RM 15
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RM 15

Author: Lori Shefa & Garen van de Beek

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Ever wonder why some movies and tv shows launch big while others are dead on day one? It's the marketing, stupid! Emmy winners and two of Hollywood's top entertainment marketers - Garen van de Beek and Lori Shefa - interview the directors, producers, writers and stars of today's biggest television and theatrical hits - from deep within an undisclosed location, known only as RM 15 - about the importance creative marketing plays in the making or breaking of their projects. Marketing. It's much more than just hype.
26 Episodes
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Nancy Nigrosh

Nancy Nigrosh

2023-10-3055:43

Think you know what it takes to become a successful writer in Hollywood?  The answer may surprise you!Nancy Nigrosh spent 23 years as a top Hollywood literary agent representing world-class directors, writers and authors.  She's auctioned scripts on her client's behalf's in the seven figure range securing huge payouts for studio writers. Some of Nancy’s famous clients include Kathryn Bigelow (Zero Dark Thirty), John Cameron Mitchell (Hedwig and the Angry Inch), Stuart Beattie (Pirates of the Caribbean, Collateral), Leslye Headland (Russian Doll), and Luke Davies (News of the World, Lion) and so many more.She's also a performance coach, helping emerging authors and screenwriters navigate Hollywood's treacherous waters...helping clients ferret out self-defeating behaviors, maximize their strengths, and develop a greater understanding of how they can best represent themselves in their quest for agency representation.If you wanna get it write…you better listen up!Call us!https://www.speakpipe.com/RM15Follow us!Twitter @rm15creativeInstagram @rm15creativeEmail us!info@rm15creative.com
Ashley Falls

Ashley Falls

2023-08-2833:53

Everyone knows the Oscar award is for best movies...the Emmy award is for best TV & Streaming... Well, today we’re talking to Ashley Falls - the Executive Director of the CLIO Entertainment Awards – which, if you’re not familiar... is the original celebration of creativity in the entertainment business recognizing excellence in marketing and communications across film, television, home entertainment and gaming.  These are OUR people!!!She'll give us the who, what, why and where's on this years upcoming show, tell us what she's most excited about -  and how tequila may or may not be involved.In addition to managing one of the largest awards programs in the world, she's also the President of Soap Box Women - an amazing support organization for women in the biz. She'll tell us all about it and how you can join, so listen up ladies!  Call us!https://www.speakpipe.com/RM15Follow us!Twitter @rm15creativeInstagram @rm15creativeEmail us!info@rm15creative.com
Scot Chastain

Scot Chastain

2023-07-3135:11

If anyone can comment on the state of the local and network television relationship, it's Scot Chastain.He's worked both sides of the fence for years -- At affiliates for NBC, CBS, ABC, CW and PBS in a wide range of positions including marketing and most recently as the Vice President and General Manager at Nextstar's FOX affiliate in Sacramento. He also ran NBC's affiliate marketing department where he had a hand in launching some of the network's most successful shows. Overachiever? Yep!Scot tells us how he made the leap from creative guy to general manager guy, where he thinks the broadcasting industry is headed and where HE is headed NEXT. Here's a hint - it means we now MIGHT have a pretty sweet hookup for court side seats at a Utah Jazz game! Call us!https://www.speakpipe.com/RM15Follow us!Twitter @rm15creativeInstagram @rm15creativeEmail us!info@rm15creative.com
Steve Kazanjian

Steve Kazanjian

2023-06-1242:55

We have a marketing powerhouse in the bunker!Steve Kazanjian is the former President and CEO of PROMAX - the global non-profit association for all of us in the creative marketing of television and video content biz.But he's here with us today to specifically talk about the process of "personal branding" - because all smart marketers climbing up their corporate ladders know that to SUCCEED, you need to know WHO you are and WHAT you and ONLY you, bring to the table!Plus, he'll share his views on how the role of entertainment marketing has evolved, where it's headed and what he thinks are the three biggest issues we all now face.And in our "Finish That Sentence" segment, Steve demonstrates a hidden talent that is truly "unique!"  Call us!https://www.speakpipe.com/RM15Follow us!Twitter @rm15creativeInstagram @rm15creativeEmail us!info@rm15creative.com
Eric Steinberg

Eric Steinberg

2023-05-1546:34

Hollywood media research guru and super fan of the pod - Eric Steinberg joins us in the bunker!As the former SVP of research at CBS - he'll pull back the curtain and share the strategic and creative moves that took a so-so -performing comedy called "The Big Bang Theory" and made it into one of the biggest shows on the planet. We'll also dig into some juicy topics like - how does research differ between traditional networks and streamers? What are the most effective methods for collecting and analyzing audience data these days?  What trends are emerging in terms of audience behavior and preferences?And because it's Upfront season (and because we just LOVE a fun challenge) we play "guess that cancelled pilot!"Who knew all this research stuff could be so interesting?  (Eric, that's who!)Call us!https://www.speakpipe.com/RM15Follow us!Twitter @rm15creativeInstagram @rm15creativeEmail us!info@rm15creative.com
Terry Botwick

Terry Botwick

2023-04-1754:57

Terry Botwick is a multiple award-winning producer,  studio and network exec and now CEO and Founder of Papatime - a film and television production company with  more than a dozen projects in development. As a person of faith with an interest in creating what is loosely dubbed as "inspirational programming" - Terry pulls no punches when we discuss how Hollywood and members of the Christian community could do a MUCH better job partnering with one another to produce mutually beneficial content.Plus, how do you pitch a faith-based movie to a secular studio? What are some common misconceptions about so-called "Christian" films?  And how does he REALLY feel about organizations like the "Parent Television Council?"All that and more...take a listen!Call us!https://www.speakpipe.com/RM15Follow us!Twitter @rm15creativeInstagram @rm15creativeEmail us!info@rm15creative.com
Marc DeBevoise

Marc DeBevoise

2023-03-2037:35

Accomplished leader in the direct-to-consumer, media, and technology industries...and an excellent secret-keeper, Mark DeBevoise brings his big brain into the bunker and drops a few juicy tidbits.Like - before there was Disney+ and Peacock...he was behind the creation of a secret streaming service - known only by it's cool code name, "Project Subway." That highly classified project eventually became known as CBS ALL ACCESS...which is now PARAMOUNT+. Also - We'll get his thoughts on the current business of streaming...will it ever become profitable?  Will viewers have to navigate dozens and dozens of apps, endure increasing monthly subscription fees AND sit through commercials? Is linear tv dead or does it still have a pulse?Lastly, Marc downloads us on his exciting new streaming technology company called BRIGHTCOVE, takes a listener question and plays "Finish That Sentence."We felt much smarter after his visit...bet you will too!Call us!https://www.speakpipe.com/RM15Follow us!Twitter @rm15creativeInstagram @rm15creativeEmail us!info@rm15creative.com
Sophy Holland

Sophy Holland

2023-02-1340:41

Her work has graced the covers of Harpers Bazaar, Vogue and Elle. Clients include every major studio, network and streamer. And if you're an A-list celebrity or star athlete, she's probably made you look better than you've ever looked before.Award-winning photographer, director, tattoo lover and sassy Brit, Sophy Holland is our guest! She'll dish on how it sometimes takes "balls of steel" to get that perfect shot from a not so willing subject...she'll share some tricks of the trade like "the art of the pivot" and how a bottle of really nice tequila is worth its weight in liquid gold. Plus, she'll answer a few voicemails!Take a listen...and remember...SMILE! Call us!https://www.speakpipe.com/RM15Follow us!Twitter @rm15creativeInstagram @rm15creativeEmail us!info@rm15creative.com
MYSTERY GUEST!

MYSTERY GUEST!

2023-01-1650:22

If we told you who our guest was...it wouldn't be a MYSTERY!  So, you'll just have to listen and find out...just like Garen, who is completely in the dark as well. But here's a big clue...you've probably heard this person on TV and the radio many, many times.  Check it out and see if you can guess who it is! Call us!https://www.speakpipe.com/RM15Follow us!Twitter @rm15creativeInstagram @rm15creativeEmail us!info@rm15creative.com
Jack Sussman

Jack Sussman

2022-12-1237:03

If you've ever wondered who is behind those epic live awards shows like the Grammys, the Tonys, the Kennedy Center Honors...wonder no more...because we've got the inside guy to them all. Jack Sussman, Executive Vice President, Specials, Music and Live Events, CBS,can name drop with the best of them - Whitney, Adele, Elton, Celine, Gaga, & Garth - he's worked with them ALL and has personal and revealing stories you won't hear anywhere else...but here!Call us!https://www.speakpipe.com/RM15Follow us!Twitter @rm15creativeInstagram @rm15creativeEmail us!info@rm15creative.com
Philippe Maigret

Philippe Maigret

2022-11-1444:29

Say bonjour to Philippe Maigret, President of ITV America! Philippe joins us in the bunker to talk about the differences between working in the entertainment business in America vs France and everywhere else; the challenges he faced getting "Snow Piercer" to the screen; his irrational fear of cheese  (which makes literally no sense considering he's french), and what's next on his very long and ambitious 'to do' list.Mais Oui!Call us!https://www.speakpipe.com/RM15Follow us!Twitter @rm15creativeInstagram @rm15creativeEmail us!info@rm15creative.com
Vinnie Favale

Vinnie Favale

2022-10-1753:08

We've all heard of The Dog Whisperer and The Ghost Whisperer...but did you know there was a David Letterman Whisperer? His name is Vinnie Favale!  Funniest guy you'll ever want to meet with hilarious stories about his crazy years working for CBS as the executive in charge of production on the Late Show with David Letterman. With his unenviable position of trying to keep the peace during the infamous Late Night Wars between Letterman and Leno - you'll get a real insiders take on what REALLY went down and how one brilliant marketing move changed EVERYTHING!We'll also discuss the #MeToo movement - and the dramatic shift in what's considered acceptable humor in the workplace and what can get you "cancelled."All that and a bag of chips! Check it out!Call us!https://www.speakpipe.com/RM15Follow us!Twitter @rm15creativeInstagram @rm15creativeEmail us!info@rm15creative.com
Erin Johnson

Erin Johnson

2022-09-1937:36

It's Season 2, baby!Ba dah dah dah da dahhhhh...ba da da dah dahhhhh...Yep, you read that right...we've got the Emmy-winning Executive Producer of Entertainment Tonight, ERIN JOHNSON as our guest. Erin knows a good Hollywood story when she sees one and will share a few with us...including, her close call with Brad Pitt, what keeps her up at night, the secret sauce that gives her the competitive edge and how cutting her teeth first on "marketing" set her up for success at television's longest running entertainment news program.Call us!https://www.speakpipe.com/RM15Follow us!Twitter @rm15creativeInstagram @rm15creativeEmail us!info@rm15creative.com
Michael Seitzman

Michael Seitzman

2022-06-2750:31

This guest is a MANIAC! That's right, Michael Seitzman is the founder of Maniac Productions, a film and tv company currently in an overall deal with Blumhouse Television. Not only is he a producer, director and a fantastic storyteller but his superpower is  knowing exactly how to make a grown man cry. So, save your tuition money aspiring writers...he's about to give you a masterclass...for free. He's also responsible for making one of Lori's lifelong fantasies come true! A real hero!Call us!https://www.speakpipe.com/RM15Follow us!Twitter @rm15creativeInstagram @rm15creativeEmail us!info@rm15creative.com
Anthony Zuiker

Anthony Zuiker

2022-05-3036:15

You can't hear a song by THE WHO without thinking of this guest's iconic shows. That's right, we've got the legendary creator of the CSI franchise, Mr. Anthony Zuiker in the bunker! And, he finally sets the record straight about how CSI went from being thrown in the trash (literally) to becoming a billion dollar smash hit. Plus - we test Garen's CSI IQ with a surprise pop quiz! "Dare to Pass" on this episode at your own peril. Call us!https://www.speakpipe.com/RM15Follow us!Twitter @rm15creativeInstagram @rm15creativeEmail us!info@rm15creative.com
Danny Feldheim

Danny Feldheim

2022-05-0255:12

You won't find a more enthusiastic exec in Hollywood than our very good friend and former colleague, Danny Feldheim.  Recorded while still SVP of Content for Paramount+, (he's now SVP, Comedy Development at ABC Signature) he's got positive vibes to spare and a whole lot of talent and success to back it up. We'll hear about what Danny's got in the P+ development pipeline and what he thinks makes the streamer different from all the other bazillion streamers; his respect for the intense and pressure-filled world of entertainment marketing; and about the most embarrassing moment in his career - a truly laugh-out-loud story.Love this guy!Call us!https://www.speakpipe.com/RM15Follow us!Twitter @rm15creativeInstagram @rm15creativeEmail us!info@rm15creative.com
Alix Jaffe

Alix Jaffe

2022-04-0436:36

In the bunker with us today is our friend - the always awesome, Alix Jaffe.  Alix is the Executive Vice President, Television, for the Village Roadshow Entertainment Group. Before that, she served as President of Greg Garcia's production company, Amigos de Garcia. Alix tells us how she made the transition from marketing to development, what makes her mini-bernadoodle puppy the cutest dog ever, what she'd be doing if she wasn't in show biz and why you should never burn a bridge.Plus, we surprise her with the debut of a fun new feature called "Finish That Sentence!"Call us!https://www.speakpipe.com/RM15Follow us!Twitter @rm15creativeInstagram @rm15creativeEmail us!info@rm15creative.com
Bryan Seabury

Bryan Seabury

2022-03-1455:26

We’re talking Chipotle fails, big breaks, Love Monkeys,  pitch sizzles, and the importance of choosing the right show titles with the EVP of Drama Development at CBS Studios. Give it up for the one and only Mr. Bryan Seabury.  (Cue the applause!)Call us!https://www.speakpipe.com/RM15Follow us!Twitter @rm15creativeInstagram @rm15creativeEmail us!info@rm15creative.com
Jerry Brunskill

Jerry Brunskill

2022-02-1438:32

Valentines Day is the perfect day to drop this episode because we absolutely LOVE this guest! Jerry Brunskill is as diverse in his talents as he is with his achievements. A winner of multiple industry awards and a Peabody Award nominee, Jerry founded Wow and Flutter, a creative media and production facility that he launched in 1995. Since that time, Wow and Flutter has produced/co-produced over 45 television, web, and feature length movies to date.  Did we mention he won Star Search?!  And get this - he's got a HUGE announcement and we're getting the EXCLUSIVE which means YOU will hear it here FIRST!Call us!https://www.speakpipe.com/RM15Follow us!Twitter @rm15creativeInstagram @rm15creativeEmail us!info@rm15creative.com
George Schweitzer

George Schweitzer

2022-01-1753:31

We're ringing in the New Year with the guru of television marketing himself!  Our former boss at CBS, George Schweitzer joins us to talk Captain Kangaroo, the promo power of the NFL, surviving media moguls, and the ongoing seismic shifts in the television industry. Call us!https://www.speakpipe.com/RM15Follow us!Twitter @rm15creativeInstagram @rm15creativeEmail us!info@rm15creative.com
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