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Let's Blow This Up: The World's Most Explosive Podcast About Podcasting
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© 2025 Let's Blow This Up: The World's Most Explosive Podcast About Podcasting
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Welcome to the world’s most explosive podcast about podcasting. This…is Let’s Blow This Up!
Hosted by Jason Cercone, Let’s Blow This Up brings together powerful voices and personalities from the podcast space collectively motivated to help you elevate your podcasting practices. From mindset, strategy, production, post-production, marketing, monetization, and everything in between, Let’s Blow This Up is here to help you leverage your podcast, get the absolute most from all your efforts, and make podcasting a key component in your marketing, branding, and communication strategies.
Season 3 launches on February 25th, 2025 with three exciting formats being rolled out to bring you across three episodes a week. Subscribe today and get ready for knowledge and insights from our exclusive LBTU Co-Host Collective, dive deeper into mindset and strategy with Jason’s solo episodes, and catch the LBTU Weekly Livestream every Wednesday at 8:00pm EST on LinkedIn, Facebook, and YouTube (podcast replays from these streams post every Friday right here on your favorite listening app).
Ready to make some noise of your own in the podcast world? The journey begins here. Smash that play button…and let’s get explosive!
Let’s Blow This Up is a production of Bombtrack Media.
52 Episodes
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It's another installment in The Co-Host Collective Series here on Season 3 of Let's Blow This Up and today, myself and the great Ana Xavier are here to help you narrow your focus on marketing and growing your podcast! You and I both know it: trying to be everywhere at once can leave you overwhelmed and ineffective. In this episode, we are tapping into the power of focusing on a single platform to market, promote, and grow your podcast so you don't spread yourself too thin and, eventually, bur...
In the year of our Lord, 2025, believe it or not...there are still podcasters publishing episodes with little to no post-production. No editing, no removing filler words or gaffs or flubs, no attention to the overall listener experience. Why is this? Many will say they want to publish "as is" because it captures the full authenticity of the conversation. While that sounds good in theory, the reality is...it's just lazy. Creating the best listener (and viewing, for those consuming video) exp...
Let's talk about your podcast intro, my friend. A strong podcast intro should be engaging, concise, and get listeners into the episode as quickly as possible. With attention spans shorter than ever (8.25 seconds for adults in mid-2024), a long-winded introduction could turn potential listeners away before they even reach your content. In this installment of Let's Blow This Up from the Season 3 Solo Series, I break down the key elements of an effective podcast intro and why, unequivocally, sho...
Many aspiring podcast guests make the mistake of overloading their pitches with unnecessary details, excessive self-promotion, and a lack of personality. These generic, templated pitches fail to grab a host’s attention and, more and more, are getting ignored as podcasters look for how the guest can impact their audience. In this episode from the Season 3 Co-Host Collective of Let's Blow This Up, Simona Costantini, Traci DeForge, and yours truly are breaking down why simpler is better when it ...
Life is all about building relationships. Whether in your personal or professional life, the strength of your relationships will dictate the level of success and happiness you feel. In the business world, networking and making key connections is critical to growing in your brand, generating opportunities for yourself, and...to put it bluntly, getting shit done. For years, I've firmly believed in the power of in-person networking and, since making podcasting such a huge part of my life, I've...
Podcasting is more than just creating content. It’s one of the most powerful digital networking tools available. Whether you're hosting or guesting, a podcast opens doors to meaningful relationships that can lead to collaborations, business opportunities, and long-term connections. In this episode from the Season 3 Solo Series of Let's Blow This Up, I'm digging deeper into the power of leveraging the podcast medium as a networking tool. As a host, your podcast gives you a unique reason to rea...
Podcast download numbers are a crucial metric, but knowing when and how to analyze them is much more important. In this episode of the Let's Blow This Up Co-Host Collective Series, I’m joined by Marc Ronick and Simona Costantini to break down the role of download numbers and how podcasters should use them effectively. How long should you wait until you begin analyzing your metrics? When do download numbers matter? What's the best way to evaluate these numbers and use them to enhance you...
The Podcast Professionals Association is the podcast industry's only nonprofit trade association, recently receiving its coveted 501(c)(6) status. The PPA consists of experienced podcast producers, audio engineers, marketing specialists, podcast managers, coaches, consultants, and more. In this installment of Let's Blow This Up, I'll be joined by the PPA's Co-Founders, Traci DeForge and Jenn Trepeck! This duo discovered a significant need in the podcast space and, throughout this conversatio...
Are you wondering if doing your podcast in season format can actually work? Today, I'm bringing you tangible proof. In this installment of Let's Blow This Up, I'm breaking down why podcast seasons are a viable option for building your podcast AND creating the marketing content you need to grow your brand. But I'm not doing it alone. I've got real-life testimony from four of my clients: Mary Kitchen, Co-Host of The Cleanup Crew: Bookkeeping Without the ChaosCharlie Krebs, Host of Soft Sk...
Growing your podcast often requires some outside-the-box thinking. It's not just about posting new episodes on social media or repurposing your content for other platforms or telling everyone within earshot you have a podcast they should consume today. Imagine the conversations that would start if one of your loyal fans was wearing a hoodie with your show's logo on it! Or maybe your logo pops up on a coffee mug on someone else's livestream. The possibilities are endless...and huge! ...
Video continues to be a hot-button issue in the world of podcasting and creators are feeling the pressure to add a visual component to their shows. So today, The Co-Host Collective is here to discuss the impact video is having on podcast production, how its use is changing the landscape, and...we'll answer the question: is video crushing the podcast medium? This installment of The Co-Host Collective features yours truly, Ana Xavier of The Podcast Space, and Simona Costantini of Volt Productio...
Success in podcasting isn’t about following every piece of advice you find online — it’s about finding what works for you. And in this episode of Let's Blow This Up, I'm taking a shot at some of the unsolicited advice that throws too many aspiring podcasters off their game before they ever have a chance to experience a major breakthrough. Unfortunately, many aspiring podcasters give up because they try to follow a “one-size-fits-all” approach that doesn’t align with their time, goals, or crea...
It's the second installment in the Season 3 Co-Host Collective Series and I'm joined, once again, by Megan Shields of Chimehouse Media to explore the often-overlooked strategy of paid Facebook and Instagram ads for podcasters looking to grow their shows. Despite the powerful potential of advertising on these platforms, many podcasters shy away from using paid campaigns to reach new listeners and expand their audience due to the limited amount of other people capitalizing on these approaches. ...
Have you ever stopped to think about what a person thinks about before they press play on your podcast? Or, to take it a layer deeper: have you ever stopped to think what YOU think about about before pressing play on a podcast (or consuming any piece of content, for that matter)? It's time to take a deep dive into the psychology that captivates a potential podcast listener from the very first time they discover your podcast and how they get invested in your show over time. It's...
It's the first installment in the Let's Blow This Up Season 3 Solo Series with yours truly, Jason Cercone. Today, I'm kicking off this series by breaking down that crucial first step you need to take when starting a podcast for your business. It's not just about fancy equipment or gorgeous backgrounds or renting state-of-the-art studio space. It's about attacking podcasting with a realistic mindset...and this one item that so many new podcasters tend to ignore. If you do this one ...
Welcome to Season 3 of Let's Blow This Up! We are kicking off this brand-new season with the first installment of in our Co-Host Collective Series. In this episode, Jason Cercone is joined by Marc Ronick of iRonick Media and Simona Costantini of Volt Productions for a deep dive into the proper mindset every podcaster needs to experience growth and longevity in this space. Without question, it’s the mental approach that sets the foundation for long-term success in podcasting. We'll also explor...
Have you ever given your podcast a top-to-bottom inspection and discover some changes are in order? Of course you have, we've all been there. And if you're just getting started, believe me...that day will come. I'm currently in this position as we wind down Season 2 and, to discuss winning strategies for bringing big changes to your show, I'm welcoming my friend Jay Franze back to Let's Blow This Up for the Season 2 finale! Jay and I will be sharing some real-life stories of questions we a...
If you've experienced past episodes of Let's Blow This Up, you've learned many reasons why podcasters throw in the towel on their production after only few episodes... Lack of strategy. No buy-in. Unrealistic expectations. Starting for all the wrong reasons. And in today's episode, we're going to talk about a reason you've probably never pondered. And considering where things are headed with AI and technology in the podcast industry, it's a big one. For the second-to-last episode of Season...
You don't need a Ph.D to realize the face of social media has changed over the past few years. And, without question, the change and evolution will continue to be part of our lives as we utilize platforms like Facebook, Instagram, LinkedIn, and others to promote our brands AND our podcasts. So what does this mean for you? How do you adapt to these seemingly daily changes and stay ahead of the curve so your content gets seen by the right people and your visibility continues to increase? If y...
At Let's Blow This Up (and Bombtrack Media as a whole), we're all about helping you utilize the podcast platform to grow your brand. There's no denying the significant role a well-curated podcast can play in your marketing strategies - allowing you to make meaningful connections with your audience while, at the same time, creating a wealth of content that can be utilized for social media, websites, blogs, email newsletters, and more. In addition to that, it serves as a powerful networ...
The physical act of production can be pretty intimidating - especially new podcasters who've never edited a single episode. In many cases, the thought of trying to edit and build a piece of content that grabs people's attention and delivers a strong message with little to no experience is enough to keep people from starting a podcast in the first place. Production, just like hosting and guesting, is an art and a skill set that requires plenty of reps to master. The more content you ed...
Think your podcast isn't ready to earn an award? Think again. The fact is, even if your podcast is brand new to the scene, it still features aspects that could earn you an award for your hard work. And that award could open up a world of opportunities for you, your brand, and your show! On this installment of Let's Blow This Up, I'm sharing the mic with Dominic Lawson, podcast host and the foremost authority on what it takes to gain the recognition you deserve through the podcast award cir...
Utilizing social media for your podcast can be a multi-faceted endeavor. When I say podcasting has a lot of moving parts, how you promote and market your show, as well as how you utilize social media to gain visibility, are major parts of the overall podcasting equation. How you utilize mediums like Facebook, Instagram, TikTok, Twitter (I refuse to call it X), Threads, and others will add new layers of discoverability and connection to your show while, at the same time, helping you develop a...
Podcast guesting is a tremendous way to grow your brand presence, network at a very high level, and make genuine connections that can open up a world of opportunity. IF...you do things right. Too often, podcasters welcome professionals to collaborate with them on their podcasts only to get hit with a transactional approach and nonstop sales pitches. Believe me, no one tunes in to a podcast hoping to hear an infomercial. In order to gain traction as a podcast guest, you need to think value...
I've got some breaking news for you: There's more than one way to grow a successful podcast. I'll say that again for everyone in the back: THERE'S MORE THAN ONE WAY TO GROW A SUCCESSFUL PODCAST! Too often, podcasters get locked into a specific way of producing their content because someone else told them it's the only way to do it. In reality, growing your podcast should be centered around your needs, your goals, and your visions for your brand and business - taking into consideration impo...
RECORDED LIVE ON 8.14.24 Repurposing your podcast content should be at the very top of your priority list. Whether you host your own show or leverage guest appearances to grow your brand, this content gives you an abundance of reusable assets that can be utilized across your entire digital footprint. This is one of the primary points of focus at Bombtrack Media and one of the biggest reasons my guest today and I hit it off so well! In this episode, I'm joined by the incomparable Lyndsay Ph...
ORIGINALLY RECORDED LIVE WEDNESDAY, AUGUST 7TH If you've been tuning in to Let's Blow This Up Live since it first debuted in May of 2024, you know the conversations have been unscripted, real, and, if I may...spectacular. You may have also picked up on another trend: the majority of these sitdowns have focused on the art, science, psychology, and business of podcasting. And while that was never my intention with this podcast, it's where I spend my time each and every day. So I figured...w...
PREVIOUSLY RECORDED LIVE 7.31.24 Ever get that nagging feeling of just burning everything to the ground and starting over? Don't lie...we've all been there. Sometimes, it's forced upon us by unfortunate circumstances (downsizing, layoffs, etc). Other times, feelings of frustration and being stuck in neutral can bring these emotions raging to the surface. Guess what? There's nothing wrong with this. In fact, sometimes "blowing things up" and taking a different path can be the ultimate gam...
PREVIOUSLY RECORDED LIVE ON 7.24.24 Have you embraced AI in your practices yet? You should...because it's not going anywhere. And if history is any guide, its ascent will be rapid and revolutionary...meaning NOW is the time to understand how it can impact what you do on a daily basis. I'm pumped to be joined by Nick Nalbach, Co-Founder of NextGen Podcaster on this installment of Let's Blow This Up Live! Nick is actually building a podcast (with full disclosure, no attempt to fool anyone) ...
PREVIOUSLY RECORDED LIVE ON 7.10.24 As we've talked about a lot on this show, we live in amazing times where technology continues to advance, evolve, and give us new ways to accomplish goals and grow our brands. But regardless of how far AI and automation goes, the fundamentals that make businesses hum - leadership, communication, human interaction - can never be ignored or overlooked. And at the heart of all of those fundamentals is one common denominator: People. In this episode of Let'...
PREVIOUSLY RECORDED LIVE ON 6.26.24 We are living in exciting times. Regardless of some of the crazy and unpredictable things unfolding in our society, the growth and evolution of technology and Artificial Intelligence (AI) is unparalleled. If you're resisting it, it's time to change your perspective... And what you're about to consume may just help you do so. In this episode of Let's Blow This Up Live, I was joined by Anika Jackson, an all-star podcaster and communications professional w...
PREVIOUSLY RECORDED LIVE ON 6.19.24 Creating a podcast delivers a ton of benefits, including powerful content that can be utilized and repurposed in multiple ways. But have you ever slowed down and appreciated some of the benefits that often get overlooked? The relationships that are forged. The networks that are built. The impact that's made on a listener's life. This just scratches the surface, but adopting podcasting into your life should bring you much more than just creating conten...
PREVIOUSLY RECORDED LIVE ON 6.12.24 You've probably heard me say that podcasting features a lot of moving parts. I'm not saying it just to say it. It's the truth. But in addition to that, it also features a ton of tremendous benefits that will lead to significant gains in your life, both personally and professionally, if you tap into them with the right mindset and purpose. On this installment of Let's Blow This Up Live, I was joined by the one and only Lloyd George, a talent manager and ...
PREVIOUSLY RECORDED LIVE ON 6.5.24 If you've spent any time on social media lately, you've learned these networks - Facebook, Instagram, TikTok, etc. - have become less about organic content and more about advertising. Depending on your point of view, that can be a good thing or a bad thing. As a podcaster and content creator, it's critical to cut through the noise...and sometimes that requires developing a paid ad strategy to help you reach the right people. And if you've never done this...
*PREVIOUSLY STREAMED LIVE 5.29.24* In order to succeed at podcasting, it's important to establish the right mindset and set clear, realistic expectations for your efforts. It's also imperative to build your content around a subject you're passionate about and create said content in a way that fits your schedule and keeps you engaged in the process. In this installment of Let's Blow This Up Live, I was joined by the one and only Marc Ronick, my podcast brother from another mother, for a can...
*PREVIOUSLY STREAMED LIVE 5.28.24* In this installment of Let's Blow This Up Live, I was joined by the man, the myth, the legend - Wylie McGraw for a very in-depth, unscripted conversation about: whiskeybull ridingserving in the military baseballbroken coaching modelsunfucking your mindsetwhy humans crave instant results when they're simply not attainablere-enlisting in the military at the age of 44Now, before you ask how the hell any of that is related, I highly recommend you click the...
*Previously streamed live 5.15.24* In this installment of Let's Blow This Up Live (recorded live on Wednesday, May 15th, 2024), I'm joined by business strategist, operations expert, and podcaster Jan Ditchfield for an in-depth, candid conversation about: The meaning of 'bro' marketing and why it sucksThe current state of social media and what we need to do to make it 'social' againThe tight-knit, collaborative nature of the podcast community The value a well-curated podcast brings to yo...
*Previously streamed Live 5.8.24* It's the world premiere of Let's Blow This Up Live! In this debut livestream, Jason Cercone is joined by Steve Radick, Stacy Skiavo, Alexandra Watkins, and Jay Franze - all contributors to the first season of the Let's Blow This Up podcast - for a Season 1 cast reunion. The crew reflects on the season that was, talks about the current state of branding and marketing, and digs into a variety of other subjects you're sure to find enjoyable. Relive the world ...
So here's the deal... Have you ever come across a podcast where the episode listings are a scattered mess in your podcast app? That's the last thing I wanted to bring your way, so I've decided to label Season 2 here on the Let's Blow This Up podcast feed as the official home of the audio replays of my new weekly livestream, Let's Blow This Up Live. Every Wednesday at 8:00pm EST, I'll be going live and will be joined by a variety of personalities and professionals from across the globe for ...
Get more from this episode on the Bombtrack Media Blog In the Season 1 finale of Let's Blow This Up, Jason Cercone shares strategies and insights for leveraging podcasting for your brand, as well as the importance of building your podcast with the right strategy and the right mindset. 3 Big Takeaways From This Episode Podcasting is the ultimate form of content creation. It gives you the ability to build audio, video, and written content (achieved through transcription) that can elevate your...
Get more from this episode on the Bombtrack Media Blog In Season 1 Episode 7 of Let's Blow This Up, Michele Colella, Owner of The Beauty Boost - Pittsburgh, provides tips, strategies, and advice for balancing a full-time job, starting and maintaining your own business, and keeping your mental health in check. 3 Big Takeaways From This Episode You're not the first person to launch a brand while also working full-time and you won't be the last. In order to do this effectively, it's important ...
Get more from this episode on the Bombtrack Media Blog In Season 1 Episode 6 of Let's Blow This Up, Cassie Brkich, Founder of Brkich Design Group, shares her insights on growing your brand strategically, as well as ideas on how to operate and communicate more creatively. 3 Big Takeaways From This Episode Trying to grow fast may seem like the right course of action, but there are a lot of things that can unravel if you're not ready to scale effectively. Growing for the sake of growing is nev...
Get more from this episode on the Bombtrack Media Blog In Season 1 Episode 5 of Let's Blow This Up, podcaster extraordinaire Jay Franze joins the show to share insights about his podcast and how he's used it to establish his personal brand over the years. 3 Big Takeaways From This Episode A podcast is a tremendous vehicle for establishing your personal brand because it gives you the ability to consistently communicate with targeted audience members and position yourself as a resource, asset...
Get more from this episode on the Bombtrack Media Blog In Season 1 Episode 4 of Let's Blow This Up, Dr. Tanya Kindel shares her approach to shifting your mindset towards putting emphasis on solutions instead of staying fixated on problems. 3 Big Takeaways From This Episode Any major change in your life has to be internal. There is not external solution to an internal problemAs humans, we are hard-wired for survival. So much so, we often let survival ideals overtake our thinking and prevent ...
Get more from this episode on the Bombtrack Media Blog In Season 1 Episode 3 of Let's Blow This Up, food influencer Stacy Skiavo breaks down what it takes to build an influencer brand in today's fast-paced, constantly-changing social media landscape. 3 Big Takeaways From This Episode Influencers are tremendous storytellers and do a remarkable job helping brands project their message to a wider audienceIn order to gain traction on today's fast-paced Web, you need to establish your own brand ...
Get more from this episode on the Bombtrack Media Blog In Season 1 Episode 2 of Let's Blow This Up, the Queen of Brand Naming, Alexandra Watkins, discusses the importance of a strong brand name and how to test YOUR brand name to make sure it's up to par. 3 Big Takeaways From This Episode The name of your brand is something you need to take very seriously, right from the start. There's so much positive that can happen with a powerful brand name...just as there's so much negative that can hap...
Get more from this episode on the Bombtrack Media Blog In the world premiere episode of Let's Blow This Up, Steve Radick joins host Jason Cercone to discuss how you can avoid becoming irrelevant in your niche, why you need to take more risks with your brand, and tips for putting your best brand message forward. 3 Big Takeaways From This Episode Never be afraid to say what needs to be heard. In a world where too many people keep thoughts, feelings, and ideas bottled up, be the one who speaks...
Season 1 of Let's Blow This Up is almost here! Today...get a taste of what you'll experience when the full season goes live. This episode is a mashup of clips from all eight episodes that make up Season 1. From start to finish, you'll hear from: Steve RadickAlexandra WatkinsStacy SkiavoDr. Tanya KindelJay FranzeCassie BrkichMichele ColellaJason CerconeEvery episode of Season 1 will be live on Wednesday, March 13th, 2024 for you to binge, share, binge again, then share again! And if you're i...
It's officially been 10 years since I heated up a microphone and recorded my very first podcast episode! Since then, it's been an adventurous journey...filled with all the ups and downs you've probably heard about in this arena... It's also been a decade worth of learning from failures, capitalizing on successes, and doing my best to stay sharp in a world that's constantly evolving. It was only moments after my first episode was recorded back in 2015 that I knew podcasting was going to be my ...
If you've launched a podcast, you know full well there are several moving parts. And if any of those parts fail to work correctly, the growth and overall success of your podcast will suffer. If you haven't launched your own podcast yet, get comfortable and smash that play button...because you're gonna want to hear this. Building a solid foundation on which to build your podcast over time is something I take very seriously at Bombtrack Media. By addressing all the critical and pertinent aspe...
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