Claim OwnershipPodcast Perspectives
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Description
Podcast Perspectives helps you understand the ever-changing podcast industry. Hosted by Jeff Umbro, founder and CEO of The Podglomerate, a podcast services agency focused on production, audience growth, and monetization for some of the biggest podcasts in the world, this Signal Award winning show speaks to leaders in the podcast space through longform interviews and panel discussions. The goal is to walk through not only the important news and issues of the day in the podcast landscape, but also to go deep on the topics that podcasters need to know today.
Produced by The Podglomerate.
57 Episodes
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What does it take to manage top names in podcasting and YouTube?
Nick Witters is the CEO of Ballen Studios, the new media company best known for the MrBallen YouTube channel. Nick joins the podcast to share his insights on content creation, business growth, and strategic partnerships in YouTube, podcasting, and other media ventures. He recounts his unique career path from the U.S. Air Force to entertainment law, from working in the WME mailroom to co-founding Ballen Studios with John Allen, a former Navy SEAL known as MrBallen. Nick and I explore his role in expanding Ballen Studios from YouTube to podcasts, his challenges in transitioning between media, and his experience managing YouTube sensation Mr. Beast.
You can find Nick at ballenstudios.com or on LinkedIn.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
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How can you grow your podcast company in the wake of bigger media companies like Spotify?
Joe Cilio is co-founder and CEO of Forever Dog Productions, a prominent podcast production company known for alt comedy. He joins the podcast to share the origins and evolution of Forever Dog, the success of launching shows like Bowen Yang’s “Las Culturistas,” and the company’s shift to video podcasting. Joe talks about Forever Dog Productions’ success with founding drag queen network MOM, or Moguls of Media, and also failures like its gen-Z oriented network, Eve. We discuss Forever Dog’s investment in infrastructure, talent retention, and building a supportive production, marketing, and distribution environment.
You can find Forever Dog Productions at foreverdogpodcasts.com and MOM at everybodysaymom.com.
Joe is on LinkedIn at Joseph Cilio.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
How can you protect the podcast that you own?
Alexia Bedat is a lawyer and partner at Klaris Law, leading its podcast and audio team. She joins the podcast to share her expert insights on the evolving legal landscape of podcasting. Alexia discusses the significance of negotiating clear contracts, especially in the growing areas of video and social media. She and I also explore protecting IP, understanding fair use, and managing legal budgets. Alexia’s transparency and in-depth knowledge provide invaluable guidance for new and experienced podcast owners.
You can find Alexia at klarislaw.com or on social media at Alexia Bedat.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
How do you grow your podcast audience?
Tom Webster is a partner at Sounds Profitable and has spent over 25 years researching audio. He joins the podcast to discuss his new book, “The Audience is Listening.” Tom shares his insights into understanding and developing podcast audiences, He and I explore listener behaviors, the challenges of monetizing smaller shows, and what metrics should be looked at to gauge success. Tom also describes the growing trend of video content in the podcasting world.
You can find Tom at soundsprofitable.com and a print or audio copy of his book at audienceislisteningbook.com.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week on the podcast, we’re excited to share an episode from The Podcast Advertising Playbook, hosted by Heather Osgood, founder and CEO of True Native Media.
In this episode, Heather sits down with Maggie Beyer, Associate Director, Digital Media at Veritone One, to discuss the future of podcast advertising and how emerging technologies are reshaping the way brands engage with audiences. Maggie shares insights into the growing role of artificial intelligence in content creation, audience targeting, and campaign measurement.
They explore how data-driven strategies are becoming essential for advertisers looking to optimize their campaigns and improve performance. Maggie also dives into the latest trends in podcast advertising and how brands can stay ahead in this rapidly evolving space.
Listeners will walk away with insights on:
How AI is transforming podcast advertising and content creation.
The importance of data-driven strategies for effective targeting and campaign optimization.
Key trends and innovations in podcast advertising that brands need to know.
Want to hear more episodes of The Podcast Advertising Playbook? Explore the show here: https://www.podcastadvertisingplaybook.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
What will Wonder Media Network look like after its acquisition by Acast?
Co-founder of Wonder Media Network Shira Atkins joins the podcast to discuss the history and growth of WMN and its acquisition by Acast. Shira discusses Wonder’s early challenges in monetization and distribution and how the company adapted to find success. Shira and I also talk about WMN’s mission of amplifying underrepresented voices and how that will continue at Acast. She explains how they’ve balanced mission-driven content with commercial projects, how the Acast acquisition can lead to global expansion, but will also help Acast establish a larger US footprint, and her thoughts on the collaborative spirit within the podcasting community.
You can find Shira on LinkedIn at Shira Atkins or at acast.com.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
What’s in the “secret marketing sauce” for podcasts from Netflix and PBS to hit the top of the charts, reach target audiences, and win coveted awards? Whether you’re interested in launching a podcast or want to scale up your current show’s audience growth strategy, today’s episode is for you.
Last month, The Podglomerate co-hosted a special Podcast Marketing 101 webinar with The Webby Awards, the annual competition that has been named “the internet’s highest honor” by The New York Times. This virtual event was hosted by The Webby Awards’ General Manager Nick Borenstein – who, fun fact, is the award-winning producer for the hit podcast Missing Richard Simmons! And it featured Webby Award-winning judge and our very own SVP of Marketing & Audience Development Joni Deutsch, who shared an exclusive look at The Podglomerate's tried-and-true playbook for optimized podcast publicity, marketing, cross-promotions, app features, and paid acquisition. They also discussed the science of awards submissions and how to strengthen your entry to increase the chances of bringing home a trophy.
The 2025 Webby Awards entry period closes on February 7, so be sure to get your entry in asap if you want to see your podcast recognized for being the best in its field. Head to webbyawards.com, where you can also learn more about becoming a Webby Awards judge. Tell them The Podglomerate sent you.
To find more about The Podglomerate:
– Show Page: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
Are podcast creators overlooking some business aspects of a growing industry?
Ben Riskin, co-founder of Room Tone, joins me to discuss his advisory firm, which focuses on podcasting's business development side. We explore Ben’s journey from lawyer to podcast producer to professional services. He also elaborates on Room Tone’s three tiers of strategy consulting, business development, and project representation, as well as its new subscription channel Selects, which preserves and promotes archived audio works.
You can find Ben on LinkedIn under Ben Riskin or you can head to roomtone.fm. Selects can be found on the Apple Podcast Channel or via Supportcast at selects.supportingcast.fm.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this special episode we're bringing you a panel from Podcast Movement 2024 featuring our own CEO and Founder, Jeff Umbro!
We’ve all tuned into awkward interviews – maybe the guest wasn’t prepped correctly, maybe the host went too far off-script – either way, they can be entertaining to watch, but when you’re in the hot seat it’s a completely different story.
To help make sure your podcast interview is memorable (for the right reasons), Fatima Zaidi (Founder/CEO of Quill) and her co-host Quincy de Vries (Senior Producer at Quill) brought together experts in audio – including The Podglomerate’s own Founder and CEO Jeff Umbro, as well as JAR Audio’s co-founder and Chief Creative Officer Jennifer Moss and Lower Street’s Head of Strategy and Development Annalise Nielsen – to share their tried and true tips for guest sourcing, interview prep, question planning, and promo asset creation.
Learn more about Podcast Movement at podcastmovement.com.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this special episode we're bringing you a panel from Podcast Movement 2024 featuring our own SVP of Podcast Marketing and Audience Development, Joni Deutsch!
Paid marketing isn’t the only way to grow a show. Discover the immense value of non-paid strategies to grow your audience. Join Ausha’s Odile Beniflah and her panel of top podcast marketing experts – including The Podglomerate’s Joni Deutsch, The Podcast Academy’s Christy Mirabal, Tink Media’s Lauren Passell, and Cumulus Media/Westwood One’s Pierre Bouvard – as they reveal essential organic growth tactics that don’t cost a dime. They highlight the power of organic marketing for long-term, sustainable growth and engagement. This is your chance to learn from the best in the industry and boost your podcast to new heights. Discover how to build your podcast audience naturally and effectively, ensuring a loyal and engaged listenership.
Learn more about Podcast Movement at podcastmovement.com.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
In today’s episode, we’re sharing an episode of Feed the Queue, the ultimate podcast discovery podcast from Tink Media, the award-winning podcast marketing and PR company. If you’ve experienced the struggle of finding new podcasts, then you’ll love Feed the Queue! It’s a podcast dedicated to sharing new and unique podcasts with you. Each episode features a different podcast and gives you a chance to listen to a show you might not have known about before.
On this special episode of Feed the Queue, the Tink Media team held a panel discussion about the bold claims that ‘podcasting is dead’. Moderated by Wil Williams, and featuring Anne Baird, Shreya Sharma, and Lauren Passell, they share the positive and promising trends they’re seeing in the industry as podcasting evolves.
Listen to more Feed the Queue at https://tinkmedia.co/feed-the-queue
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Podcast advertising is unique in the world of advertising. Impact can be challenging to gauge and Chartable, a leading product in this space, is sunsetting.
To understand the world of ad performance and measurement now, I’m joined in this episode by Pete Birsinger, the founder and CEO of Podscribe, and Cameron Hendrix, founder and CEO of Magellan AI. Both companies measure how effective podcast ads are using prefix and pixel technology, allowing you to see how many people heard your podcast ad and how many purchased your product on a website. Pete, Cameron, and I discuss the effectiveness of podcast ads, and how Podscribe discovered a podcast download behavior issue resulting from an Apple iOS update.
To learn more about Pete and Podscribe, you can visit http://podscribe.com/ or find Peter Birsinger on LinkedIn. For more information on Cameron and Magellan AI, visit https://www.magellan.ai/ and find Cameron on LinkedIn.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of The Sound Off Podcast, Podcast Perspectives host (and The Podglomerate's CEO/Founder) Jeff Umbro discusses his transition from book publicist to podcasting, highlighting The Podglomerate's evolution since 2017. He emphasizes the importance of podcast promotion, noting that cross-promos are effective but should not be the sole strategy. Jeff also shares his insights on video's role in podcasting, noting its potential for discovery and engagement. Additionally, Jeff addresses the complexities of monetizing podcasts, including the challenges of dynamic ad insertion and the need for fair CPMs. The conversation concludes with Jeff's plans to develop a dashboard for better data tracking and his ongoing client projects, including "Master Plan" and "A Fine Mess."
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As we look towards the New Year, we’ve gathered some of the brightest minds in podcasting to reflect on a transformative year. From indie creators to network executives, our guests share their most humbling lessons, unexpected wins, and the moments that made them rethink everything. Plus, they reveal what’s keeping them up at night – and what’s getting them excited – as we head into 2025.
Guests include:
Chris Peterson of DWNLOAD Media
Fatima Zaidi of Quill Inc and CoHost
Sharon Taylor of Triton Digital
Bradley Davis of Podchaser
Amber Smith of iHeartMedia
Eric Barnett of Supporting Cast
Brady Sadler of Double Elvis
Michele Cobb of The Podcast Academy
Jessica Cordova Kramer of Lemonada Media
Matt Shapo of the IAB
Ross Adams of Acast
Will Pearson of iHeartMedia
Dusty Weis of Podcamp Media
Lisa Laporte of TWiT.tv
Odile Beniflah of Ausha
Chris Colbert of DCP Entertainment
Harry Morton of Lower Street
Bryan Barletta of Sounds Profitable
Molly Barton of Realm
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
Show Page: https://listen.podglomerate.com/show/podcast-perspectives/
Transcript: https://listen.podglomerate.com/show/podcast-perspectives
YouTube: https://www.youtube.com/@Podglomeratepods
Email: listen@thepodglomerate.com
Twitter: @podglomerate
Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
How has iHeartMedia reigned supreme in podcasting?
Will Pearson, president of iHeartPodcasts, joins me to discuss how curiosity and collaboration have shaped his career and approach to creative development. From starting Mental Floss to holding executive roles at HowStuffWorks and now iHeart, we explore how Will and his team at iHeart have put the spotlight on underrepresented voices, the role that iHeart’s radio network plays in podcast development, his opinions on brand collaborations and marketing strategies, and why he makes time to co-host his show, Part-Time Genius, each week.
You can find Will on LinkedIn or you can head to iheart.com and check out their podcasts.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
Are audiobooks the key to landing big-time clients like Marvel and DC Comics? My guest, Molly Barton, Realm's co-founder and CEO, has done just that. She dove into the world of audio after leaving her job at Penguin Random House to co-found Serial Box, an audio story company that reimagined what an audiobook could be. In 2021, Serial Box was rebranded as Realm, and Molly and her team are now devoted to creating podcasts for clients like Marvel and DC. We discuss her episodic approach to audiobooks, how she approaches client partnerships, and the strategy behind the acquisitions of Lipstick & Vinyl and Pinna.
You can follow Molly Barton on LinkedIn or check out Realm.fm.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
Gretta Cohn, CEO of Pushkin Industries, has had a fascinating career path, from cellist for Cursive and Bright Eyes to intern at the Village Voice, to producer at WNYC and Earwolf, to founding her own company. We discuss what she's learned throughout her career, her experience founding the production company Transmitter in 2017, her feelings about the 2022 acquisition by Pushkin, and what her day-to-day has been like since her 2023 promotion to Pushkin's CEO. We also discuss the company's recent integration of podcasts and audiobooks and how she collaborates with Pushkin founders Malcolm Gladwell and Jacob Weisberg.
You can follow Gretta Cohn on LinkedIn or check out Pushkin.fm.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
How does it feel to go from being a podcast co-host to the owner of a brand-new podcast venture? My guest, Alex Goldman, host and creator of Hyperfixed, shares his experience of taking the big leap to podcast ownership. We discuss his previous show, Reply All, how he's built his new business with a lean team, the role Supporting Cast subscribers play in story development, and why he turns to Kurt Vonnegut for inspiration.
You can listen to Hyperfixed now wherever you get your podcasts or at Hyperfixedpod.com.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
What’s the next frontier of podcasting? My guest, Leital Molad, the Head of Podcasts at WaitWhat and podcast trailblazer, has some answers. We discuss her approach to developing groundbreaking shows, like Paul McCartney’s A Life in Lyrics and A Slight Change of Plans. I also get her thoughts on AI – including her insight into WaitWhat’s Listener’s Bill of Rights in the Age of AI and their new show, Pioneers of AI.
You can find Leital Molad online at LinkedIn, and you can also find her on waitwhat.com.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
How do you create a meaningful podcast advertising campaign in today's market?
In this episode, I’m talking with Lisa, CEO of TWiT.tv. She's led the company for 16 years and has witnessed many ebbs and flows, especially when it comes to ad sales.
Lisa and I talk about the range of podcast advertising options, her approach to sales partnerships, and how the pandemic continues to impact sales. She also shares the story of how she convinced her partner to start calling “netcasts” podcasts.
You can find Lisa Laporte online. She's pretty active on Twitter and LinkedIn, and you can also find her at the TWiT.tv website.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
Podcasts are intimate. Listening to them is often a solitary experience, and although fandoms emerge, building community within the industry can be a challenge.
In this episode, I’m talking with three guests who have extensive experience developing community in the podcast world through festivals and awards: Jemma Rose Brown, general manager of the Signal Awards; Davy Gardner, head of Tribeca Audio at the Tribeca Festival, and Chioke I’Anson, founder of the Resonate Podcast Festival. Together, we discuss how to translate audio works in physical spaces, the importance of recognition, and how they foster collaboration and inclusion at their events.
To learn more about Jemma Rose Brown and the Signal Awards, visit jemmarosebrown.com and signalaward.com. For further information on Davy Gardner and Tribeca, visit davygardner.com and tribecafilm.com/festival/audio-storytelling. More info on Chioke I’Anson and the Resonate Podcast Festival are at resonatepodfest.com and chiokeianson.com. You can find Jason on LinkedIn or Twitter.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
What do wrestling and podcasting have in common? Jason Hoch, who ran WWE’s digital team during the early social media days and is now a leading podcast producer.
In this episode, I talk with Jason, now the CEO and Chief Creative Officer at Wavland.
Jason and I chat about his experience at the WWE, what it was like to work at HowStuffWorks on the hit podcast Atlanta Monster, and with Taylor Sheridan on the TV adaptation of Boomtown starring Billy Bob Thornton.
To learn more about Wavland, visit wavland.media. You can find Jason on LinkedIn or Twitter.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
The podcast industry, like all media and entertainment, is undergoing a course correction.
In this episode, I speak with Rachael King, CEO of Pod People. Rachael and I chat about podcast marketing strategies, team building advice, her latest predictions for the future, and why her first question to client has nothing to do with podcasts.
To learn more about Pod People, visit podpeople.com. Rachael is on all the socials, just Google her name.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
Storytelling podcasts are a unique subsection of podcasting, and one with many obstacles and challenges to overcome.
In this episode, I’m talking with Hassan Chaudhry, head of partnerships and strategy at Blanchard House, a UK-based independent podcast company which focuses on storytelling. Hassan is the former director of business and strategy with HBO.
Hassan and I chat about his experience at Blanchard House, his beginnings as an investment banker, his career progression at HBO, and the world of companion podcasting and its similarity to DVD extras.
To learn more about Blanchard House, visit blanchard-house.com. Hassan is on LinkedIn.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
The podcast world is growing rapidly, and podcasters can fall behind without a glimpse of the future. Predictive analytics have become vital for podcasts to survive and flourish.
In this episode, I’m talking with Sean Howard, the founder and CEO of Flightpath, a predictive analytics platform for podcasting. He’s also the founder of Fable and Folly, which is a network of fiction podcasts.
Sean and I chat about his predictive dashboard, the data that goes into Flightpath, stories from Sean’s past, and hints about the podcast industry’s future.
To learn more about Flightpath, visit flightpath.fm. Sean is on LinkedIn.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
On today’s episode we’re doing something different: Chris Boniello, the Podglomerate’s VP of Production Services, is taking over the host seat to discuss the production side of podcasting. He chats with Garrett Tiedemann, Mix Engineer and Sound Designer at Campside Media.
This year, Garrett was nominated for ‘Best Production and Sound Design’ at the Ambies for his work on Chameleon: Dr. Dante. The series is hosted by Sam Mullins and follows the life of the prolific American hypnotist and fraudster, Ronald Dante.
Garrett explains how he engineered the Dr. Dante series, the challenges it posed, and the design principles he used to overcome those challenges.
You can find Chameleon: Dr. Dante wherever you get your podcasts. Garrett is on LinkedIn and Twitter @whitewhalepod. For more from Chris you can find him on LinkedIn and Twitter @ChrisBoniello.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
There are many unknowns when it comes to podcast marketing. This is because ‘podcast marketers’ are often podcasters who become marketers, rather than professional marketers who got into podcasting.
In this episode, I’m speaking with someone from the latter category: Odile Beniflah, Head of US at Ausha. Ausha is a podcast hosting platform with an integrated suite of podcast marketing tools.
Odile and I chat about the essentials of podcast marketing: creating a website, social media, metadata, search engine optimization, and how Ausha was made to help podcasters with all of these things.
To learn more about Ausha you can visit ausha.co. Odile is on LinkedIn and Twitter @obeniflah.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
Since its founding in 2014, Acast has become a global, publicly-traded company. Their business has touched many facets of the podcasting landscape – from building a hosting platform used by more than 125,000 podcasts to acquiring companies like Pippa, RadioPublic, and Podchaser. Acast also launched and shuttered its own app.
In this episode, Acast’s CEO Ross Adams joins me to discuss the company’s history, their strategy moving forward, and how Acast has become the podcast company with the most global downloads, according to Podtrac.
To learn more about Ross you can find him on LinkedIn.
I’m on all the socials @JeffUmbro.
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Interactive Advertising Bureau (IAB) can be a confusing organization for the podcasting industry. They’re an influential player that many recognize by name, but it's not often clear to the everyday podcaster what they actually do.
The IAB’s main objective is to develop and establish the ‘rules and regulations of podcasting’ – namely determining how we measure key metrics within the industry, such as 'what is a download'. The determinations that they make can have enormous trickle-down effects in the industry.
In this episode I speak with the IAB Director of Audio and Video Matt Shapo, who walks me through the intricacies of the organization's mandates. Matt explains how the IAB’s rules get made, what their goals are for podcasting, and why everyone in the industry should care about what they do.
To find more about the IAB’s role in podcasting, you can visit iab.com/podcasts. You can find Matt on LinkedIn.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
Wonder Media Network was founded in 2018 to “introduce empathy into politics, business, and culture.” Since then, they’ve grown into a sizable independent network, creating award-winning originals and branded series for clients.
To walk me through the secrets to Wonder Media’s success, I talk with their Head of Development, Emily Rudder. Emily has been at Wonder since 2019, and has held a variety of roles from production to marketing. Emily shares Wonder Media’s history, her approach to development for shows at all stages, and the network's monetization strategy in 2024.
To find more from Wonder Media Network you can visit their website wondermedianetwork.com. You can find Emily online on LinkedIn or Twitter @EmRuddz.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
The 27-year-old Slate Magazine just had its most profitable year ever, and it credits podcasting for much of its success. Slate has been publishing podcasts since the 2005 launch of Political Gabfest, and they’ve built on that success ever since. Today, they have dozens of successful shows, a thriving subscription business in Slate Plus, and they recently acquired Death, Sex & Money from WNYC.
To learn how Slate achieved this, I’m chatting with Alicia Montgomery, their Vice President of Audio. Alicia was a public radio veteran before moving to Slate in 2020, where she now leads their content strategy. Alicia walks me through Slate’s history in podcasting, the strategy which led them to this moment, and their future in audio.
You can find Alicia online on LinkedIn and Twitter @AMontgomery_998. For more from Slate you can visit their website slate.com where they have all their print and audio content.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
In March of 2023 the podcast agency Maximum Fun announced the company would convert to a worker-owned model. At the same time, Maximum Fun’s founder, Jesse Thorn, would be stepping down as CEO after nearly 20 years at the company (though would still work at MaxFun).
On this episode, I'm checking in with their current CEO Bikram Chatterji to see how things are going. Bikram and I discuss why the company made this move, what it means to be a worker-owner, and the implications that the new model has on Maximum Fun’s business and Culture.
For more from Maximum Fun you can visit their website maximumfun.org. Between March 18 and March 29, 2024 they are running their annual listener fund drive. If you’re interested in donating you can visit maximumfun.org/join. You can find Bikram on LinkedIn or Twitter @chattbot.
I’m on all the socials @JeffUmbro
If you want to learn more about Maximum Fun and other cooperatives in podcasting:
MaxFun’s website: https://maximumfun.org/co-op/
Recode Media podcast with Jesse Thorn: https://open.spotify.com/episode/2mdaW9qFFpr4nrvyyA36is
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
Since the launch of Up and Vanished Season 1 in 2016, Tenderfoot TV has steadily grown into one of the most impactful companies in the podcast industry.
To explain how Tenderfoot TV got to where it is today, CEO Donald Albright joins me to talk about Tenderfoot’s unique approach to podcast marketing, how they leveraged the success of Up and Vanished to develop partnerships across the industry, and how they’re measuring success in 2024.
You can find more from Tenderfoot TV at their website tenderfoot.tv and check out the Season 4 of Up and Vanished wherever you get your podcasts. Donald is on LinkedIn and Twitter @dalbright03.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
Chris Peterson is betting big on the podcast industry in 2024. The ex-iHeart executive founded DWNLOAD Media, a podcast roll-up aimed at buying and operationalizing existing podcast companies to compete with the giants in the space. He’s currently in the early stages of development, pitching investors and audio companies on the idea.
To promote his venture, Chris recently released the 2024 DWNLOAD Report, a white paper arguing that podcasting is undervalued and will continue to grow. Chris and I dive deep into the arguments he makes in the report, clarifying why he’s so bullish on podcasting, and how DWNLOAD media would help create a sustainable and thriving industry.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
Today I’m chatting with Dusty Weis, Founder and President of the B2B podcast production company Podcamp Media. Podcamp is a small but mighty firm based in Wisconsin. They largely works with companies, brands, and trade associations also based in the Midwest. Dusty does for brands what typically takes a whole team – from conceptualizing to producing shows for his clients.
Dusty's background is in radio, where he began his career as a journalist and producer. He saw firsthand how the industry weathered the enormous contraction caused by the 2008 crash.
Dusty walks me through his history in the radio industry and what podcasters can learn from it. We also chat about why he moved into B2B podcasting, his approach to production, and how he leverages his original show Lead Balloon to bring in new business.
To find more from Dusty you can visit podcampmedia.com, follow him on Twitter @dustyweis, and check out his original series Lead Balloon, a podcast about PR disasters.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
The antiquated radio drama is making a comeback, now rebranded as “fiction podcasts,” and agencies like QCODE Media are leading the way in making these shows marquee programming. Their production is up there with the best, the artwork has the iconic look of an HBO original, and they’ve cast A-list Hollywood stars like Rami Malek, Kerry Washington, and Matthew McConaughey, to name a few.
To find out why and how QCODE is investing big on fiction podcasts, today I’m chatting with their Chief Strategy Officer, Steve Wilson. Steve is a veteran of the podcast industry. He spent 15 years at Apple, where he was one of the first (and for a time only) employees at Apple Podcasts. In 2020 he moved to QCODE where he now directs their strategy.
On this episode Steve walks me through what production looks like in the fiction podcasts space, the opportunities presented to the genre via derivative IP, and his take on the state of the industry. To find more from QCODE you can visit their website qcodemedia.com. You can find Steven on Twitter @StephenWilson.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
Today we’re shifting our focus away from podcasts and toward its sister industry: audiobooks. While the explosive growth of podcasting has dominated headlines in the audio world, the audiobooks market has slowly and steadily grown alongside it. Today, the international audiobook industry can claim $5 billion in revenue, while podcasting boasts around $2 billion.
So how did this happen? What can we in podcastland learn from our colleagues in audiobooks? And how will the two industries blend and collaborate in the future? To cover all this today we have a panel from all levels of the audiobook industry:
– Michele Cobb, Publisher of AudioFile Magazine, a publication which reviews audiobooks. She’s also the Executive Director of the Audio Publishers Association (APA).
– Landon Beach, an independent author who’s worked with narrators Scott Brick and Suzanne Elise Freeman to adapt his novels into audiobooks. His most recent titles are Blue Hour Sanction and Narrator.
– Sean McManus, President of Dreamscape Media, an independent audiobook publisher. He’s also the president of the APA.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
Music and podcasting, in many ways, are a natural combo. Today, they’re often even consumed on the same platform. The music podcast subgenre is brimming with opportunity for interesting new collaborations, formats, and technologies. The result: this niche within podcasting is producing some of the most innovative projects out there.
Today I’m chatting with Brady Sadler, co-founder and CEO of Double Elvis, a podcast agency at the forefront of this subgenre. Brady co-founded Double Elvis with his partner Jake Brennan, host and producer of the hit Disgraceland. Now they and their team produce a suite of shows about the music industry and pop culture.
On this episode we get into the mechanics behind Double Elvis’s production, how they approach co-productions, and the unique challenges and opportunities of making podcasts about popular (and very legally protected) music.
To see what Brady and Double Elvis are working on you can check out their website doubleelvis.com
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
2023 has been a tough year for a lot of people in the podcast industry. Years of investment in the space looks to be slowing down, and dozens of companies are reeling because of it. It’s clear to most that the business side of podcasting will have to be more intentional moving forward.
To discuss this transition, I’m speaking with Jenna Weiss-Berman, Head of Podcasts at Audacy. Jenna has seen it all in podcasting, from her beginnings in public radio, to co-founding the wildly successful Pineapple Street Studios, and now working as the Head of Podcasts at one of the largest global audio distributors. Her voice carries a lot of weight in the industry.
Despite some of the rough indicators we’re seeing, Jenna maintains an optimistic vision for the industry. Like me, she loves podcasts, and in her senior position is finding ways to make them sustainably and at-scale. In our conversation she explains how she’s going about that, the challenges in doing so, and what a sustainable podcast industry could look like.
To find more from Jenna you can find her on Twitter @WBJenna or see what she’s up to at Audacy at audacy.com.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
Like the rest of the world, podcasting is becoming a global business. However here in the Anglophone world, we don’t hear much about what’s going on in other podcasting markets like LATAM, India, China, let alone create content to serve these markets.
Folks like Lory Martinez, founder and CEO of Studio Ochenta, are here to help bridge that gap. Studio Ochenta is a multilingual podcast agency currently operating in 27 languages, both creating original series and working with clients on adaptations.
In our conversation Lory and I cover a lot of ground: how her team “adapts” shows rather than “translating them,” the state of podcasting in some of the major language markets, and why the English-speaking podcast world should be paying attention to all this.
To check out what Lory and her team are up to, you can visit their website ochentastudio.com.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
Eric Nuzum has been on the front lines of the audio industry for more than 20 years. He was the man who helped NPR move into the podcast space, before heading to Audible to lead their original podcast development. Today, he is a co-founder of Magnificent Noise, a boutique production agency for huge brands. On top of his production and consulting work, he also writes about the audio industry in his newsletter, The Audio Insurgent.
Eric and I chat about his coverage of the audio industry, his thoughts on the state of broadcasting and podcasting, and how he and his team at Magnificent Noise produce award-winning shows for their clients.
To find more about Magnificent Noise you can visit their website magnificentnoise.com. You can also follow Eric’s newsletter The Audio Insurgent on Substack.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
How do you reach your target audience? While this is a challenge for all podcasters, it’s especially important in the branded podcast space, where it’s often not always obvious who your listener is, let alone how to make a show they’d want to listen to.
Quill and CoHost founder and CEO Fatima Zaidi is tackling this challenge. Quill is a branded podcast agency that produces, distributes and markets shows for Fortune 500 companies. CoHost is a podcast hosting platform (and recently a prefix) that provides analytics specifically designed for brands.
To learn more about CoHost you can visit their website cohostpodcasting.com and you can find Quill at quillpodcasting.com. You can find Fatima on Twitter @zaidiafatima.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
As the podcast space grows, it’s becoming clear that many in the audio industry are not on the same page about a few key things: standard rules and regulations, how we measure success, even basic terms and definitions.
In 2020 Bryan Barletta founded Sounds Profitable – a company committed to setting the course of the audio business by creating free educational materials, research, and connecting different players in the industry. Today I’m chatting with Bryan about what they’ve been up to recently, what exactly the “future of the audio business” should look like, and relevant changes in Apple Podcasts from iOS 17.
To learn more about Sounds Profitable and sign up for their industry newsletters, you can find them at soundsprofitable.com
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
Lemonada Media launched as a brand new podcast network with just one show in 2019. Just four years later, they've grown into a network of nearly 50 podcasts known for pumping out audio hits – Wiser Than Me with Julia Louis-Dreyfus, Last Day, Believe Her, and more. Keen observers will also notice their innovative partnerships, like the Lemonada Book Club made in collaboration with Apple Books.
Today I’m checking in with Lemonada’s co-founder and CEO Jessica Cordova Kramer about the state of the network, their strategies for making audio hits, and her thoughts on the industry at large.
To find more from Lemonada Media you can visit their website lemonadamedia.com or find them on all the socials at Lemonada Media.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
In 2021 HubSpot made a surprising move to acquire The Hustle, a newsletter along with the My First Million podcast. The Hustle and MFM eventually became the base of what today is the HubSpot Podcast Network, an audio unit within HubSpot aimed at funneling sales towards their other more lucrative products. The network has greatly expanded over the last two years, today boasting dozens of shows and millions of monthly downloads.
One of the players helping the network’s meteoric growth is Sr. Growth Marketer Jonathan Barshop. On Twitter, Jonathan constantly shares the ways he’s growing the shows on the HubSpot Podcast Network– from relatively novel approaches like listener giveaways to tried-and-true cross-promotional strategies.
On this episode Jonathan and I get deep into how he’s thinking about podcast growth. We also spend some time chatting about video podcasting, an area where HubSpot is seeing a lot of success.
To find more from Jonathan you can follow him on Twitter @bar5hop, where he shares some incredibly useful insights on podcast growth.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
This year the podcasting giant iHeartMedia launched a new division called Ruby, which works exclusively to create and amplify podcasts for brands. To understand why iHeart made this move and what Ruby is up to, today I’m chatting with Ruby’s Director of Audience Development, Amber Smith.
Amber has an eclectic background in the audio world, working as a producer at SiriusXM and a manager of podcast partnerships at Pandora after SiriusXM acquired the platform, all before landing in audience development at iHeartMedia. Today, she works to grow iHeart’s branded content, which includes shows from huge companies like Max, IBM, Mattressfirm, and many more.
To learn more about what Ruby is doing you can visit their website ruby.iheart.com. You can find Amber on LinkedIn.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
Evan Shapiro writes the newsletter “Media War and Peace” where he maps out the state of the media industry using data visualization models. He’s also a professor at NYU and used to work in podcast and television development at IFC Sundance and NBC Universal’s Seeso.
This background allows him to have a comprehensive view of the podcast industry from a global perspective, and how it’s situated in the broader media environment. It also allows him to know from experience how to make a successful and sustainable podcast. This all made for a really interesting conversation with Evan, where we unpack his career and what it’s taught him about the audio industry at large.
You can find more from Evan online at his Substack: Media War & Peace. He’s very active on LinkedIn, andmakes a podcast with his daughter, Jamie Shapiro, called Cancel Culture.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
In 2017 after stints at SiriusXM and Audacy, Chris Colbert founded his own podcast agency, DCP Entertainment. DCP defines itself as a media platform for underrepresented voices, including people of color, women, the LGBTQ+ community, and other overlooked communities. Fast forward to today and DCP works with some of the biggest brands in the world, including State Farm, Dell, Acast, and creates some of the largest shows in the industry.
In this episode, we chat with Chris about why he left his senior position at SiriusXM, the very concrete ways in which DCP elevates underrepresented voices in the podcast industry, and the ways that DCP is innovating in the podcast space.
To learn more about DCP and what they’re working on you can visit them at www.dcpofficial.com. You can find Chris on LinkedIn where he is very active.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
Is the podcast industry at the end of an era? The beginning of a new one? Or are we just seeing the natural ups and downs of a developing market? Today’s episode collects a panel of industry experts to weigh in on this discourse by taking a step back and looking at the entire podcast industry through its past, present, and future.
The panel includes:
– Amrita Khalid, reporter at The Verge and writer at Hot Pod, one of the largest newsletters covering the audio industry.
– Alex Goldman, formerly a producer and co-host of Gimlet’s Reply All, now a freelancer spending a lot of time thinking and writing about the state of the industry.
– Rachael King, CEO and founder of Pod People, a full-service podcast production agency.
Jeff is on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Washington Post’s Lillian Cunningham produced, wrote, and hosted one of the Washington Post’s first podcasts: Presidential, a series about the history of the American presidents. Despite the show being Lillian and The Post’s first audio project, it was an immediate hit. Since then, Lillian has gone on to produce and host three more narrative series for The Post, including Constitutional, Moonrise, and most recently Field Trip, a series about the messy past and uncertain future of America’s national parks.
In this episode, Jeff speaks with Lillian about Field Trip and how she goes about telling the sweeping stories, how The Post’s audio unit has developed since Presidential, and the current landscape of history podcasting. As a bonus, we also hear some audio from a 2017 interview Jeff conducted with Lillian for another podcast.
To find more from Lillian, you can go to her website https://lilliancunningham.com or find her podcasts Presidential, Constitutional, Moonrise, and Field Trip wherever you get your podcasts. I’m on Twitter @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or looking to bring a popular show to the next level, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
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