DiscoverHome Care Marketing & Sales Mastery by Approved Senior Network®
Claim Ownership
Home Care Marketing & Sales Mastery by Approved Senior Network®
Author: Valerie VanBooven RN BSN
Subscribed: 37Played: 427Subscribe
Share
© 2024 Approved Senior Network® Marketing
Description
Dawn Fiala, Lisa Marsolais, and Valerie VanBooven RN BSN provide insight into home care marketing strategies. They cover in-person, in-field sales and online marketing every other week. These podcast episodes are part of the Home Care Marketing Mastermind, sponsored by Approved Senior Network®. Find more information at https://ASNHomeCareMarketing.com
407 Episodes
Reverse
Join Lisa Marsolais, Valerie, and myself, Dawn Fiala, on an enlightening journey through the twists and turns of home care sales and digital marketing. We're pulling back the curtain to showcase the ins and outs of fostering successful partnerships and driving growth within the home care industry. Step into our digital home at homecaresalesforum.com, packed with a wealth of resources and a community eager to share their victories and hurdles in navigating this dynamic field.In this episode, we're zeroing in on high-impact marketing strategies that cut through the noise in healthcare. From crafting memorable in-service presentations at skilled nursing facilities to engaging senior centers, our treasure trove of insights will fine-tune your approach to securing those coveted referrals. We also walk you through the transformative power of 'lunch and learns' with social workers, ensuring they're armed with the knowledge to advocate for home care post-discharge. And for that personal touch? We've got you covered with tips for heart health-focused caregiver advice and creative gift ideas that leave a lasting impression on healthcare workers.But we're not just about spreading the word; we're fostering sales mastery within your team. Discover the creative promotional strategies that keep your community presence vibrant and learn how to make a genuine connection with new referral sources. Dive into our newly launched sales training program, designed to bolster your team's expertise and accountability. With each story, challenge, and triumph, we pave the way for you to elevate your home care sales and marketing game to unprecedented levels.
Embark on a journey through the intricate dance of marketing to Skilled Nursing Facilities with us, your guides Dawn Fiala, Lisa Marsolais, and Valerie VanBooven. Each of us brings a wealth of experience in home care, digital marketing, and sales, ready to spill our secrets on establishing a robust foothold in these critical healthcare hubs. We'll unwrap the layers of successful communication and unpack strategies that speak directly to the hearts of SNF staff, all while keeping patients and their seamless transition to home care at the core of our conversation.Navigating the post-discharge landscape can be fraught with challenges for patients, and our episode zeroes in on how to mitigate these with grace and expertise. We share our personalized approach to easing seniors into home care, touching on flat rate discharge packages that address financial anxieties, and the art of building trust with social workers tasked with orchestrating these delicate moves. It's about more than just care—it's about crafting a story of comfort and safety that resonates with families and healthcare providers alike.As the cherry on top, we turn the spotlight on creative marketing strategies and the power of personalized touches. Think custom gifts that celebrate the dedication of healthcare workers, themed events that highlight the importance of home care in managing conditions like Parkinson's, and the clever use of promotional items that keep your brand at the forefront of occupational therapists' minds. Plus, don't miss out on the chance to be part of our Sales Mastery Training expansion, where we delve deeper into the mastery of the home care market. This episode isn't just a guide; it's an invitation to transform your approach and become a cornerstone in the transition from skilled nursing facilities to comforting home care.
Unlock the secrets to elevating your home care agency's sales and marketing strategies as we unveil the transformative Continuum Sales Mastery Circle, the latest evolution of our Home Care Marketing Mastermind. Join Valerie Van Booven, Dawn Fiala, and Lisa Marsolais in a dynamic discussion that promises to arm you with the tools necessary to thrive in today's competitive landscape. With a focus on creating a more interactive community, we're setting sail on a journey toward fostering rich dialogues and shared experiences that will embolden your marketing efforts and nurture growth.Wave goodbye to the static ways of Facebook groups, and embrace our vibrant new home at homecaresalesforum.com, a haven for real-time interactions and a rich repository of specialized video content. This episode serves up a sneak peek into the forum that will soon become your go-to for crafting weekly goals, maintaining robust referral relationships, and striking the perfect harmony between in-person marketing and strategic drop-offs. Get ready to enhance your on-the-go marketing toolkit with resources designed to fine-tune your approach and cultivate a supportive network rooting for your every stride.Dive into the nitty-gritty of transforming lofty annual goals into achievable weekly milestones with a focus on Key Performance Indicators (KPIs), courtesy of insights from our seasoned hosts. We traverse the varying terrains of healthcare marketing, from qualifying potential referral sources to devising tailored strategies for diverse economic demographics. Whether you're marketing to skilled nursing facilities or balancing Medicaid versus private pay clients, this episode is laced with actionable wisdom. Discover how to carve out your own path to success in the intricate web of healthcare sales and marketing, ensuring your business not only keeps pace but sets the pace in this ever-evolving industry.
Interview with Valerie VanBooven RN BSN and Emily Isbellhttps://emilyisbellco.com/Here are some key highlights from the interview:Emily has 14 years of experience in the home care industry, including running 7 Home Instead locations across 3 states serving over 1 million hours of care per year.In 2020, Emily started her own business to help support home care companies with operations, marketing, caregiver optimization, and more. Her team now has 7 people.Emily offers a "Cumulus Strategy Session" for one-on-one consulting and then often partners for "Co-Leadership" over 12-18 months to work closely together.Her company also offers services like "Profitable Performance" to help franchisors support franchisees and "Revenue Reboot" to help underperforming franchise locations."Powerhouse Peers" is a performance group that brings home care owners together for accountability, workshops, virtual and in-person meetings to share KPIs and drive results.Emily works with both franchisors and franchisees as clients, as well as independent home care agencies interested in improving their operations and caregiver retention.She shared a personal story about challenges her family faced finding reliable home care for her grandmother, underscoring the importance of caregiver backup plans.Emily has a strong operations background from Home Instead and also former Home Instead franchisor team members on her team of 7 now.Embark on a transformative tale with Emily Isbell, a once part-time caregiver who rose to home care industry prominence. Emily takes us through her captivating journey, from managing a million hours of care across multiple states to founding a consulting firm that's revolutionizing home care operations, marketing, and caregiver management. Her innovative 'co-leadership' approach promises to shake up traditional consulting methods, offering hands-on, authentic guidance that carries agencies to new heights.In the heart of our episode, we dive into the game-changing world of Powerhouse Peers, where home care business owners aren't just meeting; they're evolving together. Emily discusses the perks of having a 'consultant on call' at the ready and the synergy found in structured virtual and in-person meetings. These sessions aren't your typical business gatherings—they're a blend of accountability, strategy, and, importantly, fun, providing franchisees and franchisors alike a chance to thrive in an atmosphere of collective growth.Lastly, we share empathetic insights into the support systems crucial for independent agencies, dissecting the operational challenges they face. Emily offers hope and practical solutions, like joining a powerhouse peers performance group, to independents in need of a community and strategies that align with their growth. And for those seeking to refine their approach to client and caregiver services, Emily's 'white glove' tactics and operational blueprints promise to guide them along a path to excellence. Join us as we navigate the intricacies of the home care industry with an expert who's not only seen it all but is actively crafting its future.
Home Care Marketing: Strategies for Expanding the Territories for Your Home Care BusinessEver wondered the secret to scaling your home care business for maximal impact and maximal profit? We’re unmasking the strategies that have propelled us to success in the heart of the senior care industry. Through this enlightening discussion, we uncover the monumental role of intentionality, planning, and team effort in the process of territorial expansion, revealing some of our most effective methods for caregiver recruitment, adjustment of billing strategies, and the utilization of a nifty marketing tool we call the leave-behind.As we steer the conversation towards the generation of private pay business, we draw from a comparative analysis performed on two retirement communities, Sun Lakes and Sun City West. Here, we expose the relevance of age and income statistics in identifying viable prospects. Beyond demographics, we're pulling back the curtain on why studying healthcare facilities, specifically those that accept Medicare, in your target area could be game-changing for your business. Then, we switch gears to discuss the gritty yet exciting process of breaking into brand new territories. From leveraging the internet and social media for information gathering, to engaging with competitors, we've got you covered!Finally, we tie it all together with a deep dive into marketing strategies and online visibility growth. You’ll learn how to differentiate yourself in the market, break into Skilled Nursing Facilities (SNFs), and make the most of a lead caregiver program. We spare no detail in explaining how Search Engine Optimization can enhance your online presence and reach, drawing from real-life success stories. As we wrap up, we discuss the importance of holiday outreach and community involvement, and share ideas for promotional events. Tune in, as we open up a treasure trove of insights and practical strategies to help you navigate the exciting path of business expansion in the home care industry.Follow us and learn more:https://asnhomecaremarketing.comhttps://www.facebook.com/homecaremarketinghttps://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0whttps://www.tiktok.com/@homecaremarketinghttps://www.instagram.com/homecaremarketingexpert/https://www.linkedin.com/company/ltc-expert-publications-llc/
Have you ever felt like you're endlessly searching for a service provider who truly understands your industry? That's exactly the journey our client, LashayLa, the owner of Athens Advanced Care, embarked on while trying to find the right website designer. She shares her story of trials, tribulations, and thousands of dollars spent on fruitless ventures, until she finally stumbled upon a company that ticked all her boxes - Approve Senior Network, a firm specializing in creating websites for home care providers.LashayLa stresses the vital importance of building business relationships with service providers who have a firm grasp of your industry. She highlights her collaboration with Valerie from Approve Senior Network, who introduced her to an innovative AI program that completely transformed her online presence. LashayLa's story is a testament to the impact a dedicated, industry-specific service provider can have on a business. So, if you're struggling to create an impactful online presence in the home care industry, this episode is packed with valuable insights you won't want to miss.
Imagine navigating the complex world of caregiver services with ease, confidently answering client questions and having effective strategies at your fingertips. That's what we're unpacking in this richly insightful discussion. We delve into the nuances of 'meet and greet' requests, setting caregiver rates, and managing the intricacies of providing 24-hour home care. With valuable insights, we help you manage realistic client expectations, especially when multiple caregivers are involved in a case.Ever wondered how to balance pricing in home care services and Medicare coverage? We've got you covered. Offering a clear roadmap, we explore ways to navigate complex situations when clients require advanced care. From conducting supervisory visits to providing discounts for long-term care, we share essential strategies for success. We also reveal how to spot-check caregivers and clients, secure permissions for unannounced visits, and set suitable rates for caregivers.Finally, we guide you through effective home care marketing strategies and highlight the importance of quality assurance. We share tips on how to break into hospital networks, research Medicare and Medicaid percentages, and effectively compensate marketers. Wrapping up, we share practical planning tips for December and January, underscoring the necessity of being organized and having resources ready for the next meeting. Listen in, and equip yourself with the knowledge to navigate the caregiver service industry with confidence and expertise.
Are you ready to become the go-to home care provider in your market? In an industry as competitive as home care, standing out from the crowd is essential, and that's exactly what we'll help you do in this podcast episode. Let us guide you in establishing your authority in the home care sector, using our proven system that can quickly build your credibility even if you're a newcomer. In a matter of minutes, you'll learn how to flip the trust and authority switch in your prospective client's mind, turning you into their leading and trusted authority.But it doesn't stop there. We'll also dive deep into the world of effective marketing - crafting a powerful, resonating message without pretending to be someone you're not. We explore how to cut through the noise, making you the only solution to your audience's problem. And to top it all off, we'll introduce you to a unique home care marketing system that provides tailor-made marketing strategies, designed to diversify your reach and impact. So buckle up and get ready for a transformative journey that will take your home care business to the next level!
Ever wondered how to transform potential leads into dedicated clients in the realm of home care services? Brace yourselves as we unearth the secrets to this subtle art, walking you through ten crucial steps from the initial intake call to the start of care. We'll talk about why it's essential to take incoming calls live, how a well-set voicemail might just be your game-changer, and why answering emails promptly can make a world of difference. We're not stopping there! Join us as we delve into the nitty-gritty of preparing for assessments, especially when it comes to Alzheimer's or dementia cases. We'll equip you with tools to gather crucial information and, more importantly, position yourself as an expert in your field. Plus, we share insider strategies for saving money on home care services. In the latter part, we shift focus to the caregiver search and onboarding process, shedding light on why introducing caregivers to clients can make or break your success. As we wrap up, we dive into prime marketing strategies and fall promotions, underscoring the value of feedback from clients and their families. We'll inspire you with handouts and resources designed to drive your journey in-home care services. So, come along as we unravel the essence of these processes and set you on a path to mastery in transforming prospects into clients. Tune in, be inspired, and let's revolutionize home care services together!Follow us and learn more:https://asnhomecaremarketing.comhttps://www.facebook.com/homecaremarketinghttps://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0whttps://www.tiktok.com/@homecaremarketinghttps://www.instagram.com/homecaremarketingexpert/https://www.linkedin.com/company/ltc-expert-publications-llc/
Join us on a deep-dive journey into the world of fall marketing and online visibility in the home care industry, illuminated by the personal experiences of Heather from Visiting Angels and Rebecca from Care with Love. These dynamic women have transformed our marketing kit into engaging packages for their referral partners, sparking creativity and connection. Hear my perspective as a Registered Nurse and a home care industry veteran with over 15 years under my belt, as we delve into the artistry of creating engaging online content and the importance of quality website experience.We'll unravel the intricacies of creating compelling content, from blog posts and company news to infographics, videos, and beyond. Imagine the power of a perfectly crafted blog post or a captivating video, drawing your audience in and leaving them wanting more. We'll also navigate the world of website optimization, discussing the significance of a professional, accessible, and responsive site, and the potential pitfalls that can cost you dearly.As we journey toward the end, we'll discuss SEO in-depth, dissecting elements like on-page optimization, website speed, and lead capturing. Picture your brand ranking for vital keyword phrases in the home care market, even in cities where you don't have an office. We'll close by exploring case studies and marketing ideas that can ignite your campaigns and foster stronger relationships with referral sources. So, buckle up and get ready for a ride filled with insights, tips, and inspirations!Follow us and learn more:https://asnhomecaremarketing.comhttps://www.facebook.com/homecaremarketinghttps://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0whttps://www.tiktok.com/@homecaremarketinghttps://www.instagram.com/homecaremarketingexpert/https://www.linkedin.com/company/ltc-expert-publications-llc/
Home Care Marketing: AMA (Ask Me Anything!) Your Hottest Marketing Questions AnsweredFollow us and learn more:https://asnhomecaremarketing.comhttps://www.facebook.com/homecaremarketinghttps://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0whttps://www.tiktok.com/@homecaremarketinghttps://www.instagram.com/homecaremarketingexpert/https://www.linkedin.com/company/ltc-expert-publications-llc/
Does the caregiver's role feel like an uphill climb? Are you grappling with how to navigate the stressors associated with caregiving? As your hosts for this insightful episode, we promise to equip you with tools to manage the demands of caregiving and strategies to avert burnout. We delve into the root causes of caregiver stress, ranging from family dynamics to office miscommunication, and provide practical advice on managing these pressures. Moreover, we explore the profound sense of personal responsibility caregivers often feel and how unanticipated situations with clients or family members can amplify stress levels.Venturing deeper, we recognize the emotional baggage caregivers carry, particularly grief and loss. We understand the tough decisions you are tasked with and acknowledge the tremendous importance of readying for the inevitable loss. In this episode, we dissect the various stages of grief, emphasizing their unique manifestation in every individual. We understand that equipping you with the right knowledge is essential to delivering excellent care to your clients while also ensuring you feel supported and understood.Finally, we shift gears to the business side of caregiving. In a world teeming with competitors, we'll help you stand out. Discover unique marketing strategies and the art of gift distribution in this engaging segment. We also discuss innovative promotional tactics, like offering home safety assessments and hosting social events, that can lure referral sources to your home care business. Empathy, compassion, and kindness are at the heart of every strategy we explore. So join us, whether you're a caregiver, part of a care agency, or simply looking to gain a deeper understanding of the caregiver experience. We promise you won't regret it.Follow us and learn more:https://asnhomecaremarketing.comhttps://www.facebook.com/homecaremarketinghttps://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0whttps://www.tiktok.com/@homecaremarketinghttps://www.instagram.com/homecaremarketingexpert/https://www.linkedin.com/company/ltc-expert-publications-llc/
Home Care Marketing Mastermind for July 28, 2023Where to Get “The Leads”October Leave BehindsNovember Leave BehindsFollow us and learn more:https://asnhomecaremarketing.comhttps://www.facebook.com/homecaremarketinghttps://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0whttps://www.tiktok.com/@homecaremarketinghttps://www.instagram.com/homecaremarketingexpert/https://www.linkedin.com/company/ltc-expert-publications-llc/
Home Care Hiring SlumpA “Go To” tool to use when Caregiver Hiring has slowed downHow to “sell” your company to Caregiver applicantsCaregiver Interview QuestionsFollow us and learn more:https://asnhomecaremarketing.comhttps://www.facebook.com/homecaremarketinghttps://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0whttps://www.tiktok.com/@homecaremarketinghttps://www.instagram.com/homecaremarketingexpert/https://www.linkedin.com/company/ltc-expert-publications-llc/
Hit Your Revenue Goals Before Summer is OverHow are your revenue and billable hours looking so far?Are you on target to meet your 2023 revenue goals?KPIs to keep you on track - KPI example to make your ownRevenue Tools Reminder SheetFollow us and learn more:https://asnhomecaremarketing.comhttps://www.facebook.com/homecaremarketinghttps://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0whttps://www.tiktok.com/@homecaremarketinghttps://www.instagram.com/homecaremarketingexpert/https://www.linkedin.com/company/ltc-expert-publications-llc/
The Customer Service ExperienceImproving the customer experience can increase sales revenues by 2 to 7 percent and profitability by 1 to 2 percent. https://www.mckinsey.com/tr/our-insights/prediction-the-future-of-customer-experience Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% can increase profits from 25-95%. The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%. https://www.outboundengine.com/blog/customer-retention-marketing-vs-customer-acquisition-marketing/#:~:text=Acquiring%20a%20new%20customer%20can,customer%20is%205%2D20%25.September Handouts
Home Care Marketing - Online Marketing and Offline Marketing- Bringing it all Together!There are 3 ways to listen:#1: Log in to Private Portal: (most organized, handouts downloadable)https://www.HomeCareMarketingMastermind.comusername: your email addresspassword: use what the system originally sent to you or use the FORGOT PASSWORD feature.#2 Go to the Private Facebook Group and see the pinned post video.https://www.facebook.com/groups/388249829955740#3 Listen on our podcast channel: (no login, no handouts, just audio)https://seniorcareindustrypodcast.buzzsprout.com/
The Care Plan Intake CallGetting it bookedGetting necessary informationAssessmentGetting it signedSafetyKeeping the job May and June Handout - ReviewJuly HandoutsFollow us and learn more:https://asnmarketingplan.comhttps://www.facebook.com/homecaremarketinghttps://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0whttps://www.tiktok.com/@homecaremarketinghttps://www.instagram.com/homecaremarketingexpert/https://www.linkedin.com/company/ltc-expert-publications-llc/
Home Care Marketing: Care Plan, Intake, Getting it Booked PART 2This is our 251st episode and we have had 50,000 downloads! Thank you!PART 2! (LISTEN TO APRIL 16th for PART 1)The Care Plan Intake CallGetting it bookedGetting necessary informationAssessmentGetting it signedSafetyKeeping the job May and June Handout - ReviewJuly HandoutsFollow us and learn more:https://asnhomecaremarketing.comhttps://www.facebook.com/homecaremarketinghttps://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0whttps://www.tiktok.com/@homecaremarketinghttps://www.instagram.com/homecaremarketingexpert/https://www.linkedin.com/company/ltc-expert-publications-llc/
The Care Plan Intake CallGetting it bookedGetting necessary informationAssessmentGetting it signedSafetyKeeping the job May and June Handout - ReviewJuly HandoutsFollow us and learn more:https://asnmarketingplan.comhttps://www.facebook.com/homecaremarketinghttps://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0whttps://www.tiktok.com/@homecaremarketinghttps://www.instagram.com/homecaremarketingexpert/https://www.linkedin.com/company/ltc-expert-publications-llc/