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In The Trenches

Author: Tom Morkes | business, marketing, writing, and publishing

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In The Trenches with Tom Morkes tells the story of entrepreneurs, business owners, founders, inventors, and leaders who are doing the hard, creative work of building businesses that matters. Tom Morkes interviews these high-impact world-changers and cuts through the fluff so you can get right inside the brain of these creators. Listen to In The Trenches and you'll hear from bootstrapped startup founders, to self-made millionaires, to bestselling authors, to people who turned their creative pursuit into full-fledged businesses, and more. Here are some of the subjects we cover: hot to start a business from scratch, how to launch a product, how to market and sell your products online, influencer marketing, affiliate marketing, online business strategies, copywriting techniques, and much, much more. All interviews are unscripted, with as little editing as possible. Tom believes the only way to go deep on a subject is to let it happen organically...so we hope you forgive any craziness that happens during the episodes; it's all real. FINALLY - if you enjoy the show, please leave a review. Thanks in advance for your support.
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Ryan Robinson is a veteran blogger and the brains behind the innovative AI-driven content creation tool, RightBlogger. Twelve years ago, Ryan started his blogging journey with a college assignment and has since evolved into a trusted expert in the realms of freelancing and content marketing, teaching 500,000+ monthly readers of his blog how to start their own and grow a profitable side business.  Today, Ryan will share insights into his creative process, the transition from freelancing to creating valuable tools for other creators, and the challenges and triumphs of building a business around his passion. Plus, he'll delve into the evolving landscape of AI in content creation and how he's adapting to maintain a personal touch through technology. In this broadcast, Ryan Robinson and I talk about:   [00:00:00] Introduction to Ryan Robinson and the start and evolution of his blogging journey  [00:11:03] How he started his business “RightBlogger” while diving into the world of AI tools [00:15:27] From inception to a successful business - how Ryan developed, marketed, and grew RightBlogger [00:20:32] Why he offers free tools on his website instead of putting them behind a paywall [00:22:36] What are some ways Ryan brings traffic to his website and how he generates revenue [00:27:46] Thoughts on YouTube, reinventing yourself, and starting new creative projects [00:36:39] How to make the most out of using AI in content creation  [00:41:35] What sets RightBlogger apart from other AI content generation tools [00:42:53] Ryan’s thoughts on the future and advancement of AI [00:45:17] Who can benefit from using RightBlogger [00:48:30] Where to find and connect with Ryan Robinson Relevant Link: ryrob.com rightblogger.com 25+ Forever Free Blogging Tools Ryan Robinson's LinkedIn   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform: Subscribe to In The Trenches on iTunes Listen to In The Trenches on Spotify Get your weekly dose of In The Trenches on Google Play (Now YouTube Music) How You Can Support In The Trenches Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
Damon Burton is a remarkable figure who, nearly two decades ago, outsmarted a billion-dollar company by outranking their website on Google. This victory was just the beginning for Damon, who went on to author a best-selling SEO book and establish “SEO National”, an international search engine marketing firm that boasts clients like NBA teams and businesses featured on Inc 5000 and Shark Tank. In today's episode, we talk about dealing with the challenges of rapid growth and evolving team dynamics, as Damon unveils how to maintain quality and intentionality in an age where AI threatens to over-simplify the complexities of SEO. In this broadcast, Damon Burton and I talk about: [00:00:00] Introduction to Damon Burton, the start of his entrepreneurial journey  [00:07:08] Benefits and risks with Damon’s slow and steady approach to building and growing his business  [00:11:20] How detailed documentation and SOPs can simplify the hiring process, and what questions Damon uses in the hiring process [00:14:30] What the transition from design to SEO looked like, and an interesting story that helped prompt that change [00:20:13] What Damon’s day-to-day with his agency looks like now, and how he hired people for critical roles to be able to lessen his own workload [00:28:36] How to maintain quality control while giving more autonomy to employees  [00:32:30] Damon’s thoughts on the role of AI and where it can be integrated in regards to SEO [00:39:49] Damon’s plans for the future with even more freedom and quality family time  [00:43:32] Where to get in touch with Damon Burton and how to get his free book about SEO Relevant Links: damonburton.com Free SEO Book Damon Burton's LinkedIn Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform: Subscribe to In The Trenches on iTunes Listen to In The Trenches on Spotify Get your weekly dose of In The Trenches on Google Play (Now YouTube Music) How You Can Support In The Trenches Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
Danny Flood is a vibrant individual whose life experience spans a range of diverse chapters, all encapsulating an adventurous spirit and a penchant for non-traditional living. About eight years ago, you would have found him in the bustling city of Bangkok, living a life many only dream of. A pioneer in the realm of location independence, Flood was immersing himself in the digital nomad lifestyle, long before it gained mainstream recognition.   As a young man, Danny was no stranger to structure and discipline, having served in the military – an experience that shaped him in many ways. Following his service, he sought to expand his horizons and attended the Art Institute, where he earned a degree in advertising. This conventional path, which typically leads to a corporate career, didn’t quite align with Danny's ambitions.   Facing what he called a quarter-life depression, Flood was confronted with the daunting prospect of 40 years tethered to an office desk, a future that seemed an ill fit for his free spirit. It was this period of introspection that propelled him to break free from the expected and carve a path outside the constraints of a 9-to-5 job. In the time since our last conversation with Danny, his unwavering zeal for living on his own terms is still apparent. Danny Flood remains a true embodiment of the adventurous soul, an inspiration to those looking to live life unconstrained by geographical or societal expectations.   In this episode, we will unpack the toolkit of modern entrepreneurs. Today's conversation spans the gamut from automating social media engagement to validating business ideas using organic methods. Plus, if you're quick, there might just be a discount code waiting for those eager to sign up for Danny's membership—reach out, and you might snag that opportunity!   In this broadcast, Danny Flood and I talk about (timestamps): [00:00:00] Introduction to Danny Flood, his beginnings, and how he got into growth hacking [00:04:19] Danny’s experience with growth hacking on Appsumo  [00:08:40] How he launched a co-living space for remote workers and entrepreneurs in Greece [00:12:00] What tools he used to recreate a similar retreat in Nepal and market it to reach as many people as possible  [00:15:12] How he uses Facebook groups as free marketing for efficient lead generation [00:18:10] Benefits of traveling and working remotely  [00:24:09] Danny’s tips for travel hacking and saving money while traveling  [00:27:35] How he used AI to build out a site for digital nomads [00:32:01] How to use AI to create more freedom in work and life [00:39:32] Danny’s recommendations playing with AI and building useful knowledge and skill [00:42:39] Where to get in touch with Danny Flood and his gift for listeners of In the Trenches   Relevant Links: The School Of Growth Hacking 23 The Coolest Free AI Tools for Content Creation  AppSumo Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform: Subscribe to In The Trenches on iTunes Listen to In The Trenches on Spotify Get your weekly dose of In The Trenches on Google Play (Now YouTube Music) How You Can Support In The Trenches Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
Noah Kagan is the founder of AppSumo, dubbed the premier software deal site for solopreneurs, and 8 other million-dollar businesses. He is an entrepreneur with a keen eye for unique business angles and the innate ability to transform the ordinary into extraordinary revenue streams. In his book “Million Dollar Weekend”, Kagan brought to light the company's behind-the-scenes strategies.  These insightful revelations cemented Kagan's reputation as an innovative storyteller in the digital marketplace. His approach is laced with a no-nonsense attitude, challenging others to look within and extract their unique selling points.  Noah's story exemplifies how, with the right perspective, even the commonplace elements of a business can be repackaged into bestsellers, encouraging entrepreneurs to reexamine the overlooked facets of their operations for hidden gems of opportunity. In this broadcast, Noah Kagan and I talk about (timestamps): [00:00:00] Introduction to Noah Kagan and his book “Million Dollar Weekend” [00:03:37] Thoughts on dealing with self-doubt and finding pride in your work. [00:06:20] How he has implemented his “Now not How” approach in his own company, as well as used it to help others find success in their business ventures.  [00:10:42] Noah’s advice to entrepreneurs who are unsure where to focus their energy. [00:16:50] How to create excitement in your business by making boring tasks interesting. [00:18:31] Advice on not letting incomplete projects weigh you down and living the life you want to live. [00:20:17] How small and achievable goals lead to successful outcomes. Relevant Links: Noah Kagan's Website Noah Kagan's LinkedIn Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform: Subscribe to In The Trenches on iTunes Listen to In The Trenches on Spotify Get your weekly dose of In The Trenches on Google Play (Now YouTube Music) How You Can Support In The Trenches Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
Robbie Samuels is an accomplished networking expert who has dedicated over a decade to teaching people the art of networking at conferences and events. After years of balancing his day job with speaking engagements, Robbie took the bold step of quitting his job to focus on networking full-time. This led him to create his own podcast, "On the Schmooze," which he has been hosting since its launch in 2016. In 2017, Robbie released his first book, which focused on networking events and became a valuable resource for professionals seeking to build meaningful connections. His expertise and contributions didn't stop there - Robbie ran a successful group coaching program, authored articles for Harvard Business Review, and was even invited to give a TEDx talk. Everything seemed to be falling into place for Robbie, however, just two months after his TEDx talk was published in January 2020, the pandemic struck, and the world shifted. Suddenly, networking became a challenge as everyone found themselves confined to their homes. Despite the unforeseen circumstances, Robbie's passion for networking remained unwavering. He adapted to the new virtual landscape and continued to share his insights and strategies online, helping individuals navigate the world of remote networking. Robbie's story is a testament to his resilience and determination to empower others, proving that even in the face of adversity, networking remains a crucial skill for personal and professional growth. In this broadcast, Robbie Samuels and I talk about (timestamps): [00:00:00] Introduction to Robbie Samuels  [00:02:33] How he got to the belief that 10k a month is easy to earn, and how he is helping other people to achieve the same. [00:08:29] Benefits of learning new things and teaching others while being only a few steps ahead. [00:13:05] How to quickly adapt and experiment through unpredictable situations to align with the needs of clients. [00:17:22] Discussing AI tools and their potential for value. [00:19:47] How to generate interest and convert it into sustained following and deeper connections. [00:29:01] Why embracing online engagement in small niches can lead to new ideas and opportunities. [00:32:45] Robbie’s tips for leading Zoom calls and increasing engagement. [00:37:09] Discussing online and in-person event planning - what are some mistakes people make and how Robbie helps solve them.  [00:46:33] Where to get in touch with Robbie Samuels. Relevant Links: Robbie Samuels's Website Robbie's Podcast ''On the Schmooze'' LinkedIn Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform: Subscribe to In The Trenches on iTunes Listen to In The Trenches on Spotify Get your weekly dose of In The Trenches on Google Play (Now YouTube Music) How You Can Support In The Trenches Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this
Jane Duncan Rogers is an accomplished author, entrepreneur, and award-winning Life and Death coach. She is passionate about creating a world where dying, death, and grief are considered a natural, normal, and nourishing part of the conversation, with end-of-life plans becoming as commonplace as birth plans.  In today's conversation, we dive into Jane's journey from a self-published book to a thriving 6-figure business. We explore her experiences in the longevity space, her personal memoir, "Gifted by Grief," and the birth of her company, Before I Go Solutions. Jane shares her insights on end of life planning, the importance of leaving a legacy, and the training she offers for individuals interested in becoming end of life plan facilitators. I hope you enjoy today's conversation, and if you do, please share this interview with others, and leave a review on iTunes, Spotify, or wherever else you're listening to this. [00:00:00] Introduction to Jane Duncan Rogers and the story of how she wrote and published her book “Gifted by Grief”. [00:03:58] How her passion project educating people on end of life planning became her company “Before I Go Solutions”. [00:08:04] On developing her legacy through courses, facilitator training, workbooks etc. [00:11:12] Who is Jane’s clientele and how she defined the market for her business? [00:16:03] Jane talks about what the End of Life Program is like and some of the unexpected planning and decision-making people might not know about. [00:21:21] Jane talks about the future of the end of life market, as well as her plans for the future, both in business and writing. [00:25:57] Where to get in touch with Jane Duncan Rogers - to learn more, get her books or work with her. Relevant Links: beforeigosolutions.com Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform: Subscribe to In The Trenches on iTunes Listen to In The Trenches on Spotify Get your weekly dose of In The Trenches on Google Play (Now YouTube Music) How You Can Support In The Trenches Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
Nicholas Todd Bullock (NT Bullock) is the founder of Sequential Pictures. He is a filmmaker who discovered his passion for creating videos long before the advent of YouTube. In the mid-90s, he got hold of his father's camcorder and fell in love with capturing moments on camera. Despite the limitations of the time, like the absence of editing software like Final Cut Pro or access to free training and tutorials (again -- this was pre-YouTube), Bullock persevered. He worked multiple jobs to save up for a computer and a video capture card, recorded tons of skits and short films with his friends, and eventually published his work online -- and went viral with one of his first parodies published on youtube: "STAR WARS: A Lost Hope". Since then, he's filmed and produced dozens of short films, parodies, and skits, as well as feature films. In today's conversation, Todd shares his 'origin story', how he got started in film, what inspired him to create and publish these skits and parodies, what the reception has been, including the ups and downs of being a creator in a world that tends to hammer those who are inventive (including, in my words, YouTube's crazy and unfair copyright "standards", shadowbanning, and more). We also talk about Todd's recent near-death experience (including multiple trips to the ER, 17 days in the hospital, and losing weight till he weighed only 89 pounds), how this has impacted his career, and how he's rebounding (including what's coming next from him). As an aside, if you feel compelled to support Todd, you can find a gofundme for his health challenges here, and hopefully, I've inspired him to set up a Patreon account, which may be live in the near future.  I hope you enjoy today's conversation, and if you do, please share this interview with others, and leave a review on iTunes, Spotify, or wherever else you're listening to this. In this broadcast, NT Bullock and I talk about (timestamps): [00:00:00] Intro to the filmmaker NT Bullock  [00:08:39] NT Bullock's journey, early online success, and learning process. [00:17:17] How learning and adapting online facilitates the creative process. [00:20:57] The challenges with measuring or projecting the time to complete a project (and why NT Bullock focuses on "getting the job done" instead of hitting specific 'metrics') [00:27:35] The early days, the struggle to monetize content, and how he found success. [00:39:33] How NT Bullock got started with paid film gigs (including car commercials), how he financed his movies, and why he prefers making shorts over feature length films. [00:46:32] Why NT Bullock doesn't use Pateon (but should!)  [00:53:06] YouTube's unfair copyright policies and why they limit revenue and visibility. [00:57:58] The challenges of making and selling creative projects (or the pain of commercializing art) [01:11:41] Redubs, the Dune film, and what inspires NT Bullock's art. [01:15:43] Health struggles, his near-death experience, business setbacks, and the uncertain future.  [01:24:03] Wrap up and what's coming next
  Justin Brooks is the founder of Adskills.com, the world's largest online school for digital advertising. His company teaches advertisers how to install proven campaign frameworks and training the next generation of media buyers and connecting them with great clients or jobs.   Today, we’re gonna dive into his experiments and forays into “pay what you want” pricing, what he loves about it, what has worked well, and also what hasn’t.   In this broadcast, Justin and I talk about:   Justin’s company AdSkills and how long he’s been in the business of selling courses What payment model he prefers to use when delivering his services Justin’s foray into “pay what you want” pricing How the “pay what you want” pricing model surpassed “free plus shipping” in a split test and what happened when he introduced “bump selling” Some of his other findings from the split test experiments How he utilized “pay what you want” to boost sales and draw in customers at a coffee shop meetup What is Justin’s philosophy behind which product to offer as “pay what you want” “Pay what you want” as a way to acquire great testimonials and happy customers Ways to incentivize a higher contribution when using a “pay what you want” model How “pay what you want” changed Justin’s life and business  Some things he wishes he knew before he started using this pricing model and the biggest surprises he encountered while using it   RELEVANT LINKS:   Website Facebook Instagram LinkedIn YouTube   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.      Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.  
Art Bell is the former TV executive who founded The Comedy Channel, which became Comedy Central. He continued his television career as President of CourtTV. After Art left the TV business, he took some writing courses and found he loved writing. Constant Comedy: How I Started Comedy Central and Lost My Sense of Humour is his first book, not counting a humor book he wrote with a couple other guys while at Comedy Central.   Today, Art and I are going to talk about creative processes, the business of comedy, and the up and down journey that entrepreneurs and creatives go through.   In this broadcast, Art and I talk about:   Art’s journey to finding what he actually wanted to do for his career The inspiration behind his book Constant Comedy: How I Started Comedy Central and Lost My Sense of Humour Why you need to use every skill in your toolkit, no matter the job How Art managed the leaps between professions The importance of knowing and believing that your idea is inevitable and how to use that knowledge to make it happen The various ways Art bootstrapped his idea for Comedy Central The single thing people are looking for when you pitch an idea Art’s best tips for divvying up roles after a merger or acquisition Some of Art’s most creative ideas when it comes to marketing Art’s best advice for creatives wanting to make a name for themselves   RELEVANT LINKS:   www.artbellwriter.com Instagram LinkedIn Facebook   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.      Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.  
  David Jenyns is the author of SYSTEMology, host of the Business Systems Simplified podcast and a serial business owner. Recognised as a high achieving businessman, you will find many of his keynotes on YouTube.   In today’s episode, David and I discuss his proprietary 7-step process for systemizing your business. We break down the method for those looking to turn an early startup success into a repeatable process that can scale with you and your business. Because if you don’t have systems, you don’t have a business. Period.     In this broadcast, David and I talk about:   How the renowned Michael Gerber changed David’s business adventure The benefits of applying a systematic approach to starting a business Why you need to consider working on projects for free  Linearity of business growth and why is it important Identifying and understanding the values of being a system thinker Embracing systems and processes to systemize your business (even if you’re not tech savvy) David’s go-to process for evaluating businesses and their systems 10-15 must-have systems that move the needle in your business David’s 7 steps to system optimization (have a pen and paper ready) Changing the direction of your business with a 3-step 1-page outline Hiring a systems process professional so that you can finally step out of your business David’s best tip for increasing the value of your business   How to Connect with David:   system hub systemology.com Twitter: @davidjenyns   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.      Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.  
  Chris Prefontaine 3- time best-selling author, founder and CEO of SmartRealEstateCoach.com and host of the Smart Real Estate Coach Podcast. Chris founded Smart Real Estate Coach in 2014, bringing in his son Nick, daughter Kayla, and son-in-law Zachary to help grow the company. Chris and his team coach investors on how to properly scale and automate their real estate investing businesses throughout North America, without using their own cash, credit, or taking out bank loans to buy a property. Chris and his family buy and sell homes in their own market every month and then mentor, coach, and consult students and associates all around North America to do the exact same thing.   I brought Chris onto the podcast today to talk about how to invest in real estate with no capital. Not only that, but Chris shares pretty much everything you need to know about real estate in 2020 and beyond.    In this broadcast, Chris and I talk about:   The low-down on how Chris broke into a saturated industry Effective real estate investing during the pandemic  The do’s and don’ts when buying property Chris’ best tips on purchasing property with no credit or money down How to capitalize on the economic forces during the next 6 months What the outlook for the real estate industry is in 2020 and beyond  Tips on making deals outside of the conventional loan system The best way to find a niche that interests you How to approach experts in your field of interest to mentor you Why you need to learn about economic trends in your desired niche   How to Connect with Chris:   SmartRealEstateCoach.com Check out Chris’ book: Real Estate On Your Terms: Create Continuous Cash Flow Now, Without Using Your Cash Or Credit   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.      Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.  
  Michael Neeley is an authority strategist, business mentor and podcasting veteran. Along with hosting many podcasts, Michael is a writer, a motivational speaker, a personal development coach, and the creator of the transformational program The Art of Forgetting.    In today’s conversation, Michael and I discuss the ins and outs of starting a podcast in 2020 from tax write offs to gaining tremendous traction relatively quickly. If you’re thinking about starting a podcast, then grab a pen and paper and take some notes.   In this broadcast, Michael and I talk about:   How have podcasts changed from 2003-2020 Why 2020 is the perfect year to start a podcast Clever ways to set the initial focus of your podcast The best way to plan your podcast episodes in advance Michael’s top recommendations regarding podcast sponsorships and advertising How to make money from your podcast The low down on tax write offs for podcasters Embracing evergreen content rather than hot button content Michael’s traction boosting podcast “growth hacks” Talking Tech - What you need to know about production, software, hardware, and hosting platforms   How to Connect with Michael:   www.michaelneeley.com THE SIMPLE 5-STEP PROCESS TO LAUNCH A ROCKIN’ PODCAST Facebook: @ArtOfForgetting Twitter: @michaelkneeley   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.      Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.  
  David McKnight is the founder of McKnight Image Lab and the author of The Zen Executive Presence. He is an image consultant and professional coach who specializes in helping ambitious and busy professionals craft and leverage their personal image and brand to generate wealth, success and confidence.   In today’s broadcast, David and I discuss where style and leadership intersect and how to leverage your appearance and presence to get promotions, grow your business, and be more confident in social settings.   In this broadcast, David and I talk about:   David’s incredible journey from stylist to consultant Using your appearance to differentiate yourself from the competition The importance of using your image and style intentionally to signal confidence, credibility and capability The four aspects of your clothing that you need to be aware of What is the most powerful item you can have in your wardrobe Understanding and implementing David’s “Triangle of Power” David’s explanation of the four pillars of Executive Presence Why you need to be aware of others perceptions of you David’s best tips on how to exude confidence while on video or audio calls The one item you should invest in for high-quality video calls What is the fastest and easiest way to establish a personal brand   How to Connect with David:   www.mcknightimagelab.com The Zen Executive Presence Instagram Facebook Twitter LinkedIn Get David’s free book Leading With Style   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.      Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.  
  Daniel Scrivner is the CEO of Flow, which is a project management software. Previously he was the Head of Design at Digit and Square. He's worked for some of the most respected brands in the world including Apple, Nike, Disney, and Target.   In today’s broadcast, Daniel and I discuss how someone who worked at Apple and Square was able to take his accrued knowledge into different spaces and into his own company. We dive into many topics ranging from design to creative thinking in general.     In this broadcast, Daniel and I talk about:   The thing that sparked Daniel’s love for design Daniel’s take on the idea of a “silver bullet” to success Why you need to put in reps to establish soft skills of business and design How Daniel navigated unexpected career paths and the fear of failure The simple reason why Daniel feels uncomfortable when comfortable How Daniel still uses insights he gained from working at Apple and Square in his business Daniel’s creative process of “wide-open exploration” when starting a project The importance of separating user feedback from the creative process   How to Connect with Daniel:   getflow.com daniel@getflow.com   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.      Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.  
  Nathan Hirsch is a serial entrepreneur and expert in remote hiring and e-commerce. He is the founder and CEO of FreeeUp.com and the co-founder and COO of Portlight. Nathan is an expert at building efficient systems and processes, sales strategies, and business management.    In today’s broadcast, Nathan Hirsch takes us behind-the-scenes of his acquisition and investment journey and he shares his bootstrap strategies to grow his business into a multimillion-dollar business in a little less than 4 years.    In this broadcast, Nathan and I talk about:   How Nathan began his entrepreneurial journey using the Amazon Marketplace Behind the scenes of Nathan’s acquisition journey How Nathan figured out what to prioritize in his business Where did Nathan know to put his effort when it came to software Nathan’s strategies to get his business “sales” ready The best rules of thumb when it comes to hiring developers How you can make your business a business that someone wants to buy The top 2 things Nathan had to invest in prior to the sale of his business How Nathan made the decision to sell his business to the person who bought it   How to Connect with Nathan:   freeeup.com outsourceschool.com facebook.com/freeeupmarketplace linkedin.com/in/nathanhirsch   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.      Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.  
  Jovana Miljanovic was born and raised in Serbia. She built a brick and mortar style business where she ran in-person workshops from scratch and then pivoted to helping people around the world through her virtual education platform. Now Jovana helps women start and scale their businesses online, and she hosts her own podcast, the Jovana Miljanovic Podcast on YouTube.   In this broadcast, Jovana Miljanovic walks us through how to build your business in 2020 from scratch, regardless of the constantly shifting economic and social landscape that we’re all in. She also shares why you need to prioritize doing things that make you uncomfortable (in business and life) and how to stick to your goals for an extended period of time.   In this broadcast, Jovana and I talk about:   Behind the scenes of Jovana’s entrepreneurial journey The positives of bartering your services during the start-up phase to kick start your business How Jovana realized she needed to support women in business The reason why Jovana shifted to a predominantly online business Why Jovana feels like everything is an experiment when it comes to business and life How you can stop relying on your past success and start getting uncomfortable Jovana’s go-to structure for getting uncomfortable The best length of time for goal setting Why Jovana loves failing fast and making mistakes in her business How Jovana recommends remaining authentic on social media   How to Connect with Jovana:   jovanamiljanovic.us Jovana Miljanovic Podcast LinkedIn Instagram Facebook   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.      Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.  
  Danny Iny is the founder and CEO of Mirasee and best-selling author of nine published books, including Leveraged Learning, Teach and Grow Rich, The Audience Revolution, and Engagement from Scratch!. He is the host of the Business Reimagined Podcast and is also the creator of the acclaimed Course Builder’s Laboratory training program, which provides all the instruction, coaching, and support that entrepreneurs need to build and launch a profitable online course.   I’ve had Danny on the podcast before where he shared how to grow a 7-figure business. If you want to hear his backstory, go ahead and give episode 44 a listen.   In today’s broadcast, Danny Iny walks us through the ins and outs of e-learning (what it is, how it works, how the e-learning industry is growing and changing, and how to take advantage of it by creating and selling courses online).   In this broadcast, Danny and I talk about:   The low-down on eCourses from 2015 to 2020 Danny’s top 2 tips so you can start making a meaningful amount of passive income How to figure out what you can spend to acquire a customer Understanding the difference between “edutainment” and “education” Why Danny believes you need to start with the transformation your eCourse provides before anything else How to offer community and support as an add-on to your eCourse Danny’s strategy behind choosing your ideal topic for your eCourse The 3 must know ingredients to a business that works well with online courses   How to Connect with Danny:   mirasee.com @DannyIny Teach Your Gift    Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.      Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.  
  David Hassel is a serial entrepreneur and the co-founder and CEO of 15Five, which is what he views as his opportunity to help organizations and individuals reach their potential and become ‘organizationally-actualized’. He and his team have developed industry leading people management software to drive high performance for over 2000 customers via a suite of features, including weekly check ins.   I brought David onto the podcast today to talk about how to transition into remote work and optimize the online working space. This conversation is geared towards leaders, managers and owners who now find themselves being thrust into managing a remote team. We also talk about ways that you can optimize your remote work, even if your team is distributed across the world.   In this broadcast, David and I talk about:   How did David get to into the entrepreneurial lifestyle Was David’s company always focused on remote work What should you implement to make remote work effective How can you provide a sense of connection and belonging while working remotely What tools can you use to keep your team in contact What are the upsides when you apply remote work correctly Can remote work make your business more scalable Why you need a schedule with your remote workers The importance of doing emotional checking on your team calls Does David have set hours for his remote team How to care about high performance and culture simultaneously in your business What is 15Five and how can it help your business   How to Connect with David:   15five.com @dhassell   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.     Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.  
  Edward Kay works with associations who are frustrated by the inability to get digital and web technology working for them. Clients come to him who are struggling with terrible website-to-membership-database integration, lack of member self-service and important data isolated in unconnected systems. Edward is passionate about making tech deliver for membership organisations and associations.   On this week’s episode, I sit down with Edward Kay, a membership technology specialist and the founder of Tall Projects, which provides digital services for membership organizations and associations. I brought Edward on the call to talk about his journey into freelancing; specifically how he keeps his operation lean, how he moved away from trading time for money to a recurring revenue subscription model, and why it’s so important to niche down and then maybe niche down some more.   My big takeaway from this episode is that the crux of success is discipline work. And that it’s completely possible to land great clients and organize your business and lifestyle so that it serves you and not the other way around.   In this broadcast, Edward and I talk about:   What is Edward’s business journey How did Edward find his niche Why you need to keep your eyes and ears open for opportunities How did Edward move to a recurring revenue model Why you need to experiment with your pricing on different clients How can you ensure a project isn’t taking more time than you first quoted Why is it important to niche down The importance of expectations around retainers Is a retainer based system the best option for freelancers How can you be more disciplined in your business to make the most of your time What are Edward’s best practices to keep clients for the long haul Why you need to invest in a team for the long-term   How to Connect with Edward:   www.tallprojects.co.uk   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.     Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.  
  Samir Patel is the founder and managing partner of Trophy Point Investment Group. He bought his first hotel when he was a junior in college. Samir has successfully served as an officer in the US Army serving as the chief operations officer of a 1,000 person organization. He has engaged in real estate transactions/investments, acquisition of businesses and creating businesses for 10 years.   In today’s episode, Samir and I discuss how to mitigate downside risk by spotting financial liabilities and closing them up and more broadly, handling the chaos.    In this broadcast, Samir and I talk about:   How does Samir turn companies around Where did Samir’s entrepreneurship journey begin How did Westpoint shape Samir’s business mindset How was Samir able to handle his side hustles while on active duty What caused Samir to pursue business ventures full-time What it’s like to turn around after bankruptcy The importance of honesty and knowing when to let people go The importance of communication and asking questions regarding loans What does Samir look for in terms of chaos and uncertainty What should brick and mortar stores prioritize  How the complexities of loans can be managed effectively    How to Connect with Samir:   Email - samir@trophypointinvestment.com LinkedIn Call - (470) 236-2489   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.    Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.  
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