Bella In Your Business: Pet Industry Business Podcast

Without the right team by your side, scaling your pet business will be impossible. That's why hiring the right people matters.  It's the fuel that propels your business forward and keeps you competitive in a crowded marketplace. In this episode, we're tackling the importance of acting fast to attract top talent. The longer it takes to fill a role, the more likely your ideal candidates will slip through your fingers and into the arms of your competitors. However, it's not just about speed. It's about creating a seamless and positive experience for your potential team members. We'll uncover five actionable tactics to boost your hiring speed and find the perfect fit for your growing business. From effective communication with candidates to harnessing the power of data-driven decisions, we'll equip you with the tools to streamline your process and make smarter hires. If you are imagining a a world where your hiring process is standardized, errors are minimized, and decisions are made faster, listen in to hear how HR automation can be the game changer. That's where platforms like JazzHR come in! Offering the necessary resources and a user-friendly interface to revolutionize your HR game. Ready to transform your hiring process from a headache to a strategic advantage? This episode is for you!

Are you building castles in the sand when it comes to your business finances? ? In this episode of "Bella In Your Business," we're diving deep into the world of financial management for pet business owners. Join me as I unravel the mysteries behind bookkeepers, CPAs, and CFOs, shedding light on their vital roles in steering your business toward financial success. Ever wondered how bookkeepers conjure order out of financial chaos? Or how CPAs work their magic to save you from tax nightmares? We're uncovering the secrets behind these financial wizards, empowering you to harness their expertise for your business's benefit. From the ancient days of manual bookkeeping to modern strategies for financial mastery, we explore the evolution of small business finance and unveil the game-changing insights that can revolutionize your approach. Whether you're a seasoned entrepreneur or just dipping your toes into the world of business ownership, this episode is your passport to financial enlightenment. Get ready to transform your business from a sandcastle into a fortress of financial prosperity! This episode is brought to you by JazzHr!

Have you ever felt like the weight of your business is resting solely on your shoulders? Do you find yourself wondering why some ventures soar while others struggle to take off? Join me for this week's episode of Bella in Your Business!  We will uncover the secret to scaling your pet business: surrounding yourself with the right people. In the ever-changing landscape of entrepreneurship, let's the critical role that your team plays in shaping the destiny of your business. From spotting common pitfalls in scaling to navigating the intricate world of social media marketing. I share personal advice and invaluable insights. What solutions can you take to move your business in the direction you want to go? From mastering DIY social media content creation to deciphering the mysteries of inconsistent branding, this episode is jam-packed with actionable advice. Are you ready to revolutionize your approach to business coaching, marketing, and branding? I emphasize the transformative power of surrounding yourself with the right people. Plus, I share insights on attracting clients and staff through strategic marketing. So, whether you’re a seasoned entrepreneur or just dipping your toes into the pet business world, this episode serves as your roadmap to success. Thank you to our wonderful sponsor JazzHr!

Are you struggling to navigate the world of social media for your pet business? Wondering if hiring a social media manager is the right move for you? Join us in this episode of Bella in Your Business as we delve into the nuances of social media management and how it can propel your pet business to new heights. From understanding the unique qualities of a social media manager to creating engaging content that resonates with your audience, we explore the ins and outs of effective social media strategies tailored specifically for pet-sitting and dog-walking businesses. But it's not just about posting content randomly. It is about having a clear social media strategy aligned with your business goals, coupled with a deep understanding of your target audience's preferences and behaviors. And let's not forget about the human touch. There needs to be a balance between the professional and personal aspects of your business, and how a skilled social media manager can navigate this delicate terrain with finesse. But before you rush into hiring just anyone to handle your social media, listen closely. We will unravel the key considerations, including cost, expertise, and the importance of ongoing education and motivation for your social media manager. So, if you're ready to harness the power of social media to grow your pet business, tune in now and unlock the secrets to effective social media management that will set you apart in the competitive pet industry. This episode was brought to you by JazzHR

Do your social media posts fall flat? Do potential clients scroll by without a second glance? Video content is today's crucial key for captivating audiences and converting followers into loyal clients. Join me as I unlock the secrets of social media video magic with two innovative petpreneurs. Discover fresh reel ideas and editing tricks tailored for professional pet sitters and dog walkers like you. I'm also offering a special free download - "7 Real Video Ideas to Wow Pet Owners" -packed with clever concepts for showcasing your services while engaging fans. But this exclusive freebie vanishes Monday, so be sure to tune in! Give your pet care brand a video vitamin boost! Learn how to blend personalities and pet appeal into share-worthy reels and posts. Let's make 2023 the year your content leaps off screens and into pet parents' hearts. This episode was brought to you by JazzHr, the one place where you can get everything you need to find better candidates, get more organized, and make great hires.

Inn this week's episode of  Bella in your Business, I’m sharing transformative business strategies with pet industry expert Liz Illig to catalyze scaling. If you lead a 6-7 figure pet company but dread lackluster staff meetings, this discussion will resonate. Like many founders directing rapid growth, I struggled to make mandatory meetings engaging despite understanding their profit potential. After too many dull sessions met with indifference, I realized I needed a better approach. In this episode, I will share my methodology to channel spectacular staff engagement into unbreakable client loyalty, outstanding care consistency, and perpetual revenue growth into the mid 6 and 7-figures. Because once your team wholeheartedly embraces the collective vision, that ownership drives accountability and quality that retains clients. Join me in unlocking this retention model as Liz unveils her secrets to inspiring true staff excitement. Let’s maximize staff meeting ROI together and elevate our women-led companies with vibrant cultures focused on sustainable processes. By prioritizing employee enthusiasm and constructive collaboration, we can realize improved performance that takes our enterprises to unprecedented heights. I'm confident you'll discover several "aha" ideas to eliminate staff meeting dread and turn obligation into motivation. Your bottom line will capture that compounded enthusiasm. Tune in now to realize seven figures sustainably as an uplifted team propels your women-owned juggernaut. Make sure you don't miss the freebie we have in this episode just for you! This episode was brought to you by JazzHr

Do you cringe at the thought of hiring new employees? Are you paralyzed by decision fatigue from an overflow of unqualified candidates? Have nightmares of disorganized chaos plagued your restless nights as your business scales? If left unaddressed, hiring woes can completely derail your business's growth trajectory. But solutions exist! Ones that can launch your business into the realm of automated bliss. In this power-packed episode, pet-sitting trailblazers Leia, Michelle, and Maris pull back the curtain on the hiring horrors that once left them frozen. You’ll discover how each entrepreneur went from begging any warm body to fill roles to leveraging systems that virtually guarantee 100% qualified applicants with Jazz HR.  Through first-hand accounts, you’ll witness the exact moment each leader swallowed their fear, committed to a standardized hiring process, and skyrocketed their business as a result. From initial application questions to cognitive skills assessments, these pet-sitting pros cover it all. Think onboarding new hires has to mean mountains of paperwork and orientations from heck? Think again. Discover how to create seamless experiences that awe promising candidates rather than turn them away. If you’re ready to step fully into your CEO shoes and remove the hiring roadblocks holding your business back, this episode is an absolute must-listen. Join Bella and her squad of industry standouts as they map the route from hiring headaches to operational bliss. Buckle up and take notes—class is in session!

Do you see business challenges as crushing obstacles or opportunities for growth and life lessons? As a scaling entrepreneur, how you answer that question determines your future success. In this week's episode of Bella in Your Business, I vulnerably share my own journey from fighting daily fires to embracing each problem as a privilege. You’ll hear how I turned the “mom guilt” of teaching my daughter to tie her shoes into an analogy for investing in employees during growing pains. I used to dread the inevitable hires who didn’t work out or the clients complaining over delayed orders. Now I get excited over these chances to improve. As one listener told me, “Bella taught me that struggles mean you actually have a real business!” Through candid personal lessons, I explain how my childhood traumas shaped an overwhelming fight-or-flight reaction to upset customers. You’ll learn how I navigated my own therapy and self-work so I could lead my team through challenges with empathy. Beyond mindset, you’ll hear tangible tips for goal-setting, productivity hacks for overwhelmed entrepreneurs, and my favorite modalities for mental health. I explain the brain science behind how building new neural pathways leads to conflict management breakthroughs. If you ever feel crushed under the weight of hiring, retention, and service issues, this episode provides an uplifting model for personal lessons and company growth. Tune in to begin transforming problems into progress!

.Have you ever felt totally overwhelmed trying to market your growing pet care business? My amazing guest Angela Watts shares her story of nearly drowning before discovering my marketing program that helped her thrive. Angela started Pawsitive Dawg Walking and Pet Sitting in 2012 and soon found herself solely responsible for the fledgling company when her husband fell ill. Juggling caretaking, a full-time teaching job, and running a pet service pushed Angela to the brink of total burnout. She even lost 95% of her business at one point! Yet Angela persisted and has grown Positive Paws into a 20-person operation through perseverance and nurturing leadership. Still, she struggled mightily with marketing and outsourcing tasks that stole her energy and creativity. Angela admits feeling continually overwhelmed trying to run social media, create content calendars, blog, and keep up with 10 marketing channels while also managing employees and dozens of client pets daily. She thought about closing up shop many times. Then Angela discovered my Done-For-You marketing program. She went from completely overwhelmed and ready to quit to having her inquiries triple in just two months! Hear Angela explain in her own words how following the program’s customized content calendar, leveraging done-for-you graphics, and receiving 1-on-1 coaching helped her finally gain control of marketing. So she could focus on growing her business and caring for pets. If you feel utterly overwhelmed trying to market your own successful pet care operation, you need to hear Angela's story. Her story of finding the support and systems to master marketing so she could get her life and business back. The lessons from this incredible conversation apply to any pet business owner struggling under the weight of scaling. Don't miss out on this episode of Bella In Your Business! If you are ready to chat, I would love for you to get on my calendar for a free 20 minute call!

Imagine captivating your audience without saying a word, or better yet, making them feel right at home with your business before they even meet you. That's the enchantment of video, and we're here to show you how to wield it. What's in Store: Camera Shy? No Problem! I know how to help you turn your camera fright into camera delight, making you a pro in no time. Easy-Peasy Video Tips: Discover how to create amazing videos that tell the world, "Hey, we're the best at what we do!"—and all with just a few clicks and tricks. Social Media Sorcery: Learn to spread videos across your social platforms, enchanting potential clients and turning followers into fans. AI: Your Secret Sidekick: Dive into how artificial intelligence can be your behind-the-scenes hero, making content creation smoother than ever. If you're ready to unleash the power of video and watch your pet business soar to new heights, then this episode is your golden ticket. Don't miss out on this week's episode of Bella in Your Business

Ever dream of diving into the pet business ocean but don't know if you're diving into calm waters or a whirlwind? In the ever-evolving and competitive landscape of the pet industry, understanding the journey to success through firsthand experiences can be incredibly enlightening. This week on "Bella in Your Business," we have an episode that you simply cannot afford to skip, especially if elevating your pet business is at the forefront of your goals. This week I  am joined by Randa Clark, a veteran in the pet industry with over 20 years of experience. Randa’s narrative from initiating a dog training venture to diversifying into pet care services is nothing short of inspiring. We unpack the layers behind Randa’s strategic decisions. The pivotal moments (including an accidental email that led to a substantial business opportunity), and the challenges faced in enlarging a business foundation. If you are thinking about franchising or want to expand your business, these tips are for you.  Randa’s got the lowdown on picking the best growth routes, nailing your branding, and making your clients feel special. If you’re after tips on how to grow your business smoothly, this episode is like a GPS for success.

Imagine cracking the code to selling pet services effortlessly to any client, regardless of their age—from the enthusiastic generation of Gen Z to the seasoned Baby Boomers. It's not just a dream; it's this week's reality! The Times Are Changing, and So Are Your Clients… In an era where personal connection battles with digital dominance, understanding the unique preferences of each generation can significantly amplify your pet business's success. Why This Episode Is a Must-Listen: Demystifying Generational Preferences: Discover why Baby Boomers may favor a handshake over an email, or why a millennial might choose your service based on an Instagram story. ?? Revolutionizing Your Sales Strategy: Get the first look at a transformative sales approach tailored to bridge the generational gaps, ensuring no client feels left behind. The Art of Modern Marketing: Learn the tactics that resonate, from showcasing the power of personal stories to leveraging the latest tech trends for an unforgettable service experience. Inclusivity and Ethics in Action: Understand why the generation of Gen Z values not just what you offer but also how you stand within the community, making ethics and inclusivity your strongest assets. So, are you ready to transform the way you connect with clients of all generations? Let this episode be the key that unlocks new doors of opportunity and growth for your pet business. Dive in with me on Episode 376 of "Bella in Your Business," and let's navigate the generational maze together. Your next big breakthrough is just a play button away - I can't wait to embark on this journey with you.

Are you feeling stuck in your pet business journey? Teetering on the edge of expansion but haunted by the echoes of doubt? This week on "Bella in Your Business," we're slicing through the fog of fear. We are lighting the path to growth with an extraordinary guest, Beau, the mastermind behind Top Dog Walk’s multi-location success story. Beau opens up about evolving from an employee to an empire builder. Revealing how understanding his "why" propelled him from maintaining a single location to spearheading a cross-state dog-walking dynasty. With Bella's guidance, Beau refined his ambition. Transforming it into a blueprint for relentless growth, grounded in service and personal development. Despite the challenges of managing businesses from a distance, Beau shares his golden rules for staying connected to his team and mission. Discover his top picks for books and podcasts that keep him inspired. Along with how a commitment to ethical business practices and a laser focus on systems and delegation have been crucial to his expansion. Ever wondered how to conquer the gnawing fear of stepping into the unknown within your business? Beau and Bella dive deep into the mindset shifts necessary for overcoming self-doubt. And how to embrace leadership, with practical examples from their own experiences. For those dreaming of buying and selling pet businesses or wishing to scale new heights, this episode is a trove of actionable insights. Remember, the only person holding you back is YOU. Tune in to this week’s episode for your dose of courage, wisdom, and perhaps the nudge you need to take your pet business where you've only dared to dream. Join us and transform your business fears into your most powerful fuel yet. Let's jump in!

Are you effectively leveraging the power of SEO for your pet business, or is it an untapped goldmine waiting for your attention? Is Blogging as important as you think when it comes to SEO? This week on 'Bella in Your Business', we bring back the digital marketing maven, Bobby Machado from Sign Marketing, for a riveting fourth round of insights. Dive into the depths of digital marketing where Bobby discusses why knowledge of analytics isn't just important – it's crucial. Especially given his track record of handling over $300K in Google ad spend. Unravel the mystery of blogging as we tackle the big question. Is it a mere online diary or a powerhouse for lead generation and establishing authority? Bobby breaks down the mixed signals in the blogging realm, cutting through the noise to reveal how the strategic use of transactional keywords can transform your visibility and drive incoming leads. We're also revisiting a classic success story. Marcus Sheridan's blogging prowess that saved his company during the 2008 financial crisis — reinforces why hitting the digital books can mean serious business growth. Plus, get an exclusive scoop on local SEO audits tailored to your pet business for a strategy that barks up the right tree. If you're eager to see your business unleashed on the first page of Google and master SEO to provide unmatched value, you won't want to miss this episode of Bella in Your Business!

Imagine you've just found the ultimate map to the blogging maze – well, consider this your personal guide to the treasures hidden within! I am back with digital marketing maestro Bobby Machado, from Signa Marketing to tackle the tallest tales in the blogosphere. Together, we're going to debunk those pervasive myths and set realistic expectations for your content's role in lead generation. Forget the old "post and pray" method; we're talking strategy that works as hard as you do. We'll dive deep and unearth the truth about SEO and the real impact of fresh content, tearing down the illusion that more is always better. It’s about crafting posts that speak directly to your audience, with long-tail keywords that act like a whistle for your target market – they'll come running! And for those of you who’ve been led to believe that overnight success is just one blog post away, we're about to adjust that narrative. Blogging is a marathon, not a sprint, and we're here to pace you to victory. Plus, because every elite pet business owner deserves a head start, Bobby is offering an exclusive, complimentary local SEO audit to listeners – but act swiftly; this bone won't bury itself! Prepare to walk away from this episode of Bella in Your Business, equipped with the wisdom to elevate your pet business's digital footprint beyond the bark. Are you ready to step up, stand out, and create a blog that benefits your business in ways you’ve only dreamed of?

In the ever-evolving digital landscape, are you positioning your pet business not just to compete, but to lead the pack? Dive into this episode of "Bella in Your Business," where we explore the intricacies of SEO for pet businesses and the potential pitfalls of hiring an SEO company without a leash on reality. This week, I’m back with Bobby, CEO and head strategist at Signa Marketing. Together, we’re setting the record straight: Can SEO companies truly deliver on their promises, or are they leading business owners on a wild goose chase? We tackle the tough questions, debunking myths about guaranteed first-page rankings and spotlighting the red flags you should be sniffing out. Are you missing out on the bountiful leads a fine-tuned website can offer? It's time to uncover if your website is a hidden gem awaiting discovery. Bobby shares insights on establishing a comprehensive keyword strategy that aligns with your business goals, ensuring search engines and potential clients can find you easily. Visit signamarketing.com for a complementary strategy meeting to align your SEO efforts with your business aspirations. Arm yourself with the knowledge to lead your business forward, starting with this episode of Bella in Your Business!

Are your digital marketing efforts fetching the results your pet business deserves? Is your SEO strategy falling short of the results you want? Join me with special guest Bobby Machado for the first of a 4 part series. Together, we dive nose-first into the transformative world of inbound lead generation channels that promise not just to sniff out leads, but to deliver them straight to your digital doggy door. Mastering the Google local pack is no longer a luxury—it's a necessity. Bobby shares tips on SEO strategy for reaching the pinnacle of those coveted top spots. But how do you engage the 70% of pet parents who trust organic results over paid ads? We touch upon a strategy that ensures your presence is felt across both territories. Discover why conversion tracking isn't just tech talk—it's the heartbeat of your growth strategy. And, to give you a glimpse into the holistic audit that could revolutionize your approach, Bobby has a treat in store that's sure to get tails wagging. With a free local SEO audit on offer to listeners and actionable insights into optimizing your lead capture, we ensure that your pet business stands out in the digital pack. Lastly, we'll separate fact from fiction in pet business marketing, framing a partnership built on trust and a clear-eyed SEO strategy. This is an episode of Bella in Your Business you do not want to miss! And if you have questions get on my calendar and let's chat!

Have you ever wondered why some pet businesses absolutely thrived in 2023 while others merely survived? Discover the secret in this invigorating episode of Bella in Your Business. Hint: It has everything to do with company culture and community. This episode I am continuing on the topic of isolation, and tying in how building company culture brings people together in your business. I unravel the secret sauce it takes to foster a positive and collaborative work environment for your team. Imagine a business filled with ecstatic clients and a team that's bursting with job satisfaction. How can you make this a reality for your pet business?  I also delve into the transformative power of open communication. How community brings people together to not only work well but be the best versions of themselves. This episode is an integral navigation tool for pet businesses striving towards remarkable success in 2024 and building better company culture. Prepared to unlock a bright future deserving of your pet business? Invite valuable knowledge into your journey by tuning into this episode. The transformative insights you seek may be just one listen away. If you haven't make it a goal to jump on my calendar for 2024!

Have you ever felt like you were struggling alone in your pet business? Do you wish you had more of a "village" to rely on? I've been there too. In this week's empowering episode, I share my reflections on the power of community and why having the right support network is critical not just in business but in life. What if I told you that surrounding yourself with positivity could unlock more success than working alone behind closed doors ever could? I dive into the science and psychology on why community shapes our mindset, performance, and even our brain itself. You'll hear inspiring research on village living and how our ancestors collaborated within tribal support circles rather than isolating themselves. I share my thoughts on how the physical architecture in modern neighborhoods discourages human connection despite our innate need for community. Want to know the single most important thing you can do today to grow your pet business? I'll reveal it in this game-changing talk. You won't believe how a simple shift in mindset can attract new opportunities practically overnight. I'll also get candid on how I personally overcame dark times by tapping into community and why I owe so much to the power of shared experiences. Join me for a thoughtful, uplifting discussion on why we thrive when we support others without losing our sense of self. Make sure you check out this episode of Bella In Your Business!

Have you ever fumbled your way through an interview with an undesirable pet sitter or dog walker? Have you ever wondered how to hire the perfect pet sitter or dog walker? Where do you even start with crafting the right interview questions? In my latest podcast episode, I spill all my secrets on crafting the perfect interview questions to find the most qualified candidates. I emphasize nailing down a candidate's schedule and lifestyle early on. As small business owners, we can't afford unreliable employees, especially when it comes to caring for precious pets! My top tip? Get straight to the point with direct questions. Delve more deeply into problem-solving abilities by sharing realistic scenarios. Their responses reveal crucial glimpses into their expertise, judgment, and compassion under pressure. As we stride into 2024, now is the perfect chance for pet owners to level up their interview skills and set higher standards. By investing in a selective hiring process, we propel our businesses into a more profitable and harmonious new year! Reach out anytime for a free 20 minute call with me to help guide you in the right direction.