning about DEI, influenced by key figures and literature in the field.(08:48) The critical role of team diversity in enhancing engagement and productivity.(09:25) Understanding individual team members' unique talents is a crucial aspect of DEI.(17:38) Comparing DEI to driving illustrates how our views affect how we implement DEI.(19:45) The cost of losing employees underscores the importance of an inclusive work culture.(21:07) 'Inclusive diversity' focuses on embracing all types of diversity, now and in the future.(32:05) Unconscious bias and the SEEDS model in DEI.(44:59) The challenge of engaging the right individuals in change management.Resources Mentioned:Jorge Quezada -https://www.linkedin.com/in/jquezada/Granite Construction -https://www.linkedin.com/company/granite-construction/Ted Childs -https://www.linkedin.com/in/ted-childs-llc-500821132/Jennifer Brown Consulting -https://jenniferbrownconsulting.com/Judith Katz of The Kaleel Jamison Consulting Group -https://kjcg.com/judith-h-katzAndres Tapia of Korn Ferry -https://www.kornferry.com/about-us/consultants/andrestapiaDr. Roosevelt Thomas on DEI -https://www.jstor.org/stable/40214558This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

Leon Lerman, CEO and Co-Founder of Cynerio, joins us to discuss cybersecurity in healthcare and his experience of founding Cynerio. Leon’s journey from identifying vulnerabilities in medical devices to navigating the complexities of a cybersecurity startup provides valuable lessons for B2B leaders and aspiring entrepreneurs.Key Takeaways:(10:57) Improved accuracy in hospital cybersecurity with reduced false positives.(16:55) Selecting a market niche where deep technology offers a significant advantage.(17:21) How leveraging unique data and cloud-based deployment enhances machine learning algorithms in cybersecurity.(22:24) The journey from technologist to sales leader, and the strategic decision to found a startup.(28:22) The value of pivoting and validating problems before developing solutions. (33:50) The importance of fundraising deadlines and practical backup plans.Resources Mentioned:Leon Lerman -https://www.linkedin.com/in/leon-lerman-16431b54/Cynerio | LinkedIn -https://www.linkedin.com/company/cynerio/Cynerio | Website -https://www.cynerio.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

On this episode, Carolyn Walker, CEO and Managing Partner of Response Marketing, talks about brand building, performance marketing and the evolving landscape of B2B marketing.The discussion provides valuable insights on optimizing brand portfolios for corporate goals, the interplay between short-term sales and long-term brand growth, and the impact of market dynamics on marketing strategies.Key Takeaways:(02:06) - The complexities of brand building and performance marketing, and focusing on optimizing brand portfolios for corporate objectives.(17:23) - The importance of a robust share of voice and engagement in market-share growth.(26:03) - The commitment required to effectively explore new mediums like podcasting.(47:41) - The shift towards brand building and its significance for B2B leaders.(50:00) - The increasing importance of sustainability in B2B marketing and its impact on branding and talent acquisition.Resources Mentioned:Carolyn Walker -https://www.linkedin.com/in/carolynwalker/Response Marketing | LinkedIn -https://www.linkedin.com/company/response-marketing/Response Marketing website -https://response.agency/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In today's episode, Kevin Miller, CEO of LegalSifter, talks about the challenges and timing of introducing new AI technology in contract review.He also discusses bringing a technically advanced product to market, the hesitation to adopt a freemium model and the decision-making processes that have shaped LegalSifter’s strategy. Kevin delves into the essential nature of top-line revenue and how it serves as a health indicator for businesses, advising against an over-reliance on external funding in the absence of real income.Key Takeaways:(01:28) The complexities of integrating technology with human-centric services in the legal sector.(01:55) The influence of previous business experiences on current company strategies.(03:46) Vertical integration and its relevance to business strategy.(08:19) The increased interest in AI within the business community and its practical applications.(34:09) The importance of sales and revenue as fundamental indicators of a company's success.(36:14) The significance of KPIs for monitoring and driving business performance.(41:05) Anticipating the profound effects of AI on businesses in the coming years and the need for leaders to monitor this trend closely.Resources Mentioned:Kevin Miller -https://www.linkedin.com/in/kevinlmiller/LegalSifter Website -https://www.legalsifter.com/Dr. Kotter’s 8 Steps for Leading Change -https://www.kotterinc.com/methodology/8-steps/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

On this latest episode, Shawn Olds, Co-Founder and CEO of boodleAI, discusses the role of AI in understanding and finding customers. He explores the challenges of the digital era and the importance of anticipating customer needs. Shawn offers insights on various topics, from the enduring appeal of classic games to smart pricing, showing how data can drive business success.Key Takeaways:(03:00) Addressing AI misconceptions through daily use examples. (08:16) How people find creative AI uses, showing that users really define how a platform gets utilized. (11:00) The importance of making contacts on business trips.(15:40) How young people often overwork but later find a healthier balance.(28:25) A new, complete business AI platform is in the testing stages.(31:52) Early buyer interest helps when selling new products or services.Resources Mentioned:Shawn Olds -https://www.linkedin.com/in/shawnnolds/boodleAI | LinkedIn -https://www.linkedin.com/company/boodleai/boodleAI Website -https://boodle.ai/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

On today’s episode of Leaders of B2B, we are joined by Inna Kuznetsova, CEO at ToolsGroup. Inna delves into the dynamics of decision-making within business deals, emphasizing the necessity of balancing immediate gains with long-term sustainability and resilience, particularly in the complex realm of supply chains.The conversation navigates the challenges faced by businesses in securing deals that appear lucrative but may harbor hidden risks and unfavorable terms. Inna underscores the importance of rigorous assessment and caution, advocating for a deeper understanding of agreements to safeguard against future complications.Key Takeaways:(06:03) Addressing deep business challenges in B2B environments.(10:56) The critical role of AI in supply chains during economic uncertainty.(19:00) The power of real-time data in supply chain decisions.(26:30) CEOs' direct role in customer engagement and strategic deal assessment.(35:07) Preparing supply chains for economic shifts and downturns.Resources Mentioned:Inna Kuznetsova -https://www.linkedin.com/in/ikuznetsova/ToolsGroup | LinkedIn -https://www.linkedin.com/company/toolsgroup/ToolsGroup | Website -https://www.toolsgroup.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In today’s episode, we’re joined by Meghan Gaffney, Founder and CEO of Veda, who offers an in-depth perspective on the evolving realm of artificial intelligence in healthcare. With her extensive experience, Meghan underscores the transformative impact of implementing AI solutions in medical diagnostics and patient care pathways.Key Takeaways:(03:34) COVID-19 accelerated the adoption of AI and machine learning in healthcare, helping manage data and administration.(10:00) A diagnostic approach is essential for effective data management across industries, identifying and addressing critical issues systematically.(16:42) Upholding ethical values in business decisions, especially in tech, ensures transparent decision-making and prioritizes genuine societal impact.(30:13) Transparency in AI use and ethics agreements is key to building trust and meeting growing expectations in healthcare technology.(36:20) Address bias by appreciating women’s contributions in AI and prioritizing evidence-based decisions over unjustified risk concerns.Resources Mentioned:Meghan Gaffney -https://www.linkedin.com/in/meghan-gaffney-buck/Veda | LinkedIn -https://www.linkedin.com/company/veda-data-solutions/Veda | Website -https://vedadata.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In today's episode, we're joined by Blake Strozyk, Founder of Bull Media, who gives an in-depth analysis of the changing landscape of marketing, emphasizing the importance of brands building genuine relationships with their audience.The conversation revolves around the value of content marketing, how brands can effectively position themselves and the significance of understanding your top customers' needs. Blake offers insightful tips for businesses on creating content that truly resonates with their audience and fosters brand loyalty.Key Takeaways:(03:58) Sales teams may misinterpret content downloads as a readiness to buy, leading to misalignment and premature sales pushes.(07:25) Using available data and tools wisely helps in creating sincere and purposeful conversations in sales and marketing efforts.(21:28) Knowing where your buyers are, such as using Google search and LinkedIn for B2B marketing, is vital.(25:14) Regularly talking to customers directly is crucial for adapting marketing strategies.(35:14) Blake underscores the significant role of content in gaining referrals and building a brand. (36:00) Blake stresses the growing importance of content in the B2B world for increasing brand affinity and receiving referrals.Resources Mentioned:Blake Strozyk -https://www.linkedin.com/in/blake-strozyk/Bull Media | LinkedIn -https://www.linkedin.com/company/bull-media-llc/Bullmedia | Website -https://bullmedia.io/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership