Web Design, SEO, and Digital Marketing Articles

How much does internet marketing cost? This is a common and understandable question we hear from businesses. When deciding if digital marketing is right for your business, the first question you will probably think of is “How much does digital marketing cost?”. In this article, we’ll tackle hard numbers to help you understand what kind of budget you might be looking at. Article: How Much Does Internet Marketing Cost? Let’s Discuss! Audio Version By TheeDigital Boston Digital Marketing Agency

Choosing a website platform is an important decision. Here are the most popular platforms for business owners looking to take their online presence to the next level. A website platform is essentially, “what your website is built on.” The platform is the foundation of your website. It’s generally recommended to select a website builder with a CMS (content management system) as that can allow you more convenience in the control of your site. Article: How to Choose Your Website Platform Audio Version By TheeDigital Boston SEO

Thousands of companies advertise through Facebook. It can be a very tough market. You will need to know who your target audience is and zero in on them. Leveraging paid Facebook ads for your digital marketing strategy has been proven to be quite effective. It has become one of the most used advertising channels for digital marketing professionals and is also becoming popular with novice users. Thousands of companies advertise each day through Facebook. Unless you know what you are doing,  it can be a very tough market. In order to be successful in this realm and to get the most out of your advertising budget, you need to determine who your target audience is and zero in on them. Listen to the episode to learn more. Article: Why Your Digital Marketing Strategy Needs to Include Paid Facebook Ads Audio Version By TheeDigital Boston Web Design

Are you considering saving some money on marketing? Think twice. Brands who stop promoting their businesses will be forgotten! We’re in the middle of uncharted territory: a global pandemic. There’s no doubt that life has changed. Some businesses are being hit hard, while others are actually growing, and still, others are existing somewhere in between. When our lives and our businesses get turned upside down, it is a natural response to go into “hunker down” mode. We worry about our businesses surviving the chaos, and so it’s understandable to want to cut all expenses and brace ourselves for the worst. We shouldn’t feel bad about these very valid (and sometimes practical) reactions. Article: Why It’s a Bad Idea to Abandon Your Marketing Efforts During an Economic Downturn Audio Version By TheeDigital Boston SEO

Rebranding Your Business or Just Changing Your Domain Name but Scared to Lose Ranking on Google? A business owner’s worst nightmare is to lose website traffic, online leads, and prospect calls because they lost their great position in Google search for their most important keyword when they launched their new website. When rebranding and relaunching make sure your web team does things right. Article: How to Rebrand Your Business and Launch a New Website Properly without Losing Your Search Engine Ranking Audio Version By TheeDigital Boston SEO

Learn about search engine optimization (SEO) techniques, what is white hat versus black hat SEO, and why you should know the difference. Article: White Hat versus Black Hat SEO Audio Version By TheeDigital Boston SEO Agency

Do you know the value of using WordPress as your website platform? Learn the advantages of using WordPress as your content management system. Article: Why Use WordPress? Audio Version By TheeDigital Boston Internet Marketing

As more law firms become privy to the world of online content marketing and advertising, we’re seeing more and more “black hat” practices. But did you know that this could potentially be seen as a practice that discredits your firm? Article: Rules and Guidelines for Legal Copywriting on Your Website audio version by TheeDigital digital marketing agency Boston

Congratulations you worked on a new website to replace your dated website and need to launch the update without tanking your current search engine results. So what steps should you take? Article: How to Launch a New Website Successfully without Losing Your Ranking on Google and Other Search Engines Audio Version by TheeDigital Boston Digital Marketing

Thinking about inexpensive website hosting and wondering how it compares to pricer options? Article: The Benefits of Professional Web Hosting audio version by TheeDigital seo boston

What is the difference between Hexidecimal and Pantone colors? and how are they used for marketing for the web and in print? Article: The Difference Between Hexadecimal and Pantone Colors audio version by TheeDigital Boston Web Design

Are you curious about adding video to your website? Are you unsure if it will help you with ranking or user experience? TheeDigital offers some insight into adding video and how it can help your digital marketing strategy. Article: Why You Should Add Videos to Your Website Audio Version By TheeDigital web design boston

In today’s business climate, standing out from the competition and having brand recognition can make or break your business. One of the best and most reliable paths to success is through PPC advertising. Pay per click advertising is a digital marketing strategy that puts your brand directly in front of a targeted audience, and, when done correctly, can increase brand awareness by as much as 80 percent as well as lead to an increase in traffic, leads, and sales. This is why choosing the right PPC agency for your business has never been more important. Article: How to Choose The Right PPC Agency Audio Version By TheeDigital web design boston

Make 2021 your best year in business with these 10 New Year's resolutions. Article: 10 Business New Year’s Resolutions for 2021 Audio Version By TheeDigital Boston SEO

Learn About Web Cookies and How They Work. Not The Tasty Treat. Article: What is a Cookie? Audio Version By TheeDigital web design Boston

What Is SEO? A brief explanation of Search Engine Optimization and how it can affect your ability to get more business. Audio Version By TheeDigital Boston Web Design