Building Better CMOs and Marketing Leaders
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Description
Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart.
Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles.
Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com
37 Episodes
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The Chief Marketing Officer (CMO) of First Command Financial Services plays a pivotal role in steering the company’s marketing strategies and initiatives. With a focus on expanding its reach, the CMO helps position First Command as a leader in financial planning services for military families and individuals. Their expertise drives campaigns that highlight the brand’s values of trust, security, and financial success. A key part of their work also involves responding to customer feedback, such as issues raised on platforms like https://securespend.pissedconsumer.com/customer-service.html ensuring improved customer service experiences.