The Helpful Podcaster
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After trying every short-term trick and tactic to grow his audience, podcast veteran Mark Steadman realised that serving listeners with generosity and consistency is the only way to succeed. Mark works with best-selling authors, TED speakers, TV personalities, impact entrepreneurs, and coaches to help them grow and monetise their podcasts.
You are a Helpful Podcaster. You’re a seasoned, soulful entrepreneur who wants to turn your insights into content fans look forward to, and new listeners can't wait to binge. By leading with your expertise, being consistent and showing authenticity, you’ll build trust with your audience and get paid to do the work you love. Mark is here to help you on that journey.
You are a Helpful Podcaster. You’re a seasoned, soulful entrepreneur who wants to turn your insights into content fans look forward to, and new listeners can't wait to binge. By leading with your expertise, being consistent and showing authenticity, you’ll build trust with your audience and get paid to do the work you love. Mark is here to help you on that journey.
40 Episodes
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The Helpful Podcaster is closing down and in its place is a new daily podcast called Morning Creative.This new daily show explores concepts and questions that creative people often face, and aims to provide creative inspiration. In this episode you’ll hear a taster of what you can expect. If you like it, you can subscribe to Morning Creative wherever you get your podcasts:Apple PodcastsSpotifyOvercastAmazon MusicPocket CastsPodcast AddictCastBox
The only people immune to imposter syndrome are those that feel like life owes them a favour. Being generous and vulnerable means confronting imposter syndrome, so instead of denying it, why not call its bluff?LinksThe Chimp Paradox: The Acclaimed Mind Management Programme to Help You Achieve Success, Confidence and Happiness, by Steve PetersJoin the Helpful Podcasters community
We make podcasts so that we can share what we love and bring people closer to us. We've talked about sharing more of your knowledge and expertise. But what about the squishy human parts that make up you? How much of that should we share and how can we avoid sharing too much?LinksJoin the Helpful Podcasters community
LinkedIn is awash with people inviting you to check out their latest podcast episode. With so many shows created by smart people in your network, how can it be possible to stand out? No, this isn’t about marketing your podcast; it’s about respecting your listener’s time and giving them the best of what you and your guest have to offer… without spending hours slaving over an edit.LinksJoin the Helpful Podcasters communityDescriptAuphonic
There’s nothing worse than getting an episode back from your podcast editor – or editing it yourself – only to find the guest sounds great but Zoom had recorded your laptop mic instead of the one in front of your face. It happens all the time. Whether you’ve already experienced it or you’ve been lucky so far, the next few minutes will save you a lot of heartache in the future.LinksJoin the Helpful Podcasters communityThe Checklist Manifesto: How To Get Things Right, by Atul GawandeDuplicate my preflight checklist
Dynamic ad insertion (DAI) lets you define points in your audio where timely messages can be placed. If you have a podcast to support your business or cause, there’s never been a better time to investigate DAI.LinksJoin the Helpful Podcasters communityCaptivateTransistorBuzzsproutRedCircle
When you’re looking around for new listeners, how much time do you spend thinking about the people who are already in contact with you? Today we’re going to look at how we can grow your podcast audience via your mailing list, what to do if you don’t have a big list, and how to use email to deepen the relationship with the listener once they’re following the show.LinksMailerLiteHemingway app
Remote recording tools like SquadCast and Riverside are great. But if you can't afford another subscription, you might be surprised at what you can do with Zoom.
Your podcast is like a rope bridge connecting two islands. On one end is confusion, and on the other: clarity.Each episode is a wooden plank that forms part of that bridge. People will listen to your podcast if you can be clear on the transformation you’re offering, but when we’re busy shipping regular episodes, we can lose sight of that island of clarity.Let’s work on describing your show to your next listener, so they know exactly how it’s going to help them cross the bridge, and get the transformation they need.LinksChatGPTWrite a letter to your future self
Your artwork is the first thing new listeners see, and if they like what they hear, it’ll take up permanent residence on their phones. Getting stand-out artwork for your show might not be as expensive or fraught a process as you think, and it could mean the difference between someone hitting Play, and scrolling straight past.LinksSquoosh99designsFiverrCanvaDress: Fancy
It’s Monday, 9pm. You’ve had a long day, and all you want to do is watch the Bake Off and eat M&Ms. But tomorrow’s the day you release your next podcast episode, and you haven’t recorded anything! Sound familiar?LinksEpisode 21 of The Helpful Podcaster, about the Atomic Episode structureCalendlyZapierNotionTrello
There are three elements of trust: positive relationships, expertise, and consistency. We can show up each week and share our knowledge and insight, but I hear so many podcasters hold their listener at arm’s length, and most of them don’t know they’re doing it. The good news is there’s a really simple fix.LinksGood Sound, Good Research: How Audio Quality Influences Perceptions of the Research and ResearcherSamson Q2URøde NT-USBRøde ProcasterHeil PR 40
There are three ways to stand out: be new, be better, or be louder. Being better takes time and is subjective. Being louder just means spending more money on marketing than the next person. Being new doesn’t mean starting from episode one – it could just be about being the first to do something differently.LinksWorld’s Greatest ConEnvato ElementsJoin the Helpful Podcasters community
Your audience will see your podcast name before they hear a word from you. Whether you’re starting a new show or considering a rebrand, could your name mean the difference between showing up first in podcast search results, or not showing up at all?LinksYou Are Not a FrogHow I Built ThisLatina to LatinaJoin the free Helpful Podcasters community
What if a single sentence could help you galvanise your team, book the perfect guest, and give you a mile-long head start in branding your podcast?ResourcesCreating your listener persona: the first step to growing your podcast – Episode 24Why we all need a ‘Just Cause’ – Simon SinekShare your Listener Story
The biggest problem podcasters face is getting more listeners. But the first question we have to ask is “who is listener #1?” Who is going to love what you do, recommend it to their friends, and stick around for the call-to-action? Let’s find out. This is the Helpful Podcaster.LinksHow to create your listener persona – Mark’s free Podcast Canvas eBookPenner CollectiveAlan WickThe Happy Entrepreneur Podcast
Everything costs a million pounds right now. We’re all tightening our belts, working hard, and feeling the pinch. If your podcast isn’t making you money right now, it might feel like a luxury you can ill afford.But today I want to show you why recommitting, and reinvesting your time and energy into your podcast could be the best thing you do for your business in 2023. And it needn’t cost you any money… in fact, it might save you some.Key pointsMake your podcast the value centre of your business.Everything you do should be in service of one problem or question that your listener is dealing with.Specificity is key.Your podcast is your most valuable asset because it's at the intersection between utility and personality.LinksCalmer Content MarketingThe three-act structure for creating podcast interviews that keep listeners coming backOffers that sell during tough economic times – Jereshia Said
It feels good to pass on valuable advice, to change someone’s mind, or to spread an emotion, whether it’s unfettered joy or spine-tingling terror. We don’t share things because we like them – we share them because of what they say about us.So for those of us on a mission to make helpful podcasts, how can we speed up the spread?LinksShare this podcastBeyond the Basement, with Chris KenworthyA Smaller Life, with Saskia de FeijterSolopreneur Podcasting Tips, with Stephanie FuccioSal JefferiesCaroline BeavonRockstar RemodelThe A to Z of Happiness, with Anya Pearse
It's easy to fall into the trap of making our interviews all about the guest. Sure it means we get to tick the box that says “I showed up today”. But what value are we really creating for our listener?In this episode, I'm going to show you how you can make your guests feel like a hero while helping your listener overcome a difficult challenge. The more helpful we are to our listener, the more they trust us. The more they trust us, the more they'll want to work with us, buy our products, and join our communities.Key pointsStructure your podcast interviews around a central question or problem that your listeners are facing.Use a condensed version of the Hero's Journey to structure the interview into three parts:the guest, and how they discovered the answer to the listener’s problemthe problem itself, going into more detail or discussing the challengesthe listener: how they can apply what the guest has learned, to solve their problem
Is your podcast helping? More to the point. Who is it helping? Today we're gonna dig into the ingredients behind a helpful podcast so that you can build stronger, longer lasting relationships with the people you want to work with.The main tenets of the Helpful Podcast are:They put the listener firstEach episode a central questionThey provide great show notesThey form a body of workLinksBetter Bolder BraverWhat Google’s helpful content update means for podcastersThe A-Z of Happiness
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