Podcast My Brand

I had the pleasure of speaking with Britta Newly, a rising star in the podcasting world. Britta shares her journey from designing a podcast to attract ideal clients to the amazing results she achieved at a national conference. Here are some key takeaways from our discussion: The myth of oversaturation in podcasting: Britta challenges this idea, emphasizing the value of consistent lead sources and the importance of not being afraid to make mistakes and iterate in public.In-house production vs. outsourcing: Britta provides valuable insights for mid-sized companies, suggesting that they start by bootstrapping and then bring in an agency as they prove the concept and generate revenue.Leveraging technology for efficiency: Britta's use of tools like Calendly, Zapier, and Buzzsprout showcases the power of streamlining workflows to drive successful podcast production.Tune in to the episode for more wisdom from Britta and gain valuable insights for your own podcasting journey. Connect with Britta on LinkedIn for further networking opportunities and podcast consulting.

Welcome to Podcast My Brand, the show where we explore all things related to launching, growing, and maximizing branded podcasts. In this episode, we have the incredible Matty Staudt joining our host, Elzie III, to share his wealth of experience in the podcasting and media industry. From his roots in radio to pioneering branded content podcasts, Matty provides invaluable insights into the power of podcasting for extending a brand's reach. We'll delve into the importance of creating engaging content, the transition from traditional media to podcasting, and the ethical considerations for brands entering the podcast space. So, whether you're an aspiring podcaster or a brand looking to harness the potential of podcasting, this episode is packed with practical advice and inspiration. Stay tuned as we learn from one of the industry's leading voices in podcasting and branded content.Launch or Grow Your Show! Wanna Stay Connected?Join the Mailing ListGot Questions?Elzie Flenard - The Mayorhello@podcasttown.net

Some exciting news for the show and where we're going in 2023!

Podcaster Collin Mitchell host of Sales Transformation Tell us about your journey in podcasting.I went into the studio and I had a great time and at the end I was like, I think I want to start a podcast and my co-founder said, yeah I can help you with that.Tell us about some podcast rain that’s happened to you because of your show. I didn't expect it to impact as many people as it has and get as much positive feedback, and people reach out. It feels like I have fans.Have you got a client that says “wait a minute that's a lot of content”We are not saying that you got to record it. There's ways to be efficient on your time and sometimes it's just a little bit more.We need to look at the whole picture of what is happening currently that is being created that are assets that we could use.How do you help your clients to get better at the craft of podcasting?You got to be honest. There's people that you know are just not built for podcasting.Coaching and giving honest feedback.Why is content important?Content is a way to allow the people in the marketplace to connect with you.Let’s Connect Collin MitchellWebsiteElzie Flenard - The Mayormayor@podcasttown.netwww.podcasttown.net

Podcaster Carl Robinson host of Voice Tech Podcast Tell us about your journey in podcasting.I started podcasting when I was doing an internship for this Master’s degree, I was doing it in France. Studying machine learning A.I.Tell us about some podcast rain that’s happened to you because of your show. One of the surprising things for me was interviewing two billionaires in one day.How has your podcast helped you to deepen relationships?It made me a speaker, it made me more confident, it led to structure my thoughts, it made me more empathetic as well.Communication skills and the ability to relate to people and continue a conversation.Talk about the startup and how podcasting led to that.I was doing the voice tech podcast and after I finished my internship I kept it going and it grew so doing really well. Because my podcast is all about voice technology, I thought this is really coming along.I looked online and there was really no automated creating a podcast and so that’s really where the idea of Rumble Studio came along.Have you leveraged your podcast to build and grow your business?I've got a lot of connections in the voice challenging world thanks to me having interviewed a lot of them or worked with them.Let’s Connect Carl RobinsonWebsiteElzie Flenard - The Mayormayor@podcasttown.netwww.podcasttown.net

Podcaster Chrystal Robinson host of Koloraddikt Podcast Tell us a little bit more about your showSo I do live shows. I’ve been doing it for three years, it's on Instagram and so we go live every single week Wednesdays at 3:30 p.m. eastern time. We accept guests bi-weekly.What's your take on podcasting Listening or audio platforms, but I think with the way that, you know, communication is spreading these days everyone calls everything a podcast.For me, a podcast is typically interviews or explorations of thought.Why did you start this IG live in the first place, and how has it impacted your brand and your business since you started? I originally started going live. It was a part of a challenge and I was like, oh, this isn't bad and I don't have to do this huge production.It was a path of least resistance and an option to get my message across in a way that doesn't require a lot like when it's live.How do you grow your audience?How I grow my audience secretly is my guests.Our guest is usually how we grow as well as engagement. Let’s Connect Chrystal RobinsonInstagramWebsiteElzie Flenard - The Mayormayor@podcasttown.netwww.podcasttown.net

Podcaster: Don B Gatewood host of Leadership and Professional Development PodcastTell us about your podcastWe focus on leadership and professional development.Thing(s) that happened to you because of your podcastI`m lucky enough to find people who are interesting and have passion.Meeting interesting people and getting a chance to have them as a co-host.How do you get better at podcasting? I listen to a lot of folks that I believe are top of the line and I try to emulate what they are doing. Just by being up on the craft. You should know your topic, what is going to be and be prepared.What are some of the ways that you are growing your audience?Be consistent with your content and have quality.Utilizing social media.When you have guests on the show, encourage them to share your podcast on their network.Let’s Connect Don B GatewoodLinkedInElzie Flenard - The Mayormayor@podcasttown.netwww.podcasttown.net

Podcaster Rachel Druckenmiller host of Unmute Yourself LinkedIn Live Show How you get started to do live shows I would go on and be a guest, an attendee on my friend Brian Shulman’s show, who is very active on LinkedIn doing live shows called Shoutout Saturday and What's Good Wednesday.Basically I started going on people’s shows a lot and as a speaker. I'm very comfortable being on camera and very comfortable improvising.What sort of things have happened as a result of you, having your show that you didn't think of before you started it?I've gotten connected to new people.How are you being an entrepreneur business owner, How are you showing that side of you?They're getting to hear snippets of my story better and they're getting to see me.  I think the way that I generally post on social media, that people see the complexity.What are some of the ways that you are growing your audience?Engage with other people's content, that's a really good way to do it.I will intentionally leave a comment that could be something I could post on my own page as its own post.Let’s Connect Rachel DruckenmillerLinkedInElzie Flenard - The Mayormayor@podcasttown.netwww.podcasttown.net

PodcasterTony Durso host of The Tony Durso Show PodcastTell us about your podcastI interview people who are at the top of their category. I call them elite entrepreneurs and these people are millionaires and billionaires. They are sharing their success stories.Thing(s) that happened to you because of your podcastEverything has happened to me because of my podcast.I hang out with millionaires and billionaires. These are my friends. I didn’t know them before but because I interviewed them, they now become my friends and they mentor me.Published 2 books.How do you get better at podcasting?I got a mentor because you can’t see everything from where you are as much as you like to. You need someone on the outside, especially someone that’s been in the industry and done it.How do you grow your audience?The best way to get raving fans is you got to talk to them, you got to engage.Stick to the key ones, the key ones are the key ones for a reason.You have to create a really good group.Focus on the major key platforms and engage with them.Let’s Connect Tony DursoLinkedInElzie Flenard - The Mayormayor@podcasttown.netwww.podcasttown.net

PodcasterSally Zimney host of This Moved Me PodcastTell us about your podcastTo bring expertise out in the world and a podcast felt like a safe and wonderful way to do it.For creatives, entrepreneurs, coaches, changemakers, to help them move their audience and do something meaningful and powerful with their voice in their story. Thing(s) that happened to you because of your podcastHuge door opening for networks and connections.The world seems smaller through mutual interest and passion.How do you grow your audience?Very slowly through consistency.Doing videos definitely helps, and use it on social media because if people see the face of the person whose voice they're gonna hear it makes it personalized. Have you done any work with respect to the types of questions you ask or topics you cover?When it feels too formulated, that’s when I feel it starts to lose the beauty of the art form, which is this really intimate conversational feel. Having some markers and structural pieces that people can expect again and again is really wonderful.  Let’s Connect Sally Zimney InstagramElzie Flenard - The Mayormayor@podcasttown.netwww.podcasttown.net

PodcasterAlicia Butler Pierre host of Business Infrastructure - Curing Back Office Blues PodcastTell us about your podcastFocused on the operations of these fast-growing small businesses.Helping them to make sure that they can meet the fast-growing demand from their customers and businesses.What Podcast Rain has happened because of your podcast shows?When you’re podcasting, you get to meet so many different people. They extend this opportunity to you.I get an opportunity to meet big people.What things have you done over the years to get better at the craft of podcasting?Just being natural. Being a toastmaster. Strategy and practice consistently.How do you grow your audience?  It's really important to have cross promotion across every single channel that you use.You really have to be consistent and do not give up.What encouragement would you have for people who are considering a podcast?I would say that you should go for it because you have something very unique to offer to the marketplace.Let’s ConnectAlicia Butler PierreLinkedInElzie Flenard - The Mayormayor@podcasttown.netwww.podcasttown.net

PodcasterPatrick McGuire host of Empowered Entrepreneur PodcastTell us about your podcastFor empowered entrepreneurs, it's an empowered podcast.I have empowered conversations with great people doing great things to empower others.What are some of the things that you`ve learned launching a podcast?Make it simple, stupid for me and for the guest, making sure to make it easy for people to say yes.How do you grow your audience?Put out great content and put it on all of the platforms.You got to be a little bit fun, a little bit goofy.Don’t be afraid to make mistakes just share, share, share.Try to connect with your audience.How do you get value from your show?    The ROI is having empowered conversations with some pretty awesome people and knowing that in the back end were going to do some good for others.Let’s ConnectPatrick McGuireLinkedInLaunch or Grow Your Show! Wanna Stay Connected?Join the Mailing ListGot Questions?Elzie Flenard - The Mayorhello@podcasttown.net

PodcasterJon Tromans host of Not Another Marketing PodcastTell us about your podcastThe focus is about improving skills and knowledge for marketing executive, freelancers and small business owners.It's an interview-based podcast.What Podcast Rain has happened because of your podcast shows?For the personal side, it helped me find my love of audio again.On the professional side it helped me build trust and authority within my personal brand.What things have you done over the years to get better at the craft of podcasting?Technical side, it taught me how to gear up better.How do you grow your audience?I think social media in a way, but not in the sense that you probably think about it You need a platform beforehand to do that.Build a community around your podcast, around what you do and how you do it.Create small clips 30 sec to 1-minute clips.Creating YouTube clips.How do you get value from your show?It makes you feel good, I mean when somebody tells you that they`ve listened to your episode and they learned something.Let’s ConnectJon TromansLinkedInLaunch or Grow Your Show! Wanna Stay Connected?Join the Mailing ListGot Questions?Elzie Flenard - The Mayorhello@podcasttown.net

PodcasterChad Hyams Co-host of Win Make Give and the 15 Point Plan podcastTell us about your podcastI`m a co-host on Win Make Give which we are here to win at the things that we do so we can make more money for ourselves so we can give more to other people.Co-host on the 15 Point Plan podcast which focuses on health, happiness and high energy levels.What Podcast Rain has happened because of your podcast shows?I've gotten to meet some of those amazing people including some people that I never thought would be cool and then some people that I was like there's no way I'll ever get a chance to talk to that person.It has changed my financial future and that's not because we make money off the podcast, it's because some of the subjects we talk about on the podcast that I`m as much a student as I am the co-host of the show.What things have you done over the years to get better at the craft of podcasting?You want to learn how to do the best podcast out there? Ask better questions even if you`re doing a solo podcast.How do you grow your audience?You have to grow it organically because you need that foundation that`s there.Depends on what your target is and what your audience is.Use social media ads.We do contests on our podcast where we challenge people to share the episode with other people and we give away money.How do you get value from your show?I`m getting brand awareness, I`m getting that when I`ll do a workshop for my book or something people will come to that never would`ve normally attended because they’re like oh I've listened to that guy on the podcast and he brings good value there so he might be bringing a good value here.Let’s ConnectChad HyamsLinkedInLaunch or Grow Your Show! Wanna Stay Connected?Join the Mailing ListGot Questions?Elzie Flenard - The Mayorhello@podcasttown.net

Throwdown PodcasterMike Malatesta host of How’d It HappenTell us about your podcastWhat I'm trying to do is dig really deep into their story of success back to when it happened.My goal with the podcast is to use those success stories to inspire, activate and maximize the greatness in everyone that is listening.What Podcast Rain has happened because of your podcast shows?I have become more curious, more intelligent and more inspired as a result of getting to explore this story.I get an opportunity to talk with amazing people.When people say “I listened to your episode with Elzie and it made a difference in my life”What things have you done over the years to get better at the craft of podcasting?I spend time listening to another podcaster that I admire.When I do my transcription, I look to see how much time I spent talking vs how much time the guest spent talking because I want to maintain an 80/20 relationship.I feel like my job is to ask questions rather than listen to the answers so I can intelligently walk my way through the flow.How do you grow your audience?The first couple of years I didn't spend much attention in growing my audience. I just really intend to try to get as good as I can get and that was the most important thing for me at that time.I have an email list and I transform it into email blogI work with a social media expert who helps me with everything.I say a sincere thank you to the people who are listening and I ask them for their support.How do you get value from your show?I've built a base of people who recognize me for my talent and skill set that outside of how I`ve made my living, really make myself known in a different way and that sort of planting a seed for a future business.Let’s ConnectMike MalatestaWebsiteLaunch or Grow Your Show! Wanna Stay Connected?Join the Mailing ListGot Questions?Elzie Flenard - The Mayorhello@podcasttown.net

Richard Matthews host of The Hero ShowTell us about your podcastWe interview entrepreneurs from all over the world.The entire purpose of the show is to help change the narrative on entrepreneurs being the villains, which is a cultural problem we have in America.What Podcast Rain has happened because of your podcast shows?I had someone hop on my show and I wasn't able to get her bio ahead of time and I came to find out that she runs a company that does $500 million dollars a month in sales and she fixes a lot of things in my business.What things have you done over the years to get better at the craft of podcasting?If you want to be a better interviewer as a podcaster there are two things that you should do, one is you should be ignorant and the other one is you should be curious.Pick up as much as you can from them.When you put those things together with ignorance and curiosity then you can really dive deep into other people's expertise and stories.How do you grow your audience?BuyBorrowBuildHow do you get value from your show?For me it`s a networking play. Most of my customers come from a referral from my podcast which eventually drives into sales.Content production engine. Let’s ConnectRichard MatthewsWebsiteLaunch or Grow Your Show! Wanna Stay Connected?Join the Mailing ListGot Questions?Elzie Flenard - The Mayorhello@podcasttown.net

Heather Price and Sabine Robinson hosts of Activity Coaching ConversationsTell us about your podcastIt basically provides strategies, tips and techniques for sales coaches.It’s an educational and kind of “train the trainer” type of podcast where we are coaching other coaches.It’s a topic that we both love so much.What Podcast Rain has happened because of your podcast shows?The podcast rain has been crazy. I really had no idea that the return would be phenomenal.We tripled the number of clinic attendees this year over last year.Somebody came up to me and said Are you Sabine? And I said why? And she said I recognized your voice. She has been listening to the podcast and that cracked me up.What things have you done over the years to get better at the craft of podcasting?I think philosophically, preparation is really important to us. It’s always been important to me.I`ve always had a philosophy that for every hour of work you do typically there`s an hour of preparation that goes into that.We would never show up not having talked about it ahead of time. I think that it`s a special partnership too.How important is the growth of your audience?I would say because it was the right audience and they find value in it, it's spread like wildfire within that audience and we`re getting the results that we want.I think we`re the only podcast of our kind out there so for this particular narrow audience I think it's underserved like there's not a lot of resources for this group so they're loving it.How do you get value from your show?It makes us organize and it pushes us out of our comfort zone too.We got phone calls and some additional work from people.Let’s ConnectSabine Robinsonsmrstlouis@sms.comHeather PricewebsiteLaunch or Grow Your Show! Wanna Stay Connected?Join the Mailing ListGot Questions?Elzie Flenard - The Mayorhello@podcasttown.net

Podcaster: Chenese Lewis, The Chenese Lewis ShowTell us about your podcastIt’s actually the first podcast created for the plus size industry. I started my podcast in 2008 when podcasting wasn’t even popular. The reason I started my podcast was because I was in classes to be a television host and the teacher told me to create a podcast to practice my interviewing skills. What podcast rain has happened because of your podcast show?My podcast has helped in being part of my brand. It has helped me get speaking engagements and be an expert in my industry. It has helped me get opportunities in hosting live events. It’s been a great addition to my brain. What are some things you’ve done over the years to get better at your craft?Practice makes perfect. You have to listen back to the interviews and critique yourself so you know what to improve. Just perfecting your craft through practice is helpful. How do you grow your audience as a podcaster?I think the number one answer would be social media. When I started it was pre-social media so I just partnered with a magazine to promote my podcast. I always have my guests promote my show. When I do interviews, like press interviews, I mention my podcast. How do you get value from your show?I get value towards my brand, just expanding my brand in different ways. It has established me as a host and it has established me as a whole standard media personality. What are some tips to make it easy for your guests to share your podcast?I tag them on all social media platforms and sometimes people will put it on their blog or websites. Let’s ConnectChenese Lewishttps://cheneselewisshow.com/https://www.instagram.com/cheneselewis/Launch or Grow Your Show! Wanna Stay Connected?Join the Mailing ListGot Questions?Elzie Flenard - The Mayorhello@podcasttown.net

Podcaster: Sean Tepper, Host of Payback Time PodcastTell us about your podcastIt’s got two themes: building businesses and building your investment portfolio.We interview people on how they got started, what mistakes did they make.What Podcast Rain has happened for you?Having a podcast is a stronger way to network.Doors open a little easier.The podcast helps build relationships with channel partners. What is the top way you have grown as a podcaster?I would say production value.It really comes down to finding a good team. How do you grow your audience as a podcaster?I don’t care. I provide good value and if the audience keeps increasing - great.It’s about building relationships and networking, to get through those doors.What are ways you get value from your show?I try to deal with the tough questions and not just dwell on successes. There’s a painful part of everybody’s journey of building a business.How do you get better as a podcaster?I try to vet people a little better now to get authentic, good quality people on the show. Find good people with good character and have a conversation.Let’s ConnectSean TepperLinkedinwebsiteLaunch or Grow Your Show! Wanna Stay Connected?Join the Mailing ListGot Questions?Elzie Flenard - The Mayorhello@podcasttown.net

Podcaster: Chris Michael Harris, Host of StartupU PodcastWhat podcast rain has happened for you?I’ve made hundreds of thousands of dollars through the relationships I’ve built with the podcast.It’s been my networking power tool.I’ve got invaluable relationships that I leverage all the time, and they’re symbiotic relationships created just from that medium alone.How do you get better as a podcaster?You’ve got to find a few people you identify with, that you like their style, and immerse yourself in the podcasting space.Then you’ve just got to practice and you’ve got to push through.When you’re just yourself and you show up as you are, and you talk the way you do in the real world, that really resonates with a lot of people.Analyze your experience when you do guesting.How do you grow an audience?You need to figure out, what do I actually need to make my business make sense. How am I using my podcast?I prefer to put most of my effort into search platforms first, and then I nurture my audience with my podcast.You need to figure out what’s going to draw people in, how are people going to find me, and then how am I going to continue to nurture those people to develop those touch points I need to eventually sell them a product.What are ways you get value from your podcast?I learn like crazy. I like to make sure I’m using touch points throughout the process to nurture people.Let’s ConnectChris Michael Harris - HeyCMHLinkedinwebsiteLaunch or Grow Your Show! Wanna Stay Connected?Join the Mailing ListGot Questions?Elzie Flenard - The Mayorhello@podcasttown.net