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The Basic B: SEO, Storytelling, & Social Proof
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The Basic B: SEO, Storytelling, & Social Proof
Author: Brittany Herzberg
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© 2025 The Basic B: SEO, Storytelling, & Social Proof
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The Basic B Podcast is bringing back the basics! Connection, intention, & implementation. It’s the weekly show 6-figure entrepreneurs turn to to help them make sense of the MOST confusing organic marketing strategy: SEO. Hosted by the Queen of SEO, Brittany Herzberg, this podcast vibe is fun, sassy, and conversational—thanks to a mix of solo & guest interview episodes! Eager to grow your reach without losing sleep? Market your business without stressing? Ready for someone to shoot it to you straight? It’s time to confidently harness the power of SEO, create long-lasting content that markets for you, & start getting found online 24/7 by dream clients! Press play & let’s gooooo 🎉
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📲 Text me! (Seriously—just click this) Ever thought about sharing more stories on LinkedIn? I know—it can sound almost counterintuitive to think of bringing personality to a platform that’s thought of as “boring,” “professional,” even “stuffy.” Newsflash! LinkedIn isn’t just a place recruiters go to post open jobs. Tania Bhattacharyya is here to spill storytelling best practices for LinkedIn! In this episode, you’ll hear what drew her to the platform in the first place, how storytelling on Li...
📲 Text me! (Seriously—just click this) Growing up, most of my friends were found between the crisp pages of a new book. I moved. A lot. But my friends always got to go with me. Now, as an adult, I still find myself pulled into different worlds & connecting with characters who feel like family. Which is why I squealed with joy when Penn Cole said she’d join me for this podcast conversation! And yet—we kept it 99% about book marketing for authors. You may or may not know that my boyfriend i...
📲 Text me! (Seriously—just click this) Eman Ismail is well-known for her work as email conversion strategist and copywriter. And this conversation demonstrates that! But… the main objective was to explore something she doesn’t feel strong in—SEO & blogging. I can’t thank Eman enough for joining me for this Hot Seat / Q+A style conversation! Her transparency opened up a great dialogue about exactly how we can come back to blogging after a bit of a hiatus, what steps to take to repurpose ...
📲 Text me! (Seriously—just click this) Case studies as PDFs? Sales pages? Lead magnets? Emails? In multiple formats?! Hold on to your party hats because I’ve got a special guest here with me & we’re in full geek-out mode about all things case studies! Chelsea Wallace may be known as Queen Bee when it comes to launch copywriting, but she’s secretly a data lover—and—way ahead of the curve when it comes to making smart use of case studies. In this conversation, we dig into adding SEO to ex...
📲 Text me! (Seriously—just click this) Storytelling doesn’t just happen with words—it can happen through other artistic mediums. For Rubeena Ianigro, card making & enamel pins have been some of those creations. I remember meeting Rubeena way back in 2019! We hadn’t caught up in about 5 years *gasp* Tune in to hear how inner work, creativity, & listening to her intuition has been deeply impactful for Rubeena to build the life & business of her dreams—while being a mom and taking ...
📲 Text me! (Seriously—just click this) This episode is going to really tie my 2 worlds together—SEO & spirituality. And I’m so excited! But things are always better with friends… Meet: Alexandra Granato-Garcia 🪩 I’ve been fortunate enough to work with Alexandra several times over the last year with a variety of her offers—including somatic therapy! I wanted to have her on the podcast because somatic therapy can be deeply healing—on a personal and generational level—but it can also be ...
📲 Text me! (Seriously—just click this) About 2 minutes after I opened Nicole Oden’s email—I asked her to join me on the podcast! I’d never had anyone bring up the legal considerations for collaborations. Besides, we were long overdue for a catch up conversation (about 4 years 👀 overdue to be exact). Nicole & I met years ago in a networking group (quite fitting given the topic of today’s episode!) & never fell out of touch. See… I’m super picky about who I choose to do collaborations ...
📲 Text me! (Seriously—just click this) You’ve heard me share that 2024 has been an incredibly intense year… Today, I want to introduce you to one of the people who’s supported me during this part of my journey in the hopes that you find healing—or at least hope. Jen Donlin is a Tarot Reader, Reiki Master, & Spinal Energetics Practitioner. I’ve only known her for a few months, but you wouldn’t guess that by the impact she’s had on my personal and professional growth! In this episode, we ...
📲 Text me! (Seriously—just click this) Welcome to the end of 2024, friend. We made it! Whatever in the world you’ve experienced this year—good, bad, somewhere in the middle—you’ve arrived. Personally, I tend to share more once things have happened. I typically stay quiet as things are trucking along & then share once everything has come to a close. So that’s what this episode is! I’m giving you a vulnerable peek BTS—personally & professionally—of what went down in 2024. My hope is ...
📲 Text me! (Seriously—just click this) There's a lil bit of everything in here—Social media, SEO, blogging, copywriting, mindset, nervous system, legal, case study, client experience, branding. I’m sharing the ep. + timestamps to go to for the actionable tip mentioned… These are in NO particular order! Find the 12 episodes of The Basic B Podcast to revisit from 2024 here! I hope you take the time to at least go back & revisit ONE episode. Supercharge your podcast show notes with SEO—and...
📲 Text me! (Seriously—just click this) Change is scary AF. But change as a business owner? Triple the scary factor! And yet… there are times when it is so painfully obvious that this. ain’t. it. anymore. So how can we as entrepreneurs 1. be more aware of what’s not working & what that means, and 2. embrace changes like business pivots & identity shifts? Allow me to introduce my friend & very first business coach, Meg Yelaney! Business remodels are her jam—and not only that—she’...
📲 Text me! (Seriously—just click this) You’ve heard it on the show before—the importance of intention. Wherever you place your focus, that will blossom. Putting your focus & intention on all the problems you expect to have? Cool—you just watered that patch of grass. Want to plan for the good? Yay! You’re going to love this conversation with Gisell Paula James! She’s sharing how we can begin optimizing for the most amazing client experience using this concept of intentionality. Even better...
📲 Text me! (Seriously—just click this) You may be surprised to read that the Mind-Body-Spirit connection can show up and support your branding. (I know I was!) But once I sat down to discuss the topic with Erin Davis, it all clicked into place & made perfect sense! Erin shares how a strong brand strategy supports marketing on days you’re just not feeling it, how it makes content marketing easier, & even walks you through an exercise to identify or go deeper with your why-how-what of b...
📲 Text me! (Seriously—just click this) Admittedly, I’m not the best at keeping up with all of the changes in the SEO world as they unfold. In just the last year, there have been Google updates, AI has taken off, & so much more. My happy place is in supporting CEO’s as they solidify their SEO basics, which is why I’m so grateful to have SEO pros like Laura Jawad around me! Laura joins me to share how generative AI is reshaping the SEO landscape, what we need to be paying attention to with ...
📲 Text me! (Seriously—just click this) Knowing what to tasks to prioritize in order to improve your SEO sounds… daunting. (I felt the same way when I jumped into SEO!) For those of us (🙌) with never-ending to do lists—both personally and professionally—adding something else like SEO doesn’t sound appealing in the least. Well… that’s before you hear my conversation with Sarah Light! That’s because as a mom of five & a business of her own, Sarah knows a thing or two about prioritization &am...
📲 Text me! (Seriously—just click this) There are so many benefits to business owners who take the time to optimize their website SEO strategy! It can help them spend less time on social media, attract more ideal clients, grow their email list—the list goes on & on. And that’s exactly why I want to introduce you to Laura Litwiller! She’s a Career Coach for Teachers and one of my recent SEO clients. In this conversation, you’ll hear why Laura decided it was time to improve her SEO, what she...
📲 Text me! (Seriously—just click this) You’re wondering what exactly this SEO & Grow group coaching experience is all about & what to expect—and I’m here to tell you! In this quick lil solo episode, I’m taking you BTS of my newest SEO experience for entrepreneurs. This is a time-sensitive episode, so I suggest you throw me in 2x & click below to join the waitlist! I would love to see you inside 🎉 ➡️ Get more info about SEO & Grow 🌱! Mentioned Links: Private SEO Podcast SEO S...
📲 Text me! (Seriously—just click this) Case studies are an incredibly powerful marketing tool—especially for service providers. Think about it… it’s the one way someone gets to “try before they buy” with a service. Joining me today is Erin Ollila, a fellow SEO strategist & copywriter! She’s sharing the best ways to use case studies for your business, how to optimize them for SEO, if it’s better to create a case study as a blog post or web page, AND what data you should be tracking after y...
📲 Text me! (Seriously—just click this) What do SEO & spiritual hypnotherapy have in common? Although they seem far apart, both exist to support entrepreneurs. All sorts of “issues” show up in business that are impacting our personal lives—and vice versa. If this is the first time you’re hearing about hypnotherapy, I hope you’ll stay & join me in this conversation with Leo Max! We touch on authenticity, marketing strategies, getting referrals, & what I’ve experienced during hypnoth...
📲 Text me! (Seriously—just click this) Having a safe, approachable, fun way to put your focus on money will completely change your relationship to it! And that will show up in your bank account, personal life, and business. I would know—I’ve done this with support from Natalia Benson & her MWMM membership! Finding a money mentor who spoke my language & was excited to hold my hand through the process has been life-changing. Truly! I’ve hit my highest revenue generating month while wor...
📲 Text me! (Seriously—just click this) Have you been feeling like the fun got zapped out of your marketing activities? I mean, not only did we not get the memo that as entrepreneurs we would need to get good at marketing—we felt pressured to do ALL the things! But according to Latesha Lynch, we can reevaluate our marketing channels & efforts based on our energy and the amount of fun we’re having. Grab all the links and resources mentioned in this episode at: https://brittanyherzberg.com...
📲 Text me! (Seriously—just click this) Specificity is Queen 👑 when it comes to social proof—especially during an online launch! You can get specific with testimonials, case studies, and hard data. That’s right! We’re talking cold, hard numbers, friend! And for this in-depth convo, I’ve got my fellow copywriter friend, Grace Fortune with me. She’s sharing what good, realistic testimonials look like, where to sprinkle in social proof during launches, and how to add personality to your social pr...
📲 Text me! (Seriously—just click this) Social proof is one thing every entrepreneur needs—but also kinda dreads. (Possibly more than SEO…) But think about what happens if you have SEO in place → your ICA gets to your site & there’s no testimonial from a client. 👀 They’re gonna click away so fast, friend! Chantelle Andercastle is here to help you make sure that does NOT happen. She’s giving us the full 411 on all things social proof: what it is, how to ask for it, & what to do wi...
📲 Text me! (Seriously—just click this) Sharing your unique selling proposition (USP) is not enough to get hired, friend. So… what are you supposed to share instead? Well—think about your own vetting & buying behavior. What do you like seeing from a person you want to work with? And if you’re drawing a blank—don’t worry! Belinda Weaver is here to help! She’s sharing why USP’s aren’t enough to help you land clients, what the 5 P’s are, & how to use them in your marketing. Break out your...
📲 Text me! (Seriously—just click this) If you’re anything like me, you just want to get an aesthetically pleasing, functional website up & running fast for your business! Good news—that’s totally doable! Better news—SEO will make that website work even better for you! Best news—Rebekah Read is here to share all about creating a website from scratch! She’s sharing mistakes to avoid, best practices to implement right off the bat, & a lil something special just for us. With this episode...
📲 Text me! (Seriously—just click this) As introverted entrepreneurs, networking events can feel super intimidating! Which one should you go to? How can you make friends? And the dreaded—what if something embarrassing happens? Lucky for us, Angela Tan is here to give us the scoop on everything from virtual events to in-person conferences, travel plans, & even how to handle that unfortunate event. 👀 Tune in & get ready to book your next business vacay—err… networking event! With this e...
📲 Text me! (Seriously—just click this) SEO mentorship with me is liiiiive! But what does that even mean? What can you actually get help with & what are the details? 🧐 I’m sharing all of that & more in this episode! Because not all SEO pros are created equal. And I can almost guarantee no one else makes SEO as doable or fun as I do! With this episode you’ll be able to: Discover what SEO mentorship is like with Brittany.Uncover what improving your SEO actually takes.Learn what’s possib...
📲 Text me! (Seriously—just click this) Look, there are mistakes we have got to stop making in our email marketing campaigns! We’re making it SO much more complicated than it needs to be. Allison Hardy joins me to share what we’ve been doing wrong & what we can do better with our emails! From not selling to overgiving to self doubt (kinda wild how lots of these things have to do with us, right?)—let us all be done with the negative email marketing practices & make Allison proud! Psst: ...
📲 Text me! (Seriously—just click this) Email marketing & storytelling go together like summer nights & fireflies. (Bet you thought I would say PB&J 😜) But let’s say—hypothetically—that email writing is not your favorite thing. In fact, you STRONGLY dislike it. What do you do? What do you need to know? Breanna Owen is back, but this time I get to interview her! She’s sharing where to find inspiration for stories, the best way to structure stories in emails, & a raw truth about ...
📲 Text me! (Seriously—just click this) If you’re looking for practical and simple ways to include SEO in your Instagram profile—you’re in the right place! Instagram is the first place I really learned to market my business. Because of that, I’m always on the hunt for best practices & helpful insights into the platform. Today, you’ll hear from social media manager, Attaliah Strubel! Instagram SEO brought us together—and we want you to know exactly what to do to make your profile more finda...
📲 Text me! (Seriously—just click this) The word “authenticity” shows up a lot online—and especially in relation to marketing. But what the h-e-double-hockey-sticks does that even mean in a practical sense?! After seeing this Instagram post by the one & only Jera Bean, I asked her to join me for this very conversation. And OMG, she delivered in this episode! She gets into showing up through the suck, things we need to normalize as entrepreneurs marketing on social media, and her Four Quadr...
📲 Text me! (Seriously—just click this) Marketing—especially social media marketing—can be intimidating AF as an entrepreneur. Whether you’re a new business owner or a seasoned one, there are always things to learn & do! Which is exactly why you need to meet the ONLY social media manager I run to (literally) with all my questions! Kristina Hall is a marketing badass, a dear friend, and a client-slash-collaborator. You’re definitely gonna want to take notes on this one, boo! With this epi...
📲 Text me! (Seriously—just click this) This week, we heard from Robyn Graham about building & growing a business without social media. When entrepreneurs come into my world, their journey often begins with an SEO Audit (as part of their SEO Packet). Today, I’ve volunteered myself as tribute & created an example of an SEO Audit report featuring my website! I’m going to walk you through this audit example in a very high-level way. (Know that there’s this audio version and a video versio...
📲 Text me! (Seriously—just click this) Growing a business without social media seems to be a common desire in 2024. But everyone makes you feel like it’s NOT doable or wise. Not Robyn Graham! She’s been growing her businesses (yes, plural!) without social media marketing for quite some time. And she’s here to share everything from her blogging workflows to tips for podcast guests to how SEO can actually be a wise choice for your mental health! Press play—and don’t forget that notepad. With t...
📲 Text me! (Seriously—just click this) After an incredibly intense start to 2024, Brittany’s SEO copywriting business, Copy by B.®, is transforming. Big life moments usher in change—and it’s time for some updates! With this episode you’ll be able to: Learn what big life changes have taken place.Uncover how Brittany does SEO differently—and who she supports.Discover how Brittany is using these messaging updates as part of her SEO strategy. Links & Resources: Book B’s SEO Support Related ...
📲 Text me! (Seriously—just click this) Marketing your business (especially as a woman) isn’t only about creating systems & workflows. It’s about embodying the energy of that strong, supportive, & sensitive badass. (Sounds like a lot to balance while running a business & holding down the fort for the family, right?) This is where I’ve had fun learning with Raechelle Embrey! She’s become many things to me—guide, friend, mentor, & intuitive channel. In this conversation we get t...
📲 Text me! (Seriously—just click this) Raise your hand if you’ve ever had a failed project. (👋) Now raise your hand if you shared that failure as a case study. Oh, no? Do not skip this conversation with my client, Ashleigh Chanél! People are desperate for real—and that includes vulnerable, transparent, & trustworthy. By sharing your “failures,” you get to showcase how you navigate challenging situations. And that, my friend, can be the difference between connecting with dream clients and…...
📲 Text me! (Seriously—just click this) If you’re new here—hi! I’m Brittany & I love answering questions you are wondering about SEO. Which is why I was SO thrilled that my web & brand designer name twin, Brittany Wong, jumped at the chance to join me for a SEO Q+A podcast episode! Definitely grab a notebook & look below for everything that we mentioned. With this episode you’ll be able to: Discover tons of “secret” tips & tricks for keyword research.Uncover how to use image t...
📲 Text me! (Seriously—just click this) There is so much that factors into when & where you might invest in SEO services. I recently got tagged in a Thread which 1000% inspired this episode! Today, I’m sharing my thoughts on who should outsource SEO support, which services you truly need, the 1 thing that absolutely angers me about SEO agencies, & how to choose the right SEO provider and offer to support your business growth. Get ready for a sassy one, friend! With this episode you’ll...
📲 Text me! (Seriously—just click this) Blogging is an unsung hero of SEO. It increases your visibility, helps grow your business, and brings the right clients in the door—IF you do it strategically! Dolly DeLong knows all too well the intricacies of blogging and SEO. She joins me today to share her journey with SEO, blogging, & keyword research. Dolly has even been through my blogging email course—twice! Be sure to stick around as she shares her aha moments & favorite resources from t...
📲 Text me! (Seriously—just click this) I’ll get right to it—yes, it is possible to repurpose emails as blog posts! But there’s definitely some strategy you want to consider before copy+pasting that text from your email service provider (ESP) to your website. My friend & email strategist extraordinaire, Breanna Owen, joins me for this jam packed Q+A episode! Breanna’s asking me the Q’s so you learn the exact steps to take to wisely identify, optimize, & share your email-turned-blog pos...
📲 Text me! (Seriously—just click this) Laura Belgray is nailing SEO, storytelling, and social proof marketing—and she didn’t even know it! In fact, she called herself “terrible” at it. Funny thing is—many of us think organic marketing isn’t doable, is too challenging, or simply isn’t for us. Tune in to this coaching session of sorts to hear what Laura is doing extremely well & what opportunities for improvement are available to her. Oh, and trust me when I say you’re gonna come back to th...
📲 Text me! (Seriously—just click this) It can be tricky knowing who to trust when you want SEO or copywriting help. Luckily, you’ve already met her! 😉 I dedicated this episode to giving you a Grand Tour of my DFY offers. You’ll learn what those packages are, which business owners benefit the most, & the exact process I take clients through. (The entire client experience is thanks to everything Colie James did to help me get my HoneyBook automations set up! Check out that episode if you mi...
📲 Text me! (Seriously—just click this) The best CRM softwares are thought to be Dubsado & HoneyBook. But… which one is better for your service-based or creative business? Well, that’s what we’re here to discuss today! I’ve got my very own business systems strategist, Colie James, with me for this convo. In fact… shortly after we recorded this episode, Colie completely overhauled my HoneyBook automations. I feel like a brand new woman with a whole new sexy workflow & client experience ...
📲 Text me! (Seriously—just click this) One of the best things you can do to combine SEO + copywriting + content to help you get found online by those warm-to-hot leads is… blogging! Before you roll your eyes or scroll away—hear me out. I’ve taken my SEO knowledge, blog copywriting experience, understanding of best practices, & rolled them into a SUPER easy-to-follow email course. (*happy dance*) I’m dedicating this episode to walking you through exactly what you can expect up in here! Wi...
📲 Text me! (Seriously—just click this) I’ve been wanting to take a whole episode to talk about the ins & outs of the business of copywriting (as well as best copywriting practices). And don’tcha know… my friend Sara Gillis felt the same way! We took different roads to get here, but we’ve learned some similar lessons & we want to pass on that wisdom to you. Whether you’re a copywriter getting started in business or a business owner writing your own copy & wanting to learn more abou...
📲 Text me! (Seriously—just click this) Submitting a sitemap to Google Search Console (GSC) is ridiculously simple! (Take it from me who avoided the task for SO long simply because it sounded complicated...) I mean, just look at how short this episode is. In just a few minutes, you can easily improve your SEO ranking and make yourself more findable. Sounds like a win to me! Press play & let's check off this task that's been on your To Do list for far too long. With this episode you’ll be ...
📲 Text me! (Seriously—just click this) Improving your SEO includes things like meta descriptions, sitemaps, and sometimes hiring an SEO expert. But… how can you ensure you’re hiring the right person & they’re actually doing what they say they’ll do—without micromanaging? Fear not, Samantha Mabe is here to help us talk through this conundrum! She’s providing the web designer perspective, while Brittany is sharing tips as an SEO copywriter. After listening, you’ll have a better understandin...
📲 Text me! (Seriously—just click this) Improving your website SEO (especially as a small business) has so many amazing benefits! And while you’ve heard some sprinkled throughout various SEO Case Study Interviews on this podcast (linked below 😉), I wanted to bring them all together in one place for you. Tada! This episode will show you exactly how to give people a good user experience on your site, show up in the right Google searches, and clarify your messaging! With this episode, you’ll be ...
📲 Text me! (Seriously—just click this) The best way to learn SEO is to spend years experimenting. The second best way is to listen to two SEO pros chat about the topic. 😉 That way you get to hear what works, what doesn’t, which tools are the best, & more—all without expending your own time, money, & energy! And that’s precisely why I asked Matt Diamante of HeyTony to join me on the podcast. I regularly find myself DMing Matt SEO questions of my own. So… I asked him if he’d be up for a...
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